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THE sQR TEAM
August 27, 2025

How to Use QR Codes for Ant Extermination Services to Enable Access

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Extermination,Technology,Access

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QR codes have become an essential strategy for connecting offline customer touchpoints to online resources in today's digitally driven environment. For ant extermination services, this small square streamlines the client journey from awareness to booking and follow-up with virtually no technical barrier for customers. QR codes transform traditional print and signage into interactive gateways, making it simple to educate, convert, or support clients with one scan.

Many pest control companies still struggle to convert offline interest into actionable digital leads, despite modern pest control advertising tactics. Missed high-value prospects and lack of real-time visibility into who interacts with print materials lead to lost revenue opportunities and fragmented follow-up. By integrating QR codes into physical materials such as flyers and trucks, companies close these gaps by offering instant access to appointment schedulers, safety instructions, and product information while capturing engagement signals that were previously invisible.

This guide explains how marketing and operations leaders in ant extermination services can leverage QR code solutions to improve lead generation, educate consumers about safe and compliant extermination methods, and differentiate their brand with measurable results at every touchpoint. You will discover practical approaches and real-world scenarios where modern tools transform every offline encounter into a gateway to smarter lead management, better compliance, and stronger customer relationships.

How to Achieve Seamless Customer Access in Ant Extermination Services Using QR Codes: A Step-by-Step Guide

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QR codes close the gap between physical service materials and digital outcomes, allowing potential and existing clients to move effortlessly from offline encounters to online actions. When designed with intent, a single scan can book a site visit, display preparation checklists, or trigger automated follow-up that keeps your team top of mind.

Start by identifying the analog processes that slow customers down. Replace printed brochures, paper sign-up sheets, and phone-only scheduling with QR-enabled landing pages, mobile booking forms, and instant-access educational content. With a clear path from discovery to action, you remove friction and shorten the time from interest to conversion.

  • Replace analog forms with QR-enabled pages: Use scannable links for appointment scheduling, pricing details, or service requests. This solves a common problem where prospects engage with printed material but delay action until later, which often results in lost leads.
  • Define measurable success metrics: Track conversion rates for bookings, engagement with safety guidelines, form completion rates, and time to appointment. Real metrics clarify what is working and where to optimize.
  • Design for context and clarity: Place QR codes where people naturally pause: on trucks, invoices, job-site signs, and door hangers. Pair with clear calls to action such as "Scan for Eco-Friendly Options" or "Book Your Ant Removal Now" so the next step is obvious.
  • Use analytics to improve outcomes: Employ QR code tracking to learn which campaigns drive bookings, which regions scan most, and when interest peaks. Shift budget and messaging based on what the data reveals rather than assumptions.

Modern platforms like Sona QR streamline these workflows from code creation to analytics and CRM sync. With centralized management, you can update destinations on the fly, test different offers seasonally, and ensure that every scan turns into an actionable lead with automated follow-up. Start creating QR codes for free.

Why QR Codes Matter for Ant Extermination Services

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Ant extermination service companies rely heavily on physical marketing: door hangers, yard signs, community flyers, and technician handouts. Historically, those channels have been difficult to measure and even harder to connect directly to outcomes, which created guesswork and delayed follow-up. QR codes change that dynamic by transforming every printed asset into an interactive entry point for fast action and measurable engagement. Similar uses in agricultural marketing demonstrate how QR codes increase transparency and engagement.

Speed and simplicity matter in this vertical since infestations are time-sensitive and homeowners want answers quickly. A QR code requires no app download, looks friendly on any material, and leads customers to exactly what they need. From appointment cards to bill inserts, from window decals to service reports, QR codes guide customers to the right content at the right moment, while your team gathers reliable data about campaign performance.

  • Immediate action from offline touchpoints: Let clients request a quote, schedule a visit, or review pesticide regulations directly from door hangers, mailers, or technician handouts.
  • Frictionless access to digital resources: Send people to prep checklists, treatment options, or FAQs without requiring a search or phone call.
  • Dynamic content flexibility: Update destinations for seasonal promotions, new regulations, or revised service tiers without reprinting materials.
  • Trackability and attribution: See scan volume, location, media source, and device in a dashboard such as Sona QR to assess which assets perform best.
  • Cost-efficient scale: Deploy one QR across hundreds of printed pieces, or use unique codes per asset for granular attribution. Both options are inexpensive and easy to manage.

Consider appointment cards that include a QR code leading to a prep checklist and a reschedule link. The result is fewer missed appointments, better-prepared homeowners, and higher satisfaction. Similarly, codes on post-service checklists can direct customers to safe reentry times, pet precautions, and follow-up options, reducing support calls and improving compliance. For quick forms and checklists, route scanners to a Google Forms QR.

Common QR Code Formats for Ant Extermination Services Use Cases

Ant extermination businesses benefit from multiple QR formats, each designed for a specific task and customer context. The most effective mix depends on where customers scan and what you want them to do next. When in doubt, prioritize formats that move scanners closer to a booked visit or an informed decision.

Static codes are useful for evergreen content such as safety protocols or long-term resource hubs, while dynamic codes are best for seasonal offers, A/B testing, and destinations that may change. With a platform like Sona QR, you can generate and manage all formats in one place and update dynamic destinations without reprinting.

  • Web links: Drive scanners to cost calculators, FAQ pages, prep checklists, or quote forms so customers can self-educate and quickly take the next step.
  • vCards: Let homeowners save a technician’s contact details for easy follow-up or share with neighbors who ask for referrals after seeing a yard sign. See how to share contact info effectively.
  • SMS or email actions: Prepopulate a message that requests a callback, reports an urgent issue, or provides post-visit feedback to your team.
  • Wi-Fi access: Offer temporary network access at job sites or community events so staff can demonstrate digital tools and clients can access resources without data concerns.
  • App downloads: If you have a branded app for service schedules, pest ID, or warranty tracking, use a single smart QR to route scanners to the correct app store automatically.

In this vertical, web links to booking forms and educational hubs are often the highest performers. vCards support technician relationships, especially for commercial accounts and property managers who need fast access to service contacts. SMS and email shortcuts help collect on-the-spot feedback when the service experience is still fresh.

Where to Find Growth Opportunities

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The best QR deployments meet customers where they already are: at home, in the neighborhood, or at community events where pest concerns are top of mind. Every field visit and every printed asset can become a measurable lead source when QR codes are placed with purpose and paired with a strong call to action.

To maximize performance, create unique codes for major channels so you can compare scan rates and downstream outcomes. Over time, you will discover which neighborhoods, seasons, and placements drive the most valuable actions such as quote requests or booked inspections.

  • Post-service yard signs and window decals: Encourage neighbors to scan for a free inspection or learn about eco-friendly options. This turns social proof into measurable referrals.
  • Service vehicles: Convert visibility on the road into mobile lead generation. Large-format QR codes with concise CTAs make it easy for parked passersby to scan.
  • Door hangers and mailers: Reach targeted areas during peak ant seasons. Use geo-specific offers and link to hyperlocal scheduling pages to increase conversions.
  • Product packaging and leave-behinds: Provide access to DIY tips, safety guidelines, and reorder options for maintenance products. This builds trust and positions your brand as a helpful expert. Explore product packaging ideas that drive action.
  • Event booths and community seminars: Collect leads and digitalize compliance content at neighborhood events or HOA meetings. Attendees can scan for resources, schedule inspections, or join maintenance plans. Use high-visibility event banners to boost scans.

Analyzing which placements and messages convert scanners into paying clients will reveal missed opportunities. For example, if vehicle-wrap scans outperform mailers in certain ZIP codes, shift spend and signage to capitalize on drive-by interest. If weekend scans lead to weekday bookings, schedule outbound calls or SMS follow-ups accordingly.

Use Cases for QR Codes in Ant Extermination Services

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The right use cases align with everyday customer interactions and operational workflows. Focus on moments when a homeowner or property manager is most motivated to act, and design the QR experience to satisfy that moment quickly and confidently.

  • Seasonal promotions: Place a QR code on flyers and door hangers that links to time-limited discounts during peak ant months, increasing quote requests and booked appointments when demand spikes.
  • Safety and compliance resources: Add QR codes to technician handouts and service agreements that route clients to updated regulations, preparation checklists, and safe reentry guidelines, improving understanding and compliance while reducing support calls. See emerging QR code regulations shaping safety communication.
  • Post-service feedback and reviews: Include a QR code on invoices or receipts that makes it easy to leave a review or complete a satisfaction survey, boosting response rates and uncovering service improvement opportunities. Use a Google reviews QR for faster feedback, and a Google Forms QR to collect surveys.
  • Instant inspection requests: Print QR codes on yard signs and uniforms with a CTA for a free inspection. Scans trigger a booking flow that can route to the nearest branch automatically.
  • Maintenance plan enrollment: Use QR codes in welcome packets to enroll customers in quarterly treatment plans, with auto-fill forms that reduce friction and increase retention.

Each use case educates, converts, or nurtures, and the best programs blend all three. A homeowner may first scan for a seasonal discount, then use a post-visit QR to review safety steps, and later scan a reminder to renew a maintenance plan. Each interaction builds trust and supports lifetime value.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Every scan carries context: where it happened, when, and which message sparked interest. With that context, you can segment audiences by intent and stage, then retarget through email, SMS, or paid media with relevant offers. This keeps your brand helpful and timely, not intrusive. For paid media, use the retargeting playbook to boost ROI.

Start by defining audience types common in ant extermination services. For example, you may have homeowners seeking immediate treatment, homeowners exploring prevention plans, property managers with multiunit needs, and commercial facilities with compliance requirements. Use unique QR codes and tracking parameters to distinguish them automatically. For prioritization, explore Sona’s intent data guide.

  • Create journey-specific QR codes: Use one set of codes for awareness materials like neighborhood flyers, another for consideration content like treatment option guides, and a third for conversion offers like coupons and booking pages. Each scan builds a segment aligned to funnel stage.
  • Tag by action and intent: Assign tags such as "price-checker," "schedule-ready," "safety-focused," or "review-completer" based on what the QR code delivers. These tags shape personalized follow-ups.
  • Segment by location and timing: Differentiate scans that occur at-home versus at an event, weekday versus weekend, or pre-service versus post-service. This helps you time outreach and offers more effectively.
  • Sync to CRM and ad platforms: Push segments into HubSpot, Salesforce, Google Ads, and Meta to trigger email drips, SMS reminders, or custom audiences. A "schedule-ready" segment might receive a limited-time discount, while a "safety-focused" segment gets educational content and a soft upsell.

With Sona QR, segmentation becomes automatic. Each code can carry metadata for journey stage, channel, and campaign. When integrated with Sona and your CRM, scans populate dynamic lists that trigger workflows, allowing your team to follow up with the right message at the right moment. Explore more ideas in Sona QR use cases.

Integrating QR Codes into Your Multi-Channel Marketing Mix

Disconnected campaigns waste budget and miss opportunities. QR codes serve as connectors, tying print to digital and ensuring that every impression has a path to action. When you centralize your QR program, you gain a single view of performance across trucks, yard signs, community mailers, and events.

In ant extermination services, offline presence is especially strong. Use QR codes to make that presence measurable while feeding real-time data back to your CRM and analytics tools. This creates a closed loop from scan to scheduled appointment and beyond.

  • Brochures and print collateral: Add QR codes to service brochures, neighborhood flyers, and technician handouts to drive traffic to booking pages, treatment option guides, or seasonal offers. Each scan tells you which assets and messages resonate.
  • Social media and user-generated content: Print QR codes on event signage or giveaway items that encourage customers to share before-and-after photos or reviews. Scans can link to a social landing page that aggregates posts and builds trust.
  • Direct mail: Include personalized QR codes that link to localized offers or pre-filled quote forms. You will know exactly who scanned, when they scanned, and how they responded. See examples in direct mail.
  • TV, digital signage, and video ads: Run QR overlays during local cable ads or at community centers so viewers can scan and book without typing a URL. This reduces friction and attributes results to specific creatives. Learn more about digital signage placements that convert.
  • Conferences, trade shows, and HOA events: Place QR codes on booth signs, name badges, and giveaway cards. Each scan can be tagged by location and topic, enabling targeted follow-up for commercial, multifamily, or residential leads. Try scannable badges for quick lead capture.

QR codes become the offline onramp to your digital engine. With a centralized platform such as Sona QR, you can manage all codes, monitor performance, and sync scan data to your CRM and ad platforms so that your multichannel strategy operates as a single cohesive system.

Step-by-Step QR Campaign Execution Checklist

A structured approach ensures your QR code initiatives move from ideas to measurable results. The following checklist walks your team from planning to optimization so you can launch confidently, learn quickly, and scale what works.

As you progress, capture benchmarks like scan-through rate, form completion rate, and appointment conversion rate. These metrics will guide creative, placement, and offer adjustments as seasons change.

Step 1: Choose Your Use Case

  • Define your campaign goal: Decide whether you want to drive appointment bookings, collect reviews, educate on safe preparation, promote seasonal discounts, or enroll customers in maintenance plans. Clear goals align creative and measurement.
  • Match purpose to business outcomes: Connect each use case to revenue or retention. For example, linking door hangers to a booking page should increase inspections in targeted ZIP codes, while post-service QR codes should lift review volume and satisfaction.
  • Tailor by audience: Distinguish homeowners from property managers and residential from commercial prospects. Each group needs different content and CTAs based on urgency and compliance requirements.

Step 2: Pick a QR Code Type

  • Choose static for evergreen content: Use static codes for permanent destinations like safety guides, pest ID resources, and compliance documentation that are unlikely to change.
  • Use dynamic for trackable, flexible campaigns: Select dynamic codes when you need analytics, A/B testing, or the ability to update destinations without reprinting. Seasonal offers and regional promotions benefit from this flexibility.
  • Plan for integrations: Ensure your chosen format connects to analytics, CRM, and marketing automation so scan events trigger follow-up and attribution.

Step 3: Design and Test the Code

  • Brand your code and frame the action: Apply brand colors, add your logo, and include a clear frame with a benefit-driven CTA such as "Scan for a Free Ant Inspection" or "See Safe Prep Steps."
  • Ensure real-world scannability: Test codes on multiple devices and at different distances and angles. Validate scannability on curved surfaces like bottles, textured materials like corrugated yard signs, and under varied lighting.
  • Right-size for placement: Use larger codes for vehicles and signs viewed from a distance and smaller codes on invoices or handouts. Always provide white space around the code for reliable scanning.

Step 4: Deploy Across High-Impact Channels

  • Map placements to customer behavior: Put codes where people pause and can safely scan: doorways, mailers, waiting areas, and vehicle doors when parked. Avoid fast-moving or unsafe contexts.
  • Localize and personalize: Tailor CTAs by neighborhood and season. Add localized landing pages to improve relevance and conversion.
  • Educate your team: Train technicians and reps to point out QR codes, explain the benefit, and help customers scan when appropriate. Human guidance increases scan rates significantly.

Step 5: Track and Optimize

  • Instrument with analytics and UTMs: Use a platform like Sona QR to track scans by time, location, device, and channel. Add UTM parameters to destinations for accurate attribution in Google Analytics and your CRM. See Ask Sona’s media mix for budget allocation.
  • Monitor conversion behavior: Watch drop-off points on landing pages and booking flows. Test different CTAs, headlines, and form lengths to improve outcomes.
  • Automate follow-up: Sync scan events to your CRM to trigger instant SMS or email responses, assign tasks to sales, and add scanners to retargeting audiences. Faster follow-up means higher conversion.

Tracking and Analytics: From Scan to Revenue

QR codes are more than engagement devices. They are measurable connectors that show how offline interest becomes online action, then revenue. In ant extermination services, where local markets, seasonality, and urgency matter, visibility into that journey is critical for optimization. Learn how to tie print to pipeline with Sona’s offline attribution.

Traditional tracking often ends at the website visit and does not reveal which flyer, truck, or yard sign generated the lead. With platforms like Sona QR and Sona.com, you can go deeper: from first scan to booked inspection to closed invoice, tied together in a single dataset.

  • Track every scan: Capture timestamp, device type, location coordinates, and the originating campaign or asset. This reveals which media and messages generate attention.
  • Measure engagement by channel and context: Compare door hanger scans against vehicle-wrap scans, or weekday scans against weekend scans. Use this data to refine placement and staffing.
  • Respond in real time: Adjust creative, offers, and budgets while campaigns run. If a specific neighborhood scans heavily, increase technician capacity or extend hours to capture demand.
  • Sync with your CRM: Enrich contact records in HubSpot, Salesforce, or your preferred CRM with scan events. Trigger automations and assign follow-up tasks instantly.
  • Attribute revenue accurately: Use Sona.com to connect anonymous scans to known contacts through identity resolution and multi-touch attribution. Understand the contribution of each code to pipeline and closed revenue.
  • Unify offline and online journeys: Combine QR scans with web analytics, ad interactions, email engagement, and CRM activity. This full-funnel view shows how first-touch awareness leads to purchase readiness, repeat service, and referrals.

The result is operational clarity. You know which assets work, which neighborhoods to prioritize, and which offers to retire. With this insight, you can make QR codes a consistent performance channel rather than a one-off experiment.

Tips to Expand QR Success in Ant Extermination Services

As you scale QR deployments across markets and seasons, small process improvements compound into big gains. Focus on tracking fidelity, clear messaging, and automated follow-up to make every scan count.

Beyond marketing performance, QR codes can improve operations and customer experience. For example, placing a QR code on inspection reports can let homeowners request immediate follow-up, access post-treatment tips, or chat with support about lingering concerns. For field ops, QR asset tags can help reduce lost tools.

  • Assign unique codes per channel or asset: Differentiate by placement such as yard sign, flyer, vehicle door, invoice, or technician handout. This enables precise performance comparisons and better budget allocation.
  • Add UTM parameters to every destination: Attribute traffic accurately by source, medium, campaign, and location. Consistent tagging makes your analytics more actionable.
  • Automate follow-up after each scan: Trigger SMS messages, emails, or call tasks to minimize delays. For urgent infestation requests, speed of response can make or break a booking.
  • Train field teams to promote QR scanning: Equip technicians with a simple script and demonstrate the value to customers. Human prompts increase scans and ensure customers land on the right resources.

Creative placements can reinforce brand value. For instance, a QR code on a refrigerator magnet left after service can link to quick tips for ant prevention and a one-tap rebooking option. Another example is a QR code on a neighborhood flyer that opens a live calendar of available inspection slots for that specific ZIP code.

Real-World Examples and Inspiration for Ant Extermination Services

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Ant extermination providers nationwide have begun converting offline attention into digital results using smart QR placement and strong CTAs. The most successful programs combine eye-catching design, clear benefits, and timely follow-up.

Consider how these examples map to your market conditions, seasons, and service mix. While percentages will vary, the principles remain consistent across regions and customer types.

  • Vehicle visibility into web demand: Companies that added large, benefit-led QR codes to service vehicles reported double-digit increases in web traffic during ant season. Parked vans near job sites became reliable lead sources for nearby homeowners.
  • Compliance support on uniforms: Technicians wearing uniforms with small chest-level QR codes directed customers to safety instructions and reentry guidelines. This quick access reduced post-visit calls and improved customer satisfaction scores.
  • Invoice-driven reviews and referrals: Businesses that placed review QR codes on invoices saw higher response rates than email-only campaigns, sometimes by 50 percent or more. The on-the-spot nudge captures sentiment while the experience is fresh.
  • Neighborhood referral loops: Summer yard signs with scan-to-book codes encouraged neighbors to request inspections. By tagging codes per neighborhood, teams identified hotspots, added capacity strategically, and lifted bookings during peak months.

These examples show how every physical interaction can generate data and demand. With disciplined tracking, you can replicate wins, expand them across territories, and retire underperforming tactics with confidence.

Expert Tips and Common Pitfalls in QR Code Marketing for Ant Extermination Services

Experts agree that QR success depends on a clear value exchange. Scanners should instantly understand what they get by scanning and why it benefits them right now. Pair this with disciplined testing and fast follow-up to turn curiosity into conversions.

Avoid the most common pitfall: buried or ambiguous CTAs. A QR code without a clear benefit becomes visual noise. Ensure destination pages are mobile-first, concise, and action-oriented, then monitor conversion rates to benchmark against your peers and your own history.

  • Use outcome-focused CTAs: Lead with benefits such as "Scan for a Free Ant Inspection," "See Safe Prep Steps," or "Get a Same-Week Appointment." Specific value drives higher scan and conversion rates.
  • Prioritize usability over decoration: Avoid cluttered designs, low contrast, or tiny codes that cannot be scanned easily. Always test in real-world conditions, including distance, glare, and motion.
  • Keep dynamic destinations fresh: Regularly update seasonal promos, regional pages, and resource hubs. Expired offers or 404 errors erode trust quickly.
  • Enable staff advocacy: Train technicians to point out QR codes at the right moment, explain the benefit, and help customers scan. This human touch can double uptake.
  • Compare scan-to-conversion rates: Track the percentage of scanners who complete the intended action. Benchmark by placement and campaign, and share learnings across teams.

QR codes transform traditional ant extermination marketing by turning physical assets such as flyers, signage, vehicles, and technician handouts into high-converting digital touchpoints. For growth-focused pest control businesses, they enable seamless information access, instant lead acquisition, regulatory education, and actionable engagement data that improves performance season after season.

Persistent challenges like missed prospects, lack of lead visibility, and slow follow-up are addressed through real-time QR data capture and CRM integration. By connecting offline campaigns with digital conversion funnels, QR codes create a cohesive customer journey that adapts to market changes and client expectations. If you are ready to systematize this approach, platforms like Sona QR help you generate, track, and optimize codes in minutes, while Sona.com links scans to pipeline and revenue so you can invest confidently in what works.

Conclusion

QR codes have revolutionized ant extermination services by transforming how companies connect with and educate potential customers. Whether it’s simplifying appointment scheduling, providing instant access to pest control tips, or enabling quick service follow-ups, QR codes replace cumbersome processes with seamless, mobile-friendly interactions that enhance customer satisfaction and streamline operations. Imagine giving clients immediate access to personalized treatment plans or exclusive offers with just a scan—turning curiosity into commitment effortlessly.

With Sona QR, you can create dynamic, trackable QR codes tailored for ant extermination campaigns, updating content instantly without the need to reprint materials. Every scan delivers valuable data, helping you identify which promotions or information drive service bookings and customer loyalty. No missed opportunities, just smarter, more efficient customer engagement.

Start for free with Sona QR today and make every scan a direct path to effective ant extermination and business growth.

FAQ

What are the best ant extermination methods?

Safe and compliant ant extermination methods include eco-friendly options and thorough preparation guided by educational content accessible via QR codes.

How can I choose a reliable pest control service?

Choose a pest control service that uses clear communication, provides educational resources, offers easy booking through digital tools like QR codes, and demonstrates measurable results.

Do I need professional help for ant extermination?

Professional pest control services are recommended for effective and compliant ant extermination, especially when using safe treatment methods and maintenance plans.

What are the costs associated with ant extermination services?

Costs vary by service type and region, but many companies provide pricing details and quote forms accessible via QR codes for quick, transparent estimates.

How do QR codes and apps help in pest control services?

QR codes connect offline materials to online booking, educational content, and follow-up, enabling faster appointments, improved compliance, real-time tracking, and stronger customer engagement.

Ready to put these strategies into action?

Use Sona QR's trackable codes to improve customer acquisition and engagement today.

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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