How to Use QR Codes for Hardwood Floor Repair Services to Drive Conversions

Hardwood floor repair services face the ongoing challenge of converting offline interest into measurable business outcomes. Traditional methods such as distributing brochures, placing print ads, or managing paper-based appointment forms are cumbersome and provide limited means for tracking engagement and attributing conversions. This often leaves valuable leads unaccounted for and misses high-value prospects who interact but never formally inquire.

As buyer journeys become increasingly hybrid, seamlessly connecting in-person touchpoints with digital offers or lead capture is essential for growth-focused providers. QR codes have emerged as a critical bridge, making it possible for hardwood floor repair companies to transform physical materials such as service estimate flyers, care instructions, or showroom signage into dynamic digital entry points. With just a scan, prospective clients can access information about services, request quotes, read testimonials, or book appointments, each tracked for data-driven marketing optimization.

When applied strategically, QR codes empower hardwood floor repair businesses to address frustrations like the inability to track prospects who never fill out a form or the lack of follow-up with engaged but non-converting visitors. This allows for faster conversions, more fine-tuned targeting, and a frictionless customer experience at every interaction point. This article explores practical approaches for deploying QR codes for maximum impact, integrating tools that replace outdated workflows and drive measurable value across the hardwood flooring lifecycle.

How to Achieve Rapid Conversions in Hardwood Floor Repair Services Using QR Codes: A Step-by-Step Guide

QR codes enable hardwood floor repair services to move beyond static brochures, appointment cards, and feedback forms, replacing them with interactive digital journeys. This shift matters because missed or incomplete paper forms and the lack of follow-up create lost opportunities and wasted marketing spend. Tailoring QR codes for each touchpoint helps capture interest that would otherwise go untracked. For example, a flyer promoting hardwood floor restoration can trigger a quote request, while a showroom display can launch a virtual tour of recent projects, each providing measurable data on prospect engagement. Establishing clear success metrics, such as scan-to-lead conversion rates or booked consultations, ensures each campaign is evaluated on tangible outcomes. Optimizing QR code design for each environment, including brand colors, clear calls to action like Scan for a Free Estimate, and strategic placement, encourages immediate engagement. Platforms like Sona QR allow you to track every scan, identify which printed assets generate leads, and refine those that underperform.

Transitioning from analog to digital, QR codes streamline every step. Printed business cards can lead to a booking page, removing the friction that typically causes drop-off. Warranty forms can become digital surveys to capture customer feedback with fewer errors using a Google Forms QR. In-home maintenance packets can invite satisfied customers to leave a review with a single tap, closing the loop on post-service feedback and boosting your review volume on sites that matter. By leveraging platforms designed for QR-driven campaigns and CRM integration, hardwood floor repair businesses gain a reliable method to ensure no high-intent visitor is left unengaged. Start creating QR codes for free at Sona QR registration.

The most effective way to accelerate conversions is to map QR codes to the most common actions customers want to take. Focus your initial campaigns on quick wins that replace outdated analog processes.

• Replace paper estimate forms: Direct scans to a mobile-optimized quote form that auto-fills city, service type, or promo details based on the asset scanned.
• Upgrade showroom and job site experiences: Use QR codes to launch before-and-after galleries, care guides, or financing offers at the moment interest peaks; see how this works in flooring showrooms.
• Capture post-service reviews and referrals: Hand clients a leave-behind card with a QR code that links to your review hub, plus a referral form with a small incentive.

When you define success metrics up front, you can iterate quickly and improve ROI.

1. Scan-to-lead rate: Percentage of scans that result in a form submission or scheduled consultation.
2. Time to booking: The time between scan and appointment confirmation, a strong indicator of reduced friction.
3. Asset-level performance: Which flyers, door hangers, or showroom signs generate the highest quality leads by quoting volume or job size.
4. Review completion rate: Percentage of post-service clients who submit a review via QR within 72 hours.

Sona QR is designed to support every step of this transformation. You can generate static or dynamic codes, route scanners to tailored landing pages, and track performance by asset, location, and channel. With Sona integration with CRM, scan activity can sync into your CRM so sales teams receive alerts the moment a homeowner requests a quote or revisits a service page linked from a QR code.

Why QR Codes Matter for Hardwood Floor Repair Services

For hardwood floor repair services, the inability to attribute offline-to-online interest often translates into missed opportunities and inefficient marketing spend. Printed advertisements and direct mail are essential, but standard approaches provide little clarity on which efforts drive meaningful inquiries. QR codes break this cycle by allowing customers to take immediate digital action with no extra steps and no lost intent. Even when a prospect does not submit a form after scanning, analytics reveal the extent of engagement, shining light on what previously was anonymous traffic. The flexibility of QR-powered content also addresses the pain of outdated or generic information stuck on printed materials. Service promotions or appointment forms can be updated in real time to ensure each scan stays relevant and valuable. For a strategic view on tying scans to revenue, see Sona’s take on offline attribution.

For a sector where cost efficiency and rapid deployment matter, QR codes deliver measurable results from placements like appointment reminder cards, yard signs, estimate flyers, and showroom displays that link offline curiosity to online content. For category-specific ideas, explore these flooring QR strategies. Real-time reporting not only exposes overlooked growth pockets but also helps repair teams act quickly on rising interest, crucial for preventing highly interested visitors from slipping through the cracks without follow-up. By instrumenting your physical marketing with trackable endpoints, you transform passive touches into active demand.

You can map QR benefits directly to common hardwood floor repair scenarios:

• Offline to online gaps: Homeowners see your door hanger or van wrap but forget the URL later. A scan takes them to a quote calculator or booking page while intent is high.
• Need for speed and simplicity: No one wants to type a long web address from a flyer. A QR scan removes friction and reduces drop-off.
• Dynamic content flexibility: Seasonality matters. Update your refinishing promotion or care instructions without reprinting by using dynamic codes managed in Sona QR.
• Trackability: Understand which neighborhoods respond to direct mail, which showrooms drive scans, and which job site leave-behinds create reviews. View data by time, device, and campaign.
• Cost efficiency: Codes are fast to produce, inexpensive to deploy, and easy to scale across every touchpoint from brochures to invoices.

By aligning these capabilities with your service journey, you turn everyday materials into a measurable acquisition system.

Common QR Code Formats for Hardwood Floor Repair Services

Picking the right QR format is crucial because it shapes the action a scanner can take. Hardwood floor repair teams typically benefit most from formats that accelerate quotes, simplify communication, and capture feedback for social proof.

• Web links: Link to a mobile landing page that showcases services like scratch repair, board replacement, sanding and refinishing, water damage restoration, or eco-friendly finishes. Include before-and-after photos, FAQs, and a prominent Book an Estimate button.
• Contact forms: Send scanners to a prefilled quote request with fields for floor type, square footage, and preferred appointment times. Use dynamic parameters so the form knows whether the scan came from a flyer, showroom display, or direct mail piece.
• vCards: Let prospects save your estimator’s contact information instantly. This is useful at home shows, real estate events, or when technicians hand out business cards at job sites; see tips on share contact info.
• SMS or email: Pre-populate a text or email with details like service package name or promo code. This is effective for quick questions or when the homeowner prefers texting an estimator.
• Reviews and feedback: Link to Google, Yelp, or a first-party NPS survey so clients can rate their experience immediately after a job; here’s how to build a Google reviews QR.
• Dynamic codes: Use dynamic destinations when you need to swap offers by season, test different landing pages, or run neighborhood-specific promotions without reprinting.

For most hardwood floor repair campaigns, dynamic codes are the smarter choice. They allow you to A/B test content, segment by source, and keep your messaging fresh. Static codes work well for permanent assets such as long-lived showroom signage or technician ID badges where the destination rarely changes.

Where to Find Growth Opportunities

Hardwood floor repair services can uncover growth by placing QR codes wherever homeowners encounter your brand in the physical world. The key is to align the prompt with the context. A homeowner peering at your van during school pickup needs a one-tap way to save your details, while someone browsing a showroom wants to see detailed project galleries and pricing guidance.

Strategic placements can convert casual interest into trackable demand. Start with the highest-traffic touchpoints, then expand as you see what performs. Consider message and design variations by channel. For instance, larger codes with bold CTAs belong on door hangers and van wraps, while smaller, refined designs fit invoices and care cards.

• Service estimate flyers: Add a QR code that routes to a quote form or cost calculator. Include a clear CTA like Scan for a Free On-Site Estimate.
• In-store signage: Let shoppers browse finish options, maintenance guides, and financing through a scan while they walk the showroom, drawing inspiration from flooring showrooms.
• Job site leave-behinds: Provide a postcard with Scan to Review and Scan to Refer to turn happy clients into public advocates and referral sources.
• Direct mail offers: Pair neighborhood-specific promotions with QR codes to track which zip codes convert and to personalize landing pages accordingly.
• Van and truck wraps: Include a QR code that opens a vCard or a micro-landing page with a big button to Request a Quote. Add a short, benefit-led CTA near the code; see ideas for vehicle wraps.
• Home shows and community events: Place QR codes on booth signage, sample boards, and staff badges so visitors can save contact details or enter giveaways.
• Invoices and care guides: Make it easy to schedule a maintenance visit or purchase protective pads with a scan from the paperwork that clients keep.

These deployments convert every offline interaction into a data-rich signal. Over time, you will see clear patterns in which channels generate the biggest jobs, fastest close rates, or most five-star reviews.

Use Cases for QR Codes in Hardwood Floor Repair Services

Use cases should mirror the real actions your customers are ready to take. Each one creates a measurable outcome that guides your sales or service team’s next step. Start with three to five core use cases, then expand with specialized campaigns for seasonal work or niche services.

• Quote request: QR codes on brochures or door hangers send homeowners to a guided quote form. Outcome: higher scan-to-quote conversion rates and fewer lost leads from paper-only processes; see ideas for brochures.
• After-service reviews: Technicians leave a branded card with Scan to Review. Outcome: a boost in review volume within 72 hours, stronger local SEO, and social proof for new prospects.
• Maintenance tips and upsells: Codes on invoices or warranty forms link to a maintenance library, reminder sign-ups, and offers for protective coatings or area rugs. Outcome: better retention and incremental revenue from ongoing care; explore home repair QR.
• Showroom product education: Floor sample displays carry codes that explain finish durability, cleaning instructions, and compatible repair services. Outcome: more informed buyers and reduced appointment churn.
• Emergency water damage triage: Yard signs or community flyers for storm season include a code that launches an emergency intake form. Outcome: faster response times and prioritized routing for urgent jobs.

Each use case should be tied to a trackable metric. For instance, expect to see a lift in quote requests from QR-enabled door hangers versus traditional ones, or an uptick in review rate when technicians hand off a scan card at job completion. Record baseline performance first, then attribute gains to the new QR workflow.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Every scan is a signal that includes context, timing, and intent. By deploying multiple QR codes across the journey, you can tag audiences automatically and run retargeting that reflects what the person actually wants. This removes guesswork and improves relevance.

Segment by funnel stage using different QR destinations. Awareness-stage scans from door hangers might drive to education and gallery pages, while consideration-stage scans from a showroom sign go to pricing guides or financing options. Conversion-stage scans from invoices or post-job materials nudge reviews, referrals, or maintenance add-ons. Tag each scan with stage, location, and offer to build clean segments in your CRM.

You can also segment by audience type common to flooring:

• Homeowners vs. property managers: Homeowners may need one-time refinishing or repair. Property managers may need recurring maintenance and fast turnaround for turnovers.
• DIY researchers vs. ready-to-hire: Some prospects want maintenance tips and ballpark pricing. Others are looking to schedule a consultation immediately. Use different QR codes and landing pages accordingly.
• Service interest: Refinishing, board replacement, pet damage repair, water damage restoration, and eco finish upgrades can each get their own code for better follow-up.
• Geography and home age: Older homes often require more intensive restoration. Tag scans by zip code or neighborhood to tailor messaging.

With Sona QR, scans can be synced to your CRM and ad platforms. Trigger personalized emails to homeowners who scanned a quote form but did not submit, or SMS reminders for those who scanned a showroom code on weekends but did not return. Build custom audiences in Meta and Google Ads based on QR scan tags such as Interest: Water Damage or Stage: Consideration so your ad creative matches their context. For execution, see Sona’s intent retargeting playbook.

Integrating QR Codes into Your Multichannel Marketing Mix

QR codes strengthen every channel you already use by turning static impressions into measurable engagement. They also unify fragmented data as prospects hop from referral to showroom to website. When every physical asset carries a QR gateway, your marketing gains attribution, speed, and precision.

Start by mapping QR links to the primary action each channel can best support, then standardize tracking with UTM parameters. Keep the destination fast, mobile friendly, and context aware. For example, a scan from a TV ad should land on a concise page with a single button to request an estimate, while a scan from a showroom display can route to richer content.

• Brochures and estimate sheets: Drive to a service explainer or regional quote form with prefilled fields such as service type or promo code. Add a visible CTA like Scan to See Before and After Photos.
• Social media and UGC prompts: Post event photos with on-screen QR codes during live streams, encouraging viewers to book a consultation. Ask satisfied customers to scan a card and upload photos of their refinished floors for a giveaway.
• Direct mail: Use neighborhood-specific offers with personalized URLs behind your QR codes. Track which zip codes produce higher-value jobs and adjust your targeting.
• TV, digital signage, and video ads: Make it effortless for viewers to act. Use large, high-contrast codes and a short-lived promo to create urgency; see ideas for digital signage.
• Conferences, trade shows, and home shows: Replace manual lead capture with scans that save a vCard or open a meeting scheduler. Tag scans by event and day to pace sales follow-up.

A centralized platform like Sona QR allows you to manage all codes and destinations, monitor performance, and pipe scan data into your CRM and ad accounts. This creates a continuous loop where offline moments fuel your digital engine and your digital insights inform where to place the next batch of physical assets.

Step-by-Step QR Campaign Execution Checklist

Step 1: Choose Your Use Case

Start with a clear business outcome so the QR experience has a single purpose. For hardwood floor repair, typical goals include increasing quote requests from flyers, converting showroom traffic into scheduled consultations, and boosting post-job reviews and referrals. Pick one and design everything around it, from the CTA to the landing page layout.

Think about where your current process breaks. Are you losing track of paper estimate forms, struggling to attribute response to direct mail, or missing follow-up from casual showroom visitors who never speak to a sales associate? Document the pain point, then define how a scan will solve it with a faster, easier action.

• Goal alignment: For door hangers, aim for quote requests. For job site cards, aim for reviews and referrals. For invoices, aim for maintenance or protection upsells.
• Success criteria: Set targets such as scan volume, scan-to-lead conversion rate, and booked appointment rate within seven days.

Step 2: Pick a QR Code Type

Decide whether static or dynamic codes best serve your use case. Static works for fixed destinations like a permanent care guide. Dynamic is ideal for campaigns you plan to optimize over time, such as seasonal offers or neighborhood tests that may require frequent updates without reprinting.

Match the code format to the action. If you want a booking, use a contact form or scheduling destination. If you want calls, use a tel: link and a simple landing page with click-to-call. If you want reviews, link directly to your preferred platforms and present them in order of priority.

• Static codes: Best for evergreen assets such as showroom plaques or technician ID badges.
• Dynamic codes: Best for print ads, door hangers, direct mail, and van wraps where testing and updating are expected.
• Format selection: Web links for galleries and service pages, forms for quotes, vCards for events, SMS for quick questions, and review hubs for post-service engagement.

Step 3: Design and Test

Design the QR experience for the real environment where it will be scanned. Flooring showrooms have varying lighting and glare; door hangers face weather and distance; van wraps must be scannable from a few feet away. Use a quiet zone around the code, high contrast, and a CTA that explains the value.

Test scannability on common devices and under different lighting conditions. Validate that the destination loads quickly on mobile and that analytics properly capture UTM parameters.

• Visual hierarchy: Place the QR code above the fold or at eye level with a bold CTA such as Scan for a Free Estimate or Scan to See Before and After Photos.
• Branding: Add your logo in the center or frame of the code, and use brand colors as accents while maintaining contrast.
• Usability testing: Check code size and distance. For a van wrap, at least 2 inches square near a vehicle door where pedestrians pause. For flyers, 1 inch square with ample white space.

Step 4: Deploy Across Channels

Roll out your codes to the channels most likely to deliver quick wins, then expand based on performance. Prioritize high-traffic, high-intent placements such as showroom entryways, door hangers in targeted neighborhoods, and leave-behind cards given by technicians. Align the message with the context.

Stagger deployment so you can attribute impact. For example, launch door hangers in two zip codes first, then add direct mail next month. Use unique codes for each batch so you can see which asset and location produced each scan and lead.

• High-impact placements: Showroom displays, estimate flyers, door hangers, direct mail postcards, van wraps, invoices, and care guides; see ideas for displays.
• CTA alignment: Match the promise to the context. On a van wrap, Offer details and Quote in 60 seconds. On a showroom placard, Compare finishes and See project timelines.

Step 5: Track and Optimize

Monitoring performance is where QR codes become a true growth lever. Track scans by asset, location, and time of day. Measure conversion rates from scan to lead and from lead to booked consultation. Watch for friction on the landing page and test different CTAs, layouts, or offers to improve outcomes.

Use insights to refine future print runs and redeploy assets. If scans spike from van wraps near schools in the afternoon, park in that area more often. If scans convert better from door hangers with a maintenance tip teaser, replicate that creative across more neighborhoods.

• Analytics stack: Use Sona QR to track scans and manage destinations; add UTM parameters so Google Analytics and your CRM attribute traffic correctly. For modeling improvements, explore Sona’s view on multi-touch attribution.
• Optimization levers: A/B test headline, CTA, form length, and review placement on the landing page. Test incentives such as 10 percent off refinishing or free floor care kit for bookings.
• Feedback loop: Share insights with technicians and sales staff so they can promote the highest-performing CTAs at the job site or in the showroom.

Tracking and Analytics: From Scan to Revenue

Capturing scan data is only the start; sustainable growth comes from closing the attribution gap between early interest and booked revenue. Hardwood floor repair buyers often move between channels, which makes it tough to understand what drove the sale. With the right analytics, you can connect dots across offline scans, web activity, and CRM outcomes.

Use a platform that records granular details for every scan and ties them to lead and opportunity records. Over time, you will see which placements and messages create not only the most leads, but also the most profitable jobs by square footage or service type. This insight lets you shift budget toward assets with the best revenue yield.

• Track every scan: Capture time, device, location, and source asset to understand behavior patterns such as weekends vs. weekdays or showroom vs. direct mail.
• Measure engagement by channel: Compare scan and conversion performance across door hangers, flyers, van wraps, invoices, and event booths.
• Respond in real time: If a direct mail batch spikes scans in a particular neighborhood, deploy door hangers there within 48 hours to reinforce momentum.
• Sync with your CRM: Push scan data into HubSpot or Salesforce using Sona QR so reps see context and follow up with relevant talking points.
• Attribute revenue: Use Sona.com to connect scans to contacts through identity resolution and multi-touch attribution; learn why precise revenue attribution matters.
• Map journeys: Link scans to website visits, ad clicks, and email opens to understand the full path from first interest to booked repair.

Benchmarks vary by market, but as a starting point, many service businesses target a 5 to 15 percent scan-to-lead rate from high-intent placements like estimate flyers and showroom signs, with 30 to 60 percent of those leads booking a consultation within seven days. Track your baselines, then optimize toward your best performers.

Tips to Expand QR Success in Hardwood Floor Repair Services

QR success compounds as you layer better design, smarter placement, and tighter follow-up. Start with foundational best practices that protect data quality and engagement rates, then add creative deployments that fit your brand and workflow.

Prioritize tips that match your most common media. If you rely heavily on door hangers and van wraps, focus on large, high-contrast codes with short CTAs and destinations that load fast on mobile. If your growth comes from showrooms and referrals, emphasize review flows, vCards, and educational content.

• Use unique QR codes for each asset: Differentiate every door hanger, flyer batch, showroom sign, and van wrap. This reveals which sources create the highest-value jobs and informs where to invest.
• Add UTM parameters to all destinations: Attribute traffic accurately by source and medium so analytics and CRM reports can guide real budget decisions.
• Trigger follow-up flows automatically: After a scan, send a thank-you SMS, an estimate checklist email, or a reminder to book; see ideas for QR to SMS. Sona QR integrates with CRMs to trigger workflows and lead scoring in real time.
• Train technicians to promote scans: Equip field staff with leave-behind cards and coach them on how to ask for reviews and referrals. A technician’s in-person handoff drives higher scan rates than a passive card.
• Leverage invoices and care guides: Add codes that schedule maintenance, purchase felt pads, or request a free floor inspection at six months. Turn routine paperwork into incremental revenue.
• Get creative with community presence: Place a QR code on sample boards at home shows with a giveaway entry; add a sidewalk sign outside your showroom that says Scan to See 50 Before and Afters.

As you scale, standardize your creative templates and tracking conventions. This reduces time-to-launch for new campaigns and keeps your data clean for performance analysis.

Final Thoughts

QR codes have fundamentally shifted how hardwood floor repair services bridge the gap between offline engagement and online conversion. Embedding QR-driven journeys across key touchpoints, from flyers and showroom signage to invoices and leave-behind cards, empowers companies to surface previously invisible demand. With the right tools, teams can act on high-intent opportunities in real time, attribute revenue back to physical assets, and prove the impact of every print dollar spent.

For hardwood floor repair services, weaving QR codes throughout the customer journey means turning every physical interaction into a digitally trackable and actionable moment. This modern approach addresses the persistent frustration of missing or anonymous interest, simplifies appointment scheduling, accelerates review collection, and links offline curiosity directly to online funnels. With thoughtful execution and robust tracking through platforms like Sona QR and Sona.com, every scan becomes a signal for tailored marketing and operational improvement, unlocking sustained growth and better customer experiences.

Conclusion

QR codes have transformed the hardwood floor repair services industry from traditional outreach into an agile, data-driven growth engine. By integrating QR codes into your marketing and service processes, you can effortlessly attract new customers, provide seamless access to repair information and estimates, and gain real-time insights into which efforts drive bookings and repeat business. Imagine knowing exactly which flyers, business cards, or in-store displays lead to calls and conversions—all tracked and optimized instantly.

With Sona QR, you can create dynamic, trackable QR codes tailored for hardwood floor repair services in seconds. Update your campaigns on the fly without costly reprints, connect every scan to revenue, and refine your strategies based on precise customer engagement data. No guesswork, just measurable growth and enhanced customer experiences.

Start for free with Sona QR today and turn every scan into a new lead, a booked appointment, or a satisfied customer for your hardwood floor repair services.

FAQ

How much does hardwood floor repair cost?

The article does not specify exact costs but suggests using QR codes linked to quote request forms or cost calculators to provide accurate estimates.

What are the signs that my hardwood floor needs repair?

The article does not detail specific signs of hardwood floor damage but references services like scratch repair, board replacement, sanding and refinishing, and water damage restoration as common repair needs.

How can I find a reputable hardwood floor repair service near me?

You can find reputable services by scanning QR codes on flyers, showroom signage, or vehicle wraps that connect to service information, testimonials, quote requests, and appointment booking.

What is the process involved in hardwood floor repair and refinishing?

While the article focuses on marketing, it mentions key services including scratch repair, board replacement, sanding, refinishing, water damage restoration, and eco-friendly finishes.

What are the best practices for maintaining hardwood floors to avoid repairs?

Best practices include following care guides accessible via QR codes on showroom displays or invoices and scheduling regular maintenance visits through QR-enabled appointment systems.

How do QR codes improve hardwood floor repair services?

QR codes convert physical marketing materials into interactive digital entry points, enabling easy quote requests, appointment booking, review collection, and tracking of customer engagement for improved marketing outcomes.

What types of QR codes are most effective for hardwood floor repair marketing?

Dynamic QR codes that link to mobile-optimized quote forms, galleries, contact vCards, review platforms, and maintenance tips are most effective as they allow content updates and audience segmentation.

Where should I place QR codes to maximize engagement for hardwood floor repair services?

Effective placements include service estimate flyers, showroom signage, job site leave-behinds, direct mail offers, vehicle wraps, home shows, invoices, and care guides.

How do hardwood floor repair companies track the success of QR code campaigns?

Success is tracked using metrics like scan-to-lead rate, time to booking, asset-level performance, and review completion rate by integrating QR scan data with CRM and analytics platforms.

What steps should a hardwood floor repair service take to implement QR code campaigns?

Steps include choosing a clear use case, selecting the appropriate QR code type, designing and testing the code for the environment, deploying across channels, and tracking and optimizing performance.

How can hardwood floor repair services use QR codes to gather customer reviews?

Technicians can hand out cards with QR codes linking directly to review platforms, encouraging clients to submit feedback within 72 hours to boost local SEO and social proof.

Can QR codes help hardwood floor repair services retarget potential customers?

Yes, QR scan data can segment audiences by interest and funnel stage, allowing personalized retargeting through email, SMS, and ad platforms based on user behavior and intent.