How to Use QR Codes for Inground Pool Installation Services to Enable Access

For businesses offering inground pool installation services, attracting and converting high-quality leads remains a persistent challenge. As more homeowners research pool installation options across both digital and offline channels, companies often struggle to bridge the gap between traditional marketing like printed brochures or event signage and the real-world actions that drive revenue. Without accurate attribution or clear insight into buyer behavior, missed opportunities and unclear ROI are all too common.

These gaps are especially pronounced when potential clients interact with physical materials. Forms filled out at open houses may never make it into CRM systems, or those who show genuine interest by picking up a brochure leave no trace for follow-up. The lack of visibility into who is actually engaging with your marketing can result in high-value prospects remaining anonymous, or interested parties dropping off before a demo or site consultation is booked.

QR code technology is transforming this reality for pool installation providers by making every touchpoint scannable, interactive, and measurable. Whether added to yard signs, appointment cards, or even post-installation care packets, QR codes create a seamless pathway from initial interest to scheduled consultations and ongoing maintenance. This guide explores how integrating QR codes into your process addresses core pain points, helping you connect with serious buyers, understand real engagement, and prove the value of your marketing efforts, all while enhancing the customer journey.

How to Achieve Seamless Customer Engagement in Inground Pool Installation Services Using QR Codes: A Step-by-Step Guide

Inground pool installation services routinely face the frustration of paper-based processes that let valuable prospects slip through the cracks. Analog workflows like collecting forms at home shows, printing cost sheets without clear next steps, or handing out business cards that get lost in the shuffle often go untracked. The result is missed connections and unconverted interest, even when buyer intent is high.

QR codes bridge this gap by turning every physical asset into a direct gateway to a digital action. With one scan, a homeowner can book a site visit, browse a gallery of completed projects, or calculate financing options. For your team, each scan creates a measurable signal that can be tracked, segmented, and followed up with automatically.

• Replace static materials: Link brochures, flyers, and yard signs to digital experiences such as booking calendars, cost calculators, and 3D design galleries, reducing friction and surfacing intent in real time.
• Define success metrics: Track time-to-appointment, consult-to-install conversion rates, and scan-to-lead ratios, then optimize placements and messaging to improve those outcomes.
• Design for visibility: Place QR codes where homeowners naturally pause, such as open house banners, display pools, and showroom counters, and pair them with a clear call-to-action like “Scan to See Backyard Transformations.”
• Run and refine centrally: Use a platform like Sona QR to deploy dynamic codes, update destinations without reprinting, and monitor which touchpoints drive qualified appointments and revenue.

Moving from manual data entry to scan-enabled workflows makes it easier to identify serious buyers, capture clean data in your CRM, and coordinate sales follow-up at the exact moment interest peaks. Over time, scan analytics illuminate which materials and messages move prospects from curiosity to consultation to installation.

Why Do QR Codes Matter for Inground Pool Installation Services?

A common setback for pool installers is the lack of visibility into who is engaging with their marketing assets. Homeowners may research online, visit booths, or take home brochures, but they remain anonymous unless they complete a form or place a call. This blinds your team to the signals that matter most and makes it hard to prioritize high-fit prospects.

QR codes turn passive encounters into measurable actions. When a homeowner scans a code on a yard sign, brochure, or service vehicle, they identify themselves through a digital touchpoint that can be captured, scored, and routed. This reduces friction for the buyer, cuts down on the steps required to convert, and allows your marketing team to learn what works in the real world.

• Close the offline-to-online gap: Enable every physical material to drive a next step like “Book a Free Site Estimate,” so curiosity converts into trackable engagement.
• Speed and simplicity: Replace long URLs and phone trees with one tap to a booking page, gallery, or calculator, which is particularly valuable when prospects are on the go.
• Dynamic content flexibility: Keep printed assets current by pointing dynamic QR codes to new offers, revised timelines, or region-specific permitting guidance without reprinting.
• Trackability and attribution: Measure scans by placement, location, and time, then attribute consultations and installations back to the code that sparked action, using dashboards such as Sona QR.
• Cost efficiency: Generate and manage codes quickly, test multiple CTAs, and scale across every touchpoint, from appointment cards to billboards, with minimal design and print cycles.

Some firms already use these insights to identify homeowners who repeatedly view design options, financing tools, or seasonal promotions. Those behaviors reveal high-fit leads who would otherwise remain anonymous and make it easier to prioritize follow-up that aligns with actual intent.

Common QR Code Formats for Inground Pool Installation Services Use Cases

Choosing the right QR format ensures the scan leads to the right action. In pool installation, your best opportunities span education, consultation, and post-install care. Each use case benefits from a specific QR type and destination.

• Web links: Send scanners to landing pages, project galleries, cost calculators, and consult booking forms. For example, a “Scan for a Custom Estimate” code on a yard sign can route to a short form that pre-qualifies by ZIP code and backyard size.
• vCards: Help homeowners save your project consultant’s contact info directly to their phone at home shows or neighborhood pop-ups. This reduces lost business cards and improves direct call-back rates. For quick setup, see how to share contact info with QR codes.
• SMS or email: Pre-fill a message like “I would like to schedule a site visit” so prospects can signal interest fast. This is useful on appointment cards, estimates, and follow-up leave-behinds. Learn how to launch QR codes for SMS.
• Wi-Fi access: Offer showroom visitors quick Wi-Fi so they can view 3D models or pricing tools on-site. Pair the Wi-Fi landing screen with a “Request My Design Session” CTA.
• App downloads: If you offer a maintenance or owner app, a scan can detect device type and send the user to the correct app store, helping retention post-install.

Dynamic QR codes are strongly recommended in this vertical so you can refresh offers, change booking links during seasonal promotions, and maintain accurate compliance information as regulations change. With Sona QR, you can manage all formats and destinations in one place and push scan data into your CRM for immediate follow-up.

Where to Find Growth Opportunities

Many of the best growth opportunities hide in plain sight at the physical touchpoints you already own. Yard signs, direct mail, and booths generate attention, but without a scannable pathway to action, your analytics stay incomplete and your follow-up suffers.

Start by identifying the moments when a homeowner’s curiosity is highest. That might be while they are walking the neighborhood and see your team installing a pool, or when they are flipping through a mailer at the kitchen table. These moments are your best chance to turn interest into a booked consultation.

• High-traffic signage: Add QR codes to yard signs, perimeter fencing, jobsite boards, and show home displays with CTAs like “Scan to See This Project’s Budget and Timeline.”
• Showroom and event materials: Place codes on booth backdrops, counter cards, and sample walls to guide visitors to pricing pages, financing options, or AR visualizers while interest is fresh, and hand out QR business cards.
• Vehicles and uniforms: Convert your trucks into always-on lead generators with codes that open a local portfolio or “Request a Quote” form. Include a large, contrasting frame and short benefit statement. See how QR codes work on vehicles.
• Direct mail and door hangers: Use personalized codes in mailers like a QR code postcard that route to address-specific quote pages. Offer a seasonal perk like a free safety cover inspection for scanners.
• Proposals and invoices: Add codes to estimates and invoices that let clients book walk-throughs, approve add-ons, or schedule maintenance plans with one tap.

Companies that embed QR tracking at each stage map engagement across the physical funnel, uncovering exactly where interest spikes or drops. Over time, you can shift budget toward the placements with the highest consult-to-install rates and sunset materials that fail to convert.

Use Cases for QR Codes in Inground Pool Installation Services

Use cases should reflect real customer behavior, not theoretical journeys. In pool installation, homeowners want to see design options, understand costs and timelines, and feel confident in your craftsmanship. Align your QR deployments with these moments to remove friction and capture intent.

• Instant quote requests from yard signs: A large-format code on an active jobsite sign lets passersby request a ballpark estimate without calling. The destination form asks for ZIP code, lot size, and preferred pool type, then triggers a consult scheduling flow.
• Maintenance scheduling via welcome packets: Place a code on the first page of your post-install packet that opens a “Book Maintenance” calendar. Include preset services like seasonal opening and water chemistry checks, and auto-fill the client’s address.
• Design comparisons in brochures: Codes next to materials and features in print brochures open a mobile configurator that shows price ranges and maintenance implications for finishes, decking, and lighting.
• Financing exploration from vehicle wraps: A scan leads to a pre-qualification tool that explains monthly payment options for different pool packages, helping buyers move from interest to affordability.
• Referral sharing from warranty cards: A code on warranty documentation launches a refer-a-neighbor offer. Scans attribute referrals by client, so you can reward advocates and measure neighborhood impact.

By providing one-scan pathways from initial curiosity to concrete action, service providers help prospects move through the decision process with less friction. You also gain the data to retarget visitors with relevant follow-ups like design consultations, accessory bundles, or seasonal promotions.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Each scan is a signal that reveals what someone cares about. In pool installation, those signals can be especially meaningful because they often occur at pivotal moments, such as when a homeowner is standing in front of a jobsite or comparing finishes at a showroom.

To capitalize on these signals, set up your QR campaigns to automatically segment audiences based on what they scanned, where they scanned, and what they did next. This approach improves personalization and allocates sales effort where it will pay off most.

• Segment by intent: Distinguish design browsers from cost seekers, maintenance customers from new installations, and referral scanners from cold prospects. Tailor messaging to each path.
• Tag by location and context: Create audience tags for scans from jobsite signs, booths, showrooms, and mailers. Context helps you assess buying stage and urgency.
• Score engagement over time: Treat repeated scans of galleries, calculators, or financing pages as rising intent signals. Use thresholds to trigger sales alerts and VIP follow-ups.
• Sync with your CRM and ad platforms: Push segments into HubSpot, Salesforce, or Meta Ads to trigger nurture emails, SMS reminders, and lookalike audiences based on high-value behaviors. For guidance, see Sona + HubSpot.
• Distinguish homeowners vs. neighbors: Use address capture from mail-based scans versus jobsite scans to identify likely property owners versus nearby observers, then tailor your offers accordingly.

With Sona QR, every scan becomes a smart entry point into your funnel and is automatically enriched with time, device, and placement data. Over time, your retargeting becomes less about guesswork and more about real, observed behavior.

Integrating QR Codes into Your Multi-Channel Marketing Mix

QR codes are the connective tissue that unifies the physical and digital sides of your marketing. They reduce friction for homeowners, give you a measurable signal of engagement, and make it easy to coordinate follow-up across channels.

Start by mapping your existing channels and identifying where a scan could accelerate the next step. Then add unique QR codes to each asset so you can measure performance and attribute outcomes.

• Brochures and print collateral: Link to project galleries, neighborhood-specific portfolios, and “Book a Site Visit” pages. Each scan reveals which brochures and locations resonate.
• Direct mail: Add personalized codes that pre-fill address and neighborhood, then route to quotes, seasonal offers, or educational PDFs like “Permit Checklist for Inground Pools.” Explore QR-driven direct mail.
• Showrooms and open houses: On display walls and sample boards, use codes to launch AR visualizations, finish guides, and lighting demos. Tag scans by station to see which features drive interest.
• Vehicles and jobsite signage: Convert downtime into demand by linking to financing pages, install timelines, and active job photo updates. Include a short benefit statement and high-contrast frame.
• Digital video and signage: In ads on local TV or digital billboards, let viewers scan to claim a limited-time consult offer rather than memorizing a URL. Track creative performance by scan volume and conversion. See ideas for digital signage.

By managing your codes centrally with Sona QR, you can monitor performance across channels, A/B test CTAs, and sync scan data to marketing automation platforms. This turns unmeasured print and in-person efforts into a performance engine that complements your digital campaigns.

Step-by-Step QR Campaign Execution Checklist

Successful QR campaigns start with a clear purpose and end with measurable outcomes. Think through each step to align your use case, creative, placement, and tracking with the buyer journey you want to enable.

The goal is to replace leaky analog workflows with one-scan digital actions that are easy for homeowners and actionable for your team. Use the following steps to build a campaign that captures interest, accelerates consultations, and connects every scan to your CRM.

Step 1: Choose Your Use Case

Select one high-impact friction point to solve first. For inground pool installers, common targets include low attribution from direct mail, untracked yard sign interest, and high drop-off after home shows. The narrower your use case, the clearer your CTA and measurement plan will be.

Define how the scan translates into a business outcome. Examples include “Book a Site Visit,” “Get a Custom Budget Range,” or “Explore Financing Options.” If you regularly host open houses, a good starting use case is “Scan to Reserve a Design Session.”

• Clarify buyer stage: Decide whether your code targets awareness, consideration, or conversion, then match the destination experience accordingly.
• Set one success metric: Pick a primary KPI such as consult bookings, quote requests, or maintenance plan enrollments to avoid diluted results.

Step 2: Pick a QR Code Type

Choose dynamic QR codes for most marketing and sales use cases. Dynamic codes allow you to update destinations without reprinting and capture essential analytics, which are critical for ongoing optimization.

Static codes are suitable for permanent resources like PDF owner manuals or evergreen safety guides. For any campaign tied to leads, promotions, or seasonal content, dynamic codes offer the flexibility you need.

• Match format to action: Use web link codes for scheduling and calculators, vCards for show-floor networking, and SMS or email for quick “request info” moments.
• Plan data capture: Ensure your chosen code type can pass UTM parameters and campaign tags to your analytics and CRM.

Step 3: Design and Test the Code

Design for visibility and scannability in real-world conditions. Use a branded frame, put the code on high-contrast backgrounds, and add a short, benefit-driven CTA. Larger codes are best for vehicles and jobsite signs; smaller codes work well on brochures and samples.

Before you print at scale, test scans from different distances, angles, and lighting conditions. The best creative fails if the code cannot be scanned reliably when it matters most.

• Create a visual hierarchy: Pair an attention-grabbing headline with a concise CTA like “Scan to See This Pool’s Budget and Timeline.”
• Run a field test: Verify performance outdoors, on glossy paper, and on curved surfaces like trucks or helmets.

Step 4: Deploy Across High-Impact Channels

Start with the placements that already draw attention and where buyers naturally linger. Jobsites, showrooms, and direct mail are often the highest-impact channels for pool installers. Add unique codes to each placement so you can benchmark performance.

Train field teams to reference the code during conversations. A simple prompt like “Scan this to see current promotions and book a site visit” can double scan rates by making the next step obvious.

• Stage-by-stage alignment: Use inspiration and gallery codes at awareness points, calculators and timelines during consideration, and scheduling at conversion.
• Localize where possible: Tailor codes and landing pages by neighborhood or ZIP to showcase nearby projects and improve relevance.

Step 5: Track and Optimize

Treat the first month as a calibration period. Monitor scan volume, conversion rates, and drop-off points, then adjust CTAs, placements, and destinations for lift. Put your best-performing creative on your most visible assets.

Integrate scan data with your CRM so sales is alerted in real time. Use a platform like Sona QR to see scans by device, location, and timing, and to A/B test landing pages and CTAs.

• Close the loop: Connect scans to booked appointments and installed projects for revenue attribution.
• Iterate quickly: Refresh underperforming placements, rotate new offers, and apply winning designs across more assets.

Tracking and Analytics: From Scan to Revenue

Attribution is one of the toughest challenges in pool installation marketing because so much of the journey plays out across physical media. QR codes make those moments measurable by attaching a digital identity to each scan and connecting it to downstream actions like form fills, bookings, and closed deals.

Tracking without action is only half the equation. To drive revenue, you need analytics that feed your CRM, trigger follow-up, and inform budget allocation. This is where a connected stack like Sona QR and Sona excels. Sona is an AI-powered marketing platform that turns first-party data into revenue through automated attribution, data activation, and workflow orchestration.

• Track every scan: Capture time, device, location, and asset source so you know which materials perform best across neighborhoods and events.
• Measure engagement by channel: Compare scans from yard signs, direct mail, and showrooms, and learn which combinations are moving buyers to schedule site visits.
• Respond in real time: Trigger alerts for high-intent scans such as repeat visits to financing pages, and route those leads to your best closers.
• Sync with your CRM: Enrich contacts in HubSpot or Salesforce with scan history and use that data in lead scoring and nurture flows.
• Attribute revenue: Use Sona to link multi-touch journeys from scan to consultation to installation and to quantify which QR placements create the most pipeline. For deeper strategy, read Sona’s offline attribution guide and multi-touch attribution.
• Unify fragmented touchpoints: Connect QR scans with website sessions, ad clicks, and email responses to build a full-funnel view that guides creative and budget decisions.

With this visibility, your marketing funnel becomes a performance engine. You can defend spend with revenue data, coach teams using real engagement signals, and identify new placements that consistently produce qualified consultations.

Tips to Expand QR Success in Inground Pool Installation Services

As you scale, the details matter. The most successful teams treat QR codes not as one-off experiments, but as a durable capability that powers every stage of the customer journey, from first impression to long-term service.

Focus on getting the fundamentals right, then add creative deployments to keep engagement high and data flowing.

• Give each asset its own code: Assign unique codes to yard signs, door hangers, vehicle wraps, and brochures so you can pinpoint which materials deserve more investment.
• Add UTM parameters to every destination: Tag traffic by placement and creative to attribute results accurately inside your analytics tools.
• Automate follow-ups from scan events: Trigger SMS confirmations, email nurtures, or retargeting ads after each scan. For example, send a 24-hour reminder to complete a site visit booking.
• Train teams to promote scanning: Tell installers and showroom reps to point out the code and benefit. A short script like “This code lets you see the real budget range and book a free estimate” can significantly lift scan rates.
• Experiment with creative placements: Try QR-enabled progress boards on jobsites, codes on equipment labels for service requests, or referral codes on client thank-you gifts to encourage neighborhood word of mouth.

By systematically tracking engagement and acting on it, you convert missed opportunities into measurable growth and ensure follow-ups happen at the moment buyer intent is highest.

Real-World Examples and Creative Inspiration

Creative QR deployments not only capture leads, they also educate, build trust, and generate content that compounds performance over time. Here are ideas worth adapting to your brand and market.

• Video testimonials via thank-you postcards: After project completion, send a postcard with a QR code that opens a quick testimonial capture page. Promote a charitable donation or accessory upgrade as a thank-you for submissions.
• Design voting in the showroom: Place QR codes near sample boards that let visitors vote for favorite finishes and lighting. Tag each vote to build retargeting audiences around popular preferences.
• Referral sharing from warranty packets: Include a code on warranty documents that opens a referral page with a unique link for each client. Reward referrers with service credits and attribute new projects to neighborhood advocates.
• Service scans on equipment labels: Apply durable labels with a code that launches a maintenance request form. Homeowners can schedule a technician while standing at the equipment pad.
• Regulatory and cost breakdowns in brochures: Link brochures to a “What to Expect” page with permitting timelines, required inspections, and typical cost components. Keep it updated using dynamic codes so printed materials never go stale.

These examples demonstrate how QR codes can gather proof points, maintain engagement, and extend your brand’s helpfulness well beyond the initial sale, all while creating new paths to measurable revenue.

Expert Tips and Common Pitfalls

QR codes are simple to create but easy to underutilize. The difference between average and excellent results often comes down to execution details like placement, CTA clarity, and follow-up.

Avoid the most common pitfalls by focusing on the value exchange. A homeowner will scan if the promised outcome is clear and immediate. Your team will follow through if the scan triggers a workflow that makes next steps obvious.

• Maximize visibility in real conditions: Use high-contrast frames and adequate code size for outdoor signs and vehicles, and test for glare on glossy surfaces.
• Link to focused destinations: Send scanners to a landing page with one action, not a generic homepage. Every extra click reduces conversion.
• Favor dynamic codes for agility: Update offers, switch destinations, and run A/B tests without reprinting, especially important for seasonal promotions and regulatory changes.
• Make education part of onboarding: Train staff on how to introduce the code and articulate the benefit in one sentence. Equip them with a short script and practice it.
• Benchmark your performance: Track scan-to-lead and lead-to-appointment rates by placement. Use underperforming segments as prompts for creative testing rather than abandoning the channel.

By refining these tactics consistently, installers eliminate weak links in the funnel, surface high-value leads that would otherwise remain hidden, and convert curiosity into consultations and installations at a higher rate.

Final Thoughts

QR codes are no longer a novelty in pool installation marketing. They are a practical bridge between traditional outreach and the measurable, responsive follow-up required to win today’s buyers. By turning every physical asset into an interactive gateway, you solve critical challenges like anonymous interest, unmeasured performance, and missed upsell or service renewal opportunities.

As competition intensifies and the customer journey spans both offline and digital touchpoints, QR codes provide a pragmatic way to capture demand at the source and convert it into booked appointments and closed projects. With Sona QR handling creation, management, and analytics, and Sona.com linking scan activity to revenue, you gain the insight and agility to keep improving. Embed QR strategies across your materials and moments, then iterate based on what the data tells you. The result is a connected, customer-centric experience that turns modern challenges into lasting growth for your inground pool installation business. Start creating QR codes for free.

Conclusion

QR codes have revolutionized inground pool installation services by transforming traditional customer engagement into dynamic, measurable interactions. From streamlining project access and sharing detailed installation guides to enhancing customer support, QR codes enable faster communication and elevate the overall client experience. Imagine instantly providing homeowners with installation updates, maintenance tips, or warranty information—all accessible with a simple scan.

With Sona QR, creating dynamic, trackable QR codes is effortless. Update your campaigns in real time without reprinting materials, monitor which codes drive customer inquiries, and directly link scans to increased project bookings. This means no missed opportunities and a clearer path to growing your client base and boosting satisfaction.

Start for free with Sona QR today and turn every QR code into a powerful tool for customer acquisition, engagement, and long-term business growth in the inground pool installation industry.

FAQ

What are the steps involved in installing an inground pool?

While the article focuses on marketing strategies, it implies the installation process includes site visits, consultations, design selection, cost estimation, and scheduling through digital engagement tools like QR codes.

How much does it cost to install an inground pool?

The article does not specify exact costs but suggests using QR codes linked to cost calculators and custom estimate forms to help homeowners understand pricing.

What are the best inground pool installation companies in my area?

The article does not list specific companies but recommends using digital tools such as QR codes to identify and connect with reputable local pool installation services.

What materials are used in inground pool construction?

The article does not detail construction materials but mentions brochures and digital configurators that show finishes, decking, and lighting options with maintenance implications.

How long does it take to install an inground pool?

The article does not provide specific installation timelines but suggests that QR code-enabled materials can provide project budgets and timelines to interested homeowners.

What are the maintenance requirements for an inground pool?

Maintenance scheduling can be simplified by QR codes in welcome packets that provide booking calendars for seasonal openings and water chemistry checks.

What are the latest trends in inground pool design?

The article highlights the use of digital galleries, 3D design tools, AR visualizers, and mobile configurators accessed via QR codes to showcase design options and finishes.

How do I choose the right pool installation service for my needs?

Use QR code-enabled tools to explore portfolios, read testimonials, request custom estimates, and book consultations to help evaluate and select a suitable installer.

What are the environmental considerations when installing an inground pool?

The article does not address environmental considerations related to inground pool installation.

How can QR codes improve inground pool installation marketing and customer engagement?

QR codes turn physical marketing materials into interactive, trackable digital touchpoints that simplify booking, provide instant quotes, showcase designs, and capture high-quality leads.

What types of QR codes are recommended for inground pool installation services?

Dynamic QR codes linked to web pages, vCards, SMS or email messages, Wi-Fi access, and app downloads are recommended to provide flexible, trackable customer interactions.

Where should QR codes be placed to maximize engagement in pool installation marketing?

Ideal placements include yard signs, jobsite boards, showrooms, vehicle wraps, direct mail, door hangers, proposals, invoices, and event materials.

How do QR codes help track and measure marketing effectiveness for pool installers?

They capture data on scan time, location, device, and source, enabling attribution of consultations and installations to specific marketing assets and improving ROI.

What are some creative uses of QR codes in inground pool installation services?

Examples include video testimonial capture via postcards, design voting at showrooms, referral sharing on warranty cards, service requests via equipment labels, and regulatory info in brochures.

How can pool installation businesses build high-value audiences using QR code data?

By segmenting scans by intent, location, and engagement level, syncing data with CRMs and ad platforms, and tailoring follow-up communications to buyer behavior.

What are key tips for successful QR code campaigns in inground pool installation marketing?

Use unique codes per asset, add UTM parameters, automate follow-ups, train teams to promote scanning, design visible codes with clear CTAs, and continuously test and optimize.

Why are dynamic QR codes preferred over static codes for pool installation marketing?

Dynamic codes allow updating destinations without reprinting, enable tracking and analytics, and support A/B testing and seasonal or regulatory changes.

How long does it take to see results from QR code marketing campaigns in pool installation services?

Initial tracking and optimization typically occur over about one month, after which campaigns can be refined based on scan and conversion data.

How do QR codes help convert offline pool installation leads into booked consultations?

They provide a frictionless, one-scan path from physical materials to digital booking pages and contact forms, capturing intent and enabling timely follow-up.

Can QR codes be used to improve post-installation customer service for inground pools?

Yes, QR codes in post-installation packets can facilitate easy scheduling of maintenance services and promote accessory or referral programs.