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THE sQR TEAM
August 25, 2025

How to Use QR Codes in Acoustical Ceiling Contractors to Enable Access

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Acoustical ceiling contractors face increasing pressure to deliver superior results while standing out in a competitive marketplace. A common frustration is missing high-value prospects simply because their interest is not captured or tracked effectively, particularly when prospects interact offline or investigate services without ever submitting a form or reaching out. This often results in lost opportunities and a CRM full of cold or incomplete leads.

Traditional methods of lead generation, project documentation, and customer communication can be slow and prone to inefficiency, especially when information gets lost between paper-based processes and digital tools. Contractors frequently lack visibility into which businesses are engaging with their materials, documents, and job sites, leaving potential leads unknown and unpursued. Meanwhile, delayed or manual follow-up is all too common; by the time sales connects with someone, the lead’s interest may have cooled considerably.

With the rapid advancement of marketing technology, QR codes have emerged as a natural bridge between these analog and digital challenges. QR codes empower acoustical ceiling contractors to capture intent data in real time, connect physical materials to up-to-date digital content, and ensure valuable prospects are visible and actionable throughout the engagement journey. By integrating QR codes into marketing assets, job sites, compliance paperwork, and maintenance touchpoints, contractors can enable seamless interactions, trigger timely follow-ups, and achieve a unified, trackable view of every customer or prospect engagement.

How to Achieve Seamless Digital Access for Acoustical Ceiling Contractors Using QR Codes: A Step-by-Step Guide

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In the acoustical ceiling sector, significant time and opportunity are lost when teams rely solely on outdated printed materials, static job site documentation, or manual outreach procedures. These approaches make it difficult to track which prospects show genuine interest or which field resources actually drive engagement. QR codes act as the connective tissue that links every physical touchpoint to live digital resources and real-time data capture.

When QR codes are planned with intent, they replace analog bottlenecks with instant, measurable actions. Printed brochures become gateways to portfolio videos and quote calculators. Paper forms give way to mobile-optimized service requests that sync to the CRM. Hand-delivered maintenance packets are complemented with durable QR stickers that provide on-demand instructions and warranty details. The result is more responsive service, fewer errors on site, and better visibility into who is engaging, where, and why.

  • Replace printed manuals with digital guides: Use QR-triggered installation guides so installers and building managers always access the most recent instructions. This eliminates confusion from outdated handbooks, reduces callbacks, and standardizes quality across crews and subcontractors.
  • Capture feedback and service requests instantly: Deploy QR-enabled feedback forms instead of manual sign-up sheets. Scans push structured data directly into your CRM or ticketing system, speeding up response times and creating cleaner records.
  • Streamline compliance and safety: Place QR codes on job site signage that link to dynamic safety protocols, inspection checklists, MSDS sheets, and regulation updates. Crews and inspectors can verify procedures on the spot, which reduces fragmented paperwork and manual errors.

Modern QR solutions let you generate and adjust codes for every use case, from pre-construction walkthroughs and submittal reviews to final sign-off and maintenance. Each scan can be logged into your sales and marketing systems, creating a unified view of field interactions. With platforms like Sona QR, you can identify anonymous high-fit prospects, consolidate engagement signals regardless of where the interaction starts, and trigger the right follow-up immediately so no opportunity is overlooked.

Why QR Codes Matter for Acoustical Ceiling Contractors

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Acoustical ceiling contractors operate in an environment where immediate access to accurate information and streamlined compliance documentation is non-negotiable. Legacy processes often create data fragmentation between estimating, project management, and field teams. Without visibility into which assets are being used and by whom, it is easy to miss follow-ups, lose notes, or rely on outdated materials. This results in delays, rework, and lost pipeline momentum.

QR codes help overcome these challenges by turning every print asset into a living, digital touchpoint that keeps stakeholders aligned. Proposal packets, submittal covers, job site safety boards, fleet vehicles, and even ceiling panel stickers can carry scannable codes that connect to the right resource for the right person at the right time. Because scanners do not need a special app, adoption is high among busy field teams, facility managers, and general contractors.

  • Offline to online bridge: Add QR codes to job specs, safety notices, or shop drawings so stakeholders can access digital materials like specs, MSDS sheets, or installation videos without logins or app downloads. This reduces confusion and prevents derailments caused by missing or outdated documents.
  • Speed and simplicity: A single scan can open a maintenance guide or launch a service request. QR codes remove friction between interest and action, which keeps projects moving and prevents hot leads from cooling before your team makes contact.
  • Dynamic content flexibility: Dynamic QR codes can be updated after printing, so changes to product specs, schedules, or compliance requirements do not require reprints. You protect your brand reputation and keep field teams working with the correct information.
  • Trackability and visibility: Built-in analytics show which brochures, yard signs, or estimates generated engagement. Scan data can reveal who is revisiting specifications or warranty information, allowing you to prioritize follow-ups with the most interested contacts.
  • Cost efficiency: Codes are inexpensive to create and easy to deploy at scale. By linking to digital resources that are always current, you avoid repeated, costly print runs and reduce manual data entry across your systems.

In practice, this means an estimator’s proposal can lead directly to a guided selection experience, a superintendent’s site board can surface the newest safety plan, and a maintenance sticker can turn a small service inquiry into a long-term client relationship. With Sona QR, all of these interactions can flow into a central dashboard for consistent tracking and fast action.

Common QR Code Formats for Acoustical Ceiling Contractor Use Cases

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Managing data across multiple job sites, complex bids, and varied compliance workflows can fragment records and cause slow follow-ups. Adopting a mix of QR code formats creates a flexible toolkit that connects every interaction to a single system of record. Different formats map to different goals, whether you want to deliver content, capture contacts, or launch conversations.

For acoustical ceiling contractors, the most valuable formats usually support installation accuracy, safety compliance, and sales enablement. These codes give crews instant access to the right content in the field, while enabling sales and operations to see who engages and when. Sona QR supports all major formats and makes it simple to manage them in one place.

  • Web links: Direct building owners, architects, or crew leads to landing pages with digital setup guides, ceiling material comparison tools, and before-and-after galleries. Use dynamic destinations to keep content current as specs or pricing evolve.
  • vCards: Let prospects, inspectors, or partners instantly save your estimator’s or project manager’s contact details. Faster, cleaner contact capture increases the likelihood that decision-makers will reach you when timelines compress.
  • Forms: Route scanners to mobile-optimized forms for feedback, warranty claims, change orders, or service requests. Submissions can automatically update CRM records and trigger workflows, which reduces duplicate entry and speeds responses. For survey workflows, see creating codes for Google Forms.
  • Safety and compliance docs: Link job site safety signage to project-specific protocols, MSDS sheets, and inspection checklists. The ability to validate compliance instantly helps during audits and minimizes risk.
  • Wi-Fi access: Provide secure, quick onboarding to site Wi-Fi for crews and inspectors. Reducing access friction increases the use of digital tools and keeps field data flowing.
  • SMS or email pre-fills: Start a text or email pre-populated with a service address, project number, or warranty ID. This shortcut ensures complete information and eliminates back-and-forth texts that waste time; see how QR codes drive text messages.

A robust QR management platform consolidates scan data across these formats, streamlines cross-domain engagement, and supplies a single source of truth for every project. Dynamic codes also simplify updates, ensuring that scanners always reach the right destination without reissuing physical materials.

Where to Find Growth Opportunities

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Growth is often constrained by uncertainty over which touchpoints produce high-intent leads. When QR codes are placed at strategic locations, they provide both a faster path to action and the data needed to prioritize follow-up. Each placement should be chosen to capture intent in the moment it occurs and to signal context back to your team.

Focus on assets that interact with decision-makers or influence their decision. Estimators’ proposals, on-site signage that is visible to facility managers, and visible placements on vehicles all convert casual interest into scannable moments. Over time, scan heatmaps and conversion data will reveal which placements are consistently delivering quality leads so you can double down and cut spend elsewhere. For a cross-trade example of field placements, see this overview of roofing QR marketing.

  • Bids and estimates: Embed QR codes in estimates and proposal packets so building owners can access value calculators, browse acoustical ceiling options, review certifications, or submit questions. The scan data indicates which prospects are actively comparing solutions and should trigger timely, tailored follow-ups.
  • Job site signage: Use scan-enabled signs to confirm compliance tasks, access project timelines, or review protocols in real time. Each scan is logged for operational visibility and can be used to demonstrate adherence during inspections.
  • Fleet vehicles and uniforms: Add codes to service vans and branded apparel that direct passersby and facilities teams to key landing pages. You capture interest from the community around active projects and convert it into measurable demand.
  • Maintenance stickers: Place a QR code on completed ceiling panels or in mechanical rooms, linking to maintenance info and service request forms. Facilities staff can request service instantly, which minimizes downtime and routes the request to the right person. Explore placement ideas with stickers and labels.
  • Trade show materials: Use QR-enabled handouts and booth signage to capture attendee details and trigger automated follow-up. Interest gathered at industry events is immediately routed to sales rather than being lost in post-event backlog.

As you collect data from these placements, segment by location and asset type. A proposal scan from a hospital facilities director should route differently than a fleet scan from a retail manager. With Sona QR, these rules can be configured once and applied consistently across campaigns.

Use Cases for QR Codes in Acoustical Ceiling Contractors

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The biggest bottlenecks in contractor workflows often come from the inability to see who engages with physical assets and to connect those interactions to the right system. QR technology closes this gap by transforming physical artifacts into actionable steps within a digital process. The following use cases illustrate how codes can reduce errors, speed response, and expand revenue opportunities.

Think of each code as a switch that turns attention into action. Codes on packaging move installers to the right instructions. Codes on safety boards deliver the exact compliance documentation inspectors require. Codes on warranty cards gather testimonials, referrals, and service details in a consistent format that marketing and operations can handle at scale.

  • Installation guide access: Place QR codes on product packaging, job packets, or ceiling grid cartons to deliver digital installation instructions, spec sheets, and troubleshooting videos. Outcome: Fewer installation errors, reduced callbacks, and standardized training without the need for printed manuals.
  • Instant compliance checks: Add QR codes to job site safety boards, equipment tags, and inspection areas so crews can access up-to-date documentation. Outcome: Faster onboarding of new crew members, better audit readiness, and improved risk management due to consistent access to current protocols.
  • Post-install feedback and lead generation: Use service stickers and maintenance cards that let clients submit warranty or service requests, upload photos of issues, or leave a testimonial. Outcome: Immediate capture of post-project leads and referrals, plus measurable word-of-mouth that feeds your pipeline. Encourage reviews with a simple path to Google reviews.

You can expand these use cases with niche variations: QR codes on submittal covers to confirm approvals, on delivery receipts to report shipment issues, or on acoustical clouds and baffles to access custom suspension details. Each tactic aligns a physical artifact with the next best digital action.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Each QR scan is a micro-conversion. It captures intent, context, and behavior that can fuel precise retargeting and follow-up campaigns. By placing multiple codes across your touchpoints, you create a rich signal map that distinguishes casual browsers from serious buyers and allows you to tailor the next step accordingly. For ad activation tactics, use Sona’s retargeting playbook.

In the acoustical ceiling space, audience distinctions are clear and actionable. You serve different stakeholders: general contractors, architects, facility managers, and owners. You also serve different project types: new build, retrofit, and maintenance. Segmenting by who scanned and where the scan occurred will let you deliver content that speaks to each persona’s needs and each project’s stage.

  • Create unique codes for each journey stage: Use one set for awareness placements such as trade show booths and fleet vehicles, another for consideration such as product brochures and spec sheets, and a third for conversion such as pricing sheets or warranty registration. Each scan builds a segment aligned with funnel stage, which supports personalized nurture.
  • Tag audiences based on use case: Assign codes for key actions like exploring acoustical solutions, confirming submittals, or requesting service. Tags such as Architect Specifier, GC Estimator, Facilities Manager, and Homeowner help your team prioritize and personalize outreach.
  • Track location, channel, and timing: Segment scans by job site versus office, trade show versus direct mail, weekday versus weekend, or business hours versus after hours. These signals indicate availability and urgency, informing when and how to follow up.
  • Feed segments into your CRM and ad platforms: Automatically sync scan data into tools like HubSpot, Salesforce, and Meta Ads to trigger tailored email sequences, SMS updates, custom audiences, and sales alerts. For example, a facilities manager who scans a maintenance sticker can enter a service nurture, while an architect who scans a spec sheet can receive design resources and CEU invitations.

With Sona QR, each code becomes a smart entry point that captures behavior you can act on. You can score engagement, prioritize high-fit accounts, and route opportunities to the right rep or service team seamlessly.

Integrating QR Codes into Your Multi-Channel Marketing Mix

QR codes are not a single-channel tactic. They are connectors that unify what your prospects and customers see in the field with what your team tracks and acts on in the office. By embedding codes across your offline and online campaigns, you can measure which assets perform, optimize resource allocation, and deliver consistent experiences that move people from awareness to decision.

For acoustical ceiling contractors, the most relevant channels include printed proposals, job site signage, direct mail to property managers, fleet advertising in local markets, and industry events. You can also extend QR execution into social campaigns by encouraging user-generated content or reviews after project completion.

  • Brochures and print collateral: Add QR codes to product sheets, submittal packets, and case study flyers to drive traffic to landing pages, guided selection tools, or quote calculators. Each scan signals which materials generate serious engagement and which need refinement. Explore ideas for brochures.
  • Direct mail: Include QR codes in direct mail targeting property managers, facility directors, or design-build firms. Link to request-a-quote forms, project galleries, or financing options. Measurable scans allow you to attribute responses and iterate quickly.
  • Fleet and uniforms: Turn service vehicles and branded apparel into low-cost digital billboards. Direct scanners to a localized landing page that showcases nearby projects, certifications, and a schedule-a-consult CTA, all tagged for attribution. See use cases for vehicles.
  • Conferences, trade shows, and events: Place QR codes on booth signage, brochures, and name badges to segment visitors by topic interest, such as sound absorption solutions or healthcare compliance. Automated follow-up can deliver the right resources within hours of the event.
  • On-site signage: Use codes to connect phase-specific documentation and service requests throughout the project lifecycle. Tag scans by location and phase so you can evaluate performance and identify friction points in real time with digital signage.

With a centralized platform like Sona QR, you can manage all codes, monitor performance by asset and audience, and sync scan data with your CRM and ad platforms. QR codes serve as the offline onramp to your digital marketing engine and unlock a new layer of data collection across channels that used to be hard to measure.

Step-by-Step QR Campaign Execution Checklist

A successful QR initiative starts with a clear objective, a thoughtful choice of code type, and disciplined testing. Once deployed, you will want to track performance rigorously and optimize based on real behavior instead of assumptions. This checklist walks you through a pragmatic approach tailored to acoustical ceiling contractors.

Before you start, align your internal stakeholders. Sales, project management, field operations, and marketing should agree on what success looks like and which systems will capture and route new data. Sona QR can streamline much of this by serving as the hub for code creation, tracking, and integrations.

Step 1: Choose Your Use Case

Clarify the business outcome you want. For example, do you want to collect maintenance signups post-install, educate architects on new acoustic solutions, or reduce bidding friction for prospects comparing options? A tightly scoped goal will guide design, placement, and measurement.

Tie each use case to one primary action. Examples include view installation guide, request a quote, download spec sheet, or submit a warranty claim. When everyone understands the desired action, it becomes easier to craft a call to action that converts and to evaluate performance fairly.

Step 2: Pick a QR Code Type

Decide between static and dynamic codes. Static codes are appropriate for fixed destinations such as a permanent installation manual that rarely changes. Dynamic codes are better for campaigns that require updates, A/B testing, or detailed analytics, such as launch events or seasonal offers.

Confirm that your platform supports the features you need. If you want scan-level analytics, retargeting audiences, or future flexibility, choose dynamic codes. Sona QR provides editable destinations, robust tracking, and integrations with CRM and ad platforms, which are essential for ongoing optimization.

Step 3: Design and Test

Design with clarity. Incorporate your logo, brand colors, and a high-contrast frame around the code. Pair the code with a clear, benefit-driven call to action such as Scan for safety docs or Get an instant estimate. Include a short URL near the code as a backup for those who cannot scan.

Test in realistic conditions. Verify scannability on multiple devices and at different distances and angles. Check lighting and glare on glossy materials, ensure codes are large enough for quick scans on vehicles, and validate that job site signage codes are reachable and durable. Run a content review to confirm that landing pages load fast, communicate clearly, and capture the intended data.

Step 4: Deploy Across High-Impact Channels

Start with placements that have the highest visibility to your target stakeholders. For a contractor, this often includes proposals, job site safety boards, fleet graphics, project completion stickers, and targeted direct mailers. Expand to trade show materials, brochures, and submittal covers as tracking reveals what works.

Match placement to audience behavior and context. Codes on vehicles should link to short, mobile-friendly pages with a fast CTA. Codes on site boards should open precise documents. Codes on proposals should lead to interactive tools or scheduling. Ensure every placement has a unique code so you can compare performance across channels.

Step 5: Track and Optimize

Monitor scan rates, conversion to the next step, and eventual revenue contribution. Use a centralized dashboard to track performance by asset, location, and audience. Set alerts for high-intent actions such as repeated scans or scans from high-value accounts so sales can respond quickly.

Refine continuously. A/B test landing page copy and calls to action. Adjust placement, size, and contrast for higher scan rates. Use Sona QR’s analytics and integrations to segment audiences, trigger personalized nurtures, and allocate budget to the assets that deliver the best return.

Tracking and Analytics: From Scan to Revenue

Contractors often struggle to prove ROI on marketing and outreach, especially when lead sources span print, events, job sites, and digital ecosystems. QR scan data provides a common thread that ties offline interactions to online outcomes so you can see which tactics generate movement in the funnel and revenue for the business.

The goal is not to count scans for their own sake. The goal is to understand how each scan contributes to the buyer journey: a form fill, a scheduled walkthrough, a signed change order, or a service renewal. With Sona QR and Sona, an AI-powered marketing platform for identity resolution and revenue attribution, you can connect those scans to known contacts, campaigns, and pipeline.

  • Track every scan: Capture time, device, location, and campaign source. Use unique codes per asset to isolate performance and compare placements side by side.
  • Measure engagement by channel and context: Understand which proposals, events, or media drive interaction. Compare scans during business hours versus after hours to determine when to staff live chat or schedule follow-ups; see Sona’s guide to pipeline measurement.
  • Respond in real time: Trigger sales alerts for high-fit accounts or repeat scanners. Optimize creative, CTAs, and placements while campaigns are live based on what the data shows.
  • Sync with your CRM: Enrich leads and contacts in HubSpot or Salesforce with scan activity. Tie scans to accounts, opportunities, and projects to enable multi-touch attribution and more accurate forecasting; here’s the Sona + HubSpot setup guide.
  • Attribute revenue: Use Sona.com for identity resolution and multi-touch attribution; for cross-channel measurement, see Sona’s offline attribution guide.
  • Unify touchpoints across buying stages: Leverage Sona’s Buyer Journeys to link QR scans with website visits, ad clicks, email engagement, and CRM activity. Build a complete picture from first scan to purchase readiness and renewal, informed by Sona’s multi-touch models.

When you connect scans to tangible outcomes, QR codes become a performance channel with a clear ROI story. This clarity allows leadership to invest confidently and allows teams to focus on the placements and messages that move the needle.

Tips to Expand QR Success in Acoustical Ceiling Contractors

You can mitigate the frustration of fragmented data and low-intent outreach by structuring your QR deployments around clear goals, measurable placements, and automated follow-up. Simple habits make a significant difference in scan rates and conversion quality.

Educate your team and your audience on the why behind each code. If crews understand which code launches a safety briefing and which code routes service requests, they will guide customers to the right action. If prospects know what value a scan delivers, they are more likely to engage and convert.

  • Use unique codes by outlet, job, or campaign: Differentiate codes by proposal, job site, fleet vehicle, or event. This granularity reveals which activities produce the highest-quality leads and helps you optimize spend.
  • Append UTM parameters to every destination: Tag sources and mediums consistently so analytics and ad platforms attribute traffic correctly. Clear attribution prevents reporting blind spots and supports better budget decisions.
  • Trigger automated follow-up: Link scans to email or SMS sequences and sales alerts. For example, a code on a submittal cover can trigger a confirmation email with next steps, while a code on an invoice can start a payment or renewal reminder workflow.
  • Train crews to promote codes with clear CTAs: Give foremen and technicians a short script. Phrases like Scan for safety docs or Scan to request service set expectations and encourage engagement. Place codes where they are visible and accessible, not hidden in cluttered layouts.
  • Offer sustainability and compliance transparency: Provide QR-driven access to environmental certifications, recycled content documentation, and VOC compliance details. This supports green building choices and differentiates your brand in competitive bids.

One creative example is to include a QR code on change order forms that opens a quick explainer on scope adjustments and timelines. Another is a laminated QR card in mechanical rooms that links to a service portal with project numbers pre-filled, ensuring faster, more accurate requests.

Final Thoughts

Many contractors feel the pain of manual processes, untracked interactions, and opaque lead sources. QR codes transform everyday paper and plastic into a connected, data-rich marketing and operations network. When every proposal, sign, sticker, and packet can trigger an action and send a signal, your team gains the visibility required to prioritize work and grow efficiently.

By embedding QR technology into your workflow, acoustical ceiling contractors can shift from fragmented outreach to frictionless customer experiences; from reactive communication to proactive follow-up; and from scattered data to actionable insights that fuel smarter business growth. The approach scales from small, local jobs to complex multi-site projects because each code is both a convenient access point and a consistent data collector.

QR technology equips acoustical ceiling contractors to turn every physical surface into a digital entry point and every moment of interest into a moment of action. With Sona QR, you have everything you need to capture demand at the source, measure what matters, and connect scans to revenue. Get started by generating your first codes, place them on your highest-impact assets, and use the resulting data to refine your strategy week by week. Start creating QR codes for free.

Conclusion

QR codes have revolutionized the acoustical ceiling contracting industry by transforming traditional project workflows into efficient, data-driven processes. From streamlining access to installation manuals and maintenance guides to enabling quick communication between contractors and clients, QR codes enhance operational transparency and customer satisfaction. Imagine effortlessly providing clients instant access to product specifications or warranty information right at the job site—boosting trust and reducing delays.

With Sona QR, acoustical ceiling contractors can create dynamic, trackable QR codes that update instantly without reprinting, allowing seamless sharing of up-to-date resources and progress updates. Every scan captures valuable insights into client engagement, helping you refine service delivery and strengthen customer relationships. Start for free with Sona QR today and turn every code into a powerful tool for project success and client loyalty.

FAQ

What are the benefits of using QR codes for acoustical ceiling contractors?

QR codes help acoustical ceiling contractors capture real-time intent data, connect physical materials to dynamic digital content, improve lead visibility, streamline compliance, reduce errors, and enhance customer engagement while providing measurable insights across projects.

How can QR codes improve customer engagement for ceiling repair services?

QR codes enable instant access to maintenance guides, warranty details, and service request forms, allowing customers to submit feedback or requests easily, which speeds up response times and fosters ongoing relationships.

How do QR codes help in managing construction site safety for ceiling contractors?

QR codes placed on job site signage link directly to up-to-date safety protocols, inspection checklists, and compliance documents, enabling crews and inspectors to verify procedures instantly and reduce manual errors.

What are the best practices for using QR codes in roofing company marketing?

Best practices include embedding unique QR codes on bids, job site signs, fleet vehicles, and trade show materials to capture high-intent leads, track engagement, trigger automated follow-ups, and optimize marketing spend based on scan analytics.

How can acoustical ceiling contractors leverage QR codes to generate leads?

Contractors can place QR codes on proposals, brochures, fleet vehicles, and maintenance stickers to direct prospects to interactive tools, contact forms, or service requests, capturing qualified leads and enabling timely, personalized follow-up.

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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