How to Use QR Codes in Cabinet Refinishing Services to Drive Conversions

Cabinet refinishing services are experiencing rapid digital transformation as customer preferences shift toward immediate, frictionless ways to gather information and take action during home renovations. Traditional marketing materials like flyers, yard signs, and showroom brochures often leave a disconnect between initial interest and online action. This gap means missed opportunities for conversions and limited insights into what truly drives engagement, especially when customers are considering options such as cabinet refinishing versus replacement or researching refinishing costs.

One of the biggest frustrations for cabinet refinishing businesses is realizing that high-value prospects, those interested homeowners who interact with collateral at showrooms or neighborhood events, often remain untracked and unknown, slipping through the cracks because their engagement never makes it into the CRM. This lack of visibility can lead to lost opportunities and sluggish follow-up, allowing more agile competitors to respond first. When curiosity peaks, minutes matter. Without a fast digital handoff from print to action, the momentum fades.

QR codes provide a strategic opportunity for cabinet refinishing businesses to bridge the offline-online divide. By making it simple for potential customers to scan a code from a brochure, direct mailer, or even on-site in a kitchen showroom, businesses can guide them to custom landing pages, interactive cost calculators, or instant quote request forms. These touchpoints increase conversion chances and allow for the capture of actionable data, fueling a more responsive and informed approach to lead nurturing and follow-up. With modern tools like Sona QR and Sona, every scan can be instantly tracked, attributed, and turned into a targeted workflow that accelerates decisions and drives revenue.

How to Achieve Higher Conversion Rates in Cabinet Refinishing Services Using QR Codes: A Step-by-Step Guide

QR codes in marketing are transforming how cabinet refinishing companies connect physical and digital marketing efforts. Relying only on static brochures or standard forms typically means missing out on prospects who never submit their information or capturing details after crucial decision-making windows have closed. Modern solutions allow you to replace static handouts with scan-to-quote flows that capture leads the moment curiosity sparks, enriching your CRM automatically.

Analog processes like paper inquiry cards, manual sign-up sheets at home shows, and printed estimate request forms create friction for prospects and extra work for staff. With QR codes, you can turn every piece of collateral into a fast lane, guiding prospects to mobile-friendly experiences that capture intent and contact details instantly. The shift is simple: replace a phone number buried in a brochure with a prominent QR code that opens a 60-second quote request on a landing page optimized for mobile. The outcome is a measurable increase in scan-through and conversion rates, plus faster follow-ups.

• Create scan-to-quote journeys: Guide interested homeowners directly to relevant content such as kitchen cabinet refinishing ideas, photo galleries, or cost calculators from any print material, reducing friction during the buyer journey. Make these journeys short and outcome driven, for example, a three-step quote intake that pre-populates from campaign parameters. You can build these with Google Forms QR.
• Meet prospects at their peak interest: Use QR codes on site signage, mailers, or material samples to provide instant access to appointment bookings or showcase your latest transformations, meeting prospects when and where their interest peaks. Combine clear CTAs and incentives like a limited-time discount to nudge action.
• Instrument every touchpoint: Incorporate tracking with every scan, measuring which placements drive the most interactions and segmenting data by campaign, touchpoint, or lead source, making it easier to identify and prioritize high-fit prospects. Feed this data into scoring rules that alert sales when a homeowner’s engagement pattern indicates readiness.
• Replace outdated workflows: Swap paper brochures that get tossed for scannable lookbooks, manual sign-up clipboards for instant mobile forms, and business cards for vCards that save to a phone in one tap. Each replacement removes friction, removes manual data entry, and improves attribution.
• Define success metrics: Track scan-through rate from print to digital, conversion rate on landing pages, time to first reply, and booked consultation rate. Benchmarks for home services often include 2 to 5 percent scan-through on direct mail, 15 to 30 percent form completion on mobile quote requests, and a 20 to 40 percent lift in follow-up speed when workflows are automated.

Embedding these tracking-enabled QR codes into your assets ensures no high-intent interaction goes unnoticed and manual data entry becomes a thing of the past. You will learn which creative, offer, or placement works best and can redirect spend accordingly. Sona QR supports dynamic code updates, UTM tracking, and CRM integrations that make this transformation straightforward and scalable.

Why QR Codes Matter for Cabinet Refinishing Services

Homeowners researching cabinet refinishing often move fluidly between offline inspiration and online resources, causing fragmented interactions and lost attribution. When engagement signals like browsing a project gallery at an event or inquiring about a refinishing method are not captured, potential leads remain anonymous and unreachable. This loss of visibility means many opportunities never make it into your pipeline, forcing broader and less efficient campaigns that cost more and convert less.

QR codes address these pain points by creating fast bridges between inspiration and action. They turn every piece of physical marketing into a measurable, interactive experience that can be updated without reprinting. For deeper strategy on connecting offline to online, see Sona’s blog post titled the-essential-guide-to-offline-attribution-maximizing-roi-through-offline-channels. Instead of hoping someone types a URL from a brochure, a scan gets them into your funnel in seconds and gives you the analytics needed to follow up with relevance.

• Close the offline to online gap: Convert static print and signage into interactive, trackable touchpoints for quote requests, before-and-after galleries, or maintenance tutorials. Place codes on brochures, business cards, sample doors, and display endcaps to capture interest the moment it appears.
• Reduce friction and increase speed: Scanners do not need new apps, which streamlines the decision process. One scan can open a visualizer, a pricing guide, or a booking calendar without extra steps, reducing drop-off.
• Stay agile with dynamic content: Enable live content updates. Dynamic QR codes allow campaign pivots without reprinting, keeping messaging relevant. Swap a general services page for a seasonal promotion or a financing offer in seconds.
• Capture actionable data: Record scan data like where and when to prioritize real-time nurturing. Tie scans to campaigns, creative variations, and placements to determine the assets with the best ROI and feed lead scoring.
• Scale economically: QR codes provide a cost-effective, scalable way to make every physical asset actionable and measurable. Printing codes on invoices, yard signs, or job site stickers costs little yet produces reliable attribution and upsell opportunities. See QR codes for building services.

Integrated across touchpoints, from appointment cards to post-service follow-up, QR codes transform disconnected encounters into unified, data-driven journeys. Teams gain the ability to measure and iterate quickly, which is often the difference between a busy schedule and a slow season.

Common QR Code Formats for Cabinet Refinishing Services Use Cases

Choosing the right QR format ensures the scan triggers the intended action. For cabinet refinishing services, the most effective formats are those that shorten the path to value for homeowners and sales teams. Each format should be paired with a destination tailored to the context where the code appears.

• Web links: Deliver scanners directly to high-impact pages, helping homeowners self-educate and move further into the funnel. Ideal destinations include a refinishing vs. replacement comparison, a visual gallery filtered by cabinet style, or a financing explainer page that addresses common objections.
• Forms: Route to cost estimation or appointment booking forms, pre-filled with campaign context. Adding UTM parameters and hidden fields allows your CRM to capture source, placement, and creative, improving lead routing and reporting. Use Google Forms QR.
• vCards: Make it simple for walk-in prospects to save your contact info after a showroom visit. Salespeople can share codes on badges or business cards so follow-up is only a tap away, reducing the risk of lost contact details.
• SMS or email: Allow clients to instantly submit appointment requests or warranty registrations. Pre-filled messages lower effort and let customers choose their preferred communication channel with clarity about what will happen next.
• Video or image galleries: Provide quick access to visual storytelling like before-and-after transformations. Short case study videos and interactive galleries help prospects imagine outcomes and motivate them to request a quote.

Dynamic QR codes allow destinations or offers to be updated based on season, campaign feedback, or service focus, keeping messaging consistent and spending accountable. Static codes are best suited for evergreen resources like care instructions, while dynamic codes are better for placements that require testing and adaptation like direct mail, events, and seasonal promotions. Sona QR makes it easy to manage both in one dashboard with audit trails and version history.

Where to Find Growth Opportunities

Many high-value prospects engage at trade shows, project sites, or with local partners only to go unrecorded and unreached. This results in missed follow-up, churn, or disengagement due to inconsistent messaging. A strategic placement plan ensures every physical interaction feeds into a measurable nurturing path and closes gaps in conversion flow and attribution.

Prioritize opportunities by mapping your physical footprint and audience behavior. Identify where interest is highest and friction is greatest, then place QR codes with a clear promise of value. The goal is to assist prospects at the exact moment they want more information or are ready to act.

• Showroom displays and trade events: Capture leads from brochures, demos, or booth signage for immediate follow-up. Use codes labeled Scan to see finishes in your home or Scan for show special pricing to convert foot traffic into trackable engagement.
• Finished project labels: Reach happy customers at the moment of product experience, using QR links for care guides or referral programs. A discrete label inside a cabinet door can drive reviews, referrals, and service add-ons like island refinishing.
• Direct mail and homeowner flyers: Personalize offers and drive engagement at scale with scan-to-quote journeys. Include neighborhood-specific case studies and nearby project maps to increase relevance and response rate.
• Yard and vehicle signs: Let passersby explore transformation galleries and convert curiosity into future appointments. Prominent short CTAs like Scan to see this kitchen before photos paired with scannable codes increase dwell time and brand recall.
• Invoicing and quotes: Use QR-triggered review and upsell flows post-project. Direct customers to a satisfaction survey, a maintenance plan sign-up, or a financing upgrade for adjacent projects like pantry doors or vanities.

By instrumenting these placements with unique codes and UTMs, you can quickly determine which environments generate the strongest leads and allocate budget toward the most productive channels.

Use Cases for QR Codes in Cabinet Refinishing Services

The right QR use cases mirror the moments when homeowners seek clarity or confidence. Cabinet refinishing prospects often want to understand cost, see visual proof, compare timelines, and know what to expect during the process. QR codes can reduce uncertainty and increase action.

Each deployment should include a clear follow-up mechanism. For example, when someone scans a code on a direct mailer and submits a quote request, trigger an email with a preparation checklist and a text confirming scheduling options. When someone scans a gallery code in a showroom but does not convert, retarget them with ads featuring similar styles and a limited-time consultation offer.

• Enabling scan-to-quote: Place QR codes on direct mail, yard signs, or door hangers for instant quote requests. Linking to a short mobile form that asks for photos and basic measurements speeds estimating and raises conversion rates because prospects feel they are making real progress.
• Driving project photo gallery views: Link QR codes to galleries on physical signage to help homeowners envision project results. Create curated galleries for popular cabinet styles, paint finishes, or stain options so the landing page matches the context of the scan.
• Amplifying post-project review and referral: Place QR codes on completion documentation or inside finished cabinets to encourage reviews or referrals. Offer a simple referral reward and make the pathway clear with a code labeled Share your kitchen, get a thank-you gift. Streamline this flow with Google reviews QR.

Secondary use cases include warranty registration, care instructions, financing prequalification, and appointment rescheduling. Each one supports a smoother customer experience and incremental revenue.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

QR codes can generate intent-rich audience segments for retargeting, solving the problem of anonymous touchpoints and disconnected CRMs. By deploying multiple codes across brochures, in-store displays, and banners, you can automatically segment by journey stage, interests, and urgency. These segments power high-performing ads, emails, and sales outreach. See Sona’s Playbook titled intent-driven-retargeting-driving-high-impact-campaigns-with-first-party-intent-signals.

Start by aligning codes with typical buyer profiles in cabinet refinishing. Distinguish DIY researchers from ready-to-hire homeowners, first-time refinishing customers from remodelers adding refinishing to a broader project, and homeowners from property managers or real estate investors. Each group responds to different messages and offers.

• Create unique QR codes for each journey stage: Use different QR codes for awareness like neighborhood flyers, consideration like showroom brochures, and conversion like pricing sheets or coupons. Each scan builds a segmented list aligned with funnel stage and informs content strategy.
• Tag audiences based on use case: Assign different codes to actions like gallery exploration, booking an appointment, or requesting support. These tags create behavior-based audiences you can nurture differently, such as sending style guides to gallery viewers and discounts to appointment bookers who have not yet confirmed.
• Track location, channel, and timing: Generate audiences based on where and when a scan happens. For example, weekend scans from open houses might skew toward couples planning a remodel, while weekday scans from invoices indicate post-project upsell opportunity.
• Feed segments into your CRM and ad platforms: Automatically sync scan data into tools like HubSpot, Salesforce, and Meta to trigger personalized email sequences, custom ad audiences, or sales alerts. Set rules such as when someone scans twice and views pricing, alert a rep for same-day follow-up.

With Sona QR, each code becomes a smart entry point into your funnel, capturing data that helps you retarget based on real behavior. The result is more relevant creative, better timing, and less wasted spend.

Integrating QR Codes into Your Multi-Channel Marketing Mix

Disconnected campaigns often lead to inconsistent messaging and customer confusion. QR codes unify campaigns by turning every channel into a gateway to the next best step. This creates consistency across touchpoints and gives you a centralized view of performance.

For cabinet refinishing, the most common media are brochures, direct mail, yard signs, showroom displays, and invoices. Pair each with a purpose-built landing page and track through to revenue. The objective is not only more scans, it is more booked consultations and higher average order value from upsells and add-ons.

• Brochures and print collateral: Add QR codes to printed materials to drive traffic to landing pages, booking forms, or exclusive content. Each scan tells you which brochures convert, which creative resonates, and which neighborhoods respond to which offers.
• Social media and UGC campaigns: Use QR codes on job site signs, swag, or event signage to encourage scanning, sharing, or submitting content. Invite customers to share their kitchen reveal and tag your brand for a chance to win a free touch-up, then build retargeting lists based on scan behavior.
• Direct mail: Make mail measurable by including QR codes that link to personalized offers or lead forms. Track who scanned, when they scanned, and how they responded. Send follow-up mailers to high-engagement zones with a stronger offer.
• TV, digital signage, and video ads: Replace long URLs with QR codes to reduce friction. Connect viewers to time-bound promotions, before-and-after reels, or a financing calculator while attention is high.
• Conferences, trade shows, and events: Add QR codes to booth signage, brochures, name badges, or swag. Tag scans by event and session to segment leads and tailor follow-up sequences with content from the demos they saw.

QR codes serve as the offline onramp to your digital marketing engine. With a centralized platform like Sona QR, you can manage all your codes, monitor performance, and sync scan data with your CRM and ad platforms for a connected customer journey.

Step-by-Step QR Campaign Execution Checklist

Launching a high-performing QR campaign in cabinet refinishing begins with clarity on goals and ends with closed-loop analytics. Use the following steps to plan, deploy, and optimize with confidence. Begin with a single high-impact use case, then scale across channels once you have proof of lift and a repeatable workflow.

Align stakeholders early, especially sales and operations. Ensure the experiences you link to are mobile friendly, fast, and aligned to homeowner questions. Build automation before broad deployment so follow-ups happen in minutes, not days.

Step 1: Choose Your Use Case

• Define your campaign goal: Clarify whether you aim to drive appointment bookings, cost estimate requests, gallery engagement, or reviews. For example, at a home show, focus on instant scan-to-quote with a show discount to accelerate conversions.
• Align purpose to outcome: Link each code to a measurable outcome such as booked consultations or review volume. Prioritize the outcome that most directly impacts revenue in your current season.

Step 2: Pick a QR Code Type

• Select static or dynamic: Use static QR codes for fixed destinations like a care guide PDF inside cabinets, and dynamic for trackable, editable links tied to campaigns and testing.
• Choose dynamic for flexibility: If you want data, retargeting, or future flexibility, dynamic is the default. Sona QR supports A/B testing of destinations, which is invaluable for optimizing print campaigns.

Step 3: Design and Test the Code

• Brand clearly and add a strong CTA: Add your logo, brand colors, and a clear visual frame with benefit driven copy such as Scan for instant quote or Scan to see this kitchen before photos. Place the CTA immediately above or below the code to set expectations.
• Ensure scannability across contexts: Test scans on multiple devices, at varied angles and distances, and in different lighting. Respect the quiet zone, use high contrast, and size codes appropriately. As a rule of thumb, width equals scanning distance divided by 10.

Step 4: Deploy Across High-Impact Channels

• Match placement to behavior: Choose placements based on your growth plan, such as direct mail for neighborhood outreach, showroom signage for consideration stage, and invoices for reviews and upsells. Context matters, for example, larger codes for drive-by yard signs, smaller for brochures.
• Instrument for measurement: Assign unique codes and UTMs by channel, creative, and location. This lets you attribute performance precisely and reallocate spend to top performers quickly.

Step 5: Track and Optimize

• Measure, learn, iterate: Use tools like Sona QR to track scans by time, location, and device. Monitor conversion behavior and drop-off points. A/B test landing pages, CTAs, or code designs to lift conversion rates over time.
• Feed insights into your funnel: Trigger alerts for high-intent behaviors, adjust offers by geography, and refine creative based on scan heatmaps. Document learnings to inform the next campaign cycle.

Finish each campaign with a postmortem that ties scans, conversions, and revenue together. Share highlights with your team to reinforce adoption and keep momentum strong.

Tracking and Analytics: From Scan to Revenue

Connecting offline marketing efforts to results is challenging when appointments or reviews are not attributed. You need to know which brochure, sign, or event drove a consult or a contract to understand where to invest. QR-first measurement brings the same rigor you use in digital channels to the physical world and it does so without extra burden on your team.

The key is to go beyond counting scans and tie behavior to pipeline. That means tracking the journey from a scan to a form fill, from a consultation to a proposal, and from a proposal to a signed job. With Sona QR and Sona.com, you can centralize this data and generate insights that improve both marketing efficiency and sales performance.

• Track every scan: Capture detailed data including time, device, location, and campaign source. Use this to identify high-engagement neighborhoods or events and scale what works.
• Measure engagement by channel and context: Understand which placements, events, or media drive the most interaction. Compare performance between yard signs, direct mail, and showroom displays to refine your mix.
• Respond in real time: Optimize campaigns while they are running using live performance data. If a particular flyer variant outperforms, pause weaker variants and reprint quickly with dynamic content and codes.
• Sync with your CRM: Automatically enrich leads and contacts in HubSpot, Salesforce, and other tools using scan activity. Add fields like last scanned asset, scan count, and campaign name for precise segmentation and scoring.
• Attribute revenue: Connect anonymous scans to known buyers through identity resolution and multi-touch attribution. For best practices, see Sona’s blog post titled the-essential-guide-to-account-identification-turn-your-website-into-a-goldmine.
• Unify fragmented touchpoints: Link QR scans with website visits, ad clicks, email engagement, and CRM activity to build a complete picture of progression from first touch to purchase readiness. Use this view to streamline handoffs between marketing and sales.

Aim for clear benchmarks. For cabinet refinishing, strong programs often see 2 to 5 percent scan-through from direct mail, 10 to 20 percent from in-person events, and 15 to 30 percent landing page conversion on well designed scan-to-quote flows. Use these as starting points, then push higher with testing.

Tips to Expand QR Success in Cabinet Refinishing Services

As you scale, the difference between average and excellent results often comes down to disciplined execution. Treat QR as a systematic program, not a one-off tactic, and you will turn every surface into a chance to capture demand and serve customers better.

Choose tips that align with your most common media, your buyer journey, and the tools your team already uses. Build internal habits around promoting QR touchpoints so customers know what to expect.

• Assign unique codes to every print asset: Differentiate by placement such as brochure, flyer, invoice, yard sign, or showroom display so you can track what is working. Unique codes let you compare creative variants and redirect budget to top performers.
• Add UTM parameters to every QR destination: Attribute traffic accurately by source and medium for better reporting and optimization. Combine UTMs with dynamic codes so you can update destinations without losing tracking fidelity.
• Trigger automated follow-ups after each scan: Combine scans with SMS, email, or ad retargeting to keep the journey going. For example, a scan on an invoice can trigger a thank-you message with a referral link, while a scan on a yard sign can trigger a text with available consultation times.
• Educate staff and customers on why to scan: Train showroom teams and field crews to point out codes and explain the benefit. Use clear, benefit-driven CTAs such as Scan for your custom finish plan or Scan to get a price range in 60 seconds to set expectations and increase scan rates.

Add creative deployments that fit your brand. For example, include QR codes on finish sample cards that open a care guide and matching design suggestions, or on job site door hangers that reveal a gallery of similar kitchens to help neighbors visualize outcomes. Both create value, not just clicks.

For cabinet refinishing services navigating today’s competitive landscape, QR codes offer an outstanding opportunity to engage, educate, and convert prospects at every touchpoint. By combining trackable tactics with seamless offline-to-online journeys, your business can capture homeowner interest, even those high-value prospects who would otherwise remain anonymous, showcase expertise, and drive measurable growth. Strategic, intent-driven QR campaigns reduce lost opportunities, enable timely, relevant follow-up, and help surface new upsell or referral prospects. Start exploring how QR-driven strategies can elevate your next campaign, close the gap between marketing and revenue, and deliver sustainable outcomes for your business. With Sona QR, you can generate and track your first codes for free in minutes, then use Sona.com to tie scans to revenue and scale what works. Start creating QR codes for free.

Conclusion

QR codes have transformed cabinet refinishing services from traditional marketing methods into dynamic, measurable growth opportunities. Whether it’s attracting new clients, enhancing customer engagement, or streamlining service follow-ups, QR codes replace guesswork with instant, mobile-friendly interactions and real-time data that turn every flyer, business card, or project portfolio into a powerful conversion tool. Imagine knowing exactly which promotional materials lead homeowners to book your refinishing services—and acting on that insight instantly.

With Sona QR, you can create dynamic, trackable QR codes in seconds, update campaigns on the fly without costly reprints, and link every scan directly to revenue growth. No missed leads, no wasted marketing spend—just smarter, more profitable cabinet refinishing campaigns. Start for free with Sona QR today and transform every scan into a loyal customer.

FAQ

What are the benefits of refinishing cabinets compared to replacing them?

Refinishing cabinets is often more cost-effective and less disruptive than replacing them, allowing homeowners to update finishes and styles while preserving existing structures.

How much does it cost to refinish cabinets?

Cabinet refinishing costs vary depending on factors like materials and project scope, but interactive cost calculators accessed via QR codes can provide instant, customized estimates.

What are the different methods for cabinet refinishing?

Common methods include refinishing versus replacement comparisons, exploring paint finishes, stain options, and viewing before-and-after galleries to help homeowners choose the best approach.

How can I find a reliable cabinet refinishing service near me?

Use QR codes on brochures, yard signs, or showroom displays to access local service providers’ landing pages, book appointments, and view project galleries for reliable cabinet refinishing services nearby.

What are some creative ways to market my cabinet refinishing business?

Incorporate QR codes into print materials, direct mail, yard signs, and trade show displays to connect prospects instantly to quotes, galleries, and booking forms, enabling measurable, trackable, and dynamic marketing campaigns.

How do QR codes improve marketing for cabinet refinishing services?

QR codes bridge offline and online marketing by turning physical collateral into interactive, trackable touchpoints that capture leads instantly, provide real-time data, and enable faster follow-up.

What types of QR code formats are effective for cabinet refinishing services?

Effective formats include web links to comparison pages or galleries, forms for quotes or appointments, vCards for contact sharing, SMS or email triggers, and video or image galleries for visual storytelling.

Where should I place QR codes to maximize engagement in cabinet refinishing marketing?

Place QR codes on showroom displays, trade event materials, finished project labels, direct mail, yard and vehicle signs, and invoices to capture leads at moments of high interest.

How can I track the effectiveness of my cabinet refinishing marketing campaigns?

Use dynamic QR codes with unique UTMs to monitor scan rates, conversion rates, locations, and device types, then integrate data with CRM systems to attribute leads and revenue accurately.

What are best practices for designing and deploying QR codes in cabinet refinishing marketing?

Design QR codes with clear branding and strong calls to action, test scannability across devices and environments, deploy on high-impact channels with unique codes per placement, and continuously track and optimize performance.

How can I use QR codes to build high-value audiences for retargeting in cabinet refinishing services?

Assign unique QR codes per buyer journey stage and use case to segment prospects by behavior and intent, then sync this data into CRM and ad platforms for personalized retargeting campaigns.

What metrics indicate a successful QR code campaign in cabinet refinishing marketing?

Successful campaigns often achieve 2 to 5 percent scan-through rates on direct mail, 15 to 30 percent form completion on mobile quote requests, and a 20 to 40 percent improvement in follow-up speed.

How can I reduce friction for homeowners interested in cabinet refinishing?

Use QR codes to replace manual forms and phone numbers with instant mobile-friendly quote requests, appointment bookings, and access to visual inspiration, making the process faster and easier.

How do dynamic QR codes benefit cabinet refinishing marketing campaigns?

Dynamic QR codes allow live content updates without reprinting, enable A/B testing, provide detailed tracking, and support campaign pivots to keep messaging relevant and spending efficient.

What follow-up actions should be triggered after a homeowner scans a cabinet refinishing QR code?

Follow-ups can include automated emails with preparation checklists, text confirmations for scheduling, retargeting ads featuring similar styles, and offers such as limited-time discounts.