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THE sQR TEAM
August 22, 2025

How to Use QR Codes in Commercial Architecture Firms to Capture Leads

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In today’s digitally driven landscape, commercial architecture firms face new challenges in engaging prospective clients and ensuring no opportunity is missed. As the market grows more competitive, the transition between physical experiences like site visits, brochures, or construction signage and digital actions often leaves gaps where valuable leads are lost or delayed. QR codes have quickly evolved from marketing novelties into essential tools, connecting offline engagement with online action and ensuring every prospect is tracked and knowable.

Many architecture firms still rely on outdated tactics, such as distributing static business cards or printed portfolios, which do not provide insights when a prospective client interacts. Recent advances in QR technology enable instantaneous, frictionless engagement: clients can access project portfolios, book consultations, or request contact details within seconds and without cumbersome web navigation. This reduces missed opportunities with high-value prospects who might otherwise never reach out through traditional channels.

A strategic QR code approach not only increases visibility but also provides actionable analytics. By capturing interactions from every offline touchpoint, such as a construction fence banner or a digital brochure, firms can proactively address marketing pain points, automate lead capture, and synchronize data into their CRM. This guide outlines practical strategies for implementing QR codes to convert every real-world interaction into a measurable growth opportunity in commercial architecture.

How to Achieve High-Quality Lead Capture in Commercial Architecture Firms Using QR Codes: A Step-by-Step Guide

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QR codes are revolutionizing how commercial architecture firms bridge the gap between physical presence and digital engagement. They give you a direct path from a site visit, proposal review, or event conversation to a measurable action that lands in your CRM. The result is a reduction in lost leads, shorter response times, and a more predictable pipeline.

To capture and nurture leads with precision, start by translating analog processes into scannable moments. Printed brochures become dynamic gateways to project portfolios and case studies. Paper sign-up sheets transform into mobile-friendly forms that validate contact details and route to your CRM with tags. Business cards expand into vCards with meeting links, so busy executives can book time without friction. Consider adding QR business cards. The key is to design each QR touchpoint with a clear call to action and a defined business outcome.

  • Replace analog processes: Use QR codes for portfolio sharing, inquiry submissions, newsletter sign-ups, and feedback collection, ensuring every interested party is recorded for timely follow-up.
  • Define measurable success metrics: Track increases in lead submissions, engagement with project showcases, consultation requests, and proposal follow-ups that are tied to physical touchpoints like signage or print collateral.
  • Design and place intentionally: Position QR codes at job sites, trade shows, project signage, and within physical proposals with clear calls to action such as “Scan to Tour Our Latest Project” or “Scan to Request a Consultation.”
  • Leverage tracking tools: Use a modern QR platform to monitor scan activity, evaluate location performance, and track conversions, allowing prioritized outreach to decision-makers who have demonstrated real-world intent.

With automation in place, prospects who once went untracked are now seamlessly added to your pipeline. Your team can focus on the highest-intent leads while marketing learns which messages and placements drive the strongest results. Platforms like Sona QR support every step of this transformation: code generation, live editing, analytics, CRM integration, and attribution.

Why QR Codes Matter for Commercial Architecture Firms

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Commercial architecture is a relationship-driven business that often begins offline. Posters, printed portfolios, and on-site signage create attention, yet without a digital bridge those interactions are invisible to your funnel. QR codes solve that visibility gap and accelerate action at the moment interest peaks. For more context on bridging offline materials to online actions, see this overview of QR in print marketing.

They also mitigate a common bottleneck: time-to-response. When a real estate developer or facilities director sees a project they like, they want to evaluate portfolio relevance, schedule a discovery call, or check credentials immediately. A QR code removes the need to search for your website or navigate menus. It takes them straight to what they want, which increases conversions and reduces drop-off.

  • Close offline to online gaps: Guide people from physical assets to virtual tours, credentials, project narratives, or inquiry forms with a single scan that logs source, time, and device.
  • Increase speed and simplicity: Allow prospects to schedule meetings, download vCards, or request RFP details in seconds, which outpaces competitors and rewards intent.
  • Enable dynamic content: Point printed codes to changeable destinations. Update case studies, certifications, or open house dates without reprinting anything by using dynamic QR codes.
  • Improve trackability: Attribute offline engagement to pipeline and revenue. QR-linked analytics make it possible to measure which banners, brochures, or events drive the most qualified interest.
  • Boost cost efficiency: Launch test campaigns quickly and inexpensively. QR codes unify print, event, and signage outreach into a measurable program that is easy to scale across projects.

With thoughtful integration, QR codes turn previously hidden signals of intent into actionable insights that power marketing growth, sharpen forecasting, and strengthen prospect relationships.

Common QR Code Formats for Commercial Architecture Firm Use Cases

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QR codes can be configured in multiple formats depending on what you want the scanner to do. In commercial architecture, the priority is often to showcase proof of capability, capture qualified inquiries, and connect people to the right project lead fast. Selecting the right format for each context maximizes conversion and data quality.

For example, dynamic web link QR codes on fence wraps can drive to curated project galleries that explain the program, schedule, and sustainability goals. Meanwhile, vCard codes on business cards or proposal covers let stakeholders save contacts and calendar links immediately. The right pairing of format and destination keeps each offline touchpoint focused on a single, high-value action. Consider using QR codes on banners for high-visibility projects.

  • Web links: Drive scanners to landing pages, digital lookbooks, project walkthroughs, or booking portals. This minimizes drop-off and ensures the right narrative is front and center.
  • vCards: Allow prospects to save principal or project manager contact details instantly, including direct phone, email, and a meeting link for frictionless outreach.
  • Lead forms: Enable immediate inquiry or RFP submissions. Mobile-first forms can prefill known data and route to the appropriate team member with tags such as industry, scope, or timeline.
  • Project galleries and progress updates: Provide real-time access to current work with photos, BIM snapshots, sustainability metrics, or press mentions. Analytics reveal which content resonates most.
  • Event check-ins: Automate attendance tracking for open houses, CEU seminars, or hard hat tours. Capture role, company, and interests for targeted follow-up.
  • SMS or email triggers: Pre-compose an inquiry or meeting request to streamline outreach. This is useful for jobsite stakeholders who prefer a quick text over a form fill.

With a platform like Sona QR, you can generate all of these formats, update destinations on the fly, and manage them centrally with governance controls.

Where to Find Growth Opportunities

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Growth relies on activating high-intent audiences where your firm already has visibility: construction sites, professional gatherings, and stakeholder meetings. These are moments of curiosity and due diligence. A QR code converts that curiosity into a trackable action that fuels your pipeline.

Look for places where engagement has traditionally been strong but lead capture inconsistent. Replace passive information with scannable prompts that focus on one outcome: schedule a consultation, view relevant case studies, or request a proposal. This approach shortens the time between first interest and meaningful engagement.

  • Project site banners and fence wraps: Engage the public, contractors, and visiting decision-makers with a scannable path to project details, team bios, and a “Request Information” form. For sector-specific ideas, explore architecture-focused QR marketing tips.
  • Trade shows and industry events: Move from static collateral to QR-enabled handouts and booth signage that capture attendee data, trigger instant follow-ups, and integrate with your CRM.
  • Project proposals and plan sets: Embed QR codes that point to interactive content like animated walkthroughs, sustainability scorecards, or discipline-specific case studies for each stakeholder group.
  • Office lobby displays: Invite visitors to book meetings, download credentials, and subscribe to updates. Capture previously anonymous interest from partners, clients, and recruits.
  • Direct mail and print ads: Add scannable links that lead to personalized landing pages or event RSVPs. Use analytics to inform audience targeting and creative optimization.

Strategic placement in these channels ensures the path from first contact to qualified conversation is clear, measurable, and fast.

Use Cases for QR Codes in Commercial Architecture Firms

QR codes become high-value when aligned with your business objectives: increase qualified consultations, accelerate proposal progression, and improve cross-sell across service lines. Here are three proven use cases that map directly to common interactions in commercial architecture.

  • Virtual project tours: Place QR codes on jobsite signage, proposals, or printed portfolios to grant immediate access to curated tours that match the client’s sector and program. This captures silent interest from drive-by stakeholders and reduces friction for committee members who want a shared, visual reference.
  • Qualifying lead forms: Add QR codes to event signage, brochures, and business cards that open a brief intake form. Capture project type, budget range, and timeline to route the inquiry to the right principal and prioritize high-intent conversations. For setup, see how to create QR codes for forms.
  • Sustainable building certifications: Use QR codes on project signage or post-occupancy materials to share LEED, WELL, or local green building credentials. This builds trust, supports compliance transparency, and surfaces cross-sell opportunities in energy modeling, adaptive reuse, or workplace strategy.

These use cases reduce missed connections, accelerate lead capture, and highlight expansion opportunities that might otherwise stay hidden.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Each QR code scan is a strong intent signal. It captures not only identity data when available but also context: where the scan occurred, what content the user wanted, and when they engaged. By deploying unique QR codes across touchpoints, you can automatically segment audiences and create precise retargeting flows. For tactical guidance, see Sona’s Playbook Intent-Driven Retargeting.

For commercial architecture, useful distinctions include sector interest, project stage, and budget scale. A developer scanning a project gallery on a fence wrap has different needs from a facilities manager scanning a QR on a brochure during a healthcare design conference. Tag and route each scan accordingly so your follow-up is relevant and timely.

  • Use unique codes by funnel stage: Separate awareness placements such as site signage from consideration placements like credentials packets and conversion placements such as pricing sheets or feasibility studies.
  • Capture audience tags by interest: Tag scanners for segments like new construction vs. renovation, core and shell vs. interiors, sustainability focus, or fast-track timelines. Personalize follow-ups with matching case studies.
  • Leverage location and channel data: Prioritize prospects by where and when they scanned. A late-evening scan from a leadership-level phone at a jobsite often signals urgency and senior interest.
  • Integrate with your CRM: Sync scans into your CRM to trigger nurturing, assign lead owners, and alert sales to high-intent behaviors. Sona QR integrates with tools like HubSpot and Salesforce to automate this flow.

By retargeting based on real behavior rather than assumptions, firms move prospects through the buying journey with less waste and higher conversion rates.

Integrating QR Codes Into Your Multi-Channel Marketing Mix

Commercial architecture marketing spans print, physical spaces, events, digital content, and relationship selling. QR codes connect these channels into a single, trackable experience that respects how clients actually research and decide. When done well, each scan creates a data point you can measure and a moment you can build on. For measurement frameworks across offline touchpoints, review Sona’s blog post on offline attribution.

The goal is orchestration: align collateral, signage, and digital campaigns so that a person who scans at a conference later sees a tailored campaign on LinkedIn, receives a case study that matches their sector, and gets a well-timed nudge to book a call. QR codes make the first step in that journey effortless and measurable.

  • Enhanced printed materials: Lead prospects from brochures, one-pagers, or proposal covers to conversion-focused landing pages. Track which assets and messages drive the most engagement.
  • Social and offline connection: Build retargeting audiences from QR scanners so your LinkedIn and display campaigns nurture those who showed interest at job sites or events.
  • Actionable direct mail: Make mailed invitations and credentials measurable. Use unique codes per recipient segment to personalize follow-up and attribute responses.
  • Upgraded lobby and event experiences: Enable all visitors to access credentials, project timelines, and meeting scheduling from displays or tabletop signage. Capture previously anonymous traffic.
  • Channel attribution: Tie every scan to a performance dashboard that includes QR activity, web behavior, and CRM milestones. Use the data to guide future investments and creative.

With a centralized platform such as Sona QR, you can manage codes across channels, standardize tracking parameters, and connect scan events to revenue.

Step-by-Step QR Campaign Execution Checklist

The most successful QR code programs start with clarity: a single business objective, a defined audience, and a specific action you want the scanner to take. From there, design and deployment choices become straightforward. This checklist guides you through planning, launching, and optimizing a campaign that captures leads and proves impact.

Before you begin, decide which placement will deliver the most leverage. For many firms, the best starting point is a high-visibility project site or a flagship event where stakeholders congregate. Build one excellent, end-to-end experience, review the data, then scale to additional placements with confidence.

Step 1: Choose Your Use Case

Begin with the problem you want to solve. Are you missing contacts from construction fence interest, failing to capture data from conference conversations, or losing momentum after delivering proposals? Each pain point suggests a different primary action and destination.

  • Define the campaign goal: Examples include “book a consultation,” “request RFP guidelines,” or “take a virtual tour.”
  • Align the QR purpose to outcomes: Map the scan to a single high-value action such as scheduling or form submission, and ensure it is mobile-friendly.
  • Customize for your vertical: For commercial architecture, consider goals like “RSVP to our CEU seminar,” “download our healthcare portfolio,” or “scan for project feasibility checklist.”

Step 2: Select QR Code Type

The choice between static and dynamic QR codes determines your flexibility and data visibility. Static codes are best for unchanging assets; dynamic codes unlock analytics and post-print editing.

  • Use static for fixed destinations: Examples include a permanent office location page or a brochure PDF that rarely changes.
  • Use dynamic for flexibility and analytics: Update destinations without reprinting, track scans by time and location, and add UTM parameters for attribution.
  • Plan for data and retargeting: Choose dynamic if you want to measure performance, build audiences, or refine campaigns based on scan behavior.

Step 3: Design and Test

Design is not just aesthetics; it guides behavior and impacts scannability. Your code should be instantly recognizable, brand-aligned, and paired with a clear call to action that promises value. To broaden reach and usability, consider guidelines for accessible QR codes.

  • Brand your code and frame: Add your logo and brand colors with a high-contrast frame, and include short benefit-driven copy like “Scan to Tour the Building.”
  • Optimize for environment: Size for distance, add quiet space around the code, and place at reachable height. Consider lighting, glare, and real-world angles.
  • Test across devices: Validate scans on multiple phones, operating systems, and camera apps. Test at the expected distance and in varied lighting.

Step 4: Deploy on High-Impact Channels

Roll out in environments where you already see interest but lack measurement. Prioritize placements with the highest foot traffic or strategic visibility to target buyers.

  • Choose relevant placements: Construction fence wraps, lobby displays, proposals, event booths, and direct mail are strong starters in this sector.
  • Match placement to behavior: Large codes with short CTAs for distance scans on banners; smaller codes with deeper content for close-up items like brochures.
  • Localize CTAs: Tailor prompts by context, such as “Scan for construction timeline” at a jobsite or “Scan for CEU credits” at an industry event.

Step 5: Track, Measure, Optimize

Measurement turns engagement into learning. Review what worked, refine what did not, and build a repeatable playbook.

  • Monitor scan trends: Track volume by daypart, location, and device. Identify peaks and use them to schedule follow-up outreach.
  • Analyze conversion flow: Measure how many scanners viewed content, started forms, and booked meetings. Address drop-off points with clearer CTAs or faster forms.
  • A/B test and iterate: Experiment with landing page headlines, imagery, CTAs, and code design. Use dynamic QR codes and Sona QR analytics to compare results in real time.

A disciplined approach ensures every engagement is measurable, actionable, and aligned with your growth objectives, while building confidence to scale.

Tracking and Analytics: From Scan to Revenue

The struggle to tie offline marketing touchpoints to revenue is a long-standing challenge in commercial architecture. QR analytics make this connection straightforward by capturing the who, what, where, and when of real-world engagement, then linking it to pipeline progression in your CRM.

Beyond basic scan counts, the most valuable insights include which placements generate qualified consultations, which sectors respond to which case studies, and how rapidly prospects move from first scan to scheduled meeting. With unified data, you can justify spend, refine targeting, and forecast more accurately.

  • Track scans by source and timing: Distinguish performance by channel such as banners, events, or mailers, and identify the time windows that correlate with bookings.
  • Map the full journey: Connect scans to page views, form fills, meetings, proposals, and closed-won deals. Understand influence across multiple touchpoints.
  • Sync with your CRM: Enrich contacts and companies with scan activity, attach source data to deals, and trigger alerts for high-intent actions.
  • Attribute revenue with confidence: Use multi-touch attribution to quantify the contribution of QR engagements to pipeline and closed revenue, not just leads.

Sona QR and Sona.com streamline this process: they capture real-world engagement, unify fragmented touchpoints, and help you turn scans into revenue insights you can act on.

Tips to Expand QR Success in Commercial Architecture Firms

Scaling success requires consistency, creativity, and automation. Start with a strong foundation of code governance, standard tracking parameters, and a defined follow-up process. Then add creative deployments that match your brand and client journey.

You will also benefit from a periodic performance review. Evaluate placement, CTA clarity, landing page relevance, and form friction. Small improvements in these areas often produce outsized gains in conversion and pipeline quality.

  • Assign unique QR codes per project or campaign: Differentiate by placement such as fence wrap, proposal cover, lobby display, or event handout so you can attribute performance accurately.
  • Add UTM parameters to every destination: Standardize campaign naming and track traffic by source, medium, and creative for granular reporting and optimization.
  • Automate follow-up after scans: Trigger emails or SMS messages that deliver promised content, introduce the account lead, and invite a consultation. Route high-intent scans to sales immediately.
  • Train staff to promote scanning: Equip principals, BD teams, and booth staff with scripts that explain benefits and encourage action. A clear value promise increases scan rates.
  • Integrate analytics with your CRM: Connect Sona QR with HubSpot or Salesforce so scans can trigger workflows, lead scoring, and pipeline attribution in real time. For broader data orchestration, see Sona’s blog post Integrate Sona with HubSpot CRM.

Creative deployment ideas include QR codes on jobsite hard hat stickers for contractor feedback, or QR-enabled project fact sheets in lobby displays that load a sector-specific case study sequence.

Real-World Examples and Creative Inspiration

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Firms across the commercial sector are already using QR codes to modernize engagement, and the results are measurable. The following examples illustrate how targeted placements and strong CTAs can lift conversions and improve attribution.

Consider how these ideas might be adapted to your own pipeline. Focus on moments that already generate interest, and replace passive information with a scan that prompts a single, valuable next step.

  • Dynamic codes on construction signage: A leading architecture firm added dynamic QR codes to urban construction fence wraps that linked to a curated project gallery and inquiry form. They saw a 40 percent increase in inbound inquiries and captured stakeholders who rarely cold email, including developers and city officials. For campaign inspiration, explore innovative advertising.
  • QR-enabled business cards at expos: At industry conferences, the BD team used business cards with vCard QR links and a meeting scheduler. Contacts saved details instantly and booked follow-ups on the spot, cutting the typical time-to-meeting by several days.
  • Post-project feedback and referrals: QR-linked satisfaction surveys were shared with clients at occupancy closeout. The firm identified upsell opportunities in workplace strategy and secured referrals to new divisions within the same parent company.
  • Proposal augmentation with interactive tours: Proposal packets included a QR to an animated walk-through and a sustainability dashboard. Decision-makers engaged stakeholders asynchronously, shortening the committee review process.
  • Lobby displays for talent and partners: The firm’s office lobby featured a QR display that routed visitors to credentials, current openings, and partner programs. HR saw higher-quality applications, and marketing gained new partner leads with trackable attribution.

By combining QR codes with analytics and CRM workflows, commercial architecture firms prevent pipeline loss, accelerate deal cycles, and build a richer picture of buyer intent.

Expert Tips and Common Pitfalls

Success with QR codes comes from relevance, clarity, and consistency. Scanners act when the value is obvious, the destination is useful, and the experience is fast. When results lag, the issue is often unclear CTAs, poor scannability, or destinations that require too many steps to act. For brand-specific guidance, see architecture-focused branding tips.

Avoid common missteps by testing in real conditions, streamlining the path to value, and training your team to promote scanning. Treat each QR touchpoint like a micro-landing page: one key message, one primary action, and proof that builds trust.

  • Use context-driven calls to action: Tailor CTAs to the environment and role. “Scan to Tour the Building” for the public, “Scan for RFP Guidelines” for procurement teams, or “Scan for CEU Credits” at conferences.
  • Test across formats and conditions: Validate code size, contrast, and placement on banners, glossy brochures, and signage. Check for glare and distance readability to avoid missed scans.
  • Send scanners to dedicated landing pages: Avoid homepages. Deliver a focused experience that confirms value within seconds and provides a clear primary action.
  • Train client-facing staff: Ensure principals, PMs, and BD reps explain the benefit of scanning and can troubleshoot basic issues. Adoption rises when staff champion the experience.
  • Stay current on privacy and security: Use trusted platforms, disclose data usage where appropriate, and adhere to regional privacy rules to maintain trust.

In a competitive environment where missing one high-value prospect can mean a lost deal, QR codes have become essential for transforming every physical interaction into a digital opportunity. They give commercial architecture firms the means to capture, track, and engage at every stage, eliminating pipeline blind spots and converting interest into qualified leads.

When implemented thoughtfully, QR codes do more than modernize client engagement. They return control to your firm by enabling accurate revenue attribution, smarter budgeting, and deeper, data-driven relationships. With Sona QR, you can generate and manage codes at scale, analyze performance in real time, and sync insights with your CRM to drive measurable growth. Start creating QR codes for free.

Conclusion

QR codes have transformed commercial architecture firms from static presentations into dynamic, measurable lead-generation channels. Whether it’s capturing qualified leads at trade shows, enhancing client engagement with interactive portfolios, or streamlining project inquiries, QR codes replace traditional, one-way communication with instant, trackable interactions that turn every marketing asset into a powerful conversion tool. Imagine knowing exactly which brochures, site visits, or presentations generate the most promising leads—and being able to optimize your efforts in real time.

With Sona QR, commercial architecture firms can create dynamic, trackable QR codes in seconds, update campaigns instantly without costly reprints, and connect every scan directly to your lead pipeline. No more missed opportunities or guesswork—just smarter, data-driven client acquisition and engagement. Start for free with Sona QR today and transform every scan into a valuable client connection and a step closer to winning your next project.

FAQ

What are the top commercial architecture firms in my area?

The article does not list specific firms but suggests researching local firms that specialize in commercial architecture and exploring their digital presence enhanced by tools like QR codes.

How do commercial architecture firms use QR codes in their marketing?

They use QR codes to connect offline materials like site signage, brochures, and business cards to online content such as project portfolios, consultation bookings, and lead capture forms to increase engagement and track prospects.

What are the benefits of hiring a commercial architecture firm for my project?

Hiring a commercial architecture firm provides specialized expertise in designing functional and sustainable commercial spaces, access to sector-specific knowledge, and the ability to leverage technology like QR codes for efficient project communication and lead management.

What types of commercial projects do architecture firms specialize in?

Commercial architecture firms specialize in projects such as new construction, renovations, core and shell development, interiors, sustainable building certifications, and sector-specific programs like healthcare, workplace strategy, and energy modeling.

How can I differentiate my commercial architecture firm from competitors using digital marketing?

You can differentiate your firm by integrating QR codes into your marketing mix to create seamless offline-to-online engagement, capture high-quality leads with dynamic and trackable content, personalize follow-ups based on scan data, and use analytics to optimize campaigns and demonstrate measurable growth.

What types of QR code formats are most effective for commercial architecture firms?

Effective QR code formats include dynamic web links to project galleries, vCards for instant contact saving, lead capture forms, virtual project tours, event check-ins, and SMS or email triggers for quick outreach.

Where should commercial architecture firms place QR codes for maximum impact?

QR codes should be placed on construction site banners and fence wraps, trade show materials, project proposals, office lobbies, direct mail, and print ads to capture interest at moments with high visibility and intent.

How do QR codes improve lead capture and client engagement for commercial architecture firms?

QR codes reduce lost leads by enabling instant access to relevant content and contact options, provide actionable analytics to track engagement, accelerate response times, and integrate with CRM systems for precise lead nurturing.

What is the recommended process for implementing a QR code marketing campaign in commercial architecture?

The process includes defining a clear business objective, selecting the appropriate QR code type (static or dynamic), designing with branded and accessible elements, deploying on high-impact channels, and continuously tracking and optimizing performance.

How can commercial architecture firms use QR code analytics to grow their business?

Firms can analyze scan data to identify high-intent prospects, understand which marketing channels drive conversions, attribute revenue accurately, segment audiences for retargeting, and optimize campaigns to improve pipeline quality and forecasting.

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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