How to Use QR Codes in Commercial Truck Repair Shops to Enable Access

Commercial truck repair shops face persistent challenges connecting their offline customer touchpoints, such as service counters, waiting rooms, and printed maintenance reminders, to seamless digital experiences. Shop owners and operators often find it difficult to capture every customer opportunity, as high-value prospects frequently pass through their doors without leaving a trace in traditional systems. Missed connections and incomplete lead data can result in lost opportunities, making it harder to compete in a time-driven industry.

Today’s rapidly evolving market demands practical solutions, and QR codes offer a way for commercial truck repair shops to bridge this gap. With a single scan, customers can access service menus, schedule repairs, review certifications, leave feedback, or claim promotions—actions that once depended on paperwork or manual processes and often went untracked. This approach not only improves customer experience and ensures more timely engagement but also generates real time data that can help surface previously hidden opportunities and accelerate business decisions.

Integrating QR codes into routine processes and marketing materials transforms every physical touchpoint into a measurable digital interaction. This capability helps shops reduce the risk of missed follow-up, ensures that valuable engagement signals are not lost, and accurately links marketing efforts to revenue outcomes. The following guide explores how commercial truck repair shops can leverage QR codes to modernize customer journeys, boost operational efficiency, and create a competitive advantage.

How to Achieve Seamless Access and Engagement in Commercial Truck Repair Shops Using QR Codes: A Step-by-Step Guide

Truck repair shops frequently struggle to track and convert walk-in customers or those responding to print materials, resulting in underreported prospects in the CRM. The usual culprits include paper intake forms that never make it into the system, handwritten appointment cards that get misplaced, and flyers that cannot be traced back to outcomes. QR codes bridge this gap by connecting in-shop experiences with actionable digital workflows, reducing reliance on paperwork and helping ensure no customer intent slips through the cracks.

The path to better engagement begins with clear goals, clean execution, and consistent measurement. Shops that map QR placements to actual customer moments, such as drop-off, checkout, or post-service follow-up, quickly see higher conversion rates and faster response times. When those scans are tied to analytics and CRM records, the shop gains visibility into which interactions drive appointments, reviews, and repeat visits. Platforms like Sona QR make it simple to design, deploy, track, and optimize this entire lifecycle.

• Replace analog touchpoints with digital workflows: Move from printed appointment cards to QR-enabled booking pages, from paper menus to digital service catalogs, and from manual feedback slips to mobile surveys. This compresses cycle time and increases data accuracy.
• Define success metrics that matter: Establish baselines for appointment conversion, review volume, feedback submission rates, or loyalty enrollments. Compare pre- and post-QR performance to quantify impact.
• Place codes where action is natural: Position QR codes at intake counters, waiting room signage, repair orders, invoices, and service vehicles. Align each placement with a meaningful action such as book, check status, or request roadside help.
• Use analytics to guide decisions: Track scans by location, placement, daypart, and device. Identify your top-performing assets, then reallocate budget toward the channels and messages that actually convert.
• Automate follow-up for speed: Trigger email or SMS confirmations after scans, schedule reminders for upcoming maintenance, and route hot leads to service advisors instantly. Faster response wins more business.

By eliminating manual sign-in sheets and integrating instant digital capture, shops can react more quickly to customer intent, often outrunning competitors to secure new business or repeat visits. Over time, every scan becomes a dependable signal that fuels smarter operations and more predictable revenue.

Why QR Codes Matter for Commercial Truck Repair Shops

Traditional shop touchpoints such as flyers, appointment reminders, and service stickers are disconnected from measurable lead capture or timely follow-up, leaving many anonymous interactions untracked. In a fast-paced environment where drivers and fleet managers juggle tight delivery schedules, delays or friction during intake and follow-up can cause lost bookings and missed revenue. QR codes resolve these pain points by shortening the distance between curiosity and conversion.

Equally important, QR codes transform static assets into dynamic, trackable touchpoints. A maintenance flyer no longer ends with a phone number that might not be dialed. It becomes a one-tap path to book a slot, check certifications, or save contact details. That scan data feeds your CRM or analytics suite, allowing you to see which assets drive real results and which need improvement. With platforms like Sona QR, the entire journey is visible and manageable.

• Offline to online conversion: Turn invoices, counter signage, door decals, and direct mail into gateways for booking, quoting, or feedback. Every scan is an opportunity to capture contact details and intent.
• Speed and simplicity for time-pressed customers: Let drivers and fleet managers scan a code to act without downloading an app or waiting on hold. Simpler experiences lead to higher completion rates.
• Dynamic content agility: Use dynamic QR codes to update landing pages, offers, or hours without reprinting. Stay current with seasonal promotions and compliance updates at minimal cost.
• Trackability and attribution: See how many scans came from the waiting room versus the service bay or field vehicles. Attribute bookings and reviews to the asset that drove action.
• Cost-effective scale: Deploy QR codes across dozens of placements quickly, then iterate based on live performance. Prove ROI by connecting scans to conversions and revenue in your CRM.

Ultimately, QR codes help resolve the disconnect between in-person shop activity and actionable digital follow-up, ensuring that every customer journey is traceable and no opportunity is left behind.

Common QR Code Formats for Commercial Truck Repair Shop Use Cases

Many repair shops know the pain of missing key touchpoints, such as clients who ask about a service but leave before providing contact details. The right QR format brings these interactions into your digital systems with minimal friction. While all codes may look similar, the destination and behavior they trigger matters for the user and the shop.

When planning formats, start with your desired action. If you want customers to book an appointment, send them to an optimized scheduling page. If you need to simplify intake, route them to a short mobile form. For ongoing relationships, vCards and app downloads can keep your contact details or tools one tap away. Sona QR supports all of these formats in one dashboard, making it easy to create, label, and track.

• Web links: Drive scanners to scheduling pages, service menus, repair tracking, coupon landing pages, or VIN-specific maintenance schedules. This captures intent at the moment of interest and reduces drop-off from phone menus.
• vCards: Let fleet managers and drivers save your service manager’s contact info instantly. Fewer lost business cards means faster callbacks and higher retention.
• Forms: Digitize intake paperwork, estimate requests, warranty claims, and post-service surveys. Route scanners to a short mobile form to accelerate completion.
• App downloads: Route users to your maintenance or roadside assistance app based on device type. Keep critical tools on their home screen to encourage repeat engagement.
• Payment links: Offer contactless checkout and deposits for parts orders or after-hours pickups. Reduce friction during peak times and shorten the payment cycle.
• SMS or email prompts: Pre-populate messages like “Request roadside help” or “Confirm my appointment” to remove typing and speed action when customers are on the go. Use SMS when urgency is high.
• Wi-Fi access: Provide secure guest Wi-Fi in waiting areas through a QR to remove login friction and improve the customer experience during longer repairs.

Dynamic QR codes enable shops to adapt quickly to changing promotions or hours, while static codes serve as reliable anchors for evergreen assets like contact details or compliance documents. Using both gives you stability where it is needed and flexibility where it drives incremental results.

Finding Growth Opportunities in Commercial Truck Repair Shops

Growth often hides in small, repeated moments that are easy to miss. One-time visitors who do not book the next service, drivers who intend to leave a review but forget, and fleet managers who want to verify certifications but cannot find the right document are common leak points. QR codes make these moments measurable and actionable by placing a clear digital next step at the exact point of intent.

To uncover opportunities, walk the shop floor and observe the customer journey. From arrival to checkout, ask which moments require a decision or a follow-up. Match each with a clear call to action and a QR destination. Then measure scan behavior to refine placement, copy, and offers. Over several weeks, you will see which ideas convert and which need a different approach.

• Work order envelopes: Link to repair summaries, compliance documents, or safety checklists. Make record retrieval simple for fleet audits and insurance reviews.
• Countertop signage: Promote loyalty programs, seasonal inspections, or feedback surveys at the moment customers are most attentive. Emphasize benefits like priority scheduling or discounts.
• Fleet vehicle decals: Place QR codes on service vans or partner fleets that trigger roadside assistance requests or on-the-spot appointment booking. Accelerate response time during breakdowns.
• Targeted direct mail: Send campaign-specific QR codes to logistics firms for maintenance bundles or inspection drives. Track scans by company to inform outbound follow-up and retargeting.
• Events and trade shows: Use booth signage and handouts with QR codes tied to demos, case studies, or estimate requests. Segment leads by event and interest for fast, tailored outreach.

Deploying QR codes across high-traffic touchpoints ensures that key engagement signals are identified early. With the right destinations, these scans turn into scheduled appointments, documented feedback, and verified compliance, creating steady progress toward your growth goals.

Use Cases for QR Codes in Commercial Truck Repair Shops

QR codes excel when they line up with a clear action and a clear outcome. In truck repair environments, the most effective implementations are those that shorten time to value for customers and surface data that helps the shop act faster. By focusing on a few high-impact use cases first, you can prove value quickly and then expand.

Start by mapping the use case to a business objective, such as improving repeat visits, speeding intake, or gathering reviews. Then decide where to place the code and which destination experience will be simplest for customers. Below are core examples that consistently deliver results.

• Appointment scheduling: Add QR codes to exit signage, repair orders, and reminder stickers that drive to a mobile-friendly booking page. Outcome: higher rebooking rates, fewer missed follow-ups, and improved technician utilization.
• Certification and compliance access: Place QR codes in waiting areas and on invoices that link to your shop’s ASE certifications, DOT inspection credentials, and insurance documents. Outcome: faster procurement approvals from fleet managers and increased trust during audits.
• Customer feedback collection: Attach QR codes to paid invoices, counters, and email receipts that open a short, mobile NPS or CSAT survey and encourage Google reviews. Outcome: timely insights, more reviews, and early alerts on at-risk accounts.
• Digital intake and estimates: Use QR codes at the reception desk to collect vehicle info, photos, and service needs. Outcome: less manual entry, fewer errors, and faster turnaround on estimates.
• Roadside assistance requests: Install QR decals on service trucks or partner fleets that trigger a pre-filled assistance form with location sharing. Outcome: reduced dispatch time and improved response accuracy.

By digitizing and tracking these critical points, shops accelerate engagement, reduce friction for drivers and fleet managers, and keep a steady pipeline of repeat business.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Each QR scan captures a powerful blend of context and intent. When codes are uniquely tagged by campaign, location, and use case, this data becomes the backbone of precise audience segments that can be nurtured and closed with targeted messaging via intent-driven retargeting. The result is smarter spend and higher win rates.

Begin by defining the audience types that matter in your operation. For commercial truck repair, the most common segments include owner-operators, fleet managers, dispatchers, and drivers. Then align QR codes to actions that reveal where someone sits in the journey, such as research, booking, or support. Finally, sync the data to your CRM and advertising platforms to automate follow-up.

• Create unique codes by funnel stage: Use one set of codes for awareness placements like trade show flyers, a second set for consideration assets like service menus, and a third set for conversion actions like coupons or booking pages. Each scan builds a stage-specific segment.
• Tag by role and intent: Distinguish drivers seeking immediate help from fleet managers evaluating long-term contracts. Tailor follow-up with urgency-specific messages and offers.
• Use scan context to personalize timing: Trigger weekday reminders for fleet managers who scan during business hours and after-hours texts for drivers scanning at night. Match response window to scanner behavior.
• Sync to CRM and ad platforms: Push segments into HubSpot, Salesforce, or Meta Ads to activate email sequences, SMS reminders, and retargeting ads. Use Sona QR to automate the data flow and keep lists always fresh.

This data-driven audience building empowers repair shops to prioritize follow-up based on real engagement. Instead of guessing which prospects are ready to book, your team focuses on segments with demonstrated intent and well-timed needs.

Integrating QR Codes into Your Multichannel Marketing Mix

Commercial truck repair shops rely on a mix of offline and online channels, from service bay signage to direct mail and B2B events. Without a bridge, it is hard to tell which assets actually generate revenue or how they influence downstream conversions. QR codes create that bridge, enabling real time engagement and accurate attribution across the entire mix with offline attribution.

Once QR codes are embedded in your collateral and facilities, your analytics can finally connect the dots. You will see that a truck stop flyer boosted weekday morning bookings or that on-vehicle decals are responsible for a surge in roadside assistance requests. With this clarity, you can double down on assets that pay back and refine those that do not.

• Brochures and print collateral: Add QR codes to service menus, maintenance calendars, and inspection checklists. Send scanners to dynamic landing pages that can be updated as promotions change.
• Direct mail: Make postcards and letters measurable by including campaign-specific QR codes tied to seasonal inspection drives or winterization packages. Attribute scans by company or route.
• On-vehicle signage: Use magnets or decals on service trucks that trigger assistance requests or quick quotes. These assets work 24 hours a day in the field where breakdowns happen.
• Waiting room and counter signage: Prompt rebooking, loyalty enrollment, or review submissions while customers have downtime. Match calls to action with the context of the moment.
• Events and trade shows: Capture leads through booth signage and handouts that link to case studies, demo requests, or on-site appointment scheduling. Tag scans by event to inform follow-up scripts.

QR codes serve as the offline onramp to your digital marketing engine. With a centralized platform like Sona QR, you can create codes at scale, manage destinations, monitor performance, and sync engagement data to your CRM and ad accounts for a complete feedback loop.

Step-by-Step QR Campaign Execution Checklist

Step 1: Choose Your Use Case

Start by defining a goal that solves a real operational pain point in your shop. For example, aim to reduce lost opportunities by digitizing post-service rebooking, or capture field feedback to prevent churn among fleet clients. Clarity here keeps the scope tight and the measurement straightforward.

Next, identify the audience and moment where the QR code will be scanned. An owner-operator at checkout needs a quick rebooking path, while a fleet manager receiving a mailed offer may be open to a quote request form. Selecting the right moment ensures the destination matches the scanner’s intent.

Step 2: Pick a QR Code Type

Choose static codes for permanent information such as general contact pages or Wi-Fi access. These are excellent for assets that rarely change and do not require analytics. Static codes keep complexity low for evergreen materials like lobby signage with shop hours.

Select dynamic codes for campaigns that demand agility and measurement. Dynamic codes let you update destinations without reprinting, attach UTM parameters, and view scan analytics. For any initiative where you want data, retargeting, or future flexibility, dynamic is the better fit.

Step 3: Design and Test the Code

Design with clarity in mind. For inspiration, explore QR code designs tailored to trucking. Add your logo and brand colors, include a compelling call to action like “Scan to Book Your Next Service,” and provide enough white space around the code to ensure it stands out. Consider a short vanity URL printed below the code as a backup for non-scanners.

Test in real shop conditions. Scan on multiple devices, at different angles, and under various lighting scenarios including glare from equipment and sunlight near bay doors. Validate that the landing page loads fast on cellular data and is optimized for one-handed use.

Step 4: Deploy Across High-Impact Channels

Map placements to the customer journey. Put a booking code on invoices and exit signage, a feedback code at the payment counter, and a roadside assistance code on service vehicles. Align each placement with the action most likely to be taken in that context.

Roll out in phases to learn quickly. Start with a few high-traffic placements and measure performance, then expand to direct mail, trade show materials, and truck stop posters. Use unique codes for each asset so you can see which ones outperform and why.

Step 5: Track and Optimize

Instrument your campaign with analytics from day one. Use Sona QR to track scans by time, device, placement, and location. Add UTM parameters to all destinations so downstream analytics reflect source and medium accurately.

Turn insights into action. A/B test calls to action and landing pages, refine copy or offers where scan-to-book rates lag, and reassign budget toward placements with the highest conversion. Schedule regular reviews to iterate and compound wins over time.

Tracking and Analytics: From Scan to Revenue

Commercial truck repair shops frequently grapple with proving the effectiveness of their marketing spend, especially when multiple touchpoints influence a customer’s decision before a sale via multi-touch attribution. QR-based analytics reveal the full chain of engagement so you can allocate resources with confidence. When scans are tied to bookings, invoices, and customer records, it becomes possible to demonstrate real attribution from offline assets to revenue.

To make analytics actionable, capture context with every scan. Knowing time, device, and placement creates a complete picture of what works and when. Integrate this data into your CRM so customer profiles reflect real-world behavior, and so workflows can trigger automatically based on intent. Sona QR and Sona together provide the infrastructure to connect scans to outcomes without adding manual overhead.

• Scan-level context: Track scans by placement, asset, and time. Use these insights to determine which locations and messages spark action in your market.
• Placement-to-booking visibility: Identify whether appointment reminders, on-vehicle decals, or trade show handouts generate the highest conversion to booked work orders.
• Behavioral signals for upsell: Surface interest in emissions testing, brake services, or DOT inspections from content interactions. Target follow-up based on demonstrated needs.
• CRM synchronization: Push scan events into Salesforce or HubSpot to enrich contacts, score leads, and launch automated reminders or alerts for your service team.
• Revenue attribution: Connect scans and subsequent actions to closed invoices. Build reports that quantify ROI by campaign and asset, supporting data-backed budget decisions.

A robust analytics approach keeps shop owners informed and agile. You spend less time guessing and more time investing in placements and messages that repeatedly convert.

Tips to Expand QR Success in Commercial Truck Repair Shops

Once your first campaigns are live, small refinements can drive outsized gains. Improving CTAs, fine-tuning placements, and training staff to educate customers about the value behind each scan all contribute to higher engagement. The goal is to make scanning the most obvious and rewarding action in the moment.

As results accumulate, use data to prioritize your next wave of deployments. If countertop signage produces more reviews than expected, add review prompts to receipts and exit doors. If truck stop flyers generate strong scan volume but weak booking rates, rework the landing page to shorten the path to an appointment and highlight immediate availability.

• Use unique codes for each asset: Assign different codes to invoices, counter signs, and vehicle decals. This reveals which placements surface the best opportunities and where engagement gaps remain.
• Add UTM parameters to every destination: Feed campaign-level data directly into your analytics tools. Clear attribution makes optimization faster and more accurate.
• Automate post-scan workflows: Trigger instant confirmations, service reminders, or NPS prompts as soon as someone scans. Timely follow-up prevents loss of high-intent prospects.
• Train frontline staff: Ensure service advisors and techs introduce QR touchpoints and explain benefits, such as faster bookings or access to detailed service records.
• Create QR-enabled review stations: Place a tablet stand near the exit with a large code and a short message. Make it effortless for customers to leave feedback before they leave the premises.

Adopting these best practices helps shops capture every high-value contact, minimize missed revenue, and build a more predictable pipeline.

Real-World Examples and Creative Inspiration

Many shops have already proven how small QR tweaks can unlock measurable gains. The key across examples is aligning the code with a single, valuable action and a destination that is quick to complete on a mobile device. When the next step is crystal clear, scan rates and conversion rates rise together.

Think of QR codes as the connective tissue across your operations. If an interaction matters, give it a code. If a code exists, measure it. Then refine the experience in short cycles until behavior and outcomes match your expectations.

• Work order envelopes drive rebooking: A regional chain added QR codes to envelopes that link to a one-tap rebooking page. Result: a 20 percent lift in repeat appointments within three months and better technician scheduling.
• Roadside decals capture urgent demand: A diesel service team installed QR decals on roadside vans, allowing drivers to request help and share location within seconds. Result: faster dispatch, cleaner records, and higher satisfaction. Similar to Mack Trucks adopting maintenance QR codes.
• In-store review stations raise NPS: A shop installed a QR review station near checkout and doubled NPS response rates. Early warnings about wait times and communication gaps surfaced before customers churned.
• Trade show scans fuel outbound: A shop exhibiting at a logistics expo used QR codes on brochures tied to a maintenance bundle. Leads were segmented by interest and followed up within 24 hours, resulting in a fuller pipeline and shorter sales cycles.

These scenarios underscore how QR-powered workflows address real pain points, turning anonymous intent into booked work and documented feedback.

Expert Tips and Common Pitfalls

QR codes succeed when the experience is thoughtfully designed from scan to outcome. Small details such as code size, contrast, and surrounding copy matter as much as the destination itself. Shops that test in real environments and train staff to prompt usage see stronger adoption.

Common pitfalls often come down to mismatched expectations or poor execution. Avoid sending scanners to slow-loading pages, burying the booking link beneath dense text, or placing codes where glare prevents scanning. Review your deployments monthly to catch issues early.

• Design for the environment: Use high-contrast codes, sufficient white space, and large sizes for scanning from a distance. Avoid placing codes behind reflective surfaces or near bright bay lights.
• Keep the destination simple: Reduce form fields and highlight the primary action at the top of the page. A one-minute task beats a five-minute form every time.
• Explain the value: Add a concise benefit-driven CTA like “Scan to save 10 percent on your next DOT inspection” or “Scan to see your service history.” Incentives and clarity drive action.
• Respect privacy and access control: Gate sensitive documents behind authentication and use role-based access for partners. Protecting data builds trust with fleet clients.

By anticipating these real-world challenges and employing proven practices, shops ensure technology serves as a bridge, not a barrier, to stronger customer relationships and revenue growth.

QR codes are transforming how commercial truck repair shops surface, capture, and engage both prospects and existing customers. By connecting the physical environment with frictionless digital experiences, repair shops can reduce the risk of missed opportunities, accelerate lead follow-up, and safeguard against revenue lost to slower or less visible competitors.

Whether linking maintenance reminders to instant booking, making compliance documents accessible at the point of need, or enabling precise tracking of marketing effectiveness, QR codes equip truck repair shops with tools to operate more efficiently and measure what truly matters. Each scan becomes an opportunity to understand intent, strengthen relationships, and act before competitors can intervene.

With a comprehensive, measured approach to QR code integration, commercial truck repair shops can amplify every customer touchpoint, build lasting loyalty, and drive long-term business growth, creating a real advantage in today’s digitally integrated landscape. If you are ready to start, Start creating QR codes for free, connect scan data to your CRM, and begin testing your highest-traffic placements. Within a few weeks, you will have the evidence to expand with confidence and the momentum to turn offline interest into consistent revenue.

Conclusion

QR codes have revolutionized commercial truck repair shops by transforming traditional service interactions into dynamic, measurable opportunities for growth and efficiency. From streamlining access to repair histories and service schedules to enhancing communication between technicians and customers, QR codes empower shops to deliver faster, more accurate repairs while boosting customer satisfaction and retention. Imagine instantly connecting drivers and fleet managers to real-time service updates and maintenance records with a simple scan—saving time and reducing costly downtime.

With Sona QR, commercial truck repair shops can easily create dynamic, trackable QR codes that update on the fly, eliminating the need for costly reprints and enabling precise insights into every scan. This means you can not only improve operational workflows but also turn every QR interaction into a valuable touchpoint that drives repeat business and strengthens client relationships. Start for free with Sona QR today and unlock the full potential of QR technology to accelerate your shop’s success and keep fleets moving efficiently.

FAQ

What services do commercial truck repair shops typically offer?

Commercial truck repair shops offer services such as appointment scheduling, vehicle maintenance, roadside assistance requests, certification and compliance document access, customer feedback collection, digital intake and estimates, and contactless payment options.

Where can I find the best commercial truck repair shops near me?

You can find the best commercial truck repair shops near you by looking for shops that integrate digital tools like QR codes for seamless service booking, quick roadside assistance, and verified certifications to ensure efficient and trustworthy service.

How much does it cost to repair a commercial truck?

The article does not specify exact costs for commercial truck repairs as they vary depending on services needed, but shops improve cost efficiency by using QR codes to streamline bookings and estimates.

What are the typical hours of operation for commercial truck repair shops?

While specific hours are not detailed, commercial truck repair shops often use dynamic QR codes to update customers on current hours, ensuring customers can access accurate timing information digitally.

How can I schedule an appointment with a commercial truck repair shop?

You can schedule an appointment by scanning QR codes placed on invoices, signage, or repair orders that link directly to mobile-friendly booking pages, allowing for quick and easy rebooking.

How do commercial truck repair shops use QR codes to improve customer experience?

Shops use QR codes to replace paperwork with digital workflows, enabling customers to quickly access service menus, schedule repairs, check certifications, leave feedback, and claim promotions, which enhances engagement and data tracking.

What types of QR codes are used in commercial truck repair shops?

Common QR code formats include web links to scheduling pages, vCards for contact sharing, mobile forms for intake and surveys, app download links, payment links for contactless checkout, SMS or email prompts, and Wi-Fi access codes.

How do QR codes help commercial truck repair shops track marketing effectiveness?

QR codes provide scan-level context such as time, location, and device, which integrates with CRM systems to attribute bookings and revenue to specific marketing assets, enabling data-driven optimization and ROI measurement.

What are some best practices for deploying QR codes in commercial truck repair shops?

Best practices include placing QR codes where customer actions naturally occur, using unique codes per asset to track performance, adding UTM parameters, automating post-scan follow-up, training staff to promote QR use, and testing codes in real shop conditions.

How can commercial truck repair shops build high-value audiences using QR code campaigns?

Shops can segment audiences by funnel stage, role, and intent using uniquely tagged QR codes, then sync scan data to CRM and advertising platforms for targeted messaging and retargeting based on demonstrated customer behavior.