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THE sQR TEAM
August 26, 2025

How to Use QR Codes in Electronic Equipment Repair Services to Enable Access

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In today’s digitally driven world, QR codes have evolved from a novelty to a strategic powerhouse in bridging offline engagement with online action. For electronic equipment repair services businesses, QR codes represent a seamless and surprisingly effective way to boost customer access to repair logs, warranty information, and appointment scheduling without requiring an app download or complex setup.

Electronic equipment repair is rapidly changing. Manufacturers, service providers, and independent technicians know that efficiency, traceability, and communication are now critical differentiators. Many teams still rely on outdated workflows, including paper forms, static labels, or manual entries, which lead to missed opportunities, service delays, and frustrated customers. One of the most pressing concerns for service leaders is the risk of missing high-value prospects and actionable data because interactions are not tracked or fed into the CRM, resulting in lost upsell and cross-sell opportunities.

By integrating QR codes into electronic equipment repair workflows, businesses can instantly connect physical assets with digital service records, track equipment histories, streamline appointment requests, and improve lifecycle management. Modern technology platforms make it easier to identify service patterns, avoid disconnected communication, and ensure every customer touchpoint is visible and actionable. This guide explores how to deploy QR codes strategically across key repair touchpoints to create seamless, data-driven customer journeys and achieve measurable improvements for your business.

How to Achieve Digital Access and Service Efficiency in Electronic Equipment Repair Services Using QR Codes: A Step-By-Step Guide

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QR codes bridge the gap between physical equipment touchpoints and digital service outcomes, making it easier for customers to access repair details, warranty data, maintenance histories, and service request forms on demand. Many repair businesses struggle with inconsistent handoffs, handwritten logs, and paper-based booking processes that slow down service and leave valuable interaction data untracked. A thorough plan for QR deployment closes these gaps and streamlines the customer experience from intake to pickup and beyond.

Replacing cumbersome analog steps with digital workflows does not have to be complicated. Start by auditing the points where customers and technicians are already interacting with equipment, paperwork, or signage. Then decide which moments can be simplified by a quick scan that launches a task or reveals the right information. Modern platforms like Sona QR make this transition practical by enabling dynamic destination updates, analytics, and CRM integrations without redesigning your entire tech stack.

Here’s how you can implement them effectively:

  • Identify analog pain points: Focus on handwritten repair logs, misplaced warranty cards, and manual appointment booking that result in missed high-value prospects and incomplete customer data. Map the associated delays, errors, and service callbacks these analog steps create.
  • Replace with QR-activated actions: Redirect customers and staff to instant service booking, digital manuals, repair status pages, or warranty claim forms that improve convenience while capturing engagement signals for retargeting and personalized follow-up.
  • Establish clear success metrics: Define targets such as reduced service response times, shorter intake durations, higher first-time fix rates, or improved customer satisfaction scores. Tie each metric to a QR-enabled touchpoint for clear attribution.
  • Optimize placement: Affix codes on equipment labels, invoices, shop signage, and direct mail. Ensure each placement serves a purpose for both customers and technicians, and label the codes with a clear call to action so scans convert into action.
  • Use dynamic QR code tracking: Capture scan behavior, equipment type, and usage trends. Feed interaction data into your CRM or service management platform to improve segmentation, retargeting, and account-level personalization.
  • Standardize internal procedures: Document how technicians, front-desk teams, and warehouse staff use and explain QR-enabled steps to customers so that scanning becomes a normal part of every interaction.

Modern dynamic QR platforms support granular tracking, intent scoring, and direct CRM integration, ensuring no engagement goes unnoticed and that follow-up can be timely and relevant. The result is a scalable digital layer that accelerates service while converting anonymous interest into identifiable demand.

Why Do QR Codes Matter for Electronic Equipment Repair Services?

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Electronic equipment repair services face persistent challenges: bridging offline and online records, mitigating missed segmentation opportunities, and maintaining traceable repair histories. Too often, lack of visibility into anonymous customer interactions means service providers miss out on leads who never fill out a form, or on engagement signals that could indicate readiness for preventative maintenance or warranty extensions. The consequences are costly in the form of repeat issues, customer confusion, and missed revenue from add-on services.

QR codes give repair teams a simple way to modernize without overhauling every system. A small sticker on a device, a code on an invoice, or a scan point at the counter can unlock instant information access and convert interest into booked jobs. Because dynamic QR codes can update destinations without reprinting, they also keep instructions, parts notices, and policy changes accurate across all materials.

QR codes address these by:

  • Transforming static equipment tags: Turn equipment labels into interactive gateways that enable instant access to repair logs and updates, supporting consistent customer journeys and eliminating information bottlenecks between visits.
  • Cutting delays in information access: Allow customers to scan codes on invoices, equipment, or signage without friction. Use scan timing or device data to segment audiences for timely reminders and targeted offers.
  • Supporting real-time updates: Edit QR destinations instantly when instructions, parts availability, or policies change. This keeps messaging consistent across invoices, labels, and counter signage without reprinting costs.
  • Capturing actionable analytics: Surface both new and repeat engagement. Every scan reveals intent and account opportunities, which helps prioritize outreach for preventative maintenance or extended warranties.
  • Reducing costs and improving traceability: Decrease reprints, speed up workflows, and create a complete, searchable record of equipment interactions across shops, warehouses, and field operations.

These benefits directly address pain points such as incomplete CRM data, missed personalization moments, and wasted marketing spend caused by disconnected experiences. When combined with a platform like Sona QR, the data layer behind each scan becomes a strategic asset for revenue growth.

Common QR Code Formats for Electronic Equipment Repair Service Use Cases

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The flexibility of QR formats helps repair businesses replace fragmented and manual processes with targeted digital actions. Selecting the right destination for each code ensures scanners reach the most useful content quickly and reliably. In repair environments, destinations that support booking, documentation, and communication tend to deliver the fastest wins.

Dynamic QR codes are particularly useful in service contexts since content changes frequently, policies evolve, and inventory updates can affect repair timelines. Use static codes only for permanent information that will not require edits over time.

  • Web links: Direct scanners to digital repair logs, booking calendars, troubleshooting guides, or live repair status pages. This replaces static paperwork and outdated printed instructions.
  • vCards: Let customers instantly save technician or support contacts to reduce manual data entry errors.
  • Forms: Launch service intake forms, defect reporting, warranty claims, or post-service feedback. Collect structured data in real time and route it directly into your helpdesk or CRM, or drive responses with Google Forms QR.
  • SMS or email: Pre-fill messages for support requests or status updates. This reduces friction for customers who prefer to communicate via text or email and ensures proper ticket routing; see text messages QR for examples.
  • Wi-Fi provisioning: Provide secure access for field engineers or customers in waiting areas. One scan avoids tedious network lookups and speeds up onsite troubleshooting.
  • App download links: Guide users to your service or device management app when appropriate. Use device detection to route customers to iOS or Android app stores seamlessly.

For electronic repair teams, dynamic QR codes offer the flexibility to update instructions, parts lists, or contact points as operations change. With Sona QR, you can generate all these formats, edit destinations anytime, and manage them in one dashboard with unified analytics.

Where to Find Growth Opportunities

Growth in repair services is often stunted by invisible churn points and missed cross-selling opportunities. The moment a customer leaves with a repaired device or tosses an invoice, the relationship can go dark. QR codes can turn high-traffic, analog touchpoints into moments of digital engagement that keep the conversation going and make outcomes trackable.

Start by mapping where customers already interact with your brand physically. Then assign a single, action-oriented purpose for each QR placement. Link to something valuable like status checks, care tips, warranty info, or instant booking so scanners receive a clear benefit.

  • On-equipment labels: Convert service records into accessible digital logs and real-time maintenance prompts. Close the loop on forgotten service histories, ambiguous repair notes, and missing serial numbers.
  • Service counters and appointment desks: Replace clipboards and pens with QR-triggered links to service status, scheduling, or triage forms. Turn walk-ins and inquiries into identifiable leads for retention and upsell.
  • Packaging and shipping materials: Simplify returns, warranty claims, and onboarding. Capture account-level engagement signals that indicate who engages early, who needs reminders, and who might be ready for preventative maintenance packages.
  • Direct mail and advertising: Bridge paper outreach to digital bookings. Track conversion rates, learn which neighborhoods or segments respond best, and retarget scanners with relevant offers.
  • Out-of-home signage: Capture walk-in intent, route to support resources, or collect feedback. Retarget based on what was scanned and when, which helps you prioritize follow-up and staff scheduling.

Targeting these underutilized touchpoints enables data-rich campaigns and reveals where prospects drop off or convert. Over time, you can refine placements, messages, and offers to align scan behavior with revenue outcomes.

Use Cases for QR Codes in Electronic Equipment Repair Services

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Many repair teams encounter avoidable friction: forgotten service records, missed follow-ups, and ambiguous warranty claims. QR codes present a practical way to address these challenges in the flow of work rather than as a separate project. The following use cases align with common customer journeys and deliver measurable improvements.

To get the most value, attach clear calls to action to each scan point. Consider the lifecycle stage: intake, diagnosis, repair, quality control, pickup, or post-service follow-up. Then match the QR destination to a task that helps customers progress with minimum friction.

  • Service history access: Affix a unique QR code to each repaired item or service tag. Every scan pulls up the device’s repair log, parts used, and recommendations, which eliminates repeat issues and uncovers upsell opportunities like extended warranties or care plans.
  • Appointment and ticket booking: Place codes on invoices, at the counter, and on websites to let customers schedule, check repair status, or initiate support requests instantly. This captures new leads who would otherwise remain anonymous and reduces phone congestion.
  • Warranty verification: Link QR stickers to up-to-date warranty details, eligibility checks, and claims forms. Proactively flag expiring or lapsed warranties and offer renewal incentives or upgrade paths to retain customers.
  • Pickup and payment: Use QR codes on SMS notifications or ticket stubs to streamline final payment and pickup confirmation. Tie scans to the ticket to measure time-to-pickup and reduce storage costs for completed devices.
  • Review and referral prompts: Add a QR code to receipts or packaging to encourage ratings and referral submissions. Incentivize with loyalty credits and capture feedback to improve operations; see this guide to Google reviews.

Each use case addresses a recurring inefficiency and unlocks better data. Over time, aggregated scan behavior reveals trends by device category, brand, or repair type so you can refine staffing, inventory, and marketing messages.

How to Build High-Value Audiences for Retargeting With QR Code Campaigns

One of the largest hidden costs in repair service marketing is wasted spend on unqualified or cold prospects. QR scans are uniquely traceable events that reveal intent and context. With multiple QR codes deployed across your touchpoints, you can segment audiences automatically and tailor follow-ups with precision.

For electronic equipment repair, meaningful segments often emerge around device category, warranty status, and urgency. A code scanned at the counter during a warranty window suggests different needs than a code scanned at home weeks later. Capturing these nuances gives your marketing a real advantage.

  • Segment by real-world behavior: Distinguish walk-ins, mail-in customers, and repeat clients based on scan location and timing. Build audiences around device type, brand, or service severity to personalize outreach.
  • Map lifecycle stages: Use distinct QR codes for intake, diagnosis updates, and post-repair care. Each touchpoint adds data to the profile, which helps determine when to offer tune-ups, accessories, or warranty extensions.
  • Prioritize follow-up based on intent: Analyze frequency and recency of scans, device types involved, and use case. Combine with repair outcomes to identify high-lifetime-value customers for service bundles or maintenance plans.
  • Sync data to CRM and ad platforms: Feed segments into HubSpot, Salesforce, or Meta Ads to trigger behavior-based emails, SMS reminders, and custom audiences. With Sona QR, these integrations are prebuilt so scan activity flows directly into your marketing stack.

As your audience data matures, you can experiment with cadence, message tone, and offer type. The goal is to keep your brand top of mind with timely, relevant prompts that feel helpful rather than intrusive.

Integrating QR Codes Into Your Multi-Channel Marketing Mix

Most repair services run disconnected campaigns across print, digital, and in-store channels, which leads to inconsistent messaging and fragmented data. QR codes unify these experiences and render every touchpoint measurable. By linking offline assets to digital destinations, you can see which media drive bookings, which messages convert, and where to focus budget.

Adopt a single source of truth for QR management so you can compare performance by channel, creative, and audience. Then update underperforming codes or destinations without reprinting, and iterate toward higher conversion rates.

  • Brochures and print collateral: Add QR codes to triage guides, warranty brochures, and care checklists. Drive to booking forms, device-specific tips, or a repair-status portal. Attribute scans to each piece so you know what to replenish and where; see brochures.
  • Social media and user-generated content: Include QR codes in store signage that invite customers to share their experience or join a care plan. Link to a simple UGC submission form and build retargeting audiences based on participation; leverage in-store storefronts.
  • Direct mail: Place QR codes on seasonal tune-up mailers and warranty renewals. Link to personalized offers and track which neighborhoods, customer cohorts, or device categories respond best.
  • TV, digital signage, and video ads: Replace long URLs with a single scan that routes viewers to same-day appointment booking or a self-diagnosis flow. Improve recall and reduce friction during peak attention moments with digital signage.
  • Conferences, trade shows, and events: For B2B customers such as corporate IT managers, use QR-enabled booth signage to collect interest in bulk repair agreements or managed maintenance services. Tag scans by event and follow up with tailored proposals.

QR codes serve as the offline onramp to your digital marketing engine. With a centralized platform like Sona QR, you can manage all codes, monitor performance by channel, and sync scan data with your CRM for closed-loop reporting.

Step-By-Step QR Campaign Execution Checklist

A successful QR rollout in electronic equipment repair requires clear goals, smart placement, and a plan for measurement. Treat your first deployments as experiments with hypotheses: which messages, surfaces, and destinations will reduce friction and drive the most bookings or renewals. Then commit to routine optimization based on what the data shows.

The steps below outline a practical path from idea to impact. Adapt each step to your service model, whether you operate a single shop, a regional network, or a field-service fleet supporting enterprise clients.

Step 1: Choose Your Use Case

Start by picking one or two high-impact friction points to solve. Intake and appointment scheduling, repair status checks, and warranty claims are excellent starting places because they affect most customers and generate measurable outcomes.

  • Define a business outcome: For example, reduce phone-based scheduling by 40 percent in 60 days by routing customers to a booking form via QR on invoices and counter signage.
  • Connect to existing workflows: Ensure scanned actions open forms or pages that plug into your helpdesk or CRM so data is captured and routed automatically.

Step 2: Select a QR Code Type

Choose the right code type based on whether you need flexibility and analytics. Most repair scenarios benefit from dynamic QR codes that can be edited post-print and offer robust tracking.

  • Use dynamic for agility: Update destinations when your hours, policies, or promotions change. Avoid costly reprints and keep guidance accurate.
  • Reserve static for permanent info: Reference-only pages, fixed PDFs, or evergreen contact details can use static codes if analytics are not required.

Step 3: Design and Test the Code

Design codes for the environment where they will be scanned. Shop counters, equipment labels, and mailed invoices each demand specific size, contrast, and CTA considerations.

  • Brand and message: Add your logo, brand colors, and a concise prompt such as Scan for repair status or Scan for warranty details.
  • Quality control: Test scannability across iOS and Android devices, different distances, angles, and lighting. Print samples on the actual materials and surfaces you plan to use.

Step 4: Deploy Across High-Impact Channels

Place codes where they naturally fit into the customer journey. Consider visibility, scanning distance, and the emotional context of the moment.

  • Prioritize placements: Service labels, appointment reminders, receipts, and direct mail often deliver the fastest wins. Field techs can carry QR cards that link to on-site intake forms.
  • Align CTA with context: At the counter, emphasize speed and convenience. On a repaired device, emphasize care tips and easy rebooking.

Step 5: Track and Optimize

Measurement turns QR experiments into compounding gains. Set up dashboards before launch so you can make adjustments quickly.

  • Monitor core metrics: Track scans by time, location, device type, and conversion outcomes. Relate scan activity to booked appointments, completed claims, and average order value.
  • Iterate and expand: A/B test calls to action, landing pages, and creative treatments. Scale the placements and messages that produce the best conversion rates and ROI. Use Sona QR to centralize analytics and automate follow-up workflows. Start creating QR codes for free.

Tracking and Analytics: From Scan to Revenue

Repair businesses frequently face incomplete attribution. Knowing a customer scanned a QR is useful, but without understanding what happened next, it is hard to prove value or optimize spend. Did the scan lead to a new appointment, a warranty renewal, a review, or a referral? The right analytics bridge the scan to the sale.

Start by defining what counts as success for each QR placement. A counter code might aim for bookings, while a device label might aim for care-plan enrollments. Then connect scan data to your CRM so you can tie outcomes to individuals and accounts.

  • Capture granular scan events: Record who, when, and where. Combine with device and campaign data to spot patterns such as peak scanning hours or top-performing neighborhoods.
  • Attribute conversions to origin: Link appointments, feedback, and warranty claims to their source codes. This reveals which placements bring the highest value and where to double down.
  • Feed insights into workflows: Use scan-triggered alerts to notify staff about high-intent actions. Automate messages for follow-up, cross-sell, or retention programs.
  • Integrate with revenue tools: Connect your QR platform to attribution and identity-resolution systems so anonymous scans can be tied to known buyers over time. Sona QR and Sona.com help unify fragmented touchpoints into a single journey view that connects scans to pipeline and closed revenue.

With consistent tracking, QR codes become a core part of your performance marketing. You will be able to quantify the impact of counter signage, labels, and mailers rather than relying on guesswork.

Tips to Expand QR Success in Electronic Equipment Repair Services

QR deployments succeed when they are simple, visible, and clearly beneficial. Treat the codes like product features. Introduce them to your staff, add them to your checklists, and talk about them proactively with customers. When everyone understands why to scan and what happens next, usage climbs.

Below are tips prioritized for repair environments with heavy use of invoices, labels, signage, and direct mail. Adopt the ones that align with your channels and tools, and expand as your team gains confidence.

  • Assign unique codes by placement: Use separate QR codes for equipment labels, receipts, and counter displays. This lets you attribute performance to specific surfaces and messages.
  • Add UTM parameters to every destination: Ensure traffic from scans is properly classified in analytics. Tie outcomes like completed bookings to the right source and medium.
  • Automate post-scan flows: Trigger SMS or email confirmations, status updates, satisfaction surveys, or reminders for preventative maintenance. Immediate responses increase trust and follow-through.
  • Educate staff to prime the scan: Train front-line teams to explain benefits at pickup. For example, Scan this label any time to view your repair history and schedule your next tune-up in seconds.
  • Experiment with creative placements: Try QR codes on loyalty cards, high-value invoices, and rental equipment tags. Measure which placements keep customers returning and which drive referrals.

Repair leaders who approach QR adoption with a test-and-learn mindset consistently reduce cycle times, increase retention, and outperform peers who rely on static processes. As scans become part of everyday operations, your data quality and marketing precision will accelerate.

Real-World Examples and Creative Inspiration

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Practical inspiration helps teams visualize what good looks like. These examples illustrate how a simple QR layer turns everyday materials into measurable growth channels and better customer experiences.

  • National laptop repair chain: The team places QR codes on all serviced laptops that open a live repair log and one-click scheduling for future maintenance. Result: repeat business lifts over 25 percent as more customers stay within the service loop rather than switching to competitors.
  • Independent appliance technicians: Invoices include a QR prompt to leave a review and subscribe to care reminders. Organic ratings double over three months, and engagement data feeds into the CRM for targeted retention and referral offers.
  • Regional service provider with mail-in repairs: Direct mail campaigns include unique QR codes that drive to booking forms with device-specific triage questions. Conversion rates run about 40 percent higher than traditional phone-based outreach, and the campaign identifies segments interested in extended warranty bundles.
  • Enterprise field-service partner: Technicians carry QR badges that link to on-site intake forms for corporate IT teams. Scans automatically populate tickets with asset IDs and error descriptions, accelerating triage and improving first-time fix rates.

Each scenario underscores how QR codes help electronic equipment repair services turn invisible inquiries and churn risks into measurable growth and differentiated customer experiences. Use these ideas as templates, then tailor the destinations, CTAs, and follow-ups to your audience.

Expert Tips and Common Pitfalls

As you scale QR deployments, small details make a big difference. Design for real-world conditions, train your staff to prime the scan, and let data guide placement and messaging decisions. Avoid assumptions about what customers will do. Instead, test and confirm what actually drives action.

Pitfalls tend to surface in two areas: scannability and clarity. Codes that are too small, low contrast, or poorly placed will frustrate users. Vague calls to action reduce motivation and create ambiguity about next steps. Both issues are easy to correct with a short checklist and routine audits.

  • Validate scannability in context: Test codes under shop lighting, on curved or textured surfaces, and at realistic distances. Confirm that protective laminates or glossy varnishes do not interfere with scanning.
  • Use clear, benefit-driven CTAs: Replace generic language with specific prompts such as Scan to track your repair or Scan for warranty status. State the value first and keep CTAs near the code.
  • Train front-line teams: Give staff a 30-second script to explain what the scan delivers. Confidence at handoff increases scan rates and subsequent data capture.
  • Review analytics routinely: Evaluate scan and conversion data weekly to surface bottlenecks or wasted spend. Iterate code placement, size, and destination content based on what the numbers show.

QR codes have become a critical enabler for electronic equipment repair services seeking to bridge the persistent gap between offline and online engagement. By embedding QR into workflows at every key touchpoint, businesses dramatically improve their ability to track interactions, surface previously invisible high-value prospects, and automate follow-up based on real customer intent and behavior.

From instant repair logging and warranty verification to retargeting and lifecycle management, the integration of dynamic QR tools provides new levers for operational efficiency and customer engagement. The result is not just incremental gains in service metrics, it is a transformation in how repair businesses capture, nurture, and retain customer relationships across the entire lifecycle. With thoughtful, data-driven deployment and a platform like Sona QR for management and attribution, QR-powered processes provide a meaningful edge in a competitive, fast-evolving industry. Start creating QR codes for free.

Conclusion

QR codes have revolutionized the electronic equipment repair services industry by transforming how technicians and customers access vital information instantly. Whether it’s streamlining repair workflows, enhancing customer communication, or providing real-time updates on service status, QR codes replace cumbersome manual processes with seamless, mobile-friendly interactions that boost efficiency and satisfaction. Imagine your customers scanning a code to instantly receive diagnostic details, repair history, or maintenance tips—improving transparency and trust every step of the way.

With Sona QR, you can easily create dynamic, trackable QR codes tailored for repair services, update information on the fly without costly reprints, and connect every scan to actionable insights that drive customer retention and operational excellence. No more guesswork—just smarter service delivery and stronger customer relationships. Start for free with Sona QR today and turn every scan into a powerful tool for growth and service excellence.

FAQ

How can I find a reliable electronic equipment repair service near me?

Look for repair services that use modern digital tools such as QR codes to streamline workflows, track repair histories, and improve communication, which enhances service reliability and customer experience.

What are the benefits of using QR codes in electronic equipment repair services?

QR codes improve efficiency by linking physical equipment to digital records, enable instant access to repair logs and warranty information, support real-time updates, capture actionable analytics, reduce costs, and enhance customer communication.

How do I track maintenance history using QR codes for electronic equipment?

Attach unique QR codes to each piece of equipment that link to digital service histories, allowing customers and technicians to access repair logs, parts used, and maintenance recommendations instantly through a simple scan.

What are the best practices for maintaining electronic equipment?

Best practices include using QR codes to provide customers with easy access to care tips, repair status updates, warranty information, and scheduling reminders for tune-ups or preventative maintenance.

How can QR codes help in promoting my electronic repair services?

QR codes can be placed on invoices, direct mail, signage, and packaging to drive digital engagement, capture leads, enable easy appointment booking, collect reviews and referrals, and feed data into marketing platforms for targeted outreach.

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Use Sona QR's trackable codes to improve customer acquisition and engagement today.

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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