How to Use QR Codes in Handbag Repair Services to Drive Conversions

In today’s digitally driven world, QR codes have evolved from novelty to necessity, connecting physical experiences with digital action. For handbag repair services, QR technology transforms every touchpoint into a conversion opportunity: a scan can launch a booking flow, request an instant estimate, display personalized care tips, or enroll a satisfied client into a referral program. All of this happens without forcing customers to download another app or type out a long URL.

The outcome is practical and measurable. You shorten the distance between curiosity and commitment, capture intent signals that were previously invisible, and gain the data needed to retarget and attribute revenue. With a platform like Sona QR, you can centralize code creation, manage dynamic destinations, and sync scan activity into your CRM and ad platforms so offline interest becomes online action that fuels growth.

How to Drive Conversions in Handbag Repair Services Using QR Codes: A Step-by-Step Guide

QR codes bridge the gap between physical touchpoints and digital experiences, supporting goals such as boosting appointment bookings, capturing reviews, and nurturing high-value customers after service. In a category where many prospects hesitate or become anonymous after a brief browse or flyer interaction, QR codes eliminate friction and create a clear next step.

Start by identifying where analog processes slow you down. Replace printed brochures, static appointment cards, and manual intake forms with dynamic QR experiences that are fast, mobile friendly, and trackable. Then align each QR placement with a specific objective, such as scan-to-book conversions, quote requests, or post-repair review submissions. The result is a streamlined journey that reduces drop-offs and delivers a better customer experience.

• Digitize slow processes: Replace paper forms and generic pamphlets with scan-to-appointment flows and interactive service menus that adapt to a customer’s brand, material, or repair type.
• Set measurable goals: Define targets for scan-to-book conversions, increase quote requests from packaging or direct mail, and capture intent signals during in-store browsing for remarketing.
• Place codes where intent peaks: Add QR codes to receipts, claim tickets, packaging, storefront windows, and pop-up displays with clear calls to action that align with the moment of interest.
• Personalize the destination: Route scans to tailored destinations, such as a pricing calculator for leather recoloring, a video on re-edging handles, or a VIP care program for luxury brands.
• Track performance centrally: Use analytics to monitor scan volume, placement, device type, and outcomes; sync that data to your CRM for lifecycle marketing and attribution.
• Automate follow-ups: Trigger SMS or email sequences after a scan, such as care tips after pickup or a referral incentive two weeks after service, to turn one-time jobs into repeat business.

Instead of relying on generic flyers about restoration pricing, create a QR code that leads to a guided quote tool. The tool can collect bag brand, material, and issue type, then provide a range estimate plus an option to book a consultation. The customer gets instant clarity while your team records valuable data. This approach turns static collateral into an interactive conversion engine that is measurable and easy to optimize.

Why Do QR Codes Matter for Handbag Repair Services?

Handbag repair journeys are filled with offline-to-online moments that can either convert efficiently or disappear without a trace. QR codes solve the most persistent gaps by making digital actions effortless at the exact moment a customer shows interest, as outlined in this QR marketing guide.

When a customer is holding a dusty but beloved tote or considering restoration for a designer clutch, they crave fast answers with minimal friction. QR codes turn a look at your window display into a booked consultation, a pickup receipt into a review, and a care card into a loyalty enrollment. Unlike app downloads or long URLs, a scan takes seconds and feels natural in-store, at events, or at home.

• Bridging offline to online: Add QR codes to ads, packaging, or signage, then route scanners to booking pages, service menus, or maintenance videos. The scan captures interest and converts it into immediate action.
• Simplicity over complexity: Few customers want to install an app to request a repair update or price check. A QR code sends them straight to a mobile-ready form or chat, which lifts conversion and satisfaction.
• Dynamic content control: Update offers, landing pages, or forms without reprinting collateral. Keep your messages fresh across seasons and promotional cycles without rework.
• Actionable tracking: Know which invoice insert, dust bag tag, or window decal actually drove scans and bookings. Feed that data into your attribution reports to focus spend on assets that perform.
• Cost efficiency: QR codes are quick to create, easy to scale across boutiques and pop-ups, and inexpensive to manage with dynamic links that eliminate future reprinting.

Consider aftercare inserts placed inside returned handbags. A QR code can lead to a personalized care guide that changes based on brand and material. At the same time, the scan can enroll the customer in a VIP maintenance program, presenting a preventive cleaning offer at 90 days. This simple touch turns closing a repair ticket into the start of a longer relationship.

Common QR Code Formats for Handbag Repair Services Use Cases

Handbag repair providers can deploy QR codes in several formats, each matched to a step in the customer journey. The goal is to meet the customer where they are and give them the fastest path to value.

For most handbag repair scenarios, web links, forms, SMS, and vCards are the highest impact. Dynamic QR codes are strongly recommended for campaigns and print assets because they let you update destinations and track performance without replacing the physical code.

• Web links: Drive scanners to service menus, before-and-after galleries, repair timelines, and brand-specific care content. This format works well on storefront signage and event banners that speak to walk-by traffic.
• vCards: Help customers instantly save your boutique’s contact details, including service hotline and WhatsApp. This format is ideal for business cards, packaging, and claim tickets where follow-up is likely.
• SMS or email: Pre-fill an inquiry text or email with a subject like “Request for handle repair estimate” to reduce friction for quick questions. This format suits in-store signage and post-repair instruction cards.
• Forms: Launch scan-to-quote calculators or appointment requests that collect brand, material, photos, and preferred contact method. This format belongs on direct mail offers, print ads, and care guides.
• Wi-Fi access: Offer easy guest Wi-Fi login with one scan. Use a captive page to show repair services or loyalty benefits, then let the guest connect. This is useful for larger workshops and retail environments.
• App downloads: If you have a customer portal or mobile app, a device-aware QR can route scanners to the correct store. Most repair providers can achieve strong results with the formats above without an app.
• Dynamic QR codes: Keep your destination up to date while retaining attribution. Swap landing pages by season, rotate offers by inventory needs, or redirect a code temporarily during special events.

With Sona QR, you can create all these code formats, manage dynamic targets, and attribute outcomes in one place. Over time, use performance data to refine which formats belong on which assets so every scan serves a clear purpose.

Where to Find Growth Opportunities

The most effective QR codes appear where customers are already listening. Identify the moments when motivation peaks, then give them the shortest path to a decision. In handbag repair, this often means intercepting curiosity in-store, prompting action at pickup, and nurturing loyalty during the first month after service.

Build a simple placement map that covers pre-visit, in-store, service completion, and post-service engagement. Assign a unique QR code to each placement so you can track and optimize. Over several weeks, you will see which assets pay for themselves and which need new creative or offers.

• Repair receipts and invoices: Invite reviews, referrals, or next-service scheduling. Link to a thank-you page that unlocks a loyalty perk to encourage another visit.
• Storefront windows and in-shop signage: Convert browsing traffic into consult bookings. Feature a short CTA such as “Scan for pricing and turnaround times” and spotlight hero services like leather recoloring.
• Packaging and dust bags: Include maintenance reminders, notifications to schedule preventive cleanings, or quick links to replace hardware. Pair with a time-based incentive to inspire action.
• Event and pop-up displays: Collect leads at vintage markets and luxury fairs through a scan-to-quote form. Use dynamic codes to switch the destination when the event ends.
• Direct mail campaigns: Send seasonal restoration offers to local neighborhoods with codes that land on unique pages for each mailing so you can attribute responses and retarget non-converters.

A consistent placement strategy compounds returns. As your audience learns that scanning your codes yields helpful information and exclusive value, their willingness to scan increases, driving more measurable engagement and revenue.

Use Cases for QR Codes in Handbag Repair Services

QR code use cases should map to real customer interactions. Each one should reduce friction, capture data, and provide a path to the next step. The following are the most proven in handbag repair:

• Appointment booking: Place QR codes on in-shop signage, business cards, and window decals. Route to a streamlined booking flow that collects the essentials and offers calendar integration. Outcome: higher conversion from browse to booked consult and fewer no-shows due to reminders.
• Instant quote requests: Add dynamic QR codes to print ads, social posts, and packaging inserts. Launch a guided quote form with fields for brand, material, photos, and preferred contact method. Outcome: more estimates generated in minutes and fewer price shoppers lost to delay.
• Repair tracking and updates: Use QR codes on claim tickets or SMS receipts to let customers check status, approve add-on work, or change pickup plans. Outcome: fewer phone calls and higher satisfaction because transparency reduces anxiety.
• Review collection and referral activation: Place QR codes on invoices and aftercare cards. Link to a simple review flow and a referral offer that is easy to share. Outcome: stronger online reputation and a steady stream of word-of-mouth leads—use this guide to collect Google reviews.
• Care education and loyalty enrollment: Include codes on dust bags and hardware tags that lead to material-specific care guides and a points program. Outcome: better post-service outcomes and more repeat visits driven by proactive maintenance.

These use cases address the top conversion risks. They transform short, analog moments into richer digital ones that customers appreciate and your team can measure. By aligning the destination and CTA to the context of the scan, you move people forward naturally and collect the data that fuels smarter marketing.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Every scan is a signal. It tells you what someone cares about, where they encountered your brand, and how ready they are to act. By deploying multiple codes across the journey and tagging each scan, you can build behavior-based audiences that power precise email, SMS, and ad campaigns, as outlined in Sona’s Playbook Driving High-Impact Campaigns with First-Party Intent Signals.

In handbag repair, meaningful audience distinctions often map to brand tier, material type, repair complexity, and lifecycle stage. Use these differences to personalize follow-ups and offers. People seeking strap repair on a luxury brand respond to different messages than those exploring color restoration for an everyday bag.

• Use unique QR codes by funnel stage: Assign distinct codes for awareness placements such as windows and events, consideration placements such as brochures and galleries, and conversion placements such as invoices or coupons. This instantly segments scans by intent.
• Tag audiences by use case: Label codes by action: view services, request a quote, book an appointment, check status, or write a review. These tags support tailored nurture flows, such as sending care tips to those who viewed leather recoloring content.
• Segment by location, channel, and timing: Compare scans from in-store signage, direct mail, and pop-ups. Distinguish weekday lunch-hour scans from weekend browsing. Schedule follow-ups to match the likely mindset.
• Sync segments to your CRM and ad platforms: Send scan cohorts to HubSpot, Salesforce, or Klaviyo to trigger email journeys; push matched audiences to Meta for retargeting. Alert staff when a high-intent scanner is ready for a consult.
• Capture brand and material context: Ask for optional brand, material, or issue details within quote forms. Use this to tailor content, such as showcasing before-and-after examples relevant to that brand.

With Sona QR, every code acts as a smart sensor in your funnel. The platform logs scan metadata, applies tags, and syncs audiences into downstream tools. This allows you to retarget based on real behavior rather than guesses, which lifts relevance and conversion while lowering wasted spend.

Integrating QR Codes into Your Multi-Channel Marketing Mix

QR codes become most powerful when they are woven across your channels. They turn brochures into interactive journeys, pop-up booths into lead capture engines, and post-purchase moments into loyalty drivers. The secret is consistency in design, CTA clarity, and destination quality.

Map each channel to a clear micro-conversion and measure the path forward from there. A direct mail scan might move someone to a quote form; a pickup receipt scan might push a review and referral flow; an event scan might enroll a prospect in VIP updates. Together these scans tell a story that you can act on and attribute back to revenue.

• Brochures and print collateral: Add QR codes that link to service menus, before-and-after galleries, and booking forms. Place codes near hero images with a benefit-driven CTA. In handbag repair, brochures often sit on counters or inside returned bags; make the scan worth it with exclusive content.
• Social media and UGC campaigns: Include QR codes in unboxing videos, repair reveal clips, and influencer posts that drive viewers to a story-driven landing page. Encourage customers to share their restored bags and link to a gallery submission form.
• Direct mail: Give neighborhood mailers a scannable CTA that routes to a personalized offer page. Use unique codes for each drop and region so you can compare performance and retarget households that scan but do not book.
• TV, digital signage, and video ads: Let viewers scan from the screen to schedule a consult or access limited-time offers. For in-store displays, rotate assets to match traffic patterns and highlight seasonal services like stain protection before holidays.
• Conferences, trade shows, and events: Add codes to banners, table toppers, and swag to collect leads and tee up follow-ups. Tag scans by event and time to tailor outreach. For vintage fairs, route to instant estimate forms and a concierge booking option.

QR codes serve as the offline onramp to your digital engine. With Sona QR, you can manage codes for all channels in one place, monitor performance, and sync scan events to your CRM and ad platforms. This creates a connected, data-rich journey that is trackable from end to end.

Step-by-Step QR Campaign Execution Checklist

Strong execution turns good ideas into revenue. Use the steps below to plan, launch, and optimize a QR campaign that converts, then refine based on data. Handbag repair providers can complete a full cycle in days, not weeks, and learn quickly from each iteration.

Step 1: Choose Your Use Case

Clarify the business outcome before you design a single code. Pick a use case that matches a real friction point, such as converting window shoppers into booked consultations or capturing instant estimates from direct mail traffic.

• Define the goal: Decide whether you want more appointments, more instant quotes, more reviews, or more loyalty enrollments. Tie the goal to a metric, such as scan-to-book rate or average quote volume per week.
• Pick one audience and context: For example, “Turn post-pickup happiness into reviews and referrals” or “Collect VIP leads at a vintage market pop-up.”
• Set a success target: Establish a baseline for scans, form starts, and completions. Use these targets to gauge creative and placement changes over time.

A focused objective simplifies design, copy, and measurement. You can always add more use cases after the first one performs.

Step 2: Pick a QR Code Type

Choose the code format based on your goal. For campaigns that require tracking and future edits, dynamic codes are the default. For permanent, non-changing assets, static codes can be appropriate, but consider whether you will ever want to update the destination.

• Static QR code: Best for unchanging destinations such as a stable care guide or a long-lived vCard. These are simple and effective for evergreen content.
• Dynamic QR code: Best for trackable, editable links, seasonal offers, and A/B testing. This is the right choice for most marketing use cases, including print ads, packaging inserts, and event banners.
• Destination selection: Align destination to the context. Use short forms for on-the-go scanners, richer content for at-home mail scans, and status pages for claim tickets. See this primer on QR codes in marketing.

With Sona QR, you can switch destinations without reprinting, append UTM parameters, and tag scans by source automatically.

Step 3: Design and Test the Code

Design influences whether people scan. Create a code that is easy to notice, easy to understand, and easy to scan on first try. Then test on the actual surfaces and in the lighting conditions that matter.

• Brand and frame: Add a logo, brand colors, and a clear frame or border. Place concise supporting copy such as “Scan to get an instant estimate.”
• CTA clarity: Make the benefit front and center. Replace vague lines like “Learn more” with “Scan to book a 15-minute consult” or “Scan to see your price range.”
• Scannability: Test with multiple devices, angles, and distances. Verify the code still works on glossy packaging, through glass, and in low light.
• Accessibility: Include a short vanity URL as a fallback. Ensure text is legible and contrast is sufficient for all users.

Good design makes the code feel intentional and trustworthy. A strong CTA tells customers exactly what they get for the effort of scanning.

Step 4: Deploy Across High-Impact Channels

Roll out your codes where attention and intent are highest. For handbag repair services, prioritize in-store signage, claim tickets, invoices, dust bags, and event materials. Each placement should have a unique code so results can be compared.

• In-store and storefront: Windows, counter cards, fitting room mirrors, and repair desks. Use large codes and concise CTAs that match the moment.
• Packaging and dust bags: Inserts that offer care tips plus a preventive service discount. Use time-based incentives to encourage action within 30 to 60 days.
• Events and pop-ups: Banners and table toppers that link to a guided quote or VIP list. Rotate the destination after the event to maintain relevance.
• Direct mail and print ads: Neighborhood postcards and magazine ads that route to tailored offers. Use UTM-tagged dynamic codes to measure drop performance.

Match physical context to the scan experience. A short form is appropriate next to the counter; a richer page suits at-home mail recipients who have more time.

Step 5: Track and Optimize

Measurement is where QR shines. Track scans, conversions, and drop-offs by placement and audience, then tune your creative and destinations to lift results. Add new placements only after you have learned from the first set.

• Analytics setup: Use Sona QR to capture scan time, device, location, and source asset. Append UTM parameters to attribute sessions in your web analytics tools.
• Conversion tracking: Measure form starts and completions, appointment bookings, review submissions, and referral shares. Map these to revenue where possible.
• Experimentation: A/B test landing page headlines, CTAs, incentives, or code designs. Switch underperforming destinations quickly using dynamic links.
• Iterate placements: Double down on high-performing assets and replace low performers. Inform staff about what is working so they can direct customers to the best codes.

Close the loop with weekly reviews. Small changes such as a clearer CTA or a shorter form often drive meaningful gains in scan-to-conversion rates.

Tracking and Analytics: From Scan to Revenue

Attribution challenges have long plagued handbag repair providers. Flyers and signs may drive interest, but the trail goes cold once someone leaves the store. QR codes, paired with the right platform, illuminate the path from scan to sale and provide a defensible ROI story to guide budget and creative decisions. For deeper tactics, explore offline attribution.

Move beyond counting scans. Connect scans to outcomes such as quotes, bookings, and repeat purchases. Then align those outcomes with revenue by introducing identity where possible, such as email capture or CRM matchback. This lets you see which physical assets are profit drivers and which need a refresh.

• Track every scan: Log time, device, location, and the exact asset scanned. Identify patterns, such as weekend foot traffic outperforming weekdays on window signage.
• Measure engagement by channel: Compare packaging inserts to direct mail, or event banners to counter cards. Shift budget to the channels that deliver the best scan-to-book rate.
• Respond in real time: Use live dashboards to spot underperforming offers. Update destinations on dynamic codes immediately, such as swapping a long form for a quick consult scheduler.
• Sync with your CRM: Pipe scan data into HubSpot, Salesforce, or Klaviyo. Trigger workflows, add to lead scores, and notify staff when high-intent actions occur.
• Attribute revenue: Use Sona.com to link anonymous scans to known buyers through identity resolution and multi-touch attribution. Quantify how QR engagement contributes to pipeline and closed revenue.
• Unify touchpoints: Connect QR scans with website visits, ad clicks, email opens, and service records. Build buyer journeys that reflect real behavior across stages.

With Sona QR and Sona.com, you see the full picture. Sona QR captures real-world engagement, Sona.com stitches those moments into journeys that lead to revenue. This clarity helps you protect your budgets, scale what works, and retire what does not.

Tips to Expand QR Success in Handbag Repair Services

QR code campaigns thrive on operational consistency and creative placement. You do not need dozens of codes to see results, but you do need each code to have a specific job, a strong CTA, and a measurable destination. Start with a few high-impact placements, then grow methodically.

Train your team to promote scanning naturally. A quick prompt at pickup or a simple reminder on the counter can double scan rates. Make sure customers know what they get for scanning, such as an instant estimate, a meaningful discount, or a time-saving status update.

• Use unique QR codes by asset: Assign individual codes to appointment cards, invoices, window decals, and event banners. This shows which exact touchpoints convert and which should be revised.
• Add UTM parameters to every destination: Attribute traffic and conversions accurately by source and medium. This improves reporting inside your analytics and informs budget shifts.
• Automate post-scan follow-ups: Trigger care tips, status updates, review requests, or VIP invitations after a scan. For example, place a code on dust bags that enrolls customers in a six-month maintenance reminder sequence.
• Educate staff and customers: Provide a one-sentence pitch staff can use: “Scan for a price range in under a minute” or “Scan to get care tips for your exact material.” Clear benefits drive adoption.

Creative examples worth testing include QR codes on zipper tags that launch care guides, codes on claim tickets for real-time status checks, and codes on event wristbands to enter a restoration giveaway. Each idea turns a familiar object into an interactive touchpoint that can be tracked and improved—try applying them with stickers and labels.

Final Thoughts

QR codes are a strategic lever for handbag repair services, not a passing trend. They turn every surface into a digital entry point and every spark of curiosity into a measurable action. The result is a customer journey that feels effortless for clients and fully visible to your team.

Here is what QR codes deliver when executed well:

• Instant engagement across touchpoints: Flyers, signage, packaging, invoices, and event materials can all drive direct actions like quotes, bookings, and reviews.
• A connected customer experience: Prospects move smoothly from awareness to consideration to conversion because every scan offers value and a clear next step.
• Actionable data for optimization: Each scan becomes a signal that informs testing, targeting, and attribution so you can grow what works and sunset what does not.

With Sona QR, you can generate dynamic codes in minutes, centralize management and tracking, and sync scan activity with your CRM and ad platforms. Sona.com adds identity resolution and multi-touch attribution so you can connect scans to revenue with confidence. Start creating QR codes for free.

Conclusion

QR codes have revolutionized handbag repair services by turning traditional customer interactions into dynamic, measurable opportunities for growth. Whether it’s attracting new clients, enhancing the repair experience with instant service details, or providing seamless access to promotions and loyalty programs, QR codes transform ordinary touchpoints into powerful conversion drivers. Imagine giving your customers instant access to repair status updates or exclusive offers simply by scanning a code—boosting satisfaction and repeat business effortlessly.

With Sona QR, you can create dynamic, trackable QR codes tailored to your handbag repair business in seconds. Update campaigns on the fly without reprinting, monitor which promotions drive the most appointments, and connect every scan to revenue insights for smarter decision-making. No more guesswork—just actionable data that propels your service ahead of the competition.

Start for free with Sona QR today and watch every scan turn into a loyal customer and every interaction into increased revenue.

FAQ

How can I find a reputable handbag repair service using QR codes?

Reputable handbag repair services use QR codes on signage, packaging, and receipts to provide instant booking, quotes, and care tips, allowing you to easily access trusted services and verify their legitimacy through interactive digital touchpoints.

What common handbag repair services can I access through QR codes?

Common services accessible via QR codes include appointment booking, instant quote requests, repair tracking and updates, review collection, referral activation, care education, and loyalty program enrollment.

How much does it typically cost to repair a handbag?

Costs vary based on brand, material, and repair type, but QR code–linked guided quote tools provide instant price ranges by collecting these details, giving you a clear estimate without delay.

What signs indicate my handbag needs repair?

Signs include damaged handles, worn leather, broken hardware, discoloration, or structural issues; QR codes on repair receipts or care guides can help you identify needed services and schedule consultations.

How can I prolong the life of my handbag to avoid repairs?

Prolong handbag life by following personalized care guides accessed via QR codes on dust bags or hardware tags, scheduling preventive cleanings, and enrolling in VIP maintenance programs offered by repair services.

What are the benefits of using QR codes in handbag repair services?

QR codes provide fast, app-free access to booking, quotes, care tips, and reviews; enable dynamic content updates; track customer engagement; and help convert offline interest into measurable online actions.

Where are QR codes typically placed for handbag repair services?

QR codes are placed on storefront windows, in-store signage, repair receipts, packaging inserts, dust bags, event displays, direct mail, and claim tickets to capture customer intent at key moments.

How do QR codes improve the customer journey in handbag repair?

They reduce friction by providing instant access to service menus, booking, quotes, and care education, turning browsing or post-service moments into actionable steps that enhance satisfaction and loyalty.

What types of QR codes are used for handbag repair marketing?

Static codes are used for unchanging content like care guides, while dynamic QR codes enable editable links, tracking, and seasonal offer rotation, making them ideal for campaigns and print assets.

How do handbag repair businesses track and optimize QR code campaigns?

They monitor scan volume, device type, location, and conversions through platforms like Sona QR, sync data to CRMs, A/B test landing pages, and adjust placements to improve scan-to-conversion rates.

Can QR codes help me get real-time updates on my handbag repair status?

Yes, QR codes on claim tickets or SMS receipts can link you to repair tracking pages where you can check status, approve additional work, or adjust pickup plans instantly.

How do QR codes support post-repair customer engagement?

They enable automated follow-ups with care tips, review requests, referral incentives, and enrollment in loyalty programs, turning one-time repairs into ongoing relationships.

What should I look for in the design of a QR code for handbag repair services?

Look for QR codes that have clear branding, a concise call to action explaining the benefit, easy scannability on various surfaces, and an accessible fallback URL.

How do QR codes help handbag repair services attribute revenue?

QR codes track the customer journey from scan to booking or purchase, syncing data to CRMs and attribution platforms to show which physical assets drive revenue and optimize marketing spend.

What are some examples of creative QR code placements in handbag repair?

Examples include QR codes on zipper tags linking to care guides, codes on claim tickets for repair updates, event wristbands for giveaways, and dust bag inserts offering maintenance discounts.

How do QR codes integrate into multi-channel marketing for handbag repair?

They connect offline assets like brochures, packaging, and events with digital experiences such as booking forms and loyalty programs, creating consistent and trackable customer journeys across channels.

What steps should handbag repair providers follow to execute a successful QR campaign?

They should define clear goals, select appropriate QR code types, design and test codes for usability, deploy codes strategically across high-impact channels, and track and optimize performance regularly.