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THE sQR TEAM
August 27, 2025

How to Use QR Codes in Heating System Cleaning Services to Support Technicians

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Heating system cleaning services play a mission-critical role in ensuring efficiency, safety, and longevity for residential and commercial heating systems. Yet many providers grapple with gaps in tracking high-value prospects and missed follow-up opportunities, which can lead to lost revenue and diminished client loyalty. As HVAC maintenance and furnace cleaning tips become top of mind for facility managers and homeowners alike, new digital tools like QR codes in marketing are streamlining processes that were previously cumbersome and manual.

Today, heating system providers are challenged with not only delivering expert service but also creating seamless, data-driven customer experiences that build trust and loyalty. The key is making every interaction count, including those that go unreported in traditional CRM channels. Small moments like a customer reading a leave-behind checklist or a facilities director glancing at a service sticker can become measurable touchpoints.

By strategically deploying QR codes, heating system cleaning services can address incomplete or outdated customer data, maximize technician productivity, enhance customer journeys, and access granular performance data. This can be done without requiring end users to download new apps or navigate complexity. The result is operational efficiency that supports technicians in the field and powers sustainable growth for HVAC-focused organizations.

How to Achieve Operational Excellence in Heating System Cleaning Services Using QR Codes: A Step-by-Step Guide

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Operational bottlenecks in field service often stem from fragmented documentation and a lack of visibility into each customer touchpoint. QR codes bridge the gap between physical HVAC maintenance and actionable digital outcomes. They reduce administrative overhead for technicians, make customer follow-up effortless, and turn analog touchpoints into measurable interactions. If you are still relying on paper intake forms, handwritten service stickers, or untracked brochures, QR codes offer a simple path to smarter workflows. For HVAC teams, HVAC QR codes highlight how these scans improve both customer service and marketing.

Modernizing these workflows does not require you to overhaul existing systems all at once. Start by attaching scannable QR codes to assets you already use: system units, inspection reports, invoices, and vehicle wraps. Use dynamic QR codes so you can change destinations as campaigns shift by season. Then integrate scan data with your CRM to trigger alerts, update records, and track results. With a centralized platform like Sona QR, you can standardize code creation, unify analytics, and automate engagement across your entire operation.

  • Digitize service documentation: Replace printed maintenance logs or paper forms with scannable QR codes placed directly on heating systems. A quick scan opens a mobile form for technicians to record work performed, parts used, and recommended next steps. The entry syncs to your CRM or service platform so data never becomes siloed or outdated. Forms can be created quickly with tools like Google Forms.
  • Define success metrics that matter: Set clear KPIs that your teams can influence. Examples include reduced admin time per job, higher first-time fix rates through better pre-visit data, and improved NPS following visits. When feedback and follow-ups are captured through QR-triggered workflows, you gain reliable metrics for continuous improvement.
  • Place QR codes at high-impact touchpoints: Use context-rich calls to action on system units, service trucks, post-cleaning reports, and appointment reminders. A well-placed code can prompt a booking, collect feedback, or deliver safety guidance while simultaneously enriching your customer profiles for future upsell or cross-sell campaigns. Link vehicle placements to proven vehicles tactics.
  • Instrument every scan with tracking: Use unique codes for each channel, technician, or asset to reveal engagement patterns. You will uncover which materials drive action, which neighborhoods respond to certain offers, and where previously invisible buying signals exist. A cohesive data loop ensures high-intent leads do not go unknown or unpursued.

Where manual sign-in sheets and static stickers once resulted in lost information and missed outreach, QR-based digital solutions let teams capture, analyze, and leverage every interaction. With Sona QR or your preferred platform, managers can automate record-keeping, trigger post-service feedback requests, and inform future marketing based on real activity rather than guesswork. Operational excellence begins when field activity is easy to execute, measurable in real time, and directly tied to outcomes.

Why QR Codes Matter for Heating System Cleaning Services

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Heating system cleaning providers face ongoing challenges synchronizing in-person engagement with digital follow-up. A technician may leave a brochure or maintenance checklist behind, yet those touchpoints often do not translate to trackable intent or pipeline. This offline to online disconnect quietly erodes growth. QR codes turn every physical asset into an onramp for action. A QR on an appointment reminder, door hanger, or post-service flyer allows instant booking, feedback, or content access and each scan becomes a measurable signal. For contractor-focused examples, see these contractor QR uses.

Dynamic content is essential in an industry that is seasonal, safety oriented, and service driven. Dynamic QR codes let you update destinations without reprinting materials. You can direct winter scans to emergency call readiness guides, while spring scans promote air duct cleaning or preseason maintenance. The same printed assets can power multiple campaigns over time. For managers, this translates to less waste, consistent messaging, and ongoing relevance.

Analytics complete the picture. QR code dashboards show which materials are working, where engagement happens, and how behavior differs across audience segments. You can see that a code on a furnace access panel produces more service plan upgrades than a code on a generic brochure, or that scans from property managers spike on weekday mornings. This clarity allows you to allocate budget to proven channels, personalize follow-ups, and track impact on retention and revenue.

Finally, QR codes help you support technicians in the field. Instead of asking customers to call a number or type a URL, a technician simply points to a scannable code. The customer can book a filter replacement visit, watch a safety video, or leave a review in seconds. Your technicians save time, your customers have a frictionless experience, and your business collects valuable data at the exact moment intent is highest.

Common QR Code Formats for Heating System Cleaning Services Use Cases

Heating system cleaning operations benefit most from QR formats that minimize friction and maximize data capture. Selecting the right format for the job ensures each scan drives a meaningful action while feeding your CRM with context.

  • Web links: Direct customers to a booking page, maintenance plan details, seasonal promotions, or a knowledge hub. A QR on an invoice can open a pre-filled booking form, while a QR on a furnace sticker can lead to a maintenance history portal.
  • vCards: Let customers instantly save technician or dispatcher contact information. This format reduces dropped follow-ups and ensures the right number is always on file for future visits or emergencies.
  • Forms: Collect feedback, warranty registrations, or maintenance preferences. Google Forms are an efficient way to enrich customer profiles without phone calls or back-and-forth emails.
  • SMS or email triggers: Launch a pre-filled message to your service desk for fast support. For example, a QR labeled Scan to request next cleaning can open an SMS with the system ID and customer address included. Learn how with QR codes for SMS.
  • Instructional videos: Link to short safety and maintenance clips. Customers learn how to replace filters, clear vents, or prepare for a technician visit. Content engagement can be tagged as a buying signal for tailored follow-up.

Dynamic QR codes are the default choice for most heating system cleaning workflows. They allow you to edit destinations as offers change, and they support analytics, retargeting, and identity resolution through platforms like Sona QR. Static QR codes are suitable for evergreen resources such as a general help page or a permanent contact card. For assets exposed to heat, dust, or moisture, print on durable, high-contrast labels like stickers and labels and include a clear call to action so customers know exactly what happens after they scan.

Where to Find Growth Opportunities

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Growth often stalls because the business cannot see who is engaging in the real world. QR codes surface those engagements and tie them to specific channels, locations, and technicians, revealing where demand already exists.

Consider your most common offline materials and touchpoints. Service stickers, work order packets, invoices, email receipts, and vehicle wraps all reach real buyers. By printing unique QR codes on each, you transform passive artifacts into active acquisition and retention tools. For example, a maintenance sticker can guide customers to schedule their next cleaning, while a code on a service truck can promote emergency service availability within the neighborhood, all while feeding scan data into your CRM.

  • After-visit educational cards: Place QR codes on leave-behind cards that link to system-specific tips, energy-saving guidance, or a service history portal. Track who engages and trigger reminders or offers.
  • Neighborhood outreach: Use QR-enhanced door hangers during route-based coverage. Tag by block, time, and technician to see where awareness turns into bookings.
  • Seasonal direct mail: Pair dynamic QR codes with targeted postcards for fall furnace tune-ups or spring duct cleaning. Segment responders by existing clients versus new prospects for tailored follow-ups.
  • Commercial facility signage: Give property managers and maintenance teams a quick way to log service requests or access compliance documentation through location-specific codes.

By differentiating scans from annual plan reminders versus urgent service flyers, you can prioritize high-intent leads for quick retargeting and reserve slower, educational nurtures for information seekers. Over time, scan patterns highlight where to invest, which offers to repeat, and how to route technicians to the highest-opportunity zones.

Use Cases for QR Codes in Heating System Cleaning Services

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QR codes excel when they connect an offline moment to a clear, timely action. Below are proven use cases that align with common interactions in heating system cleaning.

  • Service record access: Affix a unique QR code to each furnace or boiler that opens a secure portal showing service history, warranty status, and recommended next steps. Customers gain confidence and transparency; your team reduces back-and-forth and personalizes recommendations.
  • Post-service feedback and reviews: Technicians hand a card or attach a label with a QR that opens a short rating and review flow. Positive experiences route to public review sites, while critical feedback triggers a service recovery workflow. This creates reliable NPS data and fuels reputation management. For more on building reviews in this niche, see these Google reviews tips.
  • Preventive maintenance scheduling: Place QR codes on receipts, stickers, and reminder emails that bring customers to pre-filled booking forms aligned with their equipment and address. Catch lapses before peak season and reduce emergency calls by aligning visits with manufacturer-recommended timelines. Consider embedding QR links in emails for faster response.
  • Emergency readiness and safety content: A QR on the system cabinet can open quick tips for carbon monoxide awareness, pilot light guidance, or how to clear the area before a technician arrives. Scans of these resources signal high urgency, enabling faster call triage. For field-service inspiration, review these contractor ideas.
  • Parts and filter reordering: Use QR codes to connect customers to compatible filter sizes or commonly replaced parts specific to their system. Auto-suggest subscription plans and show lead times so customers plan ahead.

Each of these use cases creates measurable outcomes. Expect faster booking conversion when forms are pre-filled, higher feedback participation when the request is immediate, and improved retention when service history and safety content are always one scan away. Tie each use case to a specific KPI and track improvement over time using Sona QR’s analytics or your chosen platform.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Every scan is a signal that carries context: where the customer was, what asset they engaged with, and what they intended to do. By deploying multiple QR codes across your touchpoints, you can automatically segment audiences and deliver relevant follow-up across email, SMS, and paid media.

Start by mapping your funnel and assigning unique QR codes to each stage. Awareness assets like door hangers and vehicle wraps should have distinct codes from consideration assets like maintenance plan brochures or how-to videos. Conversion assets such as invoices and post-service checklists should trigger strong calls to action like Book your next cleaning or Upgrade to a seasonal plan. As customers scan across multiple touchpoints, you gain a behavioral profile that guides remarketing. For paid media, leverage intent-driven retargeting.

  • Create unique QR codes for each journey stage: Awareness codes prompt education or safety guides, consideration codes offer cost calculators or plan comparisons, and conversion codes drive bookings or plan upgrades. This structure aligns scan behavior with intent.
  • Tag audiences by use case: Label scans as emergency service seekers, annual plan explorers, warranty registrants, or review participants. Use these tags to tailor messaging and offers.
  • Segment by location, property type, and time: Differentiate scans by zip code, single-family vs. multi-unit, weekday vs. weekend, or business hours vs. after hours. These attributes correlate with urgency, budget, and preferred contact method.
  • Sync segments with your CRM and ad platforms: Connect Sona QR with HubSpot, Salesforce, or your ESP and ads manager. Trigger email sequences, SMS reminders, or custom ad audiences based on scan behavior. For example, people who scanned emergency signage but did not book can see a 24 hour priority service ad with a schedule now CTA. If you work in HubSpot, see HubSpot CRM setup guidance.

Heating system cleaning services benefit from distinguishing homeowners from property managers, new movers from long-term residents, and facility operations staff from procurement leaders. Your segments should reflect the decision-making dynamics you see in the field. The more precisely you tag scan events, the more relevant and efficient your follow-up will become.

Integrating QR Codes into Your Multi-Channel Marketing Mix

QR codes are the connective tissue that links offline assets with your digital strategy. When used consistently, they unify campaigns across print, field operations, email, SMS, and ads. The goal is to meet customers where they already are, then guide them online with clarity and speed.

For heating system cleaning services, printed collateral and service signage are enduring staples. Vehicle wraps and neighborhood door hangers remain effective for local reach, while invoices and service reports reach customers at the exact moment they are thinking about equipment performance. Layer QR codes across these materials and use consistent CTAs to drive predictable behaviors like booking, feedback, and plan enrollment.

  • Brochures and leave-behind cards: Add QR codes to brochures so customers can book online, check pricing, or read seasonal maintenance tips. Measure which pamphlets achieve the highest scan and conversion rates.
  • Service signage and vehicle wraps: Promote same-day availability or seasonal offers with QR codes that bring neighbors to a mobile landing page. Attribute scans to specific routes and neighborhoods.
  • Direct mail: Embed QR codes in postcards and letters to replace static reminders with personalized booking links. Track scan volume by zip code and optimize cadence based on response using direct mail best practices.
  • Video tutorials and printed instructions: Turn printed instructions into interactive learning experiences. QR codes can link to short videos about filter changes, vent clearance, or thermostat checks. Track who engages and follow up with relevant offers.
  • On-site events and community outreach: At home shows, energy fairs, or property manager meetings, use QR codes on banners, name badges, and handouts to capture interest. Sync scans to your CRM and trigger appointment scheduling offers for attendees.

QR codes serve as the offline onramp to your digital marketing engine. With a centralized platform like Sona QR, you can manage all codes, monitor performance, and pipe scan data to your CRM and ad accounts. This creates a durable, measurable pipeline from field impressions to booked revenue.

Step-by-Step QR Campaign Execution Checklist

An effective QR program combines smart strategy, strong creative, and disciplined measurement. Use the following steps to plan, launch, and optimize QR code initiatives that support technicians and delight customers.

Step 1: Choose Your Use Case

Begin by defining one focused outcome. For heating system cleaning services, common goals include increasing preventive maintenance bookings, collecting post-service feedback, enrolling customers in annual plans, or driving emergency service requests through vehicle signage. Pick the use case that aligns with current seasonality and business priorities.

  • Clarify the action: Decide exactly what you want the scanner to do, such as book a cleaning, watch a safety video, or request a quote.
  • Align with a KPI: Tie the action to a measurable outcome like booking conversion rate, review volume, or plan enrollment lift.
  • Start small: Pilot one or two use cases so your team can refine workflows before scaling across the fleet.

Step 2: Pick a QR Code Type

Choose static or dynamic codes based on the need for flexibility and measurement. Most campaigns benefit from dynamic QR codes because they allow destination edits, analytics, and retargeting. Static codes are fine for permanent resources that rarely change.

  • Dynamic for campaigns: Use dynamic codes on door hangers, vehicles, invoices, and brochures. Update destinations as offers evolve across seasons.
  • Static for evergreen content: Use static codes for timeless resources like general contact details or safety basics.
  • Plan for integration: Ensure your platform can pass UTM parameters, capture source data, and integrate with CRM and marketing tools. Sona QR makes this straightforward and scalable.

Step 3: Design and Test the Code

Strong creative drives scan behavior. Your code should be visually prominent, high contrast, and accompanied by a clear, benefit-driven call to action. Test for scannability in real-world conditions.

  • Brand and frame: Add your logo and use a visual frame or arrow that draws attention. Place a short CTA like Scan to book your cleaning or Scan for your service history.
  • Optimize for environment: Size codes appropriately for distance. On equipment labels, 1 to 2 inches wide is typical; on vehicle wraps, go much larger. Maintain a quiet zone around the code and ensure strong contrast.
  • Test thoroughly: Test with multiple phones, angles, and lighting. Print prototypes and try scanning in basements, mechanical rooms, and outdoor settings. Confirm that the landing page loads fast on cellular data.

Step 4: Deploy Across High-Impact Channels

Roll out codes where customers and technicians interact most. Quantify expected impressions and align placement with funnel goals. Equip technicians with talking points so they can explain the value of scanning.

  • Field assets: System stickers, service reports, invoices, and technician business cards should all include contextual codes.
  • Neighborhood reach: Door hangers and vehicle wraps capture local demand. Use distinct codes for each campaign, route, or vehicle to attribute performance.
  • Commercial and property management: Place codes in utility rooms and on equipment to streamline service requests and approvals. Use location-specific codes to differentiate buildings or floors, and consider digital signage for high-visibility areas.

Step 5: Track and Optimize

Once live, measure performance continuously and iterate. Your analytics should connect scans to outcomes so you can optimize quickly.

  • Instrument everything: Add UTMs, campaign tags, and placement labels to each destination. Use Sona QR to view scan volume by time, device, and location.
  • Monitor conversion: Track the full journey from scan to form completion, booking, or review. Identify drop-off points and improve landing pages or CTAs accordingly.
  • A/B test and refine: Experiment with different CTAs, incentives, and landing page layouts. Compare scan and conversion rates across placements to focus investment where results are strongest.

A short, focused launch cycle creates momentum. After each sprint, share results with technicians and office staff so everyone sees the impact of small improvements. This feedback loop drives adoption and better customer outcomes.

Tracking and Analytics: From Scan to Revenue

It is common for heating system cleaning leaders to lack clarity on which materials and activities truly drive revenue. QR tracking closes this gap by connecting each scan to a channel, campaign, and outcome. When scans are properly tagged, you can attribute bookings to specific door hangers, calculate the revenue impact of vehicle wraps, and identify which technician leave-behind generates the most reviews. For the broader strategy behind connecting offline events to outcomes, review offline attribution.

Traditional analytics tools often stop at click-throughs and website behavior. Sona QR and Sona.com extend visibility into the real world. You can capture who scanned, where they were, what device they used, and what they did next. You can also enrich leads in your CRM with scan history so sales and service teams see a timeline of engagement.

  • Track every scan: Record time, device type, geolocation, and placement source for each QR engagement. Use this information to understand how context affects performance.
  • Measure engagement by channel: Compare scans from invoices, service stickers, and direct mail to see which channels drive the highest conversion to booking or review. To align analytics with outcomes, see how to measure pipeline impact.
  • Respond in real time: Use live dashboards to adjust campaign messaging during peak season. Shift budget toward the best-performing assets and pause underperformers.
  • Sync with your CRM: Automatically associate scan events with customer records in HubSpot or Salesforce. Trigger workflows like service reminders, plan upgrade offers, or review requests.
  • Attribute revenue: Connect scans to opportunities and closed-won revenue using identity resolution and multi-touch attribution in Sona.com. Demonstrate how offline engagement contributes to pipeline and retention.

When every QR code is a measured entry point, your marketing and operations teams can collaborate around a single source of truth. Field insights feed marketing strategy, and marketing data informs service prioritization. The result is better resource allocation and steady improvements in both customer experience and profitability.

Tips to Expand QR Success in Heating System Cleaning Services

QR programs scale best when they are easy for technicians to use and clearly valuable for customers. Adoption grows when teams see that scans save time, reduce paperwork, and generate positive feedback. Customers scan more when the benefit is immediate and obvious. For additional inspiration in service industries, explore these cleaning operations ideas.

Focus on best practices that align with your most common media types and workflows. Standardize code formats, calls to action, and destinations so that your team does not reinvent the wheel for each campaign. Make automation do the heavy lifting and build in feedback loops to keep improving.

  • Use unique codes for each asset and placement: Differentiate door hangers, invoices, vehicle wraps, and equipment labels. This allows precise attribution and supports rapid optimization.
  • Attach UTM parameters to every destination: Tag source, medium, and campaign for accurate reporting. Standardize naming conventions so reporting remains clean across seasons.
  • Trigger follow-up flows automatically: After a scan, send a confirmation email, SMS reminder, or service plan offer. For example, scanning an invoice can trigger a personalized email with next steps and energy-saving tips.
  • Train technicians to introduce the value: Coach technicians to point out the QR code and explain benefits like instant booking, access to service history, or exclusive discounts. Customer education increases scan rates and data quality.
  • Integrate scan data into core systems: Streamline workflows by pushing scan events directly into your CRM and service platform. Automate reminders, surveys, and technician alerts so nothing falls through the cracks.

Creative deployment examples fit naturally in this vertical. A QR on a filter access panel that says Scan to reorder your exact filter size reduces guesswork and saves a trip to the store. A QR on a winter door hanger that says Scan for a 15 point heat safety check can drive high seasonal engagement. Use these moments to connect convenience with measurable outcomes.

Final Thoughts

Heating system cleaning services are evolving quickly, yet the inability to track high-value offline engagement remains a persistent challenge. QR codes solve this by converting every physical surface into a digital entry point and every moment of interest into a measurable action. They empower technicians with tools that save time and reduce admin, while giving customers instant access to the help and information they need.

Here is what an effective QR strategy delivers at scale:

  • Instant engagement: Brochures, receipts, vehicle wraps, equipment labels, and service reports transform into calls to action that customers can complete in seconds.
  • Connected experiences: Technician workflows sync with marketing and service operations to create a seamless journey from awareness to booking to review.
  • Actionable data: Each scan produces a behavioral signal that fuels retargeting, informs budget allocation, and ties activity to revenue.

Sona QR provides everything you need to generate, manage, and measure QR codes across your operation. Sona.com extends that capability with identity resolution and multi-touch attribution so you can connect scans to pipeline and closed revenue. You can get started quickly: create your first codes, place them on your highest-traffic assets, and watch as offline interactions become visible, attributable, and optimizable. Start creating QR codes for free.

Conclusion

QR codes have revolutionized heating system cleaning services by transforming routine maintenance into an interactive, data-driven experience. They empower technicians to access detailed service histories instantly, streamline troubleshooting, and enhance customer communication—all while driving customer acquisition and building trust through transparency. Imagine technicians arriving fully prepared, customers receiving instant service updates, and your business gaining valuable insights into service patterns and customer preferences.

With Sona QR, you can create dynamic, trackable QR codes tailored specifically for heating system cleaning workflows. Update service details on the fly without reprinting, monitor scan activity in real time, and link every interaction directly to improved service efficiency and customer satisfaction. No more guesswork—just actionable intelligence that boosts technician productivity and elevates the customer experience.

Start for free with Sona QR today and turn every scan into a seamless service interaction, a loyal customer, and a measurable business advantage.

FAQ

What are the benefits of cleaning a heating system?

Cleaning a heating system ensures efficiency, safety, and longevity, reduces emergency calls, improves equipment performance, and enhances customer confidence and transparency.

How often should a heating system be cleaned?

Heating systems should be cleaned according to manufacturer-recommended timelines and seasonal requirements, often scheduled through preventive maintenance aligned with peak seasons.

What are the signs that my heating system needs cleaning?

Signs include decreased heating efficiency, increased energy bills, unusual odors or noises, and safety alerts such as carbon monoxide warnings.

How do I choose a reliable heating system cleaning service?

Choose a service that offers expert technicians, uses modern tools like QR code tracking for transparency, provides clear success metrics, and supports digital customer engagement.

What are the steps involved in cleaning a heating system?

Steps include inspecting the system, digitizing service documentation, cleaning components, replacing filters or parts as needed, and scheduling preventive maintenance.

What are the costs associated with professional heating system cleaning?

Costs vary based on service scope and region but can be optimized by using data-driven QR code campaigns that increase booking efficiency and reduce administrative overhead.

How can I clean my heating system myself?

You can follow safety instructions linked via QR codes to watch videos on filter replacement, vent clearance, and basic maintenance, but professional cleaning is recommended for thorough service.

What are the safety precautions when cleaning a heating system?

Safety precautions include following carbon monoxide awareness tips, turning off power before maintenance, clearing the area for technicians, and adhering to manufacturer guidelines accessed via QR codes.

How do I know if my heating system is functioning efficiently after cleaning?

Efficiency can be verified by improved system performance, lower energy bills, positive technician feedback, and tracking post-service feedback collected through QR code-enabled surveys.

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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