How to Use QR Codes in Home Brewing Supply Stores to Increase Engagement

The demand for home brewing supply stores is rising as more consumers embrace craft beer and home brewing as both a hobby and a lifestyle. As this industry becomes increasingly competitive, store owners face challenges: standing out in a crowded market, delivering seamless customer experiences, and ensuring each interaction leads to measurable business outcomes. Too often, opportunities to engage high-value prospects are lost due to disconnected offline and online experiences.

QR codes have quickly emerged as a strategic way to bridge this gap by enabling instant access to product information, exclusive recipes, reviews, and loyalty programs with a simple scan. This contactless technology reduces friction for shoppers while providing stores with much-needed visibility into otherwise anonymous foot traffic and digital engagement. The era of static brochures, forgotten loyalty punch cards, and clunky sign-up sheets is being replaced by dynamic QR interactions that inform, collect data, and drive smarter marketing. See QR codes in marketing and Sona QR’s product overview.

By thoughtfully integrating QR codes throughout key customer touchpoints, home brewing supply stores can enhance shopper journeys, deliver personalized content, and automate insights that drive repeat sales. Modern stores are solving common pain points and maximizing ROI by transforming each customer visit into a long-term relationship.

How to Drive Repeat Business in Home Brewing Supply Stores Using QR Codes: A Step-By-Step Guide

QR codes tackle persistent frustrations in turning casual visitors into loyal customers. Traditional print materials and manual sign-ups often fail to capture the true interests or identities of high-value prospects, which leads to missed upsell opportunities and limited engagement data for marketers. When a shopper lingers in front of a yeast fridge or compares kettles, that intent can be captured and nurtured through a single scan rather than a forgotten brochure or a verbal promise to look it up later. Use a simple Google Forms QR to replace paper lists and speed up collection.

Modern QR campaigns bridge these gaps by replacing analog catalogs, ingredient worksheets, and paper loyalty cards with QR-enabled digital actions. With well-placed signage and clear calls to action, every in-store interaction becomes a chance to capture interest and drive conversions. When shoppers scan, you can direct them to digital guides, brewing workshops, or product reviews, ensuring their in-store journey continues online without losing momentum. Add QR code ticketing for classes and events to remove friction.

• Replace manual processes: Convert paper sign-ups, class registration sheets, and product info handouts into mobile forms and interactive pages that can be updated any time.
• Guide the journey: Lead shoppers from shelf tags to how-to content, from event posters to RSVP pages, and from checkout counters to loyalty enrollment that auto-populates with their receipt details.
• Leverage analytics: Use scan data to identify which kits and ingredients draw attention. Segment audiences by interests like all-grain brewing, extract kits, advanced fermentation, or seasonal recipes.

Store marketers can now react to real-time behaviors and nurture repeat buyers with relevant offers and content. Instead of guessing which customers might upgrade to conical fermenters or try a new hop blend, you can follow up with targeted recommendations that reflect exactly what they scanned and when they scanned it.

Why QR Codes Matter for Home Brewing Supply Stores

For home brewing retailers, the path from casual interest to repeat purchase rarely follows a straight line. A shopper might research a kettle online, visit the store to compare sizes, then leave undecided. Without a way to connect that in-store moment to a digital follow-up, both intent and revenue can slip away. QR codes reduce this friction by enabling immediate action at the shelf, in classrooms, and at the register.

Practical benefits become clear as soon as QR codes are embedded in everyday materials like shelf talkers, recipe cards, event flyers, and tasting station signage. Customers get quick access to instructions, videos, and reviews while your team gains visibility into which products resonate. Dynamic QR codes make content updates simple, which eliminates the cost and confusion of outdated signage. Scan analytics then close the loop by showing what works, where, and for whom. Industry tests like this QR-enabled in-store campaign highlight the impact of on-shelf scans on engagement.

• Bridge offline to online: Invite scanners to explore brewing guides, kit walkthroughs, or class schedules without leaving the aisle. The shopper gets answers right away and your store captures interest in a measurable format.
• Deliver the right content at the right time: Link to style-specific recipes alongside hops, yeast, and grains. Use QR codes on advanced gear to offer technique videos or setup checklists for buyers who want to hit the ground running.
• Update offers on the fly: Rotate discounts, swap featured recipes, or highlight new arrivals using dynamic codes. Printed materials stay relevant because the destination can change at any time with Sona QR’s product overview.
• Track and optimize: See which store zones drive scans, which campaigns attract advanced brewers, and which events convert visitors into students. Use those insights to refine merchandising and follow-up messaging.

By embedding QR codes into recipes, loyalty cards, and workshops, retailers transform anonymous engagement into actionable interactions. That conversion from interest to insight is the foundation for targeted marketing, better inventory planning, and higher lifetime value.

Common QR Code Formats for Home Brewing Supply Stores

Home brewers are typically detail oriented and eager to learn. When they scan, they expect specificity and next steps. Choosing the right QR formats and destinations ensures each interaction feels helpful and professional rather than gimmicky. A centralized Sona QR platform helps your team manage links, update content, and standardize design so every scan delivers a consistent brand experience.

Different formats support different goals. Static codes can be useful for evergreen assets like store hours or a beginner’s guide PDF. Dynamic codes shine when recipes change, inventory rotates, or promotions need testing and measurement. Most stores will use a mix to balance flexibility and simplicity.

• Web links: Send shoppers to landing pages with product specs, safety information, reviews, or how-to videos. Use these on shelf labels, brew kit boxes, and signage near featured gear.
• vCards: Let customers save contact details for your brewmaster, class instructor, or service desk. Ideal for consultation signage, private workshop brochures, and equipment rental counters.
• App downloads: Prompt users to install a brewing calculator or your store’s shopping app. Place these at the grain mill station, checkout, or in starter kit instructions.
• Forms: Capture RSVPs for classes, feedback after events, or registrations for your homebrew club. Use short forms with autofill and clear benefits to maximize completion rates. Try this Google Forms QR workflow.
• Dynamic codes: Point to a trackable link that you can change later. Perfect for seasonal recipes, rotating discounts, limited hops drops, and event announcements without reprinting. See dynamic QR codes.

Managing a central library of QR codes lets less tech-savvy teams pivot quickly. You can avoid broken links, reduce inconsistent customer experiences, and keep signage and packaging valuable long after they are printed.

Where to Find Growth Opportunities with QR Codes

Random QR placements create random results. Strategic deployment focuses on the moments where intent is highest and follow-up matters most. In a home brewing store, that usually means points of comparison, decision, and commitment. If you position QR codes to meet shoppers where questions arise, you turn hesitation into guided action.

Start by mapping your typical customer journey from first visit to repeat purchase. Where do people get stuck, ask for help, or consult their phones? Those are prime QR moments. Then align each placement with a specific action. A hop display might link to IPA recipes and dry hopping tips. An advanced fermenter endcap might link to a cleaning checklist and video tutorial. The cash wrap could link to loyalty enrollment or digital receipt preferences.

• Sampling events and demos: Capture sign-ups or feedback while the excitement is fresh. Place QR codes on tasting tent cards and instructor aprons to reduce post-event drop-off. Use table tents to prompt on-the-spot scans.
• Ingredient kits and grain bins: Link to real-time instructions, mash schedules, and style guides. Turn a one-time purchase into an ongoing connection through recipe updates and follow-up tips.
• Checkout and receipts: Enroll customers in loyalty programs with a quick scan. Use the digital receipt link to invite referrals or collect reviews.
• Window displays and endcaps: Connect curious passersby to new equipment reveals or launch-day bundles. Track which promotions draw foot traffic and conversions with storefronts.

Smart placement ensures you are collecting data and creating value precisely when it matters. When each QR code has a role in the journey, no prospect is overlooked and no high-intent moment is wasted.

Use Cases for QR Codes in Home Brewing Supply Stores

Use cases become powerful when they align with real customer behaviors and store operations. The best QR deployments reduce friction, answer timely questions, and capture signals that improve follow-up. Think through the most common interactions between your staff and shoppers, then replace analog steps with elegant scans.

A few proven scenarios consistently deliver engagement and measurable outcomes. Each one shifts work away from paper and memory toward mobile convenience and data you can use.

• Seamless event registration and feedback: Place QR codes on event posters, class rosters, and post-class handouts. Scanners go straight to RSVP forms, waitlists, or quick satisfaction surveys. Outcome: Higher attendance, fewer no-shows, richer data to shape future curricula. Embed quick Google Forms QR surveys to capture insights.
• Self-serve brewing guides at the shelf: Add codes to yeast fridges, hop displays, and malt bins that link to style-specific instructions, calculators, and videos. Outcome: Fewer basic questions for staff, increased confidence, and clearer signals on product interests for retargeting. Browse these QR ideas for beer to inspire placements.
• Real-time loyalty sign-ups at checkout: Put a prominent code by the card reader and print it on receipts. Scanners enroll with their email or phone in seconds. Outcome: Higher loyalty penetration, automated post-purchase offers, and more complete customer profiles.
• Post-purchase setup and support: Attach QR stickers to kettles, fermenters, and kegerators that link to setup videos and maintenance checklists. Outcome: Fewer returns, better reviews, and upsell opportunities for accessories and cleaners. Use QR stickers for durable, scannable guidance.
• Local community and club engagement: Invite shoppers to join a community forum or monthly brew-along through QR links on bag toppers and club posters. Outcome: Increased retention through belonging and recurring participation in events.

Align each use case with a clear action and a clear outcome. Then integrate scan data into your CRM or email tools so each signal becomes a timely follow-up rather than a missed chance.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Each scan is a behavioral signal. Over time, those signals can power highly effective segmentation for email, SMS, and paid media. See Sona’s Intent Data guide for how to turn signals into revenue. Instead of generic campaigns, you can tailor content to beginners, intermediate brewers, or advanced hobbyists. You can distinguish extract kit buyers from all-grain brewers, IPA enthusiasts from lager loyalists, and event attendees from first-time visitors.

To make this work at scale, deploy multiple QR codes across touchpoints and tag them by audience, context, and journey stage. For example, scans on beginner kit displays can feed a “new brewer” segment that receives welcome education and simple upgrades. Scans on advanced equipment displays can feed an “advanced brewer” segment primed for class invitations, gear bundles, and exclusive ingredients.

• Create unique QR codes by journey stage: Use separate codes for awareness content like window displays, consideration content like spec sheets and recipe guides, and conversion points like coupons or financing options. Each code points to a segment aligned with funnel stage.
• Tag audiences by behavior and topic: Mark codes for specific interests such as yeast learning, water chemistry, kegging, or competition brewing. These tags inform what content to send and when to send it.
• Track location and timing: Segment by in-store versus at-home scans, weekday versus weekend traffic, and pre-purchase versus post-purchase engagement. These factors can change the best offer and preferred channel.
• Sync segments to your CRM and ad platforms: Feed scan-driven segments into tools like HubSpot, Salesforce, or Meta Ads. Trigger email tutorials, SMS reminders for classes, or retargeting ads for the exact products people viewed. Activate intent-driven retargeting to focus spend on highest-intent audiences.

With an integrated platform, every QR code becomes a smart entry point into your funnel. You shift from assumptions to observed intent, which improves relevance, reduces waste, and raises conversion rates.

Integrating QR Codes into Your Multi-Channel Marketing Mix

QR codes are connectors. They tie together print, in-store experiences, events, and digital channels so that each touchpoint moves customers forward. In home brewing retail, your audience is already interacting with a mix of physical and digital assets: recipe cards, grain labels, YouTube tutorials, email newsletters, and Instagram posts. QR codes help unify that ecosystem.

When you treat scans as triggers, your marketing becomes orchestrated rather than siloed. A scan at an all-grain display can trigger an email series on mash efficiency. A scan at a demo booth can add someone to a class waitlist text. A scan on a direct mail coupon can activate a personalized offer that expires in a week and is tracked to redemption.

• Brochures and print collateral: Add QR codes to brand brochures, class catalogs, and homebrew club flyers. The destination can be a registration form, a starter guide, or a troubleshooting hub. You see exactly which pieces drive engagement. Start with brochures.
• Social media and user-generated content: Use QR codes on event signage and swag to prompt content submissions, contest entries, or recipe uploads. Track scan-to-submission rates and invite top contributors to advanced events. Consider banners for high-visibility prompts.
• Direct mail and neighborhood drops: Include QR codes on postcards announcing seasonal kit launches or brew day events. Link to a landing page with store-specific offers and measure which neighborhoods respond via direct mail.
• Digital signage and video content: Display QR codes on in-store screens during demos. Viewers can scan to save the recipe, sign up for a class, or claim a parts kit with discount. Use digital signage to capture interest in real time.
• Conferences, festivals, and club nights: Place QR codes on booth banners, badges, and tasting sheets. Each scan can be tagged by event to segment and follow up with tailored recaps, discounts, or next steps. Print scannable badges for easy lead capture.

QR codes act as the offline onramp to your digital marketing engine. With a centralized platform, you can manage all your codes, monitor performance, and sync scan data with your CRM and ad platforms for a connected customer experience.

Step-By-Step QR Campaign Execution Checklist

A well-structured QR rollout turns discrete scans into a coherent program that drives measurable outcomes. This checklist breaks down the planning and execution sequence while keeping goals, design, placement, and analytics aligned. Use it to launch your first pilot or to tighten an existing effort so every code has a purpose and every scan is trackable.

The key is to avoid complexity for shoppers while building sophistication behind the scenes. Keep destinations simple, forms short, and copy benefit driven. Meanwhile, standardize codes, tagging, and UTM parameters to capture clean data and enable automation in your CRM.

Step 1: Define Your Campaign Goal

Identify a single primary outcome for each code or cluster of codes. Examples include loyalty enrollment at checkout, event RSVP for a brew class, recipe downloads for seasonal kits, or product review collection. Clarity at this step prevents mixed messages and muddled analytics.

Tie the goal to a baseline and target. Measure current sign-up rates, event attendance, or reviews collected. Then set a realistic improvement target for the pilot period. This makes optimization straightforward and helps you communicate results to stakeholders.

• Choose a clear action: Enroll, RSVP, download, or purchase. Avoid catch-all landing pages that try to do everything for everyone.
• Define success metrics: Track scan volume, conversion rate, and downstream actions such as repeat visits, accessory purchases, or course upgrades.

Step 2: Pick the Right QR Format

Decide whether the destination should be fixed or adjustable. Static codes are suitable for evergreen content like a new brewer’s guide or store hours. Dynamic codes are better for rotating offers, seasonal recipes, or any campaign that benefits from testing and change. Review Sona QR’s product overview for editable destinations and tracking.

Consider the data you want to collect. If you intend to segment by location, time, or campaign and adjust content later, dynamic codes provide the necessary flexibility and tracking. If you only need a simple link with no editability, static can work and keeps management simpler.

• Dynamic for agility: Seasonal kits, limited hop drops, event promotions, and A/B tests benefit from editable destinations and analytics.
• Static for permanence: Long-lived assets such as safety sheets, equipment manuals, and base-level educational resources typically do not need updates.

Step 3: Design and Test Thoroughly

Design for scannability in real conditions. Ensure adequate contrast, appropriate size, and a clear quiet zone. Add a short, benefit-driven call to action like “Scan for IPA recipes” or “Scan to join our loyalty program and get 10 percent off your next brew day.”

Test codes on multiple devices and distances under typical store lighting. Check for glare on laminated materials and ensure codes are not placed on curved surfaces that distort readability. Confirm the landing page is mobile optimized with concise copy and quick load times.

• Branding and CTA: Add your logo, use brand colors around the code, and include an explicit promise that rewards the scan.
• Scannability: Validate at arm’s length and from a shopping cart height. Test with iOS and Android default camera apps, not just QR apps.

Step 4: Deploy at Strategic Touchpoints

Roll out codes where intent and attention are strongest. Ingredient bins, starter kit endcaps, class signup posters, and the cash wrap are among the most valuable placements. Ensure each code has physical context that matches its digital destination.

Stagger deployment in phases. Start with a few high-impact locations so you can learn and iterate before scaling across the store. Use unique codes for each placement to enable attribution and targeted follow-up.

• High-intent zones: Yeast and hops displays, advanced gear endcaps, and class areas are prime for scans that reveal interest and drive action.
• On-the-go media: Event lanyards, tasting cards, and direct mailers capture scanners outside the store, which broadens reach and fuels reactivation.

Step 5: Track, Optimize, Close the Loop

Monitor performance weekly at the placement and campaign level. Look beyond scan counts to assess conversion, bounce rate, and follow-through events such as purchases or class attendance. Share insights with your team and adjust creative, copy, or destinations based on what you learn.

Close the loop by syncing scan data to your CRM for nurture sequences or staff alerts. Build automations that thank attendees, suggest complementary products, or invite new brewers to beginner classes. Over time, this automation becomes a growth engine that runs quietly in the background.

• Analytics and attribution: Tag each code with UTM parameters and store location identifiers. Compare channels to allocate budget where results are strongest. Learn how to balance multi-touch attribution.
• Ongoing improvement: Test CTAs, images, and landing page layout. Retire underperforming codes and scale winners quickly.

Tracking and Analytics: From Scan to Revenue

Home brewing retailers often struggle to connect offline engagement to sales. Without attribution, it is hard to know whether class posters, kit displays, or event booths are pulling their weight. QR tracking solutions address this challenge by capturing context at the moment of scan and tying it to downstream actions like enrollments, purchases, and repeat visits. See Offline Attribution for measurement strategies across channels.

A robust platform turns raw scan data into insights your team can act on. You can see which store zones drive conversion, which promotions attract beginners versus advanced brewers, and which placements should be replicated or retired. By enriching your CRM with behavioral signals, you can segment more accurately and personalize follow-ups that lead to measurable revenue. For inspiration, review this brewery case study on QR-driven measurement.

• Capture context: Record time of day, device type, store area, and campaign source. These details reveal patterns such as weekend spikes or after-work class interest.
• Link engagement to outcomes: Connect scans to loyalty enrollments, workshop sign-ups, coupon redemptions, reviews, or reorder frequency. This shows the full impact of each campaign.
• Enrich your CRM: Push scan events into contact timelines so your team can tailor outreach. Tag contacts by interests and journey stage to improve relevancy.
• Use multi-touch attribution: Combine scan data with website visits, email clicks, and paid media exposure to understand the buyer journey. Allocate investment to the channels and placements that move the needle.

The best QR platforms provide dashboards for engagement and revenue attribution as well as integrations with marketing and sales tools. Solutions like Sona QR’s product overview make it simple to track scans by time, location, and device, while Sona helps connect anonymous scanning behavior to known profiles and closed-loop reporting. Together they enable an end-to-end view of performance, from first scan to subsequent purchases, so you can justify spend and double down on what works.

Tips to Expand QR Success in Home Brewing Supply Stores

Long-term success depends on attention to detail. The most effective QR programs are easy for shoppers and disciplined for marketers. That means strong calls to action, clean data hygiene, well-trained staff, and thoughtful experimentation. When these elements align, scan rates rise and follow-up converts more reliably.

Consider the physical realities of your store. Lighting varies near coolers, laminated materials can glare, and curved fermenters can distort codes. Build a simple internal checklist for scannability, message clarity, and consistent branding so your deployment quality remains high as you expand. Operationally, even back-of-house inventory tracking can benefit from QR workflows that keep stock accurate and ready for promotions.

• Use unique QR codes per asset: Differentiate shelf talkers, tasting cards, receipts, and posters. Unique codes make attribution straightforward and reveal which assets deserve expansion.
• Add UTM parameters to destinations: Tag by source and medium so analytics tools can report accurately. Standardize naming conventions to avoid messy data.
• Train staff to promote scans: Equip employees with quick phrases like “Scan here for today’s yeast guide” or “Scan to join and get your brew day coupon.” Human prompts increase participation.
• Automate follow-ups: Trigger SMS reminders for class registrants, send recipe add-ons to kit buyers, and retarget scanners with accessory bundles. Automation ensures no signal goes to waste.

Creative deployments can add momentum. For example, print QR codes on grain bag stickers that link to the exact recipe used, or include QR-enabled “brew day checklists” on clipboards that shoppers can save to their phones. These small touches create delight and keep your store top of mind throughout the brewing cycle.

Real-World Examples and Creative Inspiration

Home brewing stores are solving engagement and loyalty tracking challenges with imaginative QR implementations that map closely to customer behavior. When each code solves a real problem or saves time, shoppers respond with higher scans and stronger follow-through. The following examples reflect patterns you can adapt to your unique brand and audience.

One leading store placed QR codes on ingredient kits that linked to seasonal recipes and expert videos. Scanners received a saveable recipe with tips on hop schedules and fermentation targets. The store gained insights into which styles drove the most interest and used that data to decide which seasonal kits to feature next. Repeat purchases rose because customers returned to try new recipes promoted through follow-up emails based on the initial scan.

At local events, attendees scanned QR badges to register for classes and provide post-event feedback. This eliminated manual sign-up gaps and pushed structured data directly into the CRM. Staff then segmented attendees by interests such as sour beers, lagers, or IPAs and followed up with tailored class invitations and sample shopping lists. Attendance improved while marketing time decreased because the system handled most of the heavy lifting.

Receipts printed with QR codes enabled quick entry into loyalty or referral programs. By linking each purchase to a personalized journey, the store identified previously invisible loyalists and encouraged referrals with one-tap sharing flows. Over time, the team connected referral scans to full-price purchases and attributed revenue that had been difficult to track in the past.

Expert Tips and Common Pitfalls to Avoid

Effective QR programs are simple on the surface but rigorous behind the scenes. A few best practices can help you avoid issues that reduce scan rates or pollute your data. By addressing these early, you remove friction for shoppers and create a clean measurement foundation for your team.

Start with clarity. Vague or generic calls to action make people hesitate. Non-mobile-friendly pages make people bounce. Unlabeled codes leave people guessing. Strong, benefit-driven copy and fast, mobile-optimized destinations are non-negotiable. Then audit placement: codes too low, too high, or lost in visual clutter will underperform regardless of how compelling the offer is.

• Write clear, benefit-led CTAs: Use phrases like “Scan for water chemistry tips” or “Scan to reserve your brew class seat now.” Be specific about the value and timing.
• Validate visibility and access: Avoid reflective surfaces and tight corners. Ensure there is enough space around the code and that the size suits the scanning distance.
• Make staff advocates: When employees point out QR benefits during conversations, participation rises. Equip them with a short script and a shared understanding of each code’s goal.
• Integrate with your CRM: Sync scans automatically. This unlocks segment-specific nurtures, upsell prompts, and retention plays that would be impossible with manual processes.

Home brewing supply stores are redefining customer engagement by ensuring every interaction, whether at the shelf, in a class, or following an event, is part of an ongoing and measurable relationship. QR codes help capture interest that might otherwise remain anonymous, turn offline curiosity into personalized offers, and reveal opportunities for repeat sales that traditional methods overlook.

By integrating modern QR solutions with CRM and marketing analytics, stores solve challenges like incomplete data, missed segmentation, and disconnected campaigns. The result is a more connected customer experience that builds loyalty and community in an increasingly competitive market. Those who act now can turn each scan into a signal for growth and each visit into the start of a long-term relationship. Start creating QR codes for free.

Conclusion

QR codes have transformed home brewing supply stores from simple product retailers into engaging, interactive hubs for craft beer enthusiasts. Whether it’s attracting new customers, enhancing the in-store experience, or providing instant access to brewing tutorials and exclusive offers, QR codes replace static signage with dynamic, measurable touchpoints that deepen customer connection and drive sales. Imagine customers scanning a code to unlock personalized recipe ideas or loyalty rewards right from the shelf.

With Sona QR, you can effortlessly create dynamic, trackable QR codes that update instantly without the need to reprint labels or flyers. Every scan delivers valuable insight, linking customer engagement directly to revenue and enabling you to optimize marketing efforts in real time. No guesswork, no missed opportunities—just smarter, more profitable customer interactions.

Start for free with Sona QR today and turn every scan into a loyal customer, a repeat sale, or an enthusiastic brewing success story.

FAQ

What are the best home brewing supply stores near me?

The article does not list specific stores but highlights that home brewing supply stores are growing in number and competitiveness as more consumers embrace craft beer and home brewing.

Where can I find high-quality brewing ingredients?

Home brewing supply stores typically offer high-quality brewing ingredients such as hops, yeast, and grains, often accompanied by QR codes linking to recipes and detailed product information.

How do I start home brewing?

You can start home brewing by visiting a home brewing supply store to get essential ingredients and equipment, scanning QR codes for beginner guides, recipes, and instructional videos, and attending workshops or classes often promoted through store QR codes.

What equipment is essential for home brewing?

Essential home brewing equipment includes kettles, fermenters, yeast fridges, grain mills, and cleaning supplies, with stores providing detailed information and setup guides accessible via QR codes.

What are some popular home brewing recipes or techniques?

Popular recipes and techniques include all-grain brewing, extract kits, advanced fermentation, and seasonal styles like IPAs, with stores offering QR-linked recipes, how-to videos, and mash schedules to support these methods.