How to Use QR Codes in Insurance Agencies to Gather Feedback

In today’s digitally driven world, QR codes have evolved into essential tools for bridging offline engagement with online action. For insurance agencies, they offer a seamless, highly effective way to increase customer feedback rates, drive customer engagement, and simplify complex workflows, all without the need for app installations or complicated integrations.

As insurance agencies navigate rapid digital transformation, strategies that enable real-time customer interaction and data collection are more important than ever. Rising customer expectations and the complexity of legacy processes such as paper surveys, manual claims forms, or printed satisfaction postcards often leave valuable feedback uncollected. Missing these high-value insights means agencies may overlook dissatisfied clients, trending issues, or signals that could prevent churn. Implementing QR codes allows agencies to replace outdated, manual workflows with effortless mobile-first experiences, ensuring no vital feedback is left untapped.

By embedding QR codes at every touchpoint, from appointment cards and policy documents to in-branch posters and events, insurance agencies unlock scalable feedback channels and consistent client experiences. This not only surfaces previously hidden engagement signals but also provides actionable insights critical for growth and retention.

How to Gather Quality Feedback in Insurance Agencies Using QR Codes: A Step-by-Step Guide

The gap between in-person customer engagement and actionable digital feedback is a persistent challenge in insurance. Traditional forms often yield low response rates, while feedback slips through the cracks when staff are busy or when clients are directed to hard-to-find URLs after leaving the office.

QR codes bridge this divide by offering instant access to mobile-friendly surveys. The result is frictionless responses, higher participation, and better visibility into client sentiment at every interaction, from claims appointments to renewal discussions.

• Replace paper with mobile-first surveys: Sunset feedback postcards and paper forms. Place QR-powered digital surveys at every client touchpoint, such as branch desks, claims kits, or event booths. A one-scan experience drives completion rates and ensures feedback is not lost in a stack of papers.
• Define clear success metrics: Track indicators like feedback submission rates, time-to-response after an appointment, or reduction in manual data entry. These metrics make it easy to see the impact of your QR rollout on client experience and operational efficiency.
• Prioritize visibility and design: Make QR codes unmistakable, with short benefit-driven CTAs and branded frames. Clear microcopy such as Scan to rate your visit or Scan to share your claims experience encourages immediate use.
• Connect scans to profiles in your CRM: Deploy solutions that attribute each scan to a customer profile or context, such as policy ID or agent location. Automatic attribution within your CRM minimizes the risk of missing valuable or dissatisfied clients.

For example, a QR code on a policy document or appointment card invites clients to share feedback within minutes of a meeting. Each response can be tied to the agent, service line, and location, enabling fast escalation of issues and faster recognition of staff who deliver exceptional experiences. This modernizes feedback collection and closes the loop faster than manual methods.

Why QR Codes Matter for Insurance Agencies

Insurance agencies frequently struggle with offline-to-online disconnects, inefficient feedback capture, and a lack of visibility into who is engaging with their services. Print materials and in-office experiences generate intent, but without a simple digital bridge, that intent turns into missed data and hard-to-measure follow-up.

QR codes address these challenges with a scalable, low-cost way to transform every physical touchpoint into a measurable digital action. They enable a consistent feedback mechanism across locations and departments, create a single source of truth for engagement data, and make it easier to act quickly when clients signal dissatisfaction or praise.

• Offline to online gaps: Make static materials interactive. Appointment cards, policy documents, and signage become gateways to surveys or review forms. Agencies can track which specific interactions generate feedback and learn where issues arise by product line, location, or agent.
• Speed and simplicity: Remove friction. Clients scan a code to rate an appointment or share claims feedback in under a minute, avoiding app downloads or confusing URLs. Less friction means more responses and better-quality insights captured in real time.
• Dynamic content flexibility: Keep campaigns current. Dynamic QR codes allow you to change destinations when surveys evolve or regulations shift, saving print costs and avoiding outdated links across offices.
• Trackability and attribution: Capture measurable data. See when, where, and on what device scans occur, then connect those signals to outcomes such as NPS completion or case resolution. With tools like Sona QR, agencies get dashboards that turn scans into actionable analytics.
• Cost efficiency: Scale without overspending. Generating and deploying QR codes is cost-effective compared to reprinting forms or mailing postcards. Agencies can test and optimize quickly across multiple branches or service lines.

In practice, agencies place branded QR codes on front-desk signage, claims packets, renewal letters, and event banners. Each touchpoint becomes a feedback opportunity that feeds into centralized analytics and CRM activities, ensuring insights do not stay siloed.

Common QR Code Formats Tailored for Insurance Agencies

The effectiveness of a QR feedback program depends on choosing formats aligned with core workflows. Insurance interactions often cross channels and roles, so QR codes must deliver the right action at the right moment while preserving context for analytics and follow-up.

Two categories matter most: formats that collect feedback and formats that streamline communication. Together, they allow clients to share sentiment, contact the appropriate team, or save an agent’s details instantly, reducing drop-off throughout the customer journey.

• Digital survey or feedback links: Direct clients to mobile-friendly surveys after claims meetings, policy signings, or branch visits. This captures fresh sentiment and increases completion rates versus paper forms and follow-up emails.
• vCards for agent contact: Let clients save agent details with one scan. Keeping contact info current prevents misdirected calls and makes it easier for policyholders to reach the right person when issues arise.
• Pre-filled email or SMS: Generate templated messages that route to a claims manager or client services inbox. Clients can share concerns or praise quickly with context included, such as policy number or branch location. Use QR codes to initiate SMS for quick, mobile-friendly responses.
• App download links, if applicable: If your agency offers a policyholder app, use a QR code that auto-detects device type and directs to the correct store, simplifying adoption without requiring staff to explain download steps.
• Wi-Fi access in branch: Offer guest Wi-Fi via QR so clients can connect and complete digital forms more easily during visits. This small improvement can boost scan rates and survey completions on the spot.

Dynamic QR codes are best for campaigns that require updates or detailed tracking, such as rotating surveys or seasonal feedback initiatives. Static QR codes are suitable for always-on resources like agent vCards or branch Wi-Fi access. A mixed strategy ensures flexibility where you need it and permanence where you do not.

Uncovering Growth Opportunities with QR Feedback Campaigns

Agencies often focus feedback on a handful of formal checkpoints. That approach misses rich, contextual signals generated during everyday moments: a quick policy question at the front desk, a claims conversation after a stressful incident, or a casual conversation at a community event. These micro-interactions are where loyalty is strengthened or weakened.

QR codes turn these overlooked moments into measurable insights. When you place a clear, benefit-driven QR with each physical touchpoint, you invite policyholders to speak up while their experience is top of mind. Patterns emerge quickly: recurring pain points, local service strengths, unmet needs, and overlooked upsell or cross-sell opportunities.

• New policy packets and welcome kits: Capture first impressions within 48 hours of onboarding. Clients can rate clarity of documentation, note missing information, or request a follow-up, empowering you to fix issues before they turn into frustration.
• Branch desks and claims areas: Encourage quick, in-the-moment feedback with stand-up displays. This reduces the likelihood that negative experiences go unreported because clients forgot or decided it would be too much effort later.
• Direct mail and renewal letters: Include direct mail QR codes that lead to short renewal satisfaction checks or coverage review requests. This frictionless response path helps identify customers at churn risk in time to intervene.
• Event banners and sponsorships: Collect qualitative insights from community events, seminars, or employer benefits fairs. Attribute engagement to specific campaigns or locations to justify sponsorships and refine your event strategy.
• Receipts and confirmations: Add QR links to post-transaction messages that associate feedback with the exact interaction. This improves data accuracy and surfaces coaching opportunities for staff.

When QR feedback spans these assets, agencies obtain a more complete picture of the customer journey. This broader perspective powers smarter segmentation, more relevant follow-up, and better decisions about where to invest time and budget.

Proven Use Cases for QR Codes in Insurance Agencies

Insurance processes vary across lines of business, but successful QR applications share a common thread: they shorten the distance between a real-world moment and an action that enriches customer understanding. The following use cases deliver consistent, measurable results and can be launched quickly.

Each example highlights how context-specific QR placements reduce friction, capture sentiment when it is most accurate, and provide analytics that inform operations and marketing. The goal is not more data for data’s sake, but the right data that drives timely action.

• Claims experience survey: QR codes on claims packets or adjuster leave-behinds route clients to tailored surveys that reflect claim type. This captures sentiment while the experience is fresh and increases both response volume and useful detail to improve processes and training.
• Branch visit feedback: Desk signage with prominent QR codes prompts on-the-spot ratings as appointments conclude. By surfacing signals of churn risk or service excellence immediately, managers can follow up the same day.
• Policy renewal engagement: Renewal letters or emails embedded with QR codes create digital touchpoints for policyholder sentiment. This helps agencies identify upsell or cross-sell opportunities and address service concerns that would otherwise remain silent. In many cases, tying this to Google Reviews also boosts local reputation.

These use cases replace slow, analog approaches such as paper comment cards and generic follow-up emails. They also establish a repeatable framework: context-specific QR placement, short mobile experiences, and automated routing to the right teams.

Building High-Value Retargeting Audiences with QR Feedback

Every QR scan carries rich context: who scanned, where it happened, what triggered interest, and when in the journey it occurred. Agencies that treat scans as engagement signals, not just survey entries, can build powerful segments that drive precise marketing and service workflows.

Start by mapping scans to lifecycle stages, then layer in channel, product, and intent. This produces audience segments that outperform generic lists because they reflect real behavior. It also ensures that your CRM and ad platforms target people with the right message at the right time.

• Segment by lifecycle and line of business: Differentiate new policyholders providing onboarding feedback from long-time clients providing renewal sentiment. Further split by auto, home, life, or commercial lines to tailor follow-up content.
• Tag by channel and placement: Track whether a scan originated at a branch desk, a claims packet, an event banner, or a direct mailer. Use these tags to personalize outreach, such as branch manager follow-ups or post-event resources.
• Use intent signals to prioritize: Create high-priority segments for low satisfaction scores or comments indicating unresolved issues. Route to customer success or retention teams with service-level targets. Learn how to build segments with intent signals.
• Sync to CRM and ads automatically: Connect Sona QR to HubSpot, Salesforce, or your preferred tools so scan events enrich profiles and trigger workflows. Build ad audiences for Google, Meta, or LinkedIn that align to actual intent rather than assumptions.

For insurance specifically, you can distinguish between policyholders vs. quote seekers, claimants vs. prospects, new policy vs. renewal, and personal lines vs. commercial lines. These distinctions help agencies deploy tailored messaging that respects context and increases conversion.

Integrating QR Codes into Your Multichannel Insurance Marketing

Disconnected campaigns waste budget and dilute client experience. QR codes solve this by tying physical exposure to measurable digital actions. Whether someone sees a branch poster, a mailer, or a TV spot, a scan transforms that moment into a trackable touchpoint that can trigger timely follow-up.

To maximize value, integrate QR codes into the assets you already produce and the media you already buy. Use consistent branding and short, specific CTAs that tell clients exactly what they get by scanning, such as Get a coverage check in 60 seconds or Share your visit feedback. Then centralize analytics so each scan informs your messaging and channel mix.

• Brochures and collateral: Add QR codes that lead to policy comparison tools, review requests, or post-appointment feedback. Each scan illuminates which materials influence engagement and which need refinement.
• Event booths: Place QR codes on booth panels, handouts, and badges to capture interest during seminars or community events. Segment scans by session topic to tailor post-event follow-up and materials.
• Direct mail: Make mail measurable by including QR codes that link to personalized surveys or renewal review forms. Track scans by campaign to see which messages drive participation and which segments are most engaged.
• In-office materials: Stand-up displays and counter cards prompt feedback immediately after claims or appointments. Encourage staff to point out the code and share the benefit of scanning to increase completion.
• Digital ads and TV: Use QR codes in streaming video, local TV spots, or digital signage to attribute real-time sentiment or intent to specific campaigns. This connects offline impressions to digital behavior and helps justify media spend.

Using a centralized platform like Sona QR, agencies can manage codes across channels, monitor performance, and sync scan data to CRM and ad tools. The result is a connected marketing engine where every asset has a clear purpose and measurable impact.

QR Code Feedback Campaign Execution Checklist

A systematic approach ensures your QR initiatives generate usable data and meaningful outcomes. Treat each campaign as a loop: plan the use case, design and place the code, collect and analyze data, then act on what you learn to improve service and retention.

Before you begin, align stakeholders on what success looks like. For example, increasing post-visit feedback by 30 percent, reducing complaint resolution time by 20 percent, or capturing renewal sentiment from at least half of policyholders identified as churn risk. Clear goals inform everything from survey length to placement strategy.

Step 1: Define Your Feedback Objective

Clarify the specific interaction you want to measure and improve. Typical objectives include post-claim sentiment, appointment satisfaction, onboarding impressions, or renewal readiness. Each objective benefits from a distinct survey flow and follow-up process.

Set measurable targets that tie feedback to business outcomes. Examples include improving CSAT by a set number of points for a branch, increasing NPS completion for renewals, reducing escalations in a specific product line, or boosting Google Reviews for local SEO.

• Prioritize high-impact moments: Focus on claims, appointments, or renewals where emotions and expectations run high.
• Decide the action you want: Choose between rating-only, short-form feedback, or a request for follow-up. Keep the time to complete under two minutes.

Step 2: Select the QR Code Type

Choose dynamic QR codes for campaigns that require tracking, the ability to edit destinations, or deep analytics. Use static codes for always-on resources like agent vCards or branch Wi-Fi, where links will not change and tracking is less critical.

If you plan to attribute scans to revenue or segment audiences for retargeting, dynamic is the right choice. These codes also simplify A/B tests, since you can adjust destinations without reprinting assets.

• Dynamic for campaigns: Track scans by channel and update links as offers or surveys evolve.
• Static for permanence: Use for timeless assets like contact cards or office Wi-Fi where updates are rare.

Step 3: Design, Test, and CTA Development

Strong design increases scan rates. Use brand colors, a light background, and sufficient quiet space around the code. Frame it with a short, benefit-driven CTA such as Scan to rate your visit in 30 seconds or Scan for a renewal review.

Test scannability across devices and lighting conditions. Poor lighting, glare, and low-contrast printing reduce scans. If codes will be used outdoors or on glossy materials, run field tests before large-scale printing.

• Design for the environment: Larger codes for posters and windows; smaller but high-contrast codes for letters and desk signs.
• Make value obvious: Pair the QR with a concise benefit statement and a privacy note if collecting personal data.

Step 4: Distribute Across Impactful Channels

Place codes where the target interaction occurs and where attention is highest. For insurance, prime placements include claims packets, appointment wrap-up materials, renewal letters, and lobby signage. At events, add QR codes to booth panels and handouts, then tag codes per event to track which venues deliver the best engagement.

Align placement with user behavior and scanning context. In-branch codes should be at eye level or near the point of service. Mailers should put the code in the top-right quadrant with a brief line about what scanning delivers.

• Match placement to use case: Claims and service desks for feedback, renewal letters for sentiment, events for lead capture and post-event surveys.
• Differentiate by asset: Unique codes per office, agent, or campaign enable branch-level comparisons and attribution.

Step 5: Monitor, Optimize, and Attribute

Monitor scan data and completion rates in real time. Identify drop-off points such as slow-loading pages or confusing questions, then optimize accordingly. Shorten surveys, add progress indicators, and ensure mobile responsiveness for faster completion.

Connect scan data to your CRM and analytics stack. With Sona QR and Sona.com, you can see which assets and channels drive the highest engagement and link scans to contacts, opportunities, and revenue. Use these insights to refine campaigns, coach staff, and replicate top-performing placements across branches.

• Track the full funnel: From scan to survey completion, escalation, and resolution.
• Automate alerts and workflows: Trigger agent follow-ups on low scores or route praise to public review requests.

From Scan to Revenue: Insurance Agency Tracking and Analytics

A recurring challenge for insurance marketers is connecting offline interactions to measurable business outcomes. Without this link, it is hard to understand which placements drive value or to justify spend on print, events, and sponsorships. QR codes, paired with the right analytics, close this gap.

Effective strategies capture every scan with context, attribute downstream actions, and sync insights to CRM. This enables multi-touch attribution across offline and online activities, revealing how feedback efforts influence retention, cross-sell, and customer satisfaction over time.

• Track every scan with context: Record time, device, location, and originating asset to understand real-world patterns. Sona QR provides dashboards that visualize trends by branch, agent, and campaign.
• Measure conversion to outcomes: Follow the path from scan to survey completion, follow-up request, or issue resolution. This highlights bottlenecks and guides improvements that meaningfully impact client experience.
• Enrich CRM with scan data: Automatically attach scan events to contact records in tools like HubSpot or Salesforce. This ensures no signal is lost and empowers teams to prioritize the most important follow-ups.
• Tie feedback to business metrics: Connect feedback programs to changes in retention rates, claim processing times, NPS improvements, and review volume. With Sona.com, agencies can attribute revenue influence and measure ROI across stages.

Advanced tracking turns QR codes from a simple utility into a performance channel. When each scan informs how you allocate budget and staff focus, you elevate feedback from a checkbox task to a revenue-aligned strategy.

Expanding QR Code Success in Insurance Agencies

Agencies that see the strongest ROI treat QR codes as part of a larger operating system for feedback, marketing strategy, and service. Scale begins with standardization: clear use cases, repeatable placements, and consistent measurement across branches and teams.

As you expand, build a culture of feedback that includes staff training, visible leadership support, and simple processes for turning insights into action. When teams know how feedback influences coaching, recognition, and process improvements, participation grows and results compound.

• Assign unique codes per branch or agent: Isolate performance by location or team to identify what works. Use insights to coach and to replicate high-performing tactics across the network.
• Use UTM parameters and tags: Add campaign and placement metadata to every destination to improve attribution in Google Analytics and Sona QR. This supports continuous optimization and budget alignment.
• Automate friendly follow-ups: Send thank-you messages and close-the-loop updates. Appreciation encourages repeat participation and demonstrates that feedback is valued and used.
• Train staff to promote scanning: Equip front-desk and claims teams with simple scripts that explain the benefit of scanning. Staff buy-in often doubles scan rates within weeks.
• Expand placements to overlooked assets: Add QR codes to renewal invoices, payment receipts, and service reminders. These are high-attention moments that often go underutilized.

By expanding strategically, agencies move from sporadic campaigns to a durable system that consistently surfaces, segments, and activates valuable customer signals.

Real-World Case Studies and Creative Inspiration

Insurance agencies risk missed opportunities when they rely only on formal surveys or inbound calls to gauge sentiment. Real-world deployments show that QR feedback captures a broader, richer set of signals and can be operationalized across locations and service lines.

These examples illustrate measurable gains and operational improvements. They also show how agencies connect QR scans to reviews, CRM enrichment, and performance dashboards for continuous improvement.

• Auto claims, on-site surveys: An auto insurance branch increased feedback response rates by 47 percent after deploying QR surveys at accident claim desks. The data revealed repeat bottlenecks in documentation and prompted a training update that improved cycle times.
• Events to reviews pipeline: Agencies embedded QR codes into event handouts and sponsorship signage, generating more than 1,000 Google Reviews by guiding attendees to targeted feedback forms. Codes were unique by agent and location, producing granular insights for marketing and staffing at employer benefits fairs.
• Renewal sentiment for health policies: A health insurer attached QR codes to renewal mailers and emails, boosting NPS completions by 32 percent. Early identification of at-risk policyholders triggered outreach that reduced churn in key segments.
• Performance dashboards for leaders: Agency leaders reported faster escalations and better analytics after linking QR feedback to branch and agent dashboards. This supported data-informed coaching and resource allocation.
• Analytics alignment across tools: Experts emphasize integrating QR scan data with Google Analytics and CRM systems. Doing so ensures that no valuable interaction goes unnoticed and that scans translate into clear actions and attribution.

These case studies highlight a repeatable playbook: place QR codes where moments of truth occur, streamline the feedback flow, and instrument everything for attribution and follow-through.

Expert Insights, Security, and Platform Comparison for Insurance Agencies

For insurance leaders, the value of QR feedback depends on trust, compliance, and integration. Incomplete or insecure data flows can undermine results, so it is essential to choose platforms that combine robust privacy controls with native CRM and analytics integrations.

Best-in-class solutions deliver enterprise-grade security and identity-aware data handling. They also make it easy for marketing and operations teams to collaborate because scan data, survey completions, and downstream actions all live in a single, connected system.

• Real-time CRM enrichment: Platforms like Sona QR automatically push scan activity to HubSpot, Salesforce, and other tools. This reduces manual work and ensures timely alerts and workflows.
• Security and privacy features: HTTPS survey endpoints, link expiration, role-based permissions, and consent capture protect sensitive information and support compliance with regulations.
• Deeper analytics and attribution: Platforms with native integrations outperform generic generators by enabling granular analytics, full journey mapping, and reliable offline-to-online attribution across branches and campaigns.
• End-to-end measurement: With Sona.com, agencies connect anonymous scans to known buyers using identity resolution and multi-touch attribution. This reveals the contribution of QR engagement to pipeline and revenue.

These capabilities help agencies overcome fragmented data and inconsistent campaigns while maintaining client trust. They also reduce the operational burden on busy teams, freeing staff to focus on service and growth.

QR codes deliver a straightforward yet transformative solution for insurance agencies looking to address operational blind spots, enhance customer engagement, and surface hidden growth opportunities. By integrating QR-driven insights with CRM and marketing efforts, agencies ensure every brochure, appointment, and client interaction can yield actionable feedback, closing data gaps, improving service quality, and driving sustainable business growth. With the right platforms and processes, agencies can overcome longstanding challenges and turn every touchpoint into a strategic asset. Start creating QR codes for free.

Conclusion

QR codes have revolutionized insurance agencies by transforming traditional feedback collection into a seamless, data-driven process. Beyond simply gathering customer opinions, these dynamic tools empower agencies to enhance client experiences, identify service gaps, and foster trust through real-time engagement. Imagine instantly capturing actionable feedback after every interaction, enabling your team to tailor services that truly resonate with policyholders.

With Sona QR, insurance agencies can effortlessly create dynamic, trackable QR codes that update instantly without the need for reprinting—making it easier than ever to stay agile and responsive. Each scan connects directly to invaluable insights, helping you measure the impact of your feedback initiatives and drive continuous improvement. Start for free with Sona QR today and turn every customer scan into a meaningful step toward stronger relationships and sustained growth.

FAQ

How can QR codes enhance customer experience in insurance agencies?

QR codes enhance customer experience by providing seamless mobile-first feedback surveys, simplifying workflows, and enabling real-time interaction without app installations.

What are the benefits of using QR codes in insurance agency marketing?

Benefits include bridging offline-to-online gaps, increasing feedback response rates, enabling dynamic content updates, providing measurable analytics, and reducing marketing costs.

How do QR codes streamline claims processing in insurance?

QR codes placed on claims packets or adjuster materials direct clients to tailored surveys that capture fresh feedback, improving process insights and training while speeding issue resolution.

What are innovative ways to use QR codes in insurance agencies?

Innovative uses include embedding QR codes in policy documents, event banners, renewal letters, Wi-Fi access points, pre-filled SMS or email templates, and agent contact vCards.

How can insurance agencies use QR codes to recruit new clients?

Agencies can use QR codes at events, sponsorships, and benefits fairs to capture leads, gather feedback, and attribute engagement to specific campaigns for tailored follow-up.

What types of QR codes are best suited for insurance agencies?

Dynamic QR codes are ideal for campaigns requiring tracking and updates, while static QR codes work well for permanent resources like agent contact cards or branch Wi-Fi access.

How do QR codes help insurance agencies collect quality feedback?

QR codes provide instant access to mobile-friendly surveys at key touchpoints, increasing participation, reducing manual data entry, and enabling feedback attribution to customer profiles.

How can insurance agencies track and analyze QR code interactions?

By capturing scan context such as time, location, and device, integrating data with CRM systems, and using analytics dashboards, agencies can measure engagement and link feedback to business outcomes.

What steps should insurance agencies follow to execute successful QR code feedback campaigns?

Agencies should define clear feedback objectives, select appropriate QR code types, design codes with strong CTAs, distribute them strategically, and monitor and optimize scan and response data.

How do QR codes support retention and growth in insurance agencies?

QR codes uncover real-time customer sentiment, identify churn risks early, reveal upsell opportunities, and enable segmented marketing that drives personalized follow-up and improved loyalty.

What security and compliance features are important for QR code platforms in insurance?

Important features include HTTPS survey endpoints, role-based access, consent capture, link expiration, and integration with CRM systems to protect sensitive customer data and ensure regulatory compliance.

How can insurance agencies integrate QR codes into multichannel marketing?

Agencies can add QR codes to brochures, direct mail, event materials, office signage, and digital ads to create measurable touchpoints that link offline exposure to digital actions and follow-up.

What are some proven real-world results of using QR codes in insurance agencies?

Case studies show increased feedback response rates, more Google Reviews, faster issue escalation, reduced churn, and improved customer insights through QR code deployments at claims desks, events, and renewals.

How do QR codes facilitate recruiting and retaining insurance clients?

By capturing feedback and engagement at onboarding, renewals, and events, QR codes help agencies understand client needs, address concerns promptly, and tailor communications to strengthen relationships.