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THE sQR TEAM
August 22, 2025

How to Use QR Codes in Luggage Repair Shops to Drive Conversions

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Luggage,Repair,Marketing

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Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

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Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

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Founder and CEO, Textline

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Luggage repair shops are experiencing a renewed surge in demand, driven by travelers, eco-conscious consumers, and professionals seeking dependable, cost-effective restoration services for their bags and accessories. Yet the customer journey has evolved: today’s buyers expect not only answers to “Where can I find luggage repair near me?” but also a seamless transition from interest to action.

Often, would-be customers encounter your business through street signs or printed materials, but fail to convert because the process to connect is inconvenient or forgettable. This can leave high-potential leads slipping away, never making it into your CRM and resulting in missed opportunities that remain invisible.

QR codes provide a modern, frictionless way to transform physical marketing assets, such as brochures, receipts, tags, and signage, into digital bridges in real time. Properly integrated, QR codes help solve the challenges of capturing offline attention, enable precise follow-up, simplify delivery of updates and offers, and provide actionable data to drive growth in the luggage repair industry.

How to Achieve More Bookings and Higher Conversions in Luggage Repair Shops Using QR Codes: A Step-by-Step Guide

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Luggage repair shops frequently miss out on high-value prospects when interest captured in-store or via printed materials is not translated into digital engagement. Without a streamlined process, prospects who hesitate or abandon analog forms may never make it into your pipeline, resulting in lost business that goes untracked. Paper intake forms, appointment reminder cards, and static brochures create friction at the exact moment customers want an easy answer.

QR codes bridge the gap between physical and digital touchpoints so no potential customer is left behind. By making it easy for walk-in foot traffic to convert instantly through scan-and-request experiences, such as instant quotes or online bookings, shops significantly increase opportunities for conversion and retention. The shift from analog to digital is both operational and experiential: customers get speed and clarity, while teams gain trackability and insight.

Key steps to success:

  • Replace analog bottlenecks with QR-enabled workflows: Swap paper forms and appointment cards for QR sign-ins, instant quote requests, and live repair status updates. This modernizes the customer journey and captures leads who otherwise would remain anonymous.
  • Define conversion metrics upfront: Track how QR usage decreases abandonment, shortens turnaround times, and increases captured leads compared with prior approaches. Measure conversion-to-booking rates, scan-to-quote time, and repeat-scan frequency.
  • Optimize placement and messaging: Position codes at customer intake points such as the front counter, repair tickets, and packaging. Pair each with an engaging CTA like “Scan for a 2-minute estimate” to drive maximum scan rates and minimal friction.
  • Integrate with analytics and CRM: Connect scans to systems that reveal which codes, locations, and in-store touchpoints deliver ROI. This prevents wasted marketing spend on untracked engagements and creates a clear picture of performance.

By adopting a process that tracks every interaction via a QR scan, luggage repair shops can seamlessly turn offline interest into digital bookings and long-term client relationships. And yes, Sona QR is built to support every step of this transformation, from code generation and placement analytics to CRM sync and revenue attribution.

Why Do QR Codes Matter for Luggage Repair Shops?

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Offline awareness without digital capture is a serious pain point for luggage repair shops. Customers frequently see window signs, browse flyers at travel stores, or take a business card at the hotel concierge desk, but the lack of a simple, actionable next step means many never turn into leads. Even among those who intend to contact you, delay and forgetfulness can lead to a missed opportunity that remains invisible to your team.

QR codes directly address this challenge by moving attention from the physical to the digital instantly, with minimal effort from both customer and staff. Instead of hoping a prospect types a URL later, you enable a one-scan journey from discovery to action. For luggage repair, where urgency is common and details matter, QR codes create a fast path to clarity, scheduling, and two-way communication.

  • Offline to online gaps: Appointment cards, window decals, courier drop-off forms, and brochures often sit in a bag or wallet without triggering action. A QR code makes print interactive: scan to book, scan to chat, or scan to request pickup, closing the intent gap while interest is high. Placing codes on storefront decals is a proven tactic, as seen with storefronts.
  • Need for speed and simplicity: Travelers do not want to download an app to check a repair status or claim a discount. A QR code is one scan away from an estimate request, repair tracking, or directions to your nearest location. This removes friction at the most important moment.
  • Dynamic content flexibility: Pricing and promotions change. Warranty terms evolve. A dynamic QR code lets you update destinations without reprinting thousands of tags or flyers. You can also rotate offers seasonally or by location. Explore targeted print with flyers.
  • Trackability for smarter decisions: Flyers and posters alone provide no data. QR codes powered by platforms like Sona QR show how many people scanned, when and where they scanned, and what devices they used. You see which campaigns and placements move the needle.
  • Cost efficiency at scale: QR codes are inexpensive to create, fast to deploy, and easy to scale across every customer touchpoint. A well-placed code on a bag tag or receipt can yield measurable conversion lift for pennies.

For example, an appointment card featuring a “Scan to Book” QR code not only simplifies the process, it also identifies repeat customers, segments them by interest, and allows you to tailor offers based on real engagement. With modern systems, shops can recover leads that would have remained untracked by recognizing scan patterns even when forms are not completed on the first visit.

Common QR Code Formats for Luggage Repair Shop Use Cases

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Luggage repair shops often struggle with incomplete customer information and outdated data, which makes personalization and targeted marketing difficult. Static print assets cannot be changed once distributed and they cannot show which messages work. QR codes solve both problems: they are flexible in format and measurable in performance.

A range of QR code formats help address common workflows in the shop:

  • Web links: Direct scanners to live booking portals, instant quote forms, pickup scheduling, or real-time pricing pages. This replaces generic print with personalized, trackable interactions and prevents missed connection attempts.
  • Contact cards (vCards): Allow visitors to instantly save your shop’s phone, email, website, and hours, and share contact info. This reduces the risk of lost business cards and makes future follow-up simpler.
  • SMS and email: Pre-populate an inquiry, claim, or review request so customers can send it with a tap. This captures interest even when a full form is not submitted and reduces typing barriers on mobile. See scan-to-text tactics in QR text messages.
  • Wi-Fi access: Offer instant Wi-Fi in the waiting area via a scan so customers can check updates, browse care guides, or view upsell options. The connection moment becomes an opportunity for further engagement.
  • App downloads: If you provide a mobile app for repair tracking or loyalty, QR codes can auto-detect device type and link to the appropriate app store, accelerating adoption.

Dynamic QR codes add intelligence by allowing destinations to be updated centrally, by segment or by campaign. Managers can test new landing pages, adjust promotions, and collect detailed analytics, surfacing which use cases convert best. With Sona QR, you can generate all of these formats, switch a destination without reprinting, and monitor performance in one place.

Where to Find Growth Opportunities

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Many luggage repair shops undervalue the latent potential of their physical assets. Packaging, drop-off instructions, and shop signage are often deployed without a way to capture action or understand what drives response. This leaves managers guessing about ROI and makes it difficult to prioritize investment in creative, media, or partnerships, as highlighted in modern local marketing.

Strategic QR code use unlocks that hidden value by turning every physical touchpoint into a digital entry point. Place codes on receipts, bag tags, banners, postcards, and window signs to direct customers to specific outcomes: request an estimate, check a status, join a loyalty program, or book a pickup. With tracking enabled, your team can optimize placement, creative, and timing.

  • Asset and location performance: Track scan rates by asset type and location. Compare the front window code to the concierge desk flyer, or a mall kiosk poster to a travel store counter display. Identify which placements draw high-intent scans and lean into what works.
  • Point-of-intent conversion: Convert foot traffic into digital leads by enabling instant estimate or loyalty enrollment at the repair counter. Customers who scan and start a quote before they leave are far more likely to return or finish booking later.
  • Timing and messaging insights: Identify missed opportunity windows by seeing when scan rates dip. Adjust your messaging to align with travel seasons or flight delay spikes, and test time-limited offers to re-energize slower periods.

By aligning placements with the real customer journey, such as post-repair review QR codes on receipts or “Scan for Emergency Repair” codes on hotel concierge cards, shops avoid leaving business on the table and create a reliable method to capture demand during high-need moments.

Use Cases for QR Codes in Luggage Repair Shops

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Service businesses often lose leads because follow-up is not timely or easy. Luggage repair is no exception. QR codes can reduce leaks at every stage, from discovery to referral, while giving teams measurable outcomes and a way to improve over time.

  • Lost quote conversion: Storefronts, bus stops near airports, and mall directories are prime awareness channels. A “Scan for an Instant Repair Estimate” code on exterior signage turns curiosity into a pre-qualified lead in seconds. Outcome: higher quote requests and faster pipeline creation from local foot traffic.
  • Repair status updates: Customers want transparency. QR codes on claim tags or drop-off tickets that link to a live status page reduce phone calls and reassure travelers. Outcome: fewer manual updates for staff and higher customer satisfaction.
  • Post-service reviews and referrals: After a successful repair, most shops miss their moment to capture social proof and word-of-mouth. Receipts and pick-up bags with “Scan to Review” or “Share a Referral” QR codes increase participation immediately. Outcome: more reviews, better local SEO, and referral growth.

Some shops also use QR engagement data to identify high-value interests, such as frequent scans of leather restoration content or wheel and handle replacement guides. That data supports targeted upsell campaigns, seasonal accessories offers, or corporate outreach to travel departments, rather than relying on generic blasts that underperform.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Without granular tracking, luggage repair shops risk missing prospects who show interest but do not complete a form or a booking. Anonymous foot traffic, brochure pickups, or even a quick question at the counter often vanish from your data. QR codes transform those moments into signals you can segment and nurture.

Each scan captures a clue about the person, their context, and their intent. By deploying multiple QR codes across awareness, consideration, and conversion stages, you can automatically organize audiences and use that segmentation for precise retargeting. This improves relevance, increases conversion rates, and reduces wasted spend with intent-driven retargeting.

  • Create unique QR codes for each journey stage: Use awareness codes on storefront posters and concierge cards, consideration codes on service menus and in-store displays, and conversion codes on discount cards and follow-up emails. Each scan builds a segment aligned to funnel stage.
  • Tag audiences by use case and service interest: Distinguish instant quote seekers, status checkers, warranty claimants, and care-guide readers. Tag scans related to leather restoration, zipper repair, wheel assembly, or handle replacement to tailor offers and content.
  • Track location and timing to refine follow-up: Segment by where and when scans occur. For example, in-store weekday scans may indicate local commuters, while evening scans from hotel lobbies may signal travelers with urgent needs. Adjust messaging accordingly.
  • Sync segments with CRM and ad platforms: Feed scan data to HubSpot, Salesforce, and ad networks to trigger emails, SMS, or custom audiences. Send travelers status updates and urgency-based offers, while targeting care-guide scanners with maintenance bundles or loyalty enrollment.

With Sona QR, every code can be associated with a segment, and each segment can be synced to your marketing stack automatically. For luggage repair, this means distinct audiences such as frequent flyers with recurring repairs, corporate travel managers, local commuters, and vacationers with urgent fixes that are always nurtured with relevant next steps.

Integrating QR Codes into Your Multi-Channel Marketing Mix

Many luggage repair shops invest in print and signage but lack a connected path to digital follow-up. As a result, teams remarket to cold leads and miss conversions from window shoppers who never get tracked. QR codes solve this by making every touchpoint measurable and actionable.

When QR codes are woven across channels, your offline presence becomes an onramp to your digital engine. Each scan provides a first-party data signal that ties a physical moment to a measurable outcome. Over time, this builds a feedback loop where creative, placement, and offers can be optimized with confidence.

  • Brochures and print collateral: Add QR codes to service menus, luggage care guides, and leave-behinds at travel stores. Drive to instant quotes, pickup scheduling, or a location finder. Use Sona QR to compare scan performance by retailer or neighborhood.
  • Social media and UGC campaigns: Encourage customers to share before-and-after photos by scanning a code on the pickup bag. Drive them to a gallery submission form or a hashtag challenge. Build retargeting lists based on scan behavior and content uploads.
  • Direct mail: Include QR codes on postcards targeted to neighborhoods near airports or hotel districts. Link to limited-time offers for wheel or handle repairs. Use unique codes per route to attribute response.
  • Digital signage and video ads: Place scannable codes on in-store screens, mall kiosks, or local TV spots. Provide a “Scan for 10 percent off this week” CTA. Measure not just views, but actual scans and downstream bookings. See how this works in tv commercials.
  • Events and partnerships: Add QR codes to materials at travel fairs, airline baggage claim offices, or hotel concierge desks. Each scan can be tagged by partner source for accurate attribution and cooperative marketing insights.

QR codes serve as the offline onramp to your digital marketing system and unlock a new layer of data collection across channels that were previously difficult to measure. With a centralized platform like Sona QR, you can manage codes, monitor performance, sync scan data to your CRM, and adapt campaigns in real time.

Step-by-Step QR Campaign Execution Checklist

Launching a QR campaign in a luggage repair shop is straightforward when you follow a structured plan. The steps below ensure you select the right use case, design for scanning in real-world conditions, deploy across impactful placements, and measure results you can act on. Treat your first campaign as a learning loop: you will improve rapidly once you see scan patterns and conversion data.

Remember that your goal is not just to get scans. Your goal is to convert scans into outcomes such as booked appointments, completed quotes, reviews, or loyalty sign-ups. Design every element of the campaign with that end in mind, from the physical placement and CTA to the landing page speed and copy.

Step 1: Choose Your Use Case

Begin by identifying the bottleneck with the biggest upside. For many shops, this is the drop-off between initial interest and booking. For others, it is the missed review or referral after a successful repair. Pick a single primary use case to start so you can learn quickly.

  • Define a clear campaign goal: Examples include appointment booking, instant quote requests, pickup scheduling, or post-service reviews. A luggage-specific example: “Increase instant quote requests from window traffic by 30 percent in 60 days.”
  • Align the QR promise with the outcome: The CTA must reflect the benefit a traveler wants in that moment. Try “Scan for a 2-minute estimate,” “Scan to track your repair,” or “Scan for same-day pickup availability.”

Step 2: Pick a QR Code Type

Choose based on your need for flexibility and measurement. Static codes point to a fixed destination and do not offer robust analytics. Dynamic codes can be edited after printing and provide granular tracking that supports optimization.

  • Use static for evergreen information: Examples include your hours, map location, or a general care guide PDF.
  • Use dynamic for campaigns and attribution: If you want to run A/B tests, change destinations, track scans by placement, or sync with CRM, dynamic is the right choice. For luggage repair, choose dynamic QR codes for quote forms, seasonal offers, and partner placements.

Step 3: Design and Test the Code

Design affects trust and scannability. Your code should be branded but never cluttered. Maintain sufficient contrast, include a frame or caption, and provide a compelling CTA directly under or around the code.

  • Add brand cues and a benefit-driven CTA: Use your logo and colors sparingly, and write a clear prompt like “Scan for an Instant Estimate” or “Scan to Track Your Repair.”
  • Test in real conditions: Scan on multiple devices and distances, in low light at the repair desk, on reflective bag tags, and through a window pane. Adjust size, contrast, and placement until scans are effortless.

Step 4: Deploy Across High-Impact Channels

Roll out the code where your audience already engages with your brand. Prioritize environments where urgency is high and the next step is obvious. Think in terms of the customer journey: pre-shop discovery, in-shop decision, post-service follow-up.

  • Match placement to intent: Use exterior signage and window decals for instant estimates, counter displays for intake actions, repair tickets for status tracking, and receipts or packaging for reviews and referrals.
  • Extend beyond the shop: Provide codes on hotel concierge cards, local travel store counters, airport shuttle brochures, and corporate travel department emails. Tag each code to attribute scan sources accurately.

Step 5: Track and Optimize

Measurement turns QR campaigns into a growth engine. Monitor scan volume, conversion rates, and drop-off points, then iterate your creative, placement, and landing pages for higher yield. Share results with staff so everyone understands what is working.

  • Monitor performance with Sona QR: Track scans by time, location, asset, and device. Review which CTAs outperform others and which placements need adjustment.
  • Run controlled tests: A/B test your landing pages, forms, and incentive offers. Iterate code size and placement based on real-world scanning behavior.

Tracking and Analytics: From Scan to Revenue

Most luggage repair shops struggle to connect engagement with revenue. A brochure pickup or a status call rarely ties back to a source, which leads to incomplete reporting and wasted budget on underperforming channels. QR codes fill the gap, but only when paired with a platform that captures the right data and connects it to outcomes.

With QR tracking, you can attribute every scan by source, device, location, and campaign. When paired with your CRM, those scans become part of a unified customer record that shows the progression from first interest to booked appointment and repeat service. This enables precise reporting and smarter decisions about creative, media, and operations.

  • Track every scan with context: Capture time, device type, location, and campaign source for each scan. For multi-location shops, this is essential to understand local differences.
  • Measure engagement by channel: Compare in-store signage to hotel concierge flyers, mall kiosks to direct mail. Identify the placements that produce the highest scan-to-booking conversion.
  • Respond in real time: Shift budget to the top-performing creatives while campaigns are running, adjust CTAs for underperforming placements, and introduce urgency offers during slow periods.
  • Sync with your CRM for closed-loop reporting: Automatically enrich leads in HubSpot or Salesforce with scan activity, form fills, and bookings. Use this visibility to prioritize follow-up and improve service.
  • Attribute revenue to QR assets: Connect scan activity to pipeline and closed-won revenue through multi-touch attribution. See how an initial scan on a repair tag contributes to future bookings or referrals.
  • Unify fragmented touchpoints: Use Sona.com to link QR scans with website visits, ad clicks, email engagement, and CRM updates. Build a single source of truth for the buyer journey from first scan to long-term loyalty.

The result is an analytics foundation that ties offline interactions to digital outcomes. Sona QR captures real-world engagement; Sona.com turns that engagement into insights you can act on, helping you connect scans to revenue and make QR codes a reliable part of your performance marketing strategy.

Tips to Expand QR Success in Luggage Repair Shops

Many teams rely on generic analytics or static print assets and end up guessing what works. To accelerate learning and growth, treat every code as a testable asset and every scan as a data point. The goal is to create a closed loop that captures intent, triggers relevant follow-up, and feeds insights back into creative and placement decisions.

As you scale, invest in education for both staff and customers. Employees should know how to explain the value of scanning and be able to troubleshoot common issues like glare or distance. Customers should see a clear benefit in the CTA and be rewarded with speed, clarity, and convenience after they scan.

  • Use unique QR codes per asset and placement: Differentiate by window signage, counter displays, receipts, repair tags, and direct mail so you can identify top performers rather than relying on aggregate counts.
  • Add UTM parameters to every destination: Preserve source, medium, and campaign data so your analytics tools attribute traffic accurately and reveal which messages pull strongest.
  • Trigger automated follow-up after each scan: Use Sona QR integrations to send a confirmation text, start a nurture email, or add a customer to a retargeting audience based on scan context. For example, a scan on a repair tag can trigger a “Your bag is now in stage 2 of 4” update.
  • Educate staff and enhance signage: Train associates to demonstrate scanning and to explain the payoff, such as “Scan to get your estimate in under 2 minutes.” Use dialog-rich prompts like “Scan for same-day repair updates” to reduce hesitation.
  • Experiment with creative placements: Add QR codes to hotel concierge cards, airport shuttle brochures, and travel event lanyards. These high-intent locations can turn emergency needs into new customers who would not have discovered you otherwise.

By implementing these practices, shops can iterate faster, convert more opportunities, and personalize outreach based on segmented, real-world data. The compounding effect is a marketing engine that continually gets smarter and more efficient.

Final Thoughts

For luggage repair shops, QR codes are not just a trendy add-on. They are a critical strategy for capturing high-value prospects who might otherwise slip through the cracks. When deployed thoughtfully, QR codes transform every flyer, repair tag, and counter display into a digital, trackable lead source. This approach solves the persistent industry pain of anonymous or untracked engagement, turning fleeting curiosity into actionable data and lasting relationships.

By integrating QR-powered touchpoints throughout the entire client journey and continually optimizing based on scan analytics, luggage repair businesses can eliminate lost leads, modernize their brand, and boost measurable growth in a competitive landscape. From the first scan to repeat visits, every interaction becomes an opportunity to understand intent and deliver value.

Shops that weave QR codes into daily operations gain a durable advantage over traditional models: the ability to capture, track, and nurture customer intent from the very first moment of interest. By transforming analog bottlenecks into digital pathways and surfacing previously missed opportunities, forward-thinking businesses create an engagement loop that accelerates revenue and deepens loyalty. With Sona QR, you have everything you need to capture demand at the source and convert it into measurable results. Start creating QR codes for free.

Conclusion

QR codes have transformed luggage repair shops from traditional service points into interactive hubs for customer engagement and loyalty. By seamlessly connecting customers to repair status updates, special offers, and feedback channels, QR codes drive higher customer retention and boost repeat business—all critical outcomes for this industry. Imagine instantly knowing which promotions lead to more bookings and delivering a smoother, more transparent repair experience that keeps travelers coming back.

With Sona QR, you can create dynamic, trackable QR codes in seconds, update campaigns on the fly without reprinting, and link every scan directly to customer conversion metrics. This means no missed opportunities and smarter marketing that turns every repaired suitcase into a new growth opportunity. Start for free with Sona QR today and watch your luggage repair shop’s customer relationships and revenue take off.

FAQ

What services do luggage repair shops typically offer?

Luggage repair shops offer restoration services including leather restoration, zipper repair, wheel and handle replacement, repair status updates, instant repair estimates, pickup scheduling, and post-service reviews.

How can I find a reputable luggage repair shop near me?

You can find reputable luggage repair shops by looking for those that provide seamless digital engagement such as QR code-enabled instant quotes, online booking, and real-time repair status updates to ensure convenience and reliable service.

What are common signs that my luggage needs repair?

Signs that your luggage needs repair include damaged zippers, broken handles, worn wheels, or any issues affecting the bag's functionality and appearance that require professional restoration.

How much does it cost to repair luggage?

The article does not specify exact costs for luggage repair but suggests that QR code-enabled instant quotes provide quick and transparent pricing estimates tailored to each repair.

How do QR codes improve the luggage repair customer experience?

QR codes improve customer experience by enabling quick access to instant repair quotes, online bookings, repair status tracking, and easy communication without downloading apps, making the process faster and more convenient.

Where should luggage repair shops place QR codes for maximum effectiveness?

Shops should place QR codes at high-traffic and intent-driven touchpoints such as storefront windows, front counters, repair tickets, packaging, receipts, hotel concierge cards, and travel store displays to drive maximum scans and conversions.

What types of QR codes are useful for luggage repair shops?

Useful QR code types include dynamic codes for instant quotes and bookings, web links to live pricing and scheduling, contact cards for saving shop info, SMS or email pre-filled inquiries, Wi-Fi access in waiting areas, and app download links.

How can luggage repair shops track and optimize marketing efforts using QR codes?

Shops can track scan volume, location, device type, and campaign source, then analyze conversion rates and customer behavior to optimize placement, messaging, and offers using platforms like Sona QR integrated with CRM systems.

What are the benefits of using dynamic QR codes over static ones in luggage repair marketing?

Dynamic QR codes allow destinations to be updated without reprinting, provide detailed analytics for tracking and optimization, support A/B testing, and enable real-time campaign adjustments, unlike static QR codes which have fixed destinations.

How do QR codes help luggage repair shops convert foot traffic into bookings?

QR codes enable instant estimate requests and online bookings at the point of interest, reducing friction and hesitation by offering a fast, easy way to engage, which increases conversion rates from walk-in customers.

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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