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THE sQR TEAM
August 26, 2025

How to Use QR Codes in Medical Alert System Providers to Gather Feedback

Health
Psychology
Education
Medical,Alert,Feedback

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Medical alert system providers are experiencing a strategic shift as customer expectations for timely feedback, device reliability, and responsive service rise. Traditionally, providers have depended on paper forms, manual calls, or post-event surveys, often resulting in incomplete or delayed feedback and missed opportunities to enhance the customer experience. Missing high-value prospects and feedback can mean critical issues go unresolved, leaving consumers, especially seniors and their families, searching for transparency, robust support, and clear review information before choosing a provider.

QR codes offer a practical bridge between offline interactions and digital feedback, transforming previously disconnected touchpoints into a streamlined, data-driven process. With a simple scan, users can share experiences, access support, or leave reviews, reducing missed opportunities to capture sentiment at crucial moments. This streamlined approach surfaces important engagement signals and enables providers to respond quickly before minor issues escalate into customer churn.

Embedding QR codes at key moments allows medical alert system providers to gather actionable feedback, identify service gaps, and build trust with new and existing customers. This guide explores how strategic QR code deployment addresses real industry pain points, from improving visibility into anonymous traffic to making account-level engagement data actionable and driving competitive advantage in the senior safety technology sector.

How to Drive Real-Time Feedback and Reviews in Medical Alert System Providers Using QR Codes: A Step-by-Step Guide

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For many providers, the most valuable feedback occurs in the moments surrounding device setup, installation, or a recent assist. Traditional processes such as paper comment cards, follow-up calls days later, or generic website forms rarely capture that crucial context. QR codes connect those real-world moments to simple, targeted digital flows that take seconds to complete, reducing friction for seniors and caregivers while giving teams the data they need.

A best-practice approach uses QR codes to replace outdated analog processes, define success metrics, and tighten the loop from scan to action. When implemented thoughtfully, QR programs make engagement measurable and repeatable across devices, technician visits, packaging, and billing materials.

  • Replace analog with instant scans: Put QR codes on devices, packaging, fridge magnet instruction cards, and installation guides to gather feedback, register products, or request a technician visit without long calls or confusing emails.
  • Define outcome metrics up front: Track scan-to-feedback rate, share-of-5-star reviews, NPS improvement by device model, and time-to-resolution for reported issues so you can quantify impact.
  • Optimize placement and messaging: Add concise calls to action, such as Scan to share your setup experience, and place codes on visible, high-traffic surfaces like device stickers and billing inserts to prevent feedback from getting lost.
  • Use analytics to focus effort: With tools like Sona QR, identify which placements and prompts generate the strongest engagement. Double down on high-yield channels and retire low-performing ones.

Implementing QR feedback solutions helps teams see satisfied and at-risk users sooner. The result is a faster path to fixes and a clearer way to gather more authentic reviews on the sites families check before choosing a provider.

Why Do QR Codes Matter for Medical Alert System Providers?

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Medical alert programs live at the intersection of hardware, ongoing service, and family peace of mind. The path from an in-home or on-the-go interaction to a meaningful digital action often breaks down at the handoff: a device arrives, a technician finishes a visit, or a bill comes in the mail, then nothing happens. QR codes solve that handoff by compressing the steps between awareness and action into a single scan. For ROI measurement across print and service touchpoints, see Sona’s blog post titled The Essential Guide to Offline Attribution: Maximizing ROI Through Offline Channels.

In this sector, time and clarity matter. Seniors and caregivers want quick answers, not new apps to install or phone menus to navigate. QR codes support that need for simplicity while giving providers valuable operational and marketing data they have struggled to collect from paper-heavy channels.

  • Offline to online gaps: Connect product boxes, installation folders, and refrigerator reminder cards to online help, feedback forms, and quick start videos, so action is immediate.
  • Need for speed and simplicity: Avoid forcing users to download apps for basic tasks like registering a device or requesting a checkup call. One scan can open a pre-filled form that takes under a minute.
  • Dynamic content flexibility: Printed device stickers can route to updated instructions, new FAQs, or seasonal safety tips using a dynamic QR so teams do not need to reprint materials.
  • Trackability: Measure scans by placement and timing, such as post-install vs. post-assist, and see which materials work best. Sona QR dashboards provide location, device type, and campaign context.
  • Cost efficiency: Codes are inexpensive to create and deploy. They turn every physical asset into a measurable channel, from billing statements to technician handouts.

Used correctly, QR codes become a quiet but powerful layer across appointment cards, install manuals, bill inserts, and waiting room signage at partner clinics. They transform routine touchpoints into reliable sources of insight and engagement.

Common QR Code Formats for Medical Alert System Provider Use Cases

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Medical alert programs benefit from QR formats that shorten the path to help, feedback, and account actions. Not every format fits every goal, which is why mapping the right code to the right outcome is essential. For emergency profiles, see medical ID QR codes.

For providers, the most important formats align with the most frequent customer needs: getting help, leaving a review, registering a device, or connecting to a caregiver app. Dynamic QR codes are especially valuable because they allow teams to update destinations and segment data without reprinting materials.

  • Web links: Drive users to online surveys, product registration pages, how-to videos, warranty information, or review pages like Google reviews.
  • vCard: Allow seniors and caregivers to save 24/7 monitoring center and customer support contacts to their phone in one scan, reducing misdials in critical moments.
  • SMS or email: Pre-populate a short message for device checkups, billing questions, or cancel a false alarm report. This keeps communications structured and traceable. Learn how with QR to SMS.
  • Wi-Fi access: For base stations that require Wi-Fi, a QR on the install guide can auto-connect a smartphone or tablet to the home network during setup.
  • App download: Detect the device type and route caregivers to the correct app store to manage fall detection settings, subscription options, or alerts.

Dynamic QR codes stand out for this vertical. They make it possible to change the experience as products evolve, as regulatory language changes, or as marketing priorities shift, without replacing thousands of printed assets already in seniors’ homes. For medical tags, review this medical alert tag guide.

Identifying Growth Opportunities With QR Codes

Providers often collect feedback and support requests through disparate channels with limited traceability. QR codes offer a strategic way to reclaim those moments and turn them into growth levers. When placed at high-intent moments, codes increase the volume and quality of data flowing into operations and marketing analytics.

Start by mapping the journey for seniors and caregivers: receiving a device, completing installation, experiencing an assist, paying a bill, and evaluating alternatives. Each step presents a chance to capture insights or drive a next step.

  • Packaging and unboxing: Use unique codes by device model to capture setup satisfaction and surface training videos. This exposes model-specific issues early, improving your device QA loop. See ideas for product packaging.
  • Installation and technician visits: Provide a one-page sheet with a QR for instant feedback. Tag it to the technician’s ID to reinforce accountability and showcase standout service.
  • Billing and renewals: Add QR codes to statements that answer common questions, clarify benefits, and connect to auto-pay enrollment. Reducing confusion can lower call center volume and churn.
  • Partner locations and waiting rooms: Place unobtrusive signage at senior centers or clinics with a QR to learn about assistance programs, financial aid, or family referral discounts.
  • On-device QR labels: For mobile GPS pendants, a durable QR on the back can open a maintenance or battery check guide. This helps family members support seniors without a call.

The goal is to tie each physical touchpoint to a digital experience that either captures sentiment, resolves friction, or stimulates advocacy. Over time, this turns scattered interactions into a consistent, measurable growth system.

Use Cases for QR Codes in Medical Alert System Providers

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Use cases should be anchored to real decisions and moments of truth. Below are three high-impact applications that align with how seniors and caregivers interact with medical alert products and services.

  • Device setup satisfaction: Place a QR on the quick start guide or inside the device box. The scan opens a 60-second survey and a short troubleshooting video. Early feedback highlights confusing steps or missing accessories, which can be corrected before they trigger returns or cancellations.
  • Post-assist feedback: After a help response or technician visit, leave a scannable card that asks how the experience felt. Short questions such as How safe did you feel and Was the agent polite capture the emotional core of your brand and help calibrate training.
  • Service comparison and reviews: Include QR codes in brochures or referral cards that link directly to trusted review pages and side-by-side comparison guides. Families researching providers get reassurance from verified reviews, which increases win rates in competitive evaluations. For family decision support, explore this caregiving guide.

Beyond these three, many providers add codes for plan upgrades, caregiver onboarding, and accessory reorders. The common thread is timing and relevance: a code that answers the exact question in the moment will be scanned and appreciated.

Building High-Value Audiences for Retargeting With QR Code Campaigns

Every scan is a signal. With unique codes for different materials and moments, you can infer intent and segment audiences automatically. This is especially powerful in a market where buyers include seniors, adult children, clinicians, and community partners who each need different messages. For segmentation tactics, see Sona’s blog post titled The Essential Guide to Intent Data: Leveraging Signals to Increase Revenue.

The right segmentation strategy respects privacy while using context to personalize outreach. Instead of generic nurturing, you can respond in ways that reflect what the scanner did and why.

  • Assign unique codes by journey stage: Use one code on trial brochures at senior centers, another on installation folders for new customers, and a third on renewal communications. Each builds a distinct audience with clear intent.
  • Tag audiences by scan context: Flag scans from post-assist cards as high-sensitivity and route them to a concierge team. Treat scans from comparison guides as evaluation-stage and follow up with social proof and buyer checklists.
  • Analyze behaviors to predict risk or upsell: Multiple scans of troubleshooting content may indicate struggling users who need a proactive outreach. Repeated scans of accessory pages can trigger cross-sell offers for fall detection or GPS upgrades.
  • Sync with CRM and marketing tools: Feed Sona QR scan data to Salesforce, HubSpot, or your ESP to launch targeted emails or SMS messages. Keep the cadence supportive and the content practical.

For medical alert providers, it helps to differentiate audiences such as new installers, caregivers managing accounts, senior living staff, and post-assist families. Tailored retargeting improves satisfaction and increases the odds of reviews, referrals, and renewals.

Integrating QR Codes Into Multi-Channel Marketing for Medical Alert System Providers

Marketing in this category spans print, broadcast, partner channels, and digital. QR codes act as the connective tissue that makes each channel measurable and actionable. Instead of relying on vanity URLs that are hard to type, a quick scan turns passive interest into a trackable digital session.

A unified approach is key. Decide which codes support awareness, which drive engagement, and which confirm conversion. Maintain message consistency and always give scanners an immediate, useful outcome.

  • Brochures and device packaging: Send scanners to a clear getting started page, testimonial videos, or a benefits overview. You can quickly test which stories improve conversion from brochure to purchase. See examples for brochures.
  • Social media and caregiver stories: On event signage or printed handouts, drive people to submit a story or watch a caregiver interview. These scans build audiences for social retargeting and highlight the human side of your brand.
  • Direct mail and renewals: Include personalized QR codes that take members to their account page to update payment details or redeem a loyalty discount. This reduces churn linked to failed payments or confusion about plans. Explore direct mail.
  • TV and digital signage: Use large, high-contrast on-screen codes during commercial spots with a simple CTA like Scan to see how it works. Follow up with a video and a local phone number for immediate questions. Try TV placements with scannable CTAs.
  • Health fairs and community events: Add QR codes to booth signage and swag. A scan can prefill a contact form for raffle entry, then route people to a product demo video. Tag scans by event to measure ROI.

The outcome is a multi-channel program that captures demand at the source and routes it into a consistent digital journey. With a centralized platform like Sona QR, you can manage all codes, analyze performance, and automatically sync scan events to your CRM.

Step-By-Step QR Campaign Execution Checklist for Medical Alert System Providers

A well-run QR program aligns design, placement, and analytics with concrete business outcomes. The following steps help operationalize that strategy so your teams can launch quickly and scale with confidence.

Start by piloting one or two high-impact touchpoints such as installation folders and billing statements. Once you see which messaging and formats resonate, expand into packaging, partner locations, and broadcast.

Step 1: Choose Your Use Case

Pick one or two moments where you regularly miss feedback or lose engagement. Common choices include device setup, post-assist feedback, renewal education, or accessory upgrades. Clarify the business outcome such as reduce returns by 10 percent or increase 5-star reviews by 20 percent.

  • Define the problem: Describe the friction such as confusing setup or frequent billing calls, and state how a scan will simplify the path to the desired action.
  • Set a clear conversion: Treat scans as the starting line and set the finish line such as completed survey, review posted, registration done, or support ticket submitted.

Step 2: Select a QR Code Type

Choose the format that best supports the task. For trackable campaigns that may evolve, dynamic QR codes are the default choice. Static codes can be used for evergreen resources that never change, but you lose analytics and flexibility.

  • Map format to outcome: Use web links for surveys and guides, SMS for quick check-ins, vCards for saving support contacts, and app downloads for caregiver tools.
  • Plan for updates: Dynamic codes from Sona QR let you update destinations by season, device model, or promotion without reprinting.

Step 3: Design and Test Codes

Design for the scan context. Seniors and caregivers scan at arm’s length with varying lighting and phone models. Use high-contrast color, a quiet zone, and a friendly CTA that sets expectations such as Scan to watch a 60-second setup video. Watch a quick video tutorial on QR workflows in medical alert contexts.

  • Brand and accessibility: Include your logo and clear framing. Use large sizes on boxes and statements, and ensure color contrast for low-vision users.
  • Field testing: Test on multiple devices, including older phones. Check scans in bright rooms, under warm lamps, and at typical fridge distance.

Step 4: Deploy Across Priority Channels

Roll out to the touchpoints where analog methods underperform. Installation folders, device decals, and billing inserts often deliver the fastest signal lift. For partner clinics and events, add a small sign near check-in or displays where caregivers congregate.

  • Match placement to intent: Put review prompts where users feel relief or gratitude such as post-assist cards. Put troubleshooting scans at setup and maintenance locations.
  • Train the front line: Show technicians how to introduce QR benefits. A friendly prompt like If anything feels confusing, scan here for a 1-minute video increases adoption.

Step 5: Track and Optimize

Monitor scans and completions weekly for the first 60 days. Compare performance by placement, device model, and message. Use A/B tests to refine copy and landing pages, then scale winners across your footprint.

  • Analyze by context: Track time of day, day of week, and device type to spot patterns. Adjust CTA language or placement accordingly.
  • Close the loop: Send thank-you messages, route at-risk signals to service teams, and publish aggregate improvements to staff to reinforce program value.

A single successful pilot can create momentum across departments. As you expand, centralize governance so codes, CTAs, and data standards remain consistent.

Tracking and Analytics: From QR Scan to Actionable Insights

Without a full analytics loop, QR programs become novelty tactics. The objective is not just more scans but more resolved issues, higher conversion, and clearer attribution. Analytics help you understand who is engaging, where they came from, and what happened next. Sona is an AI-powered marketing platform that turns first-party data into revenue through automated attribution, data activation, and workflow orchestration.

Tie scan data to lifecycle events such as installation completed, assist resolved, or renewal processed. This connects offline actions to business outcomes, proving value to operations and leadership teams.

  • Real-time visibility: Use Sona QR to capture scan time, device type, and approximate location. Identify surges in engagement that may indicate a product or billing issue.
  • Placement performance: Compare scan and completion rates across device stickers, packaging, technician handouts, and billing inserts. Allocate resources to top-performing assets.
  • CRM integration: Sync scans to Salesforce or HubSpot to enrich contact records and trigger workflows. A scan from a post-assist card can initiate a concierge follow-up within hours.
  • Attribution and revenue: Use Sona.com to connect anonymous scans to known accounts over time through identity resolution. Read Sona’s blog post titled The Essential Guide to Account Identification: Turn Your Website Into a Goldmine and Single vs Multi-Touch Attribution Models.

The outcome is a clear map of how offline interactions contribute to satisfaction, retention, and growth. With continuous optimization, scan-to-action performance can compound month over month.

Tips to Expand QR Code Success in Medical Alert System Providers

Sustained success comes from consistent execution and a willingness to iterate. The best programs keep the experience simple for seniors and value-rich for caregivers while giving teams real-time data to act on.

Focus your investments where the offline audience is concentrated: installation kits, devices in the home, and recurring billing. Then layer in partner and media channels once the core journey is performing.

  • Use unique codes per asset: Tag each code by placement such as device sticker, install folder, or bill insert to pinpoint what is working and what needs revision.
  • Add UTM parameters everywhere: Apply structured UTM tags to dynamic destinations so you can attribute traffic in your analytics platform and see the full journey.
  • Trigger follow-up flows: After a scan, automatically send a thank-you message or a short guide based on context. For post-assist feedback, follow with a reassurance message and next-step resources.
  • Educate staff and customers: Provide short technician scripts and simple benefit-driven CTAs. For example, Scan for a quick setup video or Scan to save our support number.
  • Get creative with everyday items: Add QR codes to fridge magnets with emergency instructions or to invoices for one-tap auto-pay enrollment. Practical placements drive consistent scans.

As your library grows, maintain a centralized code catalog with owners, purposes, and current destinations. This prevents duplication and ensures quality control.

Inspiration From Real-World QR Code Applications in Medical Alert System Providers

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Medical alert brands are already adapting QR codes to improve service and growth. While each organization has unique products and processes, the underlying patterns are widely applicable. The most effective examples share three traits: clear intent, short paths, and visible value for the scanner.

You do not need to overhaul your entire system to benefit. Even small, well-placed experiments can meaningfully reduce support volume and increase positive reviews within weeks.

  • On-device support and feedback: A provider added a small, high-contrast QR to the back of its mobile pendant. Scans offer a battery check guide and a 2-question feedback form. Results included a measurable drop in calls about charging problems and a bump in proactive ticket creation before failures occurred.
  • Technician handout with concierge follow-up: After installations, technicians leave a one-page handout with a QR for a short satisfaction survey. Scans trigger a same-day check-in call if ratings fall below a threshold. NPS rose as customers felt heard and supported.
  • Community education with lead capture: At senior center workshops, a tabletop sign with a QR links to a falls prevention checklist and a raffle entry. The collected contacts are segmented as community education leads and nurtured with helpful tips before a purchase offer.
  • A/B testing review prompts: Marketing teams placed review QR codes on both packaging and post-assist cards with different CTAs. Post-assist cards produced higher 5-star review rates, leading to a broader rollout and stronger third-party profiles.

These examples demonstrate how small codes enable big improvements when they are embedded in the right moments and supported by thoughtful follow-up.

Expert Tips and Common Pitfalls for Medical Alert System Providers

The difference between a QR code that drives action and one that gets ignored often comes down to design, context, and follow-through. Providers that plan for the scanning environment and follow up quickly get better results.

Pay particular attention to accessibility and trust signals. Seniors and their families need to know why they should scan and what will happen next. Friendly language, short promises, and visible privacy assurances go a long way.

  • Explain the benefit clearly: Use plain language such as Scan for a 60-second setup video or Scan to rate your service. Set expectations on time required and outcome.
  • Use testimonials via QR: Link to short video testimonials or a rotating carousel of recent reviews. Social proof builds confidence during evaluation and reinforces satisfaction after install.
  • Rotate destinations seasonally: Update dynamic QR codes to reflect winter safety tips or new features. Fresh content keeps scans relevant without reprinting.
  • Avoid poor placement: Do not hide codes near folds, curves, or low-contrast backgrounds. Maintain a quiet zone and adequate size so older phones can scan reliably.
  • Multiply touchpoints, then measure: Relying on a single code limits your insight. Spread well-labeled codes across setup, service, and billing, then prune weak performers.
  • Follow up fast: Timely acknowledgment and resolution transform feedback into loyalty. A same-day response to a low rating can turn a detractor into a promoter.
  • Train your team: Make sure technicians and support reps can explain how QR feedback improves response times and device reliability over time.

Also consider compliance and safety. Avoid collecting protected health information in open forms, and include a clear statement that QR codes are not for emergency use. Keep your 24/7 phone line prominent on printed materials.

QR codes represent a strategic advantage for medical alert system providers, transforming previously missed or anonymous touchpoints such as device setup, technician visits, or post-service interactions into actionable, measurable engagement opportunities. By making scans part of everyday materials, providers reduce the risk of missed feedback and surface account-level insights that produce faster fixes, better training, and stronger customer relationships.

Organizations benefit from increased feedback volume, more authentic reviews, improved segmentation, and a direct connection between offline actions and business outcomes. With Sona QR and Sona.com, teams can manage codes centrally, update destinations dynamically, monitor performance by context, and connect scans to revenue events through identity resolution and multi-touch attribution. If you are getting started, begin with two focused use cases: a setup satisfaction scan inside the box and a post-assist scan on technician handouts. Use dynamic codes, add clear CTAs, and track scan-to-completion rates weekly. As results stabilize, expand to billing inserts and partner signage, then integrate scan data with your CRM to automate follow-ups. Start creating QR codes for free at Sona QR.

Embracing QR-enabled feedback systems helps close the gap between real-world experiences and digital insights. For seniors and caregivers, the experience feels simple and supportive. For providers, it drives operational improvements and sustained growth in an evolving senior safety landscape. With Sona QR, you can generate, track, and optimize your first codes in minutes, then scale what works across every touchpoint in your journey.

Conclusion

QR codes have revolutionized the medical alert system provider industry by transforming feedback collection into an effortless, real-time process. They empower providers to gather precise user insights, enhance customer satisfaction, and streamline service improvements, all while reducing manual follow-ups. Imagine instantly capturing vital feedback from users right after an emergency alert—enabling faster response to their needs and boosting overall trust in your service.

With Sona QR, you gain access to dynamic, trackable QR codes that update instantly without the need for reprinting, making it easy to adapt feedback campaigns on the fly. Each scan becomes a data point directly connected to user engagement and service optimization, turning feedback into actionable intelligence that drives growth and loyalty. Start for free with Sona QR today and transform every scan into a meaningful connection that elevates your medical alert system’s performance.

FAQ

What are some effective ways to gather real-time feedback from medical alert system users?

Medical alert system providers can use QR codes placed on devices, packaging, installation guides, and billing materials to collect instant feedback, register products, and request technician visits, enabling timely and actionable insights.

How do QR codes improve the customer experience for medical alert system providers?

QR codes bridge offline interactions and digital feedback by providing a simple scan to share experiences, access support, or leave reviews, reducing friction for seniors and caregivers and allowing providers to respond quickly to issues.

What types of QR codes are commonly used by medical alert system providers and for what purposes?

Common QR code formats include web links for surveys and instructions, vCards to save support contacts, SMS or email for structured communication, Wi-Fi access for device setup, and app download links to manage alerts and subscriptions.

How can medical alert system providers use QR codes to identify growth opportunities?

By mapping customer journeys and placing unique QR codes at key moments like device unboxing, installation, billing, and partner locations, providers can capture feedback and engagement data that highlight service gaps and inform improvement strategies.

What are best practices for designing and deploying QR codes for medical alert systems?

Best practices include choosing dynamic QR codes for flexibility, placing codes with clear calls to action in high-traffic areas, designing with high contrast and accessibility in mind, testing across devices, training staff to promote scanning, and tracking scan performance to optimize results.

How do QR codes help medical alert system providers improve reliability and customer service?

QR codes enable faster feedback loops, allowing providers to detect at-risk users early, respond promptly to service issues, improve technician accountability, and gather authentic reviews that build trust and enhance service quality.

What costs are associated with implementing QR codes in medical alert system services?

QR codes are inexpensive to create and deploy, turning physical assets like billing statements and technician handouts into measurable channels without significant expense.

How do medical alert system providers measure the effectiveness of QR code campaigns?

Providers track metrics such as scan-to-feedback rates, share of 5-star reviews, net promoter score improvements, time to resolution of issues, and scan performance by placement and timing using analytics platforms like Sona QR.

How can QR codes be integrated into multi-channel marketing for medical alert system providers?

QR codes can be embedded in brochures, social media materials, direct mail, TV and digital signage, and community events to create measurable, seamless customer journeys from awareness to engagement and conversion.

What precautions should medical alert system providers take when using QR codes for customer engagement?

Providers should clearly explain the scanning benefits, maintain privacy and trust signals, avoid poor code placement, ensure accessibility for seniors, avoid collecting protected health information in open forms, and prominently display emergency contact information.

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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