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THE sQR TEAM
August 17, 2025

How to Use QR Codes in Mobile Pet Grooming Services to Collect Reviews

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"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

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"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

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Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

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Founder and CEO, Textline

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How to Collect More Reviews for Mobile Pet Grooming Services Using QR Codes: A Step-By-Step Guide

Mobile grooming businesses often find their best prospects leave without sharing feedback simply because the process is too slow or inconvenient. QR codes bridge the gap between in-person grooming sessions and digital customer responses, making it easier for pet grooming businesses to turn every appointment into a review opportunity and mitigate the frustration of lost, untracked feedback. The immediate nature of scanning encourages clients to respond while the experience is still fresh, which improves both the volume and quality of the reviews you collect.

Replacing analog methods with QR-enabled touchpoints creates a consistent, modern flow for collecting feedback at the right moment. Instead of paper forms, voicemails, or emailed survey links that get buried, QR codes give clients a fast action they can take while the groomer is still onsite. The result is a smoother experience for customers and a dependable stream of reviews that fuel visibility on Google, Yelp, and Facebook. For step-by-step guidance on review links, see Google reviews.

Here’s how to do it effectively:

  • Replace outdated processes: Swap paper feedback cards and follow-up phone surveys for scannable QR codes on vans, receipts, and business cards so feedback becomes a spontaneous, low-friction action.
  • Define success metrics: Set clear targets such as a 30 percent increase in weekly review volume, a half-star improvement in ratings over 90 days, or a 20 percent reduction in time-to-review after appointments.
  • Design timely calls to action: Use phrasing like “How was your grooming today? Scan to leave a review” and place codes where clients naturally look after service, such as the receipt or the groomer’s checkout tablet stand.
  • Track and compare placements: Monitor scans and review submissions by location, vehicle, and asset type to learn what converts best and to double down on the highest-performing placements.

Modern platforms such as Sona QR automate QR code creation, link management, and analytics so your team can focus on service quality while your review engine runs in the background. You can also integrate scan data with your CRM to follow up with thank-you messages, referral prompts, or loyalty offers based on who scanned and what action they took.

Analog workflows that once slowed you down are easy to update. Printed brochures become dynamic gateways to current offers or review pages. Manual sign-up sheets become digital opt-ins with one scan. Stacks of business cards become saved contacts that route clients to your preferred review destination. Here are simple ways to share contact info.

Why Do QR Codes Matter for Mobile Pet Grooming Services?

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Field-based grooming operations face unique challenges: teams operate in the field, many customers book via phone or online, and follow-up touchpoints are often scattered or inconsistent. Without a real-time feedback mechanism, high-quality leads and satisfied clients may never have their voices heard, causing missed opportunities to grow word-of-mouth trust. Reviews are critical for local SEO and social proof, yet most grooming businesses do not have a consistent process for capturing them at the point of delight.

QR codes transform these gaps into structured, measurable actions. They bring speed, visibility, and accountability to an otherwise inconsistent process and let you test different placements to see what works. Because QR codes are easy to produce and inexpensive to scale, you can quickly roll out review-collection touchpoints across your fleet and marketing materials without adding operational overhead.

QR codes solve these issues by providing:

  • An immediate bridge: Connect vans, appointment cards, and flyers to online review portals and booking pages with one scan to reduce drop-off.
  • Simple, app-free user flows: Make feedback feel effortless since clients do not need to install an app or navigate a complex menu.
  • Dynamic flexibility: Update destinations or rotate promotional offers without reprinting, which protects your budget and maximizes shelf life for printed assets.
  • Trackability and attribution: See which locations, teams, or assets generate scans and reviews to invest in the best-performing tactics.
  • Cost efficiency: Roll out QR codes on vans, invoices, digital receipts, magnets, or swag with minimal cost and high impact.

By making feedback simple and accessible at every step, from the van door to the invoice email, operators turn in-person service into lasting online reputation. Visibility in local search improves, referral pipelines grow, and post-service satisfaction becomes a measurable driver of bookings.

Common QR Code Formats for Mobile Pet Grooming Services Use Cases

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Feedback requests often get buried or ignored due to poorly timed outreach or inconvenient channels. Using the right QR code format for the right job ensures your requests are timely, relevant, and useful for each client scenario. Pair each format with an experience that gives customers a clear next step.

For mobile pet grooming teams, four formats deliver the most value:

  • Web links: Send clients to review pages on Google, Yelp, or Facebook, post-service surveys, testimonial capture forms, FAQs, or package menus. A single scan puts them exactly where they need to be to share feedback or take the next step.
  • vCards: Let pet parents save your contact details and booking link to their phone with one scan. This boosts repeat bookings and makes referrals easy since your contact card is ready to forward.
  • SMS or email: Pre-populate a thank-you message or a feedback prompt clients can send directly. For example, a scan can open a prefilled SMS that says, “Loved the groom? Reply with a quick review link from us.” For messaging ideas, see QR codes for text messages.
  • App download: If you offer a mobile app for booking, loyalty, or photo galleries, a scan can route customers to the correct app store and reduce friction in downloads.

Dynamic QR codes are ideal for these use cases since you can change destinations as your campaign evolves. For instance, route scanners to your Google review link during a review push week, then switch to a referral reward page during a promotion. Sona QR allows you to manage these destinations centrally so your team never has to swap out physical assets to update a campaign.

Where to Find Growth Opportunities

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Growth in reviews and client loyalty can stall when campaigns are isolated or poorly placed. Mobile groomers often miss feedback from happy clients because requests are not made at the right moment. Strategic QR placement embeds feedback, referrals, and rebooking into the flow of your service so each appointment becomes an engine for growth.

Think about where your brand already shows up in customers’ daily routines and put QR codes there. Make the codes visible, add a clear call to action, and pair them with a benefit such as a small discount on the next service or entry into a monthly giveaway for a free add-on. When QR codes are easy to find and the incentive is obvious, scan rates rise and so do completed reviews.

  • Mobile grooming vans: Turn every driveway arrival into an invitation to review or rebook by placing a large QR code near the service door with a short message. Consider unique codes for different vehicles to compare performance by route.
  • Appointment cards and receipts: Place QR codes for reviews, referrals, or rebooking right where clients check out so they can act immediately.
  • Pet adoption events and expos: Offer a scan for “Book a first groom with 10 percent off” and a second scan for “Share your event experience,” then track both.
  • Flyers in pet supply stores and vet clinics: Convert local awareness into measurable engagement with QR codes that link to booking pages, offers, or review sites. Ready-to-use grooming flyers can speed up deployment.
  • Social media posts and direct mail: Bridge offline and online with QR codes that lead to a review landing page, a seasonal package, or a pet-care guide. Track response from direct mail with unique codes.

Prioritize placements that fit naturally into your workflow and the client’s line of sight. A best practice is to use a unique QR code for every placement so you can compare results and allocate budgets with confidence.

Start creating QR codes for free.

Use Cases for QR Codes in Mobile Pet Grooming Services

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Traditional feedback methods often fail because they depend on busy clients to follow up later. QR codes move the moment of action to the point of service and simplify every step so more customers respond. The use cases below shift feedback collection from reactive to proactive, creating a continuous loop of engagement and revenue.

You can begin with a single use case, then expand as you learn which placements and incentives produce the best results. Each use case should be paired with a short, benefit-focused call to action and a landing page that loads quickly on mobile.

  • Post-service review collection: Offer a scannable card or sticker immediately after the groom so clients can tap their preferred platform and share a rating with optional photos of their freshly groomed pet. For setup tips, explore QR codes in marketing.
  • Referral program activation: Invite delighted clients to scan a code that generates a personal referral link they can share. Reward both the referrer and the new customer to accelerate word of mouth. Consider small giveaways to boost participation.
  • Booking follow-up and rebooking: Add QR codes to appointment reminders, thank-you emails, and paper handouts that route to rebooking pages, seasonal offers, or add-on services such as de-shedding or teeth cleaning.

These use cases build momentum quickly because they meet clients in moments of high satisfaction. You can then attribute reviews, referrals, and rebookings to specific touchpoints and double down on what works.

How to Build High-Value Audiences for Retargeting With QR Code Campaigns

Many mobile grooming businesses find retargeting difficult when online and offline data are disconnected. Every scan, however, is a signal of intent that carries context about who scanned, where they were, and what they were promised. By deploying unique QR codes across touchpoints, you can segment audiences automatically and use that data to improve conversion rates for reviews, repeat bookings, and referrals. For foundational tactics, see Sona’s intent data guide.

Segmentation starts with simple distinctions, then grows more sophisticated as you collect more signals. Tag each scan by placement, campaign, and outcome. Sync those tags to your CRM and ad platforms so your team can deliver the right message at the right moment. Platforms like Sona QR simplify this by turning every QR into a smart entry point that feeds enriched events to your marketing stack. Sona is an AI-powered marketing platform that turns first-party data into revenue through automated attribution, data activation, and workflow orchestration. Learn more on Sona.

  • Service outcome: Segment first-time grooms vs. returning clients, happy outcomes vs. reworks, or add-on purchasers vs. basic packages.
  • Channel: Distinguish scans from van decals, event signage, pet store flyers, and digital invoices to understand channel performance.
  • Timing: Compare scans within 24 hours of service vs. one week later, or after a complaint resolution vs. post five-star interaction.

When synced to tools such as HubSpot, Salesforce, Meta Ads, and Google Ads, these segments can trigger review reminders, upsell offers, or “we miss you” campaigns. For campaign structure, use Sona’s retargeting playbook.

Integrating QR Codes Into Your Multi-Channel Marketing Mix

Disconnected campaigns waste budget and create confused messaging. QR codes connect print, in-person, and digital efforts so that every touchpoint aligns with a measurable outcome. You can drive reviews, book appointments, and capture leads while tracking which materials and messages produce the highest engagement.

By adding QR codes to your existing channels, you reduce friction and bring consistency to how clients discover, book, review, and share. The result is a cleaner funnel and better visibility into what drives growth. Centralized platforms like Sona QR let grooming providers manage all codes, monitor performance, and sync scan data with CRM and ad platforms for meaningful attribution.

Best practices include:

  • Brochures and print collateral: Use QR codes on pricing sheets, service menus, and care tips to lead directly to booking or review pages. Track performance by location and print run. For inspiration, explore price rack cards.
  • Social media and UGC campaigns: Encourage clients to scan a QR code on a branded photo card to upload before-and-after pictures and leave a review. Repost UGC to amplify reach.
  • Direct mail and door hangers: Make mail measurable with QR codes linking to seasonal packages or neighborhood-specific offers. Use unique codes to attribute scans to routes. See direct mail for ideas.
  • Digital signage and video: Include a large, high-contrast QR in short video ads or slideshow displays on your checkout tablet so viewers can act immediately.
  • Community events and partnerships: Place QR codes on booth signage, partner flyers, or co-branded coupons. Tag scans by partner to evaluate collaboration performance.

The more channels you connect, the richer your data becomes. You can see how clients move from offline moments to online actions and use those insights to refine messaging and invest in the most effective placements.

Step-By-Step QR Campaign Execution Checklist

Starting QR-based campaigns without structure often leads to inconsistent results and missed revenue. A simple process keeps your efforts focused on outcomes and prevents wasted spend. Treat each campaign like an experiment with a clear hypothesis, then iterate based on performance data. This approach creates a reliable system for collecting reviews and fueling rebookings while limiting the burden on field teams.

Use the checklist below to plan, launch, and optimize your QR campaign for review generation and referral growth. Keep your team aligned by documenting goals, placements, and success metrics. Then meet weekly to review results and adjust your tactics.

Step 1: Choose Your Use Case

  • Define a clear goal: Select a single objective such as “double Google reviews in 90 days” or “increase rebooking by 25 percent from first-time clients.”
  • Match goal to placement: If you want immediate reviews, put a QR code on the receipt and on the groomer’s phone stand at checkout. If you want referrals, place a QR code on the pet bandana tag.
  • Clarify the user promise: State exactly what happens after the scan, such as “Leave a quick review in 30 seconds” or “Share a referral and get 10 dollars off.”

Step 2: Pick a QR Code Type

  • Choose dynamic for flexibility: Select dynamic QR codes for trackable, editable links. This lets you switch destinations without reprinting and segment results by asset. You can start for free.
  • Select the right destination: Route scanners to a mobile-optimized review page that offers platform options and prefilled text. Avoid generic homepages.
  • Plan personalization: Use unique codes per van, flyer, or event so you can compare performance and personalize follow-ups based on the scan source.

Step 3: Design and Test the Code

  • Brand for visibility: Add your logo, brand colors, and a simple frame. Keep sufficient quiet space around the code for reliable scanning.
  • Write a strong CTA: Include a short message such as “Scan to review in 30 seconds” or “Scan to book your next groom.” Place the CTA above or beside the code.
  • Test in real conditions: Scan your code on multiple phones, at different distances, and in varied lighting. Test on a moving van door and on glossy paper to ensure reliability.

Step 4: Deploy Across High-Impact Channels

  • Start with your highest-traffic surfaces: Vans, checkout areas, digital receipts, and appointment cards typically produce the most scans.
  • Expand to community touchpoints: Add QR codes to partner flyers at vets and pet stores, event banners, and co-branded coupons.
  • Use unique codes per asset: Assign different codes to each van and each print batch so you can attribute performance by team and placement.

Step 5: Track and Optimize

  • Monitor leading indicators: Track scan volume, scan-to-review conversion rate, and average review rating by placement in your Sona QR dashboard.
  • Run A/B tests: Test different CTAs, incentive language, or code sizes on receipts and bandanas to see which versions convert best.
  • Iterate weekly: Reallocate codes and budget to top-performing placements, rotate offers, and refine landing pages based on the patterns you see.

Platforms with campaign management tools such as Sona QR highlight what works so no review opportunity goes unnoticed. You can layer identity resolution and multi-touch attribution through Sona. See account identification and multi-touch models for deeper strategy.

Tracking And Analytics: From Scan To Revenue

Operating campaigns without analytics leads to guesswork and wasted spend. Modern QR analytics provide the visibility needed to connect scans to outcomes so you can confidently invest in the assets and messages that move the needle. Moving past vanity metrics requires knowing which codes convert to reviews, which placements drive rebookings, and how QR interactions influence lifetime value.

QR analytics should capture both context and conversion so your team can diagnose issues quickly. Context explains who scanned, where, and when. Conversion shows what they did after scanning and what value that action produced. Tying these together turns your QR program into a performance channel rather than a branding exercise.

  • Track every scan: Capture time, location, device type, and source asset to understand audience behavior in the wild.
  • Measure scan-to-action conversion: Attribute completed reviews, booked appointments, and referral link shares to the originating QR code.
  • Integrate with your CRM: Sync scan data to client records so you can see which services and team members correlate with positive feedback and repeat bookings.
  • Attribute revenue: Connect QR scans to actual revenue through identity resolution and multi-touch attribution to prove impact over time. For methodology, read the offline attribution guide and first vs last-touch.

With Sona QR and Sona.com, you can manage all your codes, monitor live performance, and unify QR activity with other digital touchpoints such as website visits, ad clicks, and email engagement. The result is a connected view of the buyer journey that shows how offline moments of delight drive online actions and real revenue.

Tips To Expand QR Success In Mobile Pet Grooming Services

A set-it-and-forget-it approach leads to missed opportunities and stale results. QR programs improve as you instrument more touchpoints, personalize the experience, and empower your staff to promote scanning confidently. Training and incentives matter as much as code design and placement.

Focus on a few high-impact best practices, then refine based on data. The goal is to make QR engagement feel natural for clients and easy for staff to encourage. The tips below are proven to increase scan rates, conversion, and long-term loyalty.

  • Assign unique codes per asset: Use different codes for each van, flyer, and receipt layout so you can see precisely what drives results and optimize allocation.
  • Add UTM parameters: Append UTM tags to your QR destinations to attribute traffic in Google Analytics and your CRM by source, medium, and campaign.
  • Automate follow-ups: Trigger thank-you SMS or email after a scan with a review link or referral prompt. Send a reminder if no action is taken within 24 hours.
  • Train staff on the ask: Show team members how to present the QR code and what to say, such as “If you loved Coco’s trim today, a quick scan here helps other pet parents find us.”

Modern platforms simplify these workflows with built-in automation, templates, and integrations with tools like HubSpot and Salesforce. That means your team focuses on delivering great grooming while your campaigns drive measurable outcomes in the background.

Creative Inspiration And Real-World Examples

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Grooming providers often encounter plateaus in review growth or engagement. A few creative placements or incentives can reignite momentum and make QR codes feel fresh and exciting for clients. Aim for useful, fun, and branded ideas that align with your service experience and community presence.

Consider how you can transform routine items into campaign assets. Small touches like a QR-tagged pet bandana or a seasonal photo card with a scan-to-share prompt make it easy for clients to celebrate their pets while boosting your visibility and reviews.

  • Success story: A multi-van grooming brand standardized a post-service QR review prompt at checkout and saw a 120 percent lift in review volume in six months with a 0.4-star average rating improvement.
  • Creative placement: QR codes on pet bandanas or collar tags act as adorable, post-service reminders to leave a review or redeem a referral reward.
  • Franchise enablement: Franchisors can include unique QR codes in franchisee onboarding kits to capture local leads, drive reviews, and benchmark performance by territory.
  • UGC flywheel: A “Cutest Groom of the Month” contest uses QR codes on photo cards to collect submissions and reviews. Winners receive a free add-on service, and the brand reposts content to social for extra reach.

These examples demonstrate that the best QR campaigns blend utility with delight. When pet parents feel proud of their groomed companions and scanning is easy, engagement and advocacy follow.

Expert Tips And Common Pitfalls To Avoid

Field teams may struggle with inconsistent execution across vans, neighborhoods, and events. A little planning and training prevent common pitfalls such as poor code contrast, vague CTAs, and broken links. Regular audits ensure that every code leads to a fast, mobile-optimized page and that destinations are kept current.

Remember that not all placements are created equal. High-traffic, high-intent moments deserve larger codes, stronger CTAs, and simple destinations. Track performance by asset and remove or rework underperforming placements to keep your program efficient.

  • Educate and role-play: Train staff to invite feedback and show clients how to scan. Provide simple scripts and practice them in team meetings.
  • Prioritize scannability: Use high-contrast colors, adequate quiet space, and a minimum size of 1 inch for small prints and much larger for vehicles.
  • Avoid poor destinations: Never link to outdated or non-mobile pages. Use a fast-loading, mobile-first review hub that gives platform options.
  • Stay dynamic: Use dynamic QR codes so you can update links as platforms change, promotions rotate, or review priorities shift.

Small improvements in code design and staff execution compound over time. The most successful teams treat QR campaigns as a core part of their service experience rather than an afterthought.

QR codes are transforming mobile pet grooming services, turning every van, receipt, and pet bandana into a pathway for instant feedback, authentic reviews, and ongoing customer engagement. As operators tackle pain points such as missed high-value prospects, inconsistent follow-up, and lack of granular attribution, strategic QR campaigns provide an effective bridge between client satisfaction and business growth.

The ability to gather, track, and attribute reviews to specific service encounters empowers operators to identify gaps, reward high-performing teams, and optimize marketing efforts. Integrating QR codes throughout the client journey ensures no valuable interaction is missed, enabling real-time improvements based on actionable insights.

For modern mobile pet grooming providers, a well-executed QR strategy is not just a technological upgrade, it is a foundation for elevating client experiences, building reputation, and unlocking new avenues for revenue and retention through genuine customer advocacy. To get started quickly, Start creating QR codes for free, place it on your highest-traffic asset, and measure scan-to-review conversion in week one. Then scale what works across your fleet and community touchpoints.

Conclusion

QR codes have revolutionized mobile pet grooming services by turning customer feedback into a powerful tool for growth and reputation building. By seamlessly collecting reviews right after each appointment, you not only enhance client trust but also attract new pet owners eager for trustworthy, convenient grooming solutions. Imagine instantly capturing genuine customer experiences that boost your online presence and set you apart in a competitive market.

With Sona QR, creating dynamic, trackable QR codes tailored for mobile pet grooming is effortless. Update your review campaigns on the fly without reprinting, monitor scan activity in real time, and link every review directly to increased bookings. No more missed opportunities—just smarter ways to nurture loyal clients and drive your business forward.

Start for free with Sona QR today and turn every grooming visit into a glowing review and a lasting relationship.

FAQ

How do mobile pet grooming services collect customer reviews using QR codes?

Mobile pet grooming services use QR codes placed on vans, receipts, and business cards to provide clients with a quick, convenient way to leave feedback immediately after service, increasing the volume and quality of reviews.

What types of services can mobile pet groomers promote through QR codes?

Mobile pet groomers can promote post-service reviews, referral programs, booking follow-ups, seasonal offers, add-on services like de-shedding or teeth cleaning, and share contact information through QR codes.

How can I book a mobile pet grooming service using QR codes?

Booking can be made easy by scanning QR codes that link directly to mobile-optimized booking pages, appointment reminders, or thank-you emails containing rebooking options.

What are the benefits of using QR codes in mobile pet grooming services?

QR codes provide immediate, app-free access to review and booking pages, enable dynamic updates without reprinting, track scan and conversion data, reduce operational costs, and improve customer engagement and local SEO.

How can I start my own mobile pet grooming business with QR code marketing?

You can start by defining clear goals, choosing dynamic QR codes for flexibility, designing branded codes with strong calls to action, deploying them on high-traffic assets like vans and receipts, tracking scan-to-review conversion, and optimizing placements using analytics platforms like Sona QR.

Where should QR codes be placed to maximize customer engagement in mobile pet grooming?

Effective placements include mobile grooming vans near service doors, appointment cards, receipts, pet bandanas or collar tags, pet adoption events, flyers in pet stores and vet clinics, social media posts, direct mail, and community event signage.

What types of QR codes are most useful for mobile pet grooming services?

Web link QR codes for reviews and bookings, vCards for saving contact info, pre-populated SMS or email messages for feedback or referrals, and app download codes for loyalty or booking apps are most useful.

How does tracking and analytics improve mobile pet grooming QR code campaigns?

Tracking captures scan context like time, location, and device, measures conversion rates to reviews or bookings, integrates with CRM systems, and attributes revenue to specific codes, enabling data-driven marketing decisions and budget allocation.

What are common pitfalls to avoid when using QR codes for mobile pet grooming services?

Avoid poor code contrast, vague calls to action, broken or outdated links, and inconsistent staff execution; ensure QR codes are large enough to scan easily, link to fast-loading mobile pages, and use dynamic codes for flexibility.

How do mobile pet grooming businesses benefit from integrating QR codes into multi-channel marketing?

Integrating QR codes across print, in-person, and digital channels aligns messaging, reduces friction in customer actions, tracks engagement, and provides a connected view of the buyer journey leading to increased reviews, bookings, and referrals.

Ready to put these strategies into action?

Use Sona QR's trackable codes to improve customer acquisition and engagement today.

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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