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THE sQR TEAM
August 25, 2025

How to Use QR Codes in Range Repair Services to Enable Access

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Founder and CEO, Textline

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The home appliance repair industry is experiencing a rapid digital evolution, with range repair services feeling the pressures of heightened customer expectations and fierce local competition. Customers with malfunctioning ranges, whether gas, electric, or premium lines such as Bosch and Samsung, increasingly demand fast, reliable service and clear communication. Yet, traditional workflows continue to rely on analog tools like business cards or call-in scheduling, making it easy to lose track of high-value prospects and nearly impossible to pinpoint which marketing efforts truly generate revenue.

These analog touchpoints often frustrate customers and contribute to missed opportunities when potential leads go untracked or unconverted, especially if they never enter the CRM. QR codes in marketing are emerging as a bridge, transforming offline moments into measurable digital actions. By applying QR codes across touchpoints, range repair providers can capture customer intent at every stage, from scheduling appointments and collecting reviews to surfacing anonymous traffic and assessing marketing efficacy.

This guide explores tactical ways to use QR codes throughout the range repair customer journey. By optimizing placement and leveraging advanced analytics, businesses can identify and engage high-fit leads, deliver relevant experiences, and gain insights into every interaction. This helps overcome the visibility and attribution challenges that have long plagued the industry.

How to Achieve Seamless Access and Enhanced Engagement in Range Repair Services Using QR Codes: A Step-by-Step Guide

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Most range repair services still rely on paper intake sheets, voicemail callbacks, and static print materials that never convert. These processes add friction to the customer journey and make it difficult to know which campaigns actually work. QR codes offer customers a frictionless gateway from physical materials to digital actions like booking, checking a warranty, or getting a repair estimate, all while capturing the intent signals you need to improve performance over time.

By replacing analog steps with scannable experiences, you can streamline operations and measure outcomes more precisely. Printed door hangers can become scan-to-schedule funnels. Business cards can become vCards that are saved to the phone with one tap. Even a technician’s clipboard can carry a QR for parts reorders, estimates, and payment links. When these scans feed into a platform like Sona QR, each interaction becomes data you can act on.

  • Eliminate lead leakage: Replace paper-based intake with QR-enabled forms on technician toolkits, business cards, invoices, and van wraps so every inquiry is captured and routed to your CRM automatically. For more, see Google Forms QR.
  • Gain clear attribution: Monitor scan data by placement, time, and device to pinpoint which locations, materials, or channels drive qualified leads and booked jobs.
  • Improve conversion: Use clear, actionable CTAs like “Scan to schedule your repair” or “Scan for same-day service” to reduce friction and speed up decision-making.
  • Automate follow-up: Leverage Sona QR to trigger workflows, enrich contacts, and send immediate confirmations or reminders via QR codes for SMS so promising leads never fall through the cracks.

With the right strategy, QR codes do more than make marketing assets interactive. They give your team a consistent, trackable way to move customers from interest to action and from action to revenue.

Why Do QR Codes Matter for Range Repair Services?

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Traditional paper invoices, call-in appointment scheduling, and untagged print advertising leave service providers blind to most customer journey touchpoints. A homeowner may see a van, flyer, or magnet, intend to book, then forget. Others search manuals or warranty documents for help, then abandon when the next step requires a long web search or phone call. Without a direct digital bridge, those high-value moments evaporate, and neither marketing nor operations learn what went wrong.

QR codes solve these offline-to-online gaps by giving customers a single, intuitive action that connects them to exactly what they need. When you can update destinations dynamically, track scans in a dashboard, and integrate the data into your CRM, you turn every physical surface into a measurable channel. This is particularly powerful in range repair where the customer’s urgency is high and the window for conversion can be narrow.

  • Offline to online bridges: Place QR codes on van decals, appliance stickers, instruction manuals, and checkout counters so a scan leads directly to booking, troubleshooting, or parts requests without searching or dialing.
  • Speed and simplicity: No app required. A scan can open a mobile-friendly page for “Book next available technician” or “Start warranty claim,” which shortens the path to action and reduces drop-off.
  • Dynamic content control: Update destinations in real time. For example, shift a “Scan for fall maintenance tips” code to a “Holiday diagnostics discount” without reprinting assets.
  • Trackability and insight: See scans by location, time of day, device type, and referring asset. Learn whether door hangers beat direct mailers for urgent repairs or whether service magnets drive repeat work.
  • Cost efficiency and agility: Codes are inexpensive to create and quick to deploy, which allows frequent testing across storefronts, vehicles, invoices, and neighborhood flyers as demand patterns shift.

The result is not just a better customer experience. It is a measurable system for proving which touchpoints create appointments, which messages convert, and which investments deserve more budget.

Common QR Code Formats for Range Repair Use Cases

In range repair, each customer moment is different. Someone might be staring at an error code on their cooktop, standing at a retailer counter with a brochure, or glancing at a service vehicle parked on their street. Different QR formats let you tailor the action to the context, and dynamic QR codes make it simple to manage them all from one place.

Start by prioritizing formats that remove friction from your strongest revenue paths. Booking and troubleshooting are usually the top drivers, followed by warranty activation, repeat service prompts, and review collection. With Sona QR, you can create and manage all of the following formats under one dashboard with centralized analytics.

  • Web links: Drive scanners to book a repair, view a seasonal offer, read a troubleshooting guide, or request a quote. This is the most common format for vans, magnets, appliance stickers, and retail displays such as retail displays.
  • vCards: Let customers save your business contact details with one tap. Ideal for technician business cards and leave-behind cards so you remain top of mind for future repairs.
  • SMS or email actions: Pre-fill service requests or part inquiries. Useful on invoices, door hangers, or direct mail so an urgent request can be sent in seconds, reinforced by QR codes for SMS.
  • Wi-Fi access: Simplify technician check-ins at retail partner locations or internal workshops by allowing quick Wi-Fi onboarding without manual entry.
  • App downloads: If you offer a branded portal for scheduling, loyalty, or maintenance plans, detect the device and route to the right app store automatically.

Dynamic codes are your best choice for campaigns that require tracking, testing, or frequent content changes. Static codes are acceptable for evergreen assets like a general contact card, but they limit your agility and measurement capabilities.

Where to Find Growth Opportunities

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Range repair businesses compete locally, which means your physical presence is often the first and most frequent customer touchpoint. If your vehicles, invoices, and packaging send people to a generic homepage or a phone number that goes to voicemail, you are missing a measurable opportunity. QR codes allow you to capture interest as it happens and guide it to a conversion context that matches the moment.

Focus on placements that align with the most common customer behaviors. When a range fails, urgency spikes and attention narrows. The best placements make it effortless to book or get help without searching, navigating multiple pages, or waiting on hold. By assigning unique codes to each asset, you can see exactly which ones have the most impact and double down where it counts.

  • Technician vehicles and uniforms: Prompt instant booking or review capture with large, scannable codes and plain-language CTAs like “Scan for same-day repair.” This is particularly effective for neighbors who notice your crew on a call.
  • Range packaging, manuals, and appliance stickers: Direct users to error-code troubleshooting, how-to videos, or “Request a technician” forms. Reduce support calls for simple fixes while surfacing leads who need paid service.
  • Service receipts and warranty documents: Offer seamless access to warranty claims, service plan sign-ups, and post-service feedback to increase review volume. Consider using Google reviews QR.
  • Retail displays and local flyers: In-store shoppers and homeowners browsing community boards can scan into a pricing page, availability calendar, or seasonal discount without searching your website, especially with flyers.
  • Direct mailers: Transform one-way campaigns into interactive enrollment flows using direct mail for maintenance plans, referral programs, or limited-time diagnostics.

By concentrating on these high-intent surfaces and tracking performance, you can steadily grow booked jobs, repeat visits, and average order value while reducing marketing waste.

Use Cases for QR Codes in Range Repair Services

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The most effective QR deployments tie directly to your core business goals: more appointments, higher satisfaction, and better lifetime value. In range repair, three use cases consistently deliver measurable results when executed with clear messaging and reliable landing experiences.

First, map each use case to a specific physical asset and business outcome. Then craft a short, promise-driven CTA that matches the user’s context. Finally, assign unique codes to each placement so you can optimize based on real-world performance.

  • Instant booking from the field: Place scannable codes on vehicles, yard signs, storefront windows, and neighborhood flyers that open a streamlined booking form with next available slots. Outcome: faster conversions and fewer missed opportunities from people who will not call later.
  • Troubleshooting and error-code guides: Add QR stickers near the range control panel and link to a dynamic page with error-code lookups, quick fixes, and a “Book a technician” button. Outcome: lower call volume for simple issues, plus higher-quality leads when the user needs professional repair.
  • Warranty activation and service plans: Print QR codes on invoices, installation packets, and post-repair leave-behinds to register warranties and enroll in maintenance plans in under a minute. Outcome: reduced churn, improved retention, and an ongoing channel for targeted upsells and reminders.

You can expand these with add-on flows like “Scan to pay invoice,” “Scan to track part order,” or “Scan to join loyalty program,” all of which deepen engagement and make every interaction measurable.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Every scan is a signal. It tells you what someone wanted, where they were, and how urgent their need might be. A homeowner who scans a troubleshooting sticker on a range is fundamentally different from someone who scans a mailer coupon. By deploying unique codes across touchpoints, you can segment audiences automatically and tailor your follow-up.

The key is to capture enough context at the scan to personalize the next step. Sona QR lets you tag codes by use case, location, and campaign so the data flows into your CRM and ad platforms without manual work. From there, you can trigger the right playbooks: nurture sequences for researchers, urgent callbacks for emergency scans, and upsell offers for loyal customers.

  • Create unique QR codes for each stage: Assign codes for awareness assets like door hangers, consideration assets like troubleshooting guides, and conversion assets like invoice upsells. Each scan populates a segment aligned to funnel stage.
  • Tag audiences by intent and action: Distinguish between “price checkers,” “error-code lookups,” “part interest,” and “warranty activation.” Use these tags to personalize offers and outreach. See Sona’s blog post The Essential Guide to Intent Data.
  • Track location, channel, and timing: Weekend and evening scans may indicate urgency. Scans from a retail partner require a co-branded follow-up. Neighborhood-level scan density can guide hyperlocal campaigns.
  • Sync segments to your CRM and ad platforms: Push scan events and tags to HubSpot, Salesforce, and Meta Ads. For more, see Integrate Sona with HubSpot CRM. Trigger appointment reminders, custom audiences, and technician follow-ups based on real behavior.

In range repair, a segmented retargeting strategy turns one-time scans into repeat customers and referrals, raising the lifetime value of every household you serve.

Integrating QR Codes into Your Multi-Channel Marketing Mix

QR codes are connectors. They bridge the gap between your offline presence and your digital funnel, and they make previously untrackable channels finally measurable. When you place QR codes consistently across your marketing mix and unify the data in Sona QR, you get a clear picture of what drives revenue and where to invest next. See this QR marketing guide for additional ideas.

Start by aligning each channel with a logical QR destination. A vehicle wrap should prioritize fast booking. An invoice should emphasize warranty registration or review capture. A direct mailer can route to a localized offer with an availability calendar. The smoother the path to action, the higher your conversion rates and the cleaner your data.

  • Brochures and print collateral: Add QR codes to brochures at appliance retailers, waiting area posters, and service menus to drive traffic to a booking calendar or quote request. Each scan tells you which materials are moving the needle and where.
  • Social media and UGC: Use QR codes in Instagram Stories at local events, on community bulletin posts, or on technician shout-out graphics to encourage scans for discounts, feedback, or content submissions. Build lists from those scans using social networks.
  • Direct mail: Include personalized QR codes in seasonal tune-up mailers or move-in packets for new homeowners. Link to a region-specific landing page that loads quickly and shows available times, pricing, and reviews.
  • TV, digital signage, and video: Run scannable CTAs in YouTube pre-rolls, in-store screens, or local TV spots so viewers can book without typing. Consider TV ads for reach and measurement.
  • Conferences, trade shows, and community events: Place QR codes on booth signage, volunteer aprons, or sponsorship banners at home shows and neighborhood fairs. Segment scans by event to route follow-up offers appropriately.

QR codes serve as the offline onramp to your digital marketing engine. With a centralized platform like Sona QR, you can manage all your codes, monitor performance, sync scan data with your CRM, and convert real-world interest into booked jobs and repeat business.

Step-by-Step QR Campaign Execution Checklist

Successful QR deployments follow a repeatable process: pick the right use case, build the right destination, deploy across high-impact surfaces, and optimize continually. While every business is unique, the steps below apply across most range repair scenarios and can be implemented in days, not months.

Treat this as an operating playbook for your team. Once the first campaign is live, use early performance data to refine CTAs, layouts, and placements. The faster you iterate, the faster you find your highest converting combinations.

Step 1: Choose Your Use Case

Start with clear business goals. In range repair, top priorities often include increasing booked appointments, boosting review volume, promoting maintenance plans, and decreasing call-in volume for simple troubleshooting. Select a single goal to focus on first, then match it to the most logical scan experience.

Identify where leads currently fall through the cracks. If missing callbacks are common, deploy scan-to-booking on vehicles and magnets. If reviews are low, add scan-to-review QR codes on invoices and technician thank-you cards. Use Google reviews QR. If warranty activations lag, add a QR to installation packets and service receipts.

  • Define one primary outcome: Choose booked appointments, review capture, warranty activation, or parts reorder, and build the experience around that action.
  • Prioritize high-intent moments: Select touchpoints where urgency and attention are highest, for example, appliance stickers or invoices right after service.

Step 2: Pick a QR Code Type

Decide between static and dynamic QR codes. Static codes are permanent and cannot be changed once printed, which is fine for evergreen contact information. Dynamic codes can be edited, tagged, and tracked, which makes them better for campaigns that will evolve or require analytics and retargeting.

For most growth initiatives, dynamic QR codes are the right choice. They unlock A/B testing, personalization, and post-scan workflows. With Sona QR, you can manage destinations, UTM parameters, and audience tags centrally, which future-proofs your investment in printed assets.

  • Use dynamic QR codes for campaigns: Enable tracking, retargeting, and real-time content updates without reprinting.
  • Reserve static QR codes for simple needs: Use on a generic contact card or unchanging PDF where measurement is not required.

Step 3: Design and Test the Code

Design is not just about aesthetics. It communicates the promise, lowers scan friction, and increases trust. Your QR code should be large enough to scan from the expected distance, surrounded by adequate white space, and framed by a benefit-led CTA that answers “Why should I scan this right now?”

Before large-scale printing, test scannability in realistic settings. Check different lighting conditions, angles, and device types. Validate that the landing page loads quickly, is mobile-optimized, and makes the primary action obvious. Small design improvements can lead to meaningful conversion lifts.

  • Add clear CTAs and branding: Use copy like “Scan to schedule now” and include your logo to build trust and recall.
  • Test in the field: Validate scannability on vans from street distance, on stickers near cooktops, and on invoices photographed by customers.

Step 4: Deploy Across High-Impact Channels

Roll out codes across the surfaces that align with your immediate goal. If your aim is appointment volume, prioritize vehicles, storefront windows, door hangers, and flyers. If your aim is retention and reviews, prioritize invoices, thank-you cards, and follow-up emails that include QR codes for quick feedback and plan enrollment.

Stagger deployment so you can isolate what works. Begin with two or three placements and compare performance. Then expand to additional channels using learnings from the first wave. Always assign unique codes per asset so your analytics remain clean and actionable.

  • Match placement to behavior: Use large, high-contrast codes for vehicles and small, adhesive codes for appliance panels and manuals.
  • Localize where possible: Use neighborhood-specific offers and codes to track hyperlocal performance and refine route planning.

Step 5: Track and Optimize

Analytics are where QR campaigns truly shine. Monitor scans by placement, daypart, and device. Track conversion rates from scan to booking, scan to review, and scan to plan enrollment. Use A/B tests for CTAs, layouts, and offer framing. Feed results into your budget and staffing plans so you allocate resources where demand is strongest.

Sona QR makes optimization continuous. Update destinations without reprinting, adjust UTMs for better attribution, and trigger automated follow-up flows based on scan behavior and context. Over time, these improvements compound into lower acquisition costs and higher revenue per customer.

  • Measure key metrics: Scan volume, unique scanners, scan-to-action conversion rates, time to conversion, and revenue attributed.
  • Iterate rapidly: Test “Scan to schedule” versus “Scan for same-day availability,” try alternate landing pages, and rotate placements to improve visibility.

Tracking and Analytics: From Scan to Revenue

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For many range repair businesses, the hardest part of marketing is connecting spend to outcomes. You print door hangers and wrap vans, but you cannot see which assets drove bookings or which neighborhoods are most responsive. QR codes change the equation by delivering scan-level data and tying it to appointments, upsells, and reviews. When paired with Sona QR and Sona.com, you move from guesswork to a cohesive narrative of how interest becomes income. See Sona’s blog post The Essential Guide to Offline Attribution.

The most valuable insight is not just the scan count but the progression that follows. A homeowner may scan an error-code sticker, read a guide, and return two days later to book. Another may scan a mailer and convert within five minutes. With identity resolution and multi-touch attribution, see Sona’s blog post Single vs Multi-Touch Attribution Models, Sona helps connect these dots, proving the role each touchpoint plays and guiding smarter investments.

  • Track every scan: Capture time, location, device type, and source asset so you know when and where engagement happens.
  • Measure engagement by channel: Compare vehicles, mailers, appliance stickers, and retailer brochures to understand which media drive action.
  • Respond in real time: Shift budgets, update CTAs, and route urgent scans to same-day scheduling when demand spikes.
  • Sync with your CRM: Enrich contacts in HubSpot or Salesforce with scan history and tags like “Troubleshooting” or “Warranty activation.” See Sona’s blog post Integrate Sona with HubSpot CRM.
  • Attribute revenue: Use Sona.com to connect scans with booked jobs, parts sales, maintenance plan enrollments, and reviews to see full impact. Read Sona’s blog post The Importance of Accurate Revenue Attribution.
  • Unify buying stages: Combine QR scans with website visits, ad clicks, and email engagement to map paths from first touch to closed work order.

When you operationalize this data, QR codes become a core component of your performance marketing stack, not a gimmick. You will know which surfaces consistently pay off and where to double down.

Tips to Expand QR Success in Range Repair Services

Once your first campaigns are live, scaling success is about clarity, consistency, and continuous learning. The more granular your tracking, the more confident your decisions. The more you align QR experiences to real customer moments, the higher your conversion rates and customer satisfaction.

Avoid common pitfalls like sending scans to a generic homepage, burying the booking button below the fold, or using tiny codes that cannot be scanned from typical distances. Instead, use the tips below to turn QR codes into a reliable engine for growth.

  • Assign unique QR codes by placement: Differentiate vehicles, invoices, magnets, retail displays, and direct mail so you can compare performance precisely and route budget to winners.
  • Add UTM parameters to every destination: Tag campaign, source, and medium for clean analytics in Google Analytics and your CRM. This ensures accurate attribution across channels and time.
  • Trigger follow-up flows automatically: After a scan, send a confirmation, present upsell options like extended warranty or maintenance plan, and cue a review request after service completion.
  • Empower technicians to promote scans: Teach field teams to point out appliance stickers or invoice QR codes and explain the benefits, such as faster scheduling, warranty support, and loyalty rewards.

Creative deployments can multiply results. For example, a fridge magnet with “Scan for same-day range repair” keeps you within easy reach for emergencies. A thank-you card with “Scan to get 10 percent off your annual maintenance plan” drives retention and upsells. Small touches like these add up.

Final Thoughts

The modern range repair market rewards businesses that transform every customer touchpoint into a measurable opportunity. QR codes are the connective tissue that turns flyers, vans, invoices, and appliance stickers into instant access points for booking, support, and loyalty. When executed with clear CTAs and paired with analytics, they close the loop on marketing attribution and operational performance.

For range repair service providers, QR codes are not a fad but a practical remedy for lost leads, short-lived interest, and fragmented data. When woven throughout the customer journey and centralized in a platform like Sona QR, they deliver three outcomes that matter most: instant engagement, a connected experience from awareness to conversion, and actionable data that ties scans to revenue. With Sona QR, you can generate your first codes in minutes, deploy them across your most visible surfaces, and finally measure the return on every printed asset. Start creating QR codes for free.

Conclusion

QR codes have revolutionized the range repair services industry by transforming how technicians and customers access vital information quickly and efficiently. From instant repair guides to seamless appointment scheduling, QR codes deliver faster, smarter service that enhances customer satisfaction and streamlines operations. Imagine your clients scanning a code to receive troubleshooting tips or warranty details on the spot—turning every interaction into an opportunity for trust and loyalty.

With Sona QR, creating dynamic, trackable QR codes tailored for range repair services is effortless. Update repair instructions or promotional offers instantly without reprinting, and gain valuable insights into customer engagement and service effectiveness. This technology not only improves the repair experience but also drives customer acquisition and retention through meaningful, data-driven connections.

Start for free with Sona QR today and empower your range repair business to deliver exceptional service and measurable growth—one scan at a time.

FAQ

How do I repair a range appliance effectively?

Effective range appliance repair involves diagnosing the issue, using troubleshooting guides, and booking professional technicians through streamlined digital tools such as QR code-enabled scheduling platforms.

What are the common issues encountered in range repair services?

Common issues include malfunctioning gas or electric ranges, error codes on cooktops, warranty activations, and the need for timely maintenance or parts replacement.

Where can I find professional range repair services near me?

Professional range repair services can be found locally through QR codes placed on technician vehicles, flyers, appliance stickers, or local retail displays that link directly to booking forms or contact information.

How can QR codes be used in home repair services?

QR codes connect offline materials like business cards, invoices, and vehicle decals to digital actions such as booking appointments, checking warranties, troubleshooting, and collecting reviews, enhancing customer engagement and operational tracking.

What are the benefits of using QR codes for appliance maintenance and repair?

Benefits include eliminating lead leakage, gaining clear attribution of marketing efforts, improving conversion rates with actionable calls to scan, automating follow-ups, and providing measurable insights that optimize marketing and service delivery.

How do QR codes improve customer experience in range repair services?

QR codes offer a frictionless way for customers to access booking, troubleshooting, warranty claims, and payment options instantly without searching or calling, speeding up service and reducing frustration.

What types of QR codes are commonly used in range repair services?

Common QR code formats include web links for booking and guides, vCards for contact saving, SMS or email actions for service requests, Wi-Fi access for technician check-ins, and app download links for branded portals.

How can range repair businesses track the effectiveness of their marketing using QR codes?

Businesses can assign unique QR codes to different assets and locations, track scan data by time, place, and device, integrate data into CRMs, and measure which touchpoints lead to bookings and revenue.

What are the best places to deploy QR codes for range repair marketing?

Effective placements include technician vehicles and uniforms, appliance packaging and manuals, service receipts and warranty documents, retail displays, local flyers, and direct mailers.

How do I start a QR code campaign for my range repair service?

Begin by selecting a clear business goal, choose the appropriate QR code type (dynamic preferred), design and test the QR code with clear CTAs, deploy it across high-impact channels, and continuously track and optimize performance.

What is the role of data analytics in QR code campaigns for range repair?

Data analytics track scans, measure engagement across channels, attribute revenue to specific touchpoints, enable real-time adjustments, and help optimize marketing spend and operational efficiency.

How can QR codes help build high-value audiences for retargeting in range repair services?

By tagging QR codes by use case, location, and campaign, businesses can segment audiences based on intent and behavior, sync data to CRMs and ad platforms, and personalize follow-up offers and reminders.

Why are dynamic QR codes recommended over static codes for range repair marketing?

Dynamic QR codes allow real-time content updates, tracking, retargeting, and analytics without reprinting, making them more flexible and effective for evolving campaigns.

How do QR codes help reduce missed leads in range repair services?

QR codes replace analog intake methods with digital forms that automatically capture and route inquiries to CRMs, ensuring no lead is lost or forgotten.

Can QR codes automate follow-up communications in range repair services?

Yes, QR code platforms can trigger automated workflows such as confirmation messages, reminders, and upsell offers via SMS or email after a scan.

Ready to put these strategies into action?

Use Sona QR's trackable codes to improve customer acquisition and engagement today.

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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