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THE sQR TEAM
August 25, 2025

How to Use QR Codes in Remote Car Starter Installers to Drive Conversions

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"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

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Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

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Founder and CEO, Textline

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Remote car starter installers face a persistent challenge: bridging the gap between meaningful offline interactions and measurable online conversions. Potential customers respond to storefront signage, brochures, show floor demos, and word-of-mouth referrals, yet these signals too often go untracked and unconverted, leaving high-value opportunities on the table. Without effective digital connection points, installers frequently miss out on prospects who are ready to proceed but never make it into a usable lead funnel.

Today, QR codes are proving indispensable in this context, enabling remote car starter installers to seamlessly move customers from print or in-person touchpoints onto digital channels. Whether a customer is comparing system features in your lobby, seeking immediate post-installation troubleshooting, or exploring special offers they saw advertised locally, a well-placed QR scan can capture these high-intent moments. This capability brings much-needed visibility to previously anonymous interactions and also reduces the friction and follow-up gaps that occur when there is no easy way to proceed.

By thoughtfully integrating QR codes into paper materials, appointment cards, store signage, and packaging, remote car starter installers gain more than just convenience. They unlock actionable insights, build richer CRM records, and set the stage for smarter, more timely customer engagement that drives measurable business results. This guide provides a proven approach for using QR codes to address persistent industry pain points while modernizing lead generation and customer experience.

How to Drive Conversions in Remote Car Starter Installers Using QR Codes: A Step-By-Step Guide

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For many installers, valuable prospects show strong intent, browsing store displays, picking up service flyers, or learning about features, yet leave without entering any formal tracking system. These moments of curiosity and intent often come at times when staff is busy, or the visitor simply prefers to gather information without a face-to-face conversation. Without a clear bridge to a digital next step, interest fades and the opportunity disappears.

QR codes, strategically placed on physical assets like window decals, packaging, or brochures, convert these analog moments into trackable digital actions. A scan can open an instant quote form, compare systems, or trigger a callback request that shows up in your CRM minutes later. This reduces manual handoffs, eliminates lost paperwork, and ensures every meaningful interaction is captured and nurtured.

  • Upgrade paper to QR-enabled journeys: Transition from static brochures and paper forms to QR-enabled materials that link directly to installation guides, cost calculators, or dynamic booking forms. Each scan represents a verified signal of intent that can be tracked and acted on in real time.
  • Set clear goals for each touchpoint: Define the single best next step for every QR interaction, whether boosting requests for quotes, gathering troubleshooting questions, or collecting feedback on new system features. A clear call to action guides customers forward and informs ROI analysis.
  • Design placements for context and intent: Tailor copy to the environment such as "Scan for same-day install availability" near your service desk. Use analytics-ready QR solutions that feed data into your CRM or lead lists for efficient segmentation and follow-up.
  • Leverage dynamic, analytics-rich platforms: Modern QR platforms like Sona QR enable automatic enrichment of each scan, turning previously anonymous browsing behavior into targeted, personalized follow-up campaigns without extra manual work.

Taken together, these steps replace guesswork with data. Installers can finally capture interest signals at the source, enrich customer profiles with context, and accelerate the path from browsing to booking.

Why Do QR Codes Matter for Remote Car Starter Installers?

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A frequent pain point for installers is the lack of visibility into offline customer actions, such as a customer who browses a comparison sheet or attends a demo but never submits contact information. These touchpoints often produce the best-qualified prospects, yet traditional methods offer no reliable way to connect the dots. The result is wasted ad spend on channels that cannot be attributed and time lost chasing cold leads while genuine opportunities remain hidden.

QR codes bridge that information gap by transforming every in-person interaction into a digital footprint. With one scan, a customer can schedule an installation, request a quote, or ask a support question. Installers gain timestamped, context-rich data that can be tied back to specific materials or locations, creating a clear line from offline engagement to online conversion.

  • Turn analog materials into action: Appointment cards, trade show flyers, and window signage become actionable, not just informative. Customers no longer need to remember to call later. They scan to schedule, request a quote, or get instant product help during peak intent.
  • Reduce friction that kills conversions: By removing extra steps such as app downloads or long forms, installers keep engagement high and capture leads who might otherwise abandon at the first hurdle. One clean scan can open a pre-filled form or chat window.
  • Gain real-time insights and attribution: Advanced QR solutions create insights about which marketing asset, event location, or physical display is generating the most high-value leads. This solves the long-standing challenge of knowing where to double down and where to pull back.

Used strategically, QR codes empower remote car starter shops to replace hunches with hard data. The outcome is a marketing engine that is responsive, cost efficient, and precisely tuned to what actually drives installations.

Common QR Code Formats for Remote Car Starter Installer Use Cases

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Choosing the right QR format is essential because each format unlocks a specific action. Installers typically need a mix of formats for education, booking, and post-install support. By mapping formats to customer intent, you can minimize clicks and maximize completion rates.

Dynamic QR codes are particularly valuable in this vertical because offers, hours, and inventory often change with seasonality. A dynamic code lets you update destinations without reprinting materials, which helps avoid outdated promotions and keeps customer experiences consistent.

  • Web links: Guide customers to installation guides, pricing calculators, booking forms, or comparison pages. Ideal for prospects who want more detail before committing to a call or visit.
  • vCards: Allow customers to instantly save installer contact details or initiate a call. This prevents number transcription errors and makes future outreach effortless.
  • SMS and email: Launch a pre-filled text message that starts a quote request, warranty registration, or support ticket. Useful at events or in busy showrooms where quick actions beat long conversations.
  • App downloads: Send buyers to the appropriate app store to install the remote starter control app or a partner app. Perfect for onboarding after installation and for promoting ongoing feature use.
  • Feedback and survey forms: Collect reviews, NPS scores, or Google Forms surveys immediately after installation. You can identify happy customers for referrals and detect support needs before they become churn risks.

With Sona QR, installers can generate any of these formats, switch destinations on the fly, and centralize analytics to see which formats and placements are pulling the most weight. Explore ideas specific to auto-focused businesses in automotive.

Where to Find Growth Opportunities

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Growth hides in the gaps between analog touchpoints and digital follow-up. By embedding QR codes exactly where intent is highest, installers can convert curiosity into pipeline and post-purchase engagement into lifetime value. The key is to observe customer behavior in your environment and place QR codes where decisions get made.

In a typical shop, that means focusing on the showroom, at-vehicle interactions, and take-home materials that customers consult later. At community events and trade shows, it means turning passive browsing into immediate scans with practical incentives such as instant quotes or show-only discounts.

  • Counter signs and window decals: Capture walk-in traffic and browsing behavior instantly. A scan can open a short "2-minute quote" flow that submits directly to your CRM, removing the need for staff to enter data manually during busy hours.
  • Service and appointment cards: Replace paper-only follow-ups with QR-driven booking. Visitors who leave the store can still convert later by scanning to select time slots and confirm via SMS or email.
  • Instruction manuals and packaging: Place QR links for warranty registration and troubleshooting. These scans generate first-party data and surface real-time support needs that can be met with upsell or maintenance offers.
  • Out-of-home and billboards: Make traditionally hard-to-measure ads fully attributable by assigning a unique code to each placement. Scans can redeem geo-targeted offers or connect to a store locator. Try dedicated codes for billboards to compare performance by location.

By aligning QR code placements with the rhythm of your shop and the routes your customers take, you can ensure that every high-intent moment has a digital next step and every campaign provides measurable outcomes.

Use Cases for QR Codes in Remote Car Starter Installers

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QR codes shine when they trigger an action that maps cleanly to a customer moment. For remote car starter installers, that boils down to research, booking, and support. Align codes with these moments to reduce friction and increase conversion rates while capturing valuable data for remarketing.

Use these use cases to build a playbook your whole team can execute consistently across channels:

  • Appointment scheduling: Place a prominent QR at the counter, on appointment cards, and in direct mail pieces. The scan opens a calendar with available slots, confirms via SMS or email, and drops the appointment into your CRM. This solves the challenge of missed follow-ups and incomplete records.
  • System comparisons: Equip in-store posters and table toppers with QR codes that open side-by-side comparisons, testimonials, and explainer videos. Undecided buyers get clarity, and your team captures opt-in details for remarketing segmented by model interest.
  • Troubleshooting support: Provide a QR on a wallet-size support card that opens FAQs, quick-start videos, and live chat. Scans signal product engagement, enabling tailored follow-up and proactive outreach for accessories or upgrades.
  • Warranty registration: Add QR codes to packaging and installation paperwork. Customers register in minutes, and you gain permission to send maintenance reminders, seasonal promotions, and referral incentives.
  • Referral and loyalty programs: Hand out QR-enabled referral cards and loyalty stickers for dashboards or keychains. Each scan tracks the source, accredits rewards, and creates a loop of repeat business that is finally measurable.

Replacing manual intake and static sheets with QR-driven flows creates a feedback loop. Every scan becomes a signal, and every signal becomes the start of a more personalized, profitable relationship.

How to Build High-Value Audiences for Retargeting With QR Code Campaigns

Each QR code scan captures intent data with context. By deploying different codes across your showroom, events, packaging, and mailers, you can automatically segment audiences and orchestrate targeted follow-ups that reflect where each person is in the buyer journey. This is the foundation for Intent-Driven Retargeting that feels timely rather than intrusive.

Installers often have three audience groups: researchers still comparing options, buyers ready to schedule, and owners who need support or accessories. QR codes make it simple to identify these groups at scale and act on the differences with relevant messaging.

  • Create journey-stage codes: Use one set of codes for awareness assets such as comparison posters, another for consideration assets such as pricing sheets, and a third for conversion assets such as "book now" offers. Each code writes to a corresponding list.
  • Tag by use case and content: Assign codes to specific actions such as "compare models," "request quote," or "troubleshoot." These action tags help your CRM build behavior-based audiences automatically.
  • Segment by location and timing: Distinguish between in-store scans and off-site scans such as mailers or billboards. Track day and time to learn when interest peaks and schedule follow-ups for when customers are most responsive.
  • Sync with CRM and ad platforms: Push segments into HubSpot, Salesforce, or Meta Ads to trigger personalized email sequences, custom ad audiences, or sales alerts. With Sona QR, these syncs can be automated and tied to rules such as scan frequency or model interest.

Installers who adopt this approach see clearer attribution, higher engagement, and better close rates because every message is tuned to the individual’s context and readiness to buy.

Integrating QR Codes Into Your Multi-Channel Marketing Mix

QR codes act as the connective tissue between your offline presence and digital ecosystem. They let you carry the conversation from signage to your website, from a printed quote to your calendar, and from a post-install visit to your review portal. The result is a consistent customer journey and a unified data trail.

To maximize impact, pair QR-enabled assets with marketing automation. A scan can do more than open a page. It can also fire a workflow, notify a sales rep, assign a lead score, or enroll someone in a drip sequence. With a centralized platform like Sona QR, you can manage all codes, monitor performance, and sync scan data with your CRM and ad platforms.

  • Brochures and print collateral: Add QR codes to service menus, comparison charts, and pricing sheets to drive traffic to landing pages, calculators, or booking forms. Each scan identifies which content resonates.
  • Direct mail: Include QR codes on postcards and letters with personalized offers. Track response by neighborhood, vehicle make, or promo code to refine targeting and creative. See ideas for direct mail.
  • Vehicle packaging and inserts: Place QR links for warranty registration, app downloads, and onboarding videos in the glovebox folder. Post-sale engagement becomes measurable and actionable.
  • Out-of-home and window signage: Showcase QR codes on storefront windows and local billboards. Tie each placement to a unique offer such as "winter-ready install discount" to attribute performance accurately.
  • Events and trade shows: Use QR codes on booth backdrops, handouts, and staff badges. Scans create instant leads with context such as event name, session attended, or product interest.

By weaving QR codes into every channel, you create a reliable offline-to-online funnel where interest never goes untracked and opportunities are easy to prioritize.

Step-By-Step QR Campaign Execution Checklist

Launching a QR program does not require a full digital overhaul. A focused campaign can deliver early wins that build confidence and momentum. Start narrow, measure closely, and iterate. Then scale to more touchpoints once you see what works best in your environment.

Below is a simple framework you can follow. Each step includes practical actions that align with installer priorities such as boosting appointments, improving attribution, and streamlining support.

Step 1: Choose Your Use Case

Define a specific goal that maps to a clear business outcome. For example, "Scan to schedule remote car starter installation" on shop signage reduces missed appointment opportunities. Another example is "Scan for a 2-minute quote" on a counter card that captures contact details and vehicle model.

  • Clarify the outcome: Decide whether you want to drive bookings, quotes, reviews, or support tickets. One campaign, one outcome.
  • Match to a physical moment: Place the code where the decision happens such as the showroom counter, window display, or the instruction packet.
  • Set a simple CTA: Use short, benefit-led copy such as "Scan for instant quote" or "Scan for same-day availability."

Step 2: Pick a QR Code Type

Choose between static and dynamic based on how much flexibility and tracking you need. Static codes are fine for evergreen assets like tutorial PDFs. Dynamic codes are best for anything you want to update or measure.

  • Use dynamic for agility and data: Edit destinations without reprints, add UTM parameters, and capture scan analytics. Platforms like Sona QR make this turnkey.
  • Use static for fixed content: When the destination never changes, static codes keep production simple and cost-effective.
  • Align format to action: Web links for landing pages, SMS for quick quote requests, vCards for direct contact, and app links for onboarding.

Step 3: Design and Test the Code

Good design drives scans. Effective layout, clear copy, and proper sizing are critical. Testing ensures scannability in real-world conditions such as glare on windows or low light near counters.

  • Brand the frame: Add your logo, brand colors, and a contrasting border so the code stands out without compromising readability.
  • Write a visible CTA: Place the CTA above or below the code such as "Scan to book now" so customers understand the value immediately.
  • Test in context: Scan from multiple devices, distances, and angles. Check performance under different lighting and through glass if using window decals.

Step 4: Deploy Across High-Impact Channels

Roll out your campaign where it can perform quickly, and where staff can reinforce the action. Train your team to point customers to the code during conversations.

  • Prioritize high-intent placements: Checkout counters, appointment cards, packaging inserts, and trade show booths convert well.
  • Match code to environment: Large, high-contrast codes for windows and billboards; smaller but still scannable codes for brochures and instruction sheets.
  • Support with verbal prompts: Ask staff to say, "If you want to compare models or book later, just scan this."

Step 5: Track and Optimize

Measurement turns a one-off idea into a repeatable revenue driver. Monitor scan rates, conversion flows, and outcomes, then iterate your creative and placements.

  • Monitor funnel metrics: Track scans by time and location, form completion rates, and appointment confirmations. Identify drop-off points to improve pages or CTAs.
  • Integrate with your CRM: Push scan events into HubSpot or Salesforce so that contact records show QR activity. Use workflows to trigger alerts and nurture sequences.
  • A/B test and refine: Compare different CTAs, landing page headlines, and offer types. Keep what works and retire what does not.

Tracking and Analytics: From Scan to Revenue

Proving which marketing investments drive installations has been notoriously difficult for installers who rely on offline materials and in-person interactions. QR analytics solve this by turning every print asset, display, or package insert into a measurable touchpoint. You not only see who scanned and when, but you can also connect those scans to downstream actions such as quotes, bookings, and reviews.

The most effective programs close the loop on attribution. If a scan from a window decal leads to a booking next week, your analytics should reflect that path. With this visibility, you can shift budget to placements and messages that demonstrably move revenue while pausing or reworking those that do not. For strategy, see Sona’s blog post Essential Guide to Offline Attribution.

  • Track every scan in detail: Capture time, device type, location, and campaign source for each scan. Even simple distributions such as weekday versus weekend can reveal surprising intent patterns.
  • Measure engagement by placement: Compare performance across brochures, window decals, mailers, and event signage. Allocate spend to the assets that generate the highest-quality conversions.
  • Respond in real time: Adjust offers, swap destinations, or change CTA language during a campaign. Dynamic codes make live optimization straightforward.
  • Sync with your CRM: Enrich contacts with scan data so sales and service teams have context such as "scanned troubleshooting link twice this month" or "viewed model comparison page." This context improves conversations and close rates.
  • Attribute revenue accurately: Use an attribution platform like Sona.com to tie anonymous scans to known buyers through identity resolution and single vs multi-touch attribution models. For connecting unknown visitors to accounts, read Sona’s blog post The Essential Guide to Account Identification.
  • Unify touchpoints across journeys: With Sona QR feeding Sona.com, you can connect QR scans with website visits, ad clicks, email engagement, and CRM activity. This creates a single view of the buyer journey from first touch to installation.

By instrumenting your QR ecosystem end to end, you can report confidently on ROI and iterate with purpose rather than guesswork.

Tips to Expand QR Success in Remote Car Starter Installers

QR codes perform best when they are easy to find, clearly explained, and integrated into workflows that respond automatically. Small process improvements such as unique codes per placement or thoughtful UTM tagging can make a big difference in attribution and optimization.

As you scale, prioritize quality over quantity. A few high-intent placements that feed automated follow-ups often outperform dozens of generic codes with no clear call to action or measurement plan.

  • Assign unique dynamic codes by placement: Use a separate code for each window decal, counter sign, mailer, and booth panel. This isolates performance so you can determine which placements and messages drive bookings.
  • Add UTM parameters to every destination: Tag traffic by source and medium such as "window" or "mailer." These tags enrich analytics and enable precise retargeting and reporting.
  • Automate post-scan workflows: Trigger confirmation emails, SMS reminders, or nurture sequences after a scan. For example, a scan on an instruction insert can trigger a "Day 3 features to try" message with accessory recommendations.
  • Train staff to promote scanning: Equip employees with talk tracks such as "Want an instant install cost? Scan here." Demonstrations of scanning in the showroom increase uptake and normalize the behavior.
  • Use QR-enabled loyalty and referrals: Place a loyalty QR on keychains or dashboards to track repeat service and referrals. Every scan ties engagement to its source, making rewards programs measurable at last.

Target placements where buyers show clear intent or where owners will appreciate fast service, such as during vehicle delivery or at the help desk. These are the moments where scanning feels natural and valuable.

Real-World Examples and Creative Inspiration

Real-world deployments show how small tweaks can unlock significant lift. The common thread is clarity of purpose. Each example pairs a specific moment of intent with a frictionless digital action that is easy to measure and optimize.

As you evaluate ideas, choose the ones that align with your local audience, seasonality, and service mix. A winter-prep campaign near colder regions might emphasize same-day availability and cold-weather discounts, while summer road-trip campaigns might spotlight app features and remote start range.

  • Window-to-quote conversion lift: One installer replaced "Call for pricing" window clings with a QR that opened a rapid mobile quote page. Form abandonment dropped, completed appointment requests rose, and staff reported fewer interruptions during rush periods because visitors could self-serve.
  • Testimonial and referral engine: Customer thank-you cards with a QR to submit a quick Google review or referral powered a steady stream of user-generated content. Each submission was attributed to a specific technician, enabling internal recognition and targeted coaching.
  • Event lead capture at scale: At a regional car show, badge and display QRs drove real-time capture of attendee interest. Scans were tagged by event zone such as "performance features" or "smartphone app control," enabling segmented follow-ups with tailored messaging.
  • Packaging-led support deflection: Installation packets included a QR to troubleshooting videos and a live chat entry point. Owners resolved common issues quickly, call volume decreased, and accessory upsells increased thanks to contextual tips on the support page.
  • Loyalty and rewards tracking: A QR-enabled loyalty program tied repeat appointments and referrals to individual customers. The shop identified its highest-value advocates, rewarded them with early access to seasonal promos, and tied campaign results directly to revenue.

Through creative placement and data-driven execution, remote car starter installers are converting anonymous interest into an ongoing stream of measurable, high-intent demand.

In today’s service-focused market, QR codes enable remote car starter installers to finally tie every in-person action to a digital outcome, converting what were once fleeting moments of intent into structured, actionable opportunities. When embedded at high-impact touchpoints, whether on in-store displays, appointment cards, or product packaging, each scan creates a pathway for both customer value and long-term business intelligence.

Modern workflows powered by QR solutions help address persistent industry challenges: plugging the gaps in missed appointments, surfacing previously anonymous high-fit prospects, enabling precision-level retargeting, and ensuring account data stays rich and current. By adopting these approaches, remote car starter installers transform marketing from a guessing game to a strategic asset, building not just more conversions, but a future-proof growth engine driven by genuine customer engagement and measurable results. Start creating QR codes for free.

Conclusion

QR codes have transformed remote car starter installers from traditional service providers into tech-savvy leaders driving measurable customer growth. Whether it’s attracting new clients, enhancing the installation experience, or simplifying access to product information and promotions, QR codes replace guesswork with instant, trackable interactions that turn every touchpoint into a conversion opportunity. Imagine clients scanning a code to instantly schedule service, access tutorials, or redeem exclusive offers—streamlining their journey while boosting your sales pipeline.

With Sona QR, you can effortlessly create dynamic, trackable QR codes that update campaigns in real time without costly reprints, linking every scan directly to customer acquisition and revenue growth. No more missed leads or static marketing—just smarter engagement that drives results.

Start for free with Sona QR today and transform every scan into a loyal customer and every interaction into increased conversions.

FAQ

How do remote car starter installers use QR codes to improve customer engagement?

Installers place QR codes on materials like brochures, signage, and packaging to convert offline interest into digital actions such as scheduling installations, requesting quotes, or accessing support, thereby capturing high-intent customer data and enabling timely follow-up.

What are the benefits of integrating QR codes into remote car starter installation marketing?

QR codes increase lead capture by turning static print materials into interactive touchpoints, reduce friction in customer actions, provide real-time insights into marketing effectiveness, and improve attribution of offline engagements to online conversions.

What types of QR codes are most effective for remote car starter installers?

Dynamic QR codes are preferred because they allow updating destinations without reprinting, track scan analytics, and support various actions like booking, system comparisons, support requests, and app downloads.

Where should QR codes be placed to maximize conversions for remote car starter installers?

High-impact placements include showroom counters, window decals, appointment cards, packaging inserts, trade show booths, and direct mail pieces where customer intent is highest and decisions are made.

How can remote car starter installers track and measure the success of QR code campaigns?

By using platforms that capture scan details such as time, location, and device, syncing data with CRM systems, monitoring funnel metrics like scan rates and appointment bookings, and attributing revenue to specific offline assets.

Do remote car starter installers need special platforms to manage QR codes and customer data?

Yes, platforms like Sona QR provide dynamic QR code generation, analytics, CRM integration, and automation workflows that help installers efficiently manage campaigns and personalize customer engagement.

Can QR codes help remote car starter installers with customer support after installation?

Yes, QR codes on support cards or packaging can link to FAQs, troubleshooting videos, live chat, and warranty registration, enabling quick issue resolution and opportunities for upselling accessories or maintenance services.

How do QR codes assist in building retargeting audiences for remote car starter installers?

Each scan captures intent data that can be segmented by customer journey stage, location, and content interest to create targeted follow-up campaigns via email or ads, improving engagement and conversion rates.

What steps should remote car starter installers follow to launch a successful QR code campaign?

They should define a clear use case and goal, choose the right QR code type, design and test codes for visibility and scannability, deploy codes in high-intent locations, train staff to promote scanning, and track metrics to optimize performance.

How do QR codes help remote car starter installers convert offline customer interest into measurable leads?

QR codes provide an easy digital pathway for customers to take actions such as requesting quotes or booking appointments directly from physical touchpoints, capturing verified signals of intent that feed into CRM systems for follow-up.

Ready to put these strategies into action?

Use Sona QR's trackable codes to improve customer acquisition and engagement today.

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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