How to Use QR Codes in Tourist Attractions to Drive Conversions

Tourist attractions face the ongoing challenge of turning a visitor’s moment of interest into meaningful engagement and measurable action. Modern travelers, equipped with smartphones and high expectations, often interact with printed materials or on-site exhibits but stop short of taking the next step, which leaves high-value engagement and actionable visitor insights untapped. Many attractions miss out on capturing these promising prospects simply because their interest is never formally tracked or followed up.

QR codes offer a seamless bridge between offline exploration and online conversion, allowing marketers and experience managers at tourism destinations to deliver eco-friendly, multilingual content, interactive travel guides, and instant booking or feedback. They also solve the historical pain point of anonymous, untracked visitor interest. By embedding smart QR strategies into key visitor moments, attractions can ensure every scan delivers real-time utility to guests and long-term value to operators, transforming casual curiosity into measurable engagement.

This article explores how QR code technology is redefining visitor interactions at tourist attractions, surfacing hidden demand, and enabling more agile, data-driven marketing decisions. Cultural sites and local destinations can unlock the full potential of every touchpoint, from discovery to repeat visits, by connecting physical experiences to digital outcomes that convert.

How to Achieve Higher Visitor Conversions in Tourist Attractions Using QR Codes: A Step-by-Step Guide

For many tourist attractions, a major barrier to higher conversions is the disconnect between a visitor’s physical presence and the digital actions operators hope to inspire. Static brochures, paper maps, and manual sign-in books have historically struggled to prompt action or capture valuable audience signals. The result is missed opportunities to re-engage high-interest visitors or track the true impact of promotional campaigns across exhibits, guided tours, and retail.

QR codes bridge this gap by turning any physical surface into an immediate action point. When strategically placed and paired with benefit-driven calls to action, QR codes prompt visitors to download digital guides, reserve timed-entry tickets, submit feedback, join loyalty programs, or claim special offers on the spot. Attractions that adopt QR codes throughout their venues can see higher scan-to-action rates, improved attribution, and a clearer understanding of how in-venue behaviors lead to downstream revenue. For example, timed-entry can be streamlined with QR code ticketing.

Key steps for effective adoption include:

• Replace outdated assets with interactive QR experiences: Retire purely static brochures and maps in favor of QR-linked digital guides, multilingual content, and up-to-date wayfinding. This reduces waste and keeps content relevant while capturing intent signals that would otherwise go unrecorded.
• Define outcome-focused KPIs: Tie each QR code to a specific goal such as bookings, guide downloads, AR content engagement, or review submissions. Set baselines and track changes over time to attribute success to placements and messages that work.
• Prioritize accessibility and context: Place QR codes at eye level, add clear instructions, and ensure scannability in varying lighting conditions. Use language that matches guest intent, such as Scan to skip the line, Scan for the family trail, or Scan to rate your tour.
• Leverage advanced tracking and segmentation: Use dynamic QR platforms to attribute scans to time, location, campaign, and device. Route scans into your CRM or analytics to build enriched visitor profiles without adding friction to the guest experience.

By feeding each scan into a unified visitor ecosystem, experience managers can identify where engagement drops off, recover interest before it is lost, and tailor follow-ups to actual in-venue behaviors. Over time, this creates a learning loop that boosts conversions, enhances guest satisfaction, and strengthens revenue performance.

Why Do QR Codes Matter for Tourist Attractions?

The shift toward digital-first tourism has exposed a persistent frustration: plenty of visitor traffic remains unmeasured and anonymous, which makes it difficult to nurture, retarget, or even recognize visitors who show intent. Guests read plaques, snap photos, or browse printed maps, yet unless they buy a ticket or fill out a form, their interest remains invisible to downstream marketing efforts. This anonymity obscures what is working, hides high-value demand signals, and limits the impact of well-funded promotional campaigns.

QR codes address these gaps by turning print ads, signage, and other analog moments into digital entry points. With one scan, attractions can deliver relevance in the exact moment of curiosity. Guests get instant access to what they care about, and operators gain attribution data that ties physical engagement to digital outcomes such as bookings, reviews, or newsletter sign-ups.

Tourist-specific advantages include:

• Offline to online continuity: QR codes on exhibit labels, wayfinding signs, and event posters let visitors act immediately, whether to book a tour, access a map, or translate content without downloading an app.
• Speed and simplicity for mobile guests: Travelers avoid typing long URLs or navigating complex menus. One scan can trigger ticketing, AR overlays, or a multilingual guide optimized for smaller screens.
• Dynamic content updates: With dynamic QR codes, content remains editable after printing. Attractions can swap destinations, update language options, or rotate offers without reprinting physical materials.
• Trackability and attribution: Each scan generates data that reveals where, when, and how guests engaged. This makes print and on-site signage measurable and informs better budget allocation.
• Cost efficiency and sustainability: QR-linked content, including sustainable QR tours, reduces printing, translation overhead, and waste. Operators can shift resources from reprints to content improvements and more targeted retargeting.

By combining instant utility with measurable data, QR codes become a foundational tool for attractions that want to modernize experiences, reduce friction, and boost conversions across the visitor lifecycle.

Common QR Code Formats for Tourist Attractions Use Cases

Tourist attractions must deliver relevant content across diverse visitor journeys: families on a day trip, international travelers speaking multiple languages, and local members returning for special events. Keeping content fresh while managing costs and tracking impact can be difficult with printed materials alone. QR codes offer flexible formats that match different needs and contexts inside a venue and across marketing channels.

Selecting the right format starts with the outcome. If you want to route guests to an interactive map, a web link to a mobile landing page is ideal. If your goal is to capture feedback or a tour waitlist, a dynamic form is better. For connectivity challenges in large parks or historic districts, Wi-Fi access via QR can remove barriers to digital engagement.

Common QR code formats that work well for attractions include:

• Web links: Direct visitors to mobile-optimized landing pages, interactive maps, featured exhibits, member sign-ups, or timed-entry ticketing. This format is the workhorse for most on-site and print-to-digital journeys.
• vCards: Let guests save contact details for local guides, private tour coordinators, group sales, or event managers in one tap. This reduces friction for follow-up inquiries or group bookings.
• SMS or email triggers: Open a pre-filled message to request assistance, join a text-alert program for weather or capacity updates, or submit a question to guest services. This keeps communication simple for travelers on the go.
• Wi-Fi access: Grant one-tap network access in sprawling indoor-outdoor spaces where cellular service is inconsistent. Faster connectivity increases the likelihood that guests will explore digital content and complete actions.
• App downloads and AR overlays: Route scanners to the right app store or directly into AR experiences that enrich exhibits with audio tours, 3D models, or time-lapse reconstructions.
• Dynamic forms: Collect feedback, incident reports, language preference, or consent for communications. Dynamic forms let you change fields and logic based on context, which boosts completion rates.

When managed centrally with a dynamic platform, these formats work together to deliver relevant experiences and consistent tracking. You can update destinations, rotate offers, or change language options on the fly, ensuring that printed materials never go out of date.

Where to Find Growth Opportunities

Many attractions underutilize high-traffic touchpoints for digital engagement. Entrances, exhibit clusters, queue lines, and gift shops are full of guests experiencing micro-moments of curiosity that often pass without action. Untracked interest at these points means potential bookings, upsells, and valuable feedback slip away.

Growth comes from placing QR codes where visitors naturally seek more information, where time is available for scanning, and where intent is highest. Think of queues as time for education, exhibit zones as sparks for deeper content, and exits as opportunities to capture feedback, referrals, or repeat-visit offers.

High-impact placements include:

• Entry gates and welcome areas: Offer skip-the-line ticketing, safety information, accessibility resources, or language selection. This sets expectations and builds trust from the first minute on site.
• Exhibit labels and trail markers: Unlock deeper stories, AR overlays, or audio tours. By measuring which exhibits trigger scans, you can optimize content and staffing around what guests love most.
• Queues for tours or rides: Reduce perceived wait times with interactive content, scavenger hunts for kids, or pre-visit booking for nearby experiences. This turns idle time into engagement.
• Food courts and pop-up stands: Present menus, dietary information, mobile ordering, or loyalty enrollment. Link scans to order value to explore upsell opportunities.
• Gift shops and kiosks: Promote bundles, member discounts, or post-visit shipping. Capture email permissions tied to specific product interests to fuel retargeting.

By mapping scans to locations and moments, you will see which touchpoints create conversion momentum and which need redesign. This site-wide visibility converts hidden demand into measurable growth.

Use Cases for QR Codes in Tourist Attractions

Attractions often report that visitors explore deeply but leave without taking an action that benefits either party. Perhaps they loved a sculpture but never found the story behind it, or they enjoyed a trail but never discovered the membership that includes guided hikes. QR codes close those gaps by making the next best action obvious and effortless.

Three high-impact use cases anchor most QR strategies in tourism:

• Interactive guides and wayfinding: Place QR codes on maps, entrances, or trailheads to deliver GPS-enabled routes, family or accessibility paths, and contextual stories that update in real time. Outcome: fewer lost visitors, longer dwell time, and better satisfaction scores.
• AR storytelling at exhibits: Add QR-triggered AR experiences with 3D reconstructions, expert commentary, or behind-the-scenes content available in multiple languages. Outcome: higher engagement, increased repeat visits, and better differentiation in competitive markets.
• Instant feedback and reviews: Place QR feedback forms at exits, dining areas, and after premium experiences. Offer a small thank-you or early access to upcoming events. Outcome: more Google reviews, richer sentiment data, and rapid issue resolution that strengthens reputation.

Each use case makes engagement measurable and actionable. Over time, collected data reveals the content that resonates most and the offers that reliably lead to conversion, whether that is ticket upgrades, memberships, donations, or merchandise sales.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

A core challenge in tourism marketing is that many visitors remain anonymous until the moment they transact, making it hard to tailor follow-ups that reflect what they actually explored. QR code data solves this by capturing intent data and context: where the scan happened, what a person wanted to do, and how far they progressed.

By assigning unique codes to stages of the journey, you can create behavior-based segments automatically. Visitors who scan an exhibit label to watch a conservation video signal different interests from those who scan in the gift shop to view a merchandise bundle, and both are different from those who scan a membership comparison chart.

Practical steps to segment and retarget include:

• Create funnel-specific codes: Use distinct QR codes for awareness placements like city billboards or hotel lobby brochures, consideration placements like exhibit content or tour descriptions, and conversion placements like end-of-day offers or membership sign-ups.
• Tag by location and content theme: Segment audiences who scanned at family exhibits versus adventure areas versus fine art wings. Map themes to relevant offers such as family passes, guided tours, or lecture series.
• Segment by timing and channel: Distinguish weekday local visitors from weekend tourists and daytime scans from evening events. Tailor next steps accordingly, such as last-minute discounts or early-bird tickets for upcoming weekends.
• Sync with CRM and ad platforms: Connect scan activity to HubSpot or Salesforce, then build lookalike audiences in Meta Ads. Trigger email or SMS flows that reflect the exact content scanned.

With a platform like Sona QR, each code becomes a smart entry point into your marketing funnel. The result is retargeting based on real behavior, not assumptions, which increases relevance, conversions, and lifetime value. For tactical execution, see Sona’s retargeting playbook.

Integrating QR Codes into Your Multi-Channel Marketing Mix

Disconnected campaigns waste budget and dilute visitor trust. Guests might see a printed ad that does not match the on-site message or encounter a social post that does not reflect what they experienced at the venue. QR codes unify these touchpoints by making each asset a linked, measurable step in a connected journey.

When every channel points to mobile-first experiences with consistent messaging, guests know what to expect and why to care. Operators gain a single view of which channels drive engagement and which placements deserve more investment.

Examples relevant to tourist attractions include:

• Brochures and print collateral: Add QR codes to city guides, hotel rack cards, and event programs that link to booking pages, dynamic maps, or exhibit previews. Each scan indicates where visitors discovered you.
• Social media and UGC activations: Use QR codes at photo spots and installations to prompt sharing challenges, tagged posts, or contest entries. Track participation and reward ambassadors who drive referrals.
• Direct mail to members or locals: Include direct mail QR codes on postcards for new exhibits, seasonal events, or resident discounts. Personalized URLs can connect scans to individual member records for better attribution.
• Digital signage and video walls: Invite viewers to scan for live schedules, capacity updates, or flash offers. Make on-screen CTAs large and clear so guests can scan from a distance.
• Conferences, tourism fairs, and hotel partners: Add QR codes to booth signage, co-branded flyers, and concierge desks. Tag scans to partner locations to measure which alliances drive visits.

Centralizing performance analytics with a platform like Sona QR ensures that scan activity, bookings, and feedback flow into one dashboard. This enables continuous optimization across the channels that matter most.

Step-by-Step QR Campaign Execution Checklist

Many attractions struggle with low scan rates or modest conversion because deployment is not systematic. Common pitfalls include generic code destinations, poor placement, and neglected analytics. A structured rollout improves results and turns individual scans into predictable revenue.

Below is a practical, attraction-specific checklist you can implement today.

Step 1: Choose Your Use Case

Decide on a specific, measurable goal for the campaign. Examples include increasing bookings for a new guided tour, boosting reviews on Google and TripAdvisor, growing family pass enrollments, or capturing multilingual feedback on a newly opened exhibit. Tie each use case to a clear business outcome such as revenue, participation, or satisfaction.

Focus on moments when intent is highest. If queues are long, scan-to-order food or scan-to-learn experiences can reduce frustration and improve ratings. If exhibits inspire questions, scan-for-AR or scan-for-deeper-story content can keep curiosity flowing and lead to future donations or memberships.

Step 2: Pick a QR Code Type

Choose between static and dynamic codes based on your need for flexibility and tracking. Static codes work for evergreen destinations like a downloadable map. Dynamic codes let you change destinations without reprinting and capture analytics for attribution.

For most conversion-focused campaigns, dynamic codes are best. They support A/B testing of landing pages, device-aware routing, and automatic tagging by location or partner. Use dynamic forms when collecting feedback, incident reports, or consent for communications so you can adapt fields over time.

Step 3: Design and Test the Code

Design for visibility, clarity, and trust. Incorporate branding, a clear frame, and an explicit call to action such as Scan to book your spot at 2 pm or Scan for the kids trail and stickers. Add a short benefit statement to set expectations and motivate scanning.

Test scannability in real conditions. Check multiple devices and camera apps, evaluate glare on glass, and ensure codes are large enough for the distance. Place alternative codes at lower heights for children and guests using mobility devices. If Wi-Fi or cell service is limited, provide a Wi-Fi QR nearby or offer a short URL as a backup.

Step 4: Deploy Across High-Impact Channels

Roll out the campaign where intent and dwell time coincide. Prioritize entry gates, exhibit clusters, queues, dining areas, and retail counters. Extend reach with partner placements such as hotel concierges, city information centers, and transit shelters near your venue.

Train staff to demonstrate scanning and explain the benefit. Staff advocacy can double scan rates for hesitant visitors. Provide quick scripts, such as Ask me what you can unlock with this code or Scan here to skip the line and book the next tour, so frontline teams can prompt action naturally.

Step 5: Track and Optimize

Monitor scan volume, completion rates, and downstream outcomes like bookings, reviews, or cart value. Compare performance by placement and creative to identify top performers. Use UTM parameters on destinations to attribute results by source and medium.

Iterate quickly. Test alternative CTAs, reposition codes to reduce glare, and rotate offers based on demand patterns. With Sona QR, you can update destinations instantly, analyze performance by channel, and sync outcomes with your CRM to measure revenue impact over time. Start creating QR codes for free.

Tracking and Analytics: From Scan to Revenue

Tourism marketers need to prove which on-site and print initiatives drive bookings, donations, reviews, or purchases. Traditional methods often stop at impressions or visits and do not connect the dots between physical engagement and revenue. QR code analytics fill this gap by attributing scans to outcomes across the funnel.

A modern analytics stack not only captures the scan, but also follows the journey to conversion. When your QR platform connects to web analytics, CRM, and point-of-sale systems, you can see how each code influences pipeline and revenue, then refine content and placement accordingly.

With Sona QR’s product overview, and Sona.com, attractions can:

• Track every scan: Capture time, device, location, and campaign source for each code. Understand how tourists behave differently from locals or members.
• Measure engagement by channel and context: Compare performance across exhibits, queues, signage, partners, and paid media. Double down on placements that generate consistent results.
• Respond in real time: Optimize while campaigns run. If a placement underperforms, swap the destination, adjust the CTA, or test a new offer without reprinting.
• Sync with your CRM: Enrich leads and member records in tools like HubSpot or Salesforce using scan events to trigger workflows, alerts, and lead scoring.
• Attribute revenue: Use Sona.com to connect anonymous scans to known buyers through identity resolution and multi-touch attribution. Learn more in Sona’s guide to offline attribution.
• Unify fragmented touchpoints: Link QR scans with website visits, email engagement, ad clicks, and POS data to build a complete buyer journey from first scan to loyal advocate.

The result is a measurable, repeatable system that proves impact and guides investments. Instead of guessing which materials work, you can see the path from scan to sale and scale what converts.

Tips to Expand QR Success in Tourist Attractions

Success with QR codes accelerates when campaigns stay fresh, measurable, and supported by staff. Avoid common mistakes such as using a single generic code across an entire venue or letting content grow stale after initial launch. The most effective operators treat QR as a living system that evolves with visitor behavior and seasonal programming.

Select best practices that match your environment, goals, and tools. Pair them with creative deployments that delight guests and make action obvious.

Recommended tactics:

• Use unique codes per placement: Differentiate by entrance, exhibit, queue, and gift shop to track performance precisely. Unique codes prevent data muddling and make optimization straightforward.
• Add UTM parameters to every destination: Attribute traffic by source and medium for accurate reporting. Use consistent naming conventions to analyze channel effectiveness across seasons and campaigns.
• Trigger automated follow-ups: After a scan, launch SMS or email flows with multilingual tips, itineraries, or discount offers. Integrate Sona QR with HubSpot or Salesforce so scans trigger workflows in real time. For play-by-play tactics, see Sona’s personalization playbook.
• Educate staff and visitors: A QR code only works if people know the benefit. Provide simple scripts and have staff demonstrate scanning. Add clear CTAs that promise value such as Scan for 10 percent off at the café or Scan to unlock the hidden story.

Creative ideas to try:

• QR on wristbands or lanyards: For water parks and festivals, link to live schedules, locker rentals, and cashless top-ups. Update content dynamically based on the day or crowd conditions.
• QR on photo spots: Enable instant downloads, social sharing, and referral rewards when guests scan after capturing a landmark shot.

Real-World Examples and Creative Inspiration

Tourist destinations worldwide are transforming untracked interest into measurable engagement and revenue. The common thread is a shift from static materials to dynamic, mobile-first content that rewards scanning with immediate value while giving operators robust data to improve experiences.

Here are examples that illustrate what is possible:

• Adventure park interactive guides: An adventure park in New Zealand replaced paper maps with QR-coded digital guides. Visitors scanned at trailheads to see live route conditions, recommended loops by fitness level, and food options near their endpoints. The park saw increases in on-site purchases and learned which routes drew the most attention, enabling smarter staffing and merchandising.
• Heritage site AR storytelling: A European heritage site deployed dynamic QR codes beside artifacts, offering multilingual AR overlays that reconstructed missing sections and added expert narration. This reduced translation printing costs and revealed previously hidden visitor segments such as families engaging longer in galleries with interactive features.
• Tourism board feedback surge: A regional tourism board embedded QR feedback forms at hub exits and partner venues, doubling response rates and improving review volume on third-party platforms. Insights informed retargeting of high-interest visitors with seasonal offers that reflected their scanned content.
• Botanical garden membership conversion: A botanical garden placed QR codes on special bloom signage that linked to care tips and plant stories, then promoted member-only workshops. The scans helped identify gardening enthusiasts and drove a measurable lift in membership conversions.

Each example underscores a pattern: deliver instant value tied to context, attribute outcomes to specific placements, and iterate based on data. The result is better guest experiences, smarter marketing, and clearer ROI.

Expert Tips and Common Pitfalls in QR Code Deployments for Tourist Attractions

Attraction managers often cite two root causes when QR programs underperform. The first is a mismatch between context and destination, such as sending a line of guests to a long video instead of a quick booking option. The second is lack of staff engagement to promote scanning and explain benefits. Both reduce scan rates and limit conversion potential.

To avoid these pitfalls, validate performance frequently and keep content relevant to the moment. A strong operational cadence, combined with data-informed decisions, ensures that QR stays a high-impact lever rather than a forgotten sticker on a sign.

What to prioritize:

• Contextual relevance: Match the destination to the moment. In queues, offer fast actions like booking or activities; in exhibits, deliver storytelling; at exits, prompt feedback and follow-up offers.
• End-to-end testing: Test destinations for load speed, clarity, and mobile fit. Even high-intent visitors abandon if pages are slow, forms are long, or CTAs are vague.
• Personalized experiences: Use unique codes per asset to personalize pages and offers. This improves attribution and helps visitors feel understood.
• Fresh content rotation: Update offers, stories, and languages regularly. Repeat visitors should discover something new, which encourages repeat scans and deeper engagement.
• Staff empowerment: Train guides, docents, and cashiers to promote scanning. Provide talking points and measurable targets. Many programs see immediate lift once staff become QR ambassadors.

By anticipating and addressing these challenges, attractions can capture and convert actions that previously went unnoticed. Over time, these improvements compound into a more resilient, data-driven operation that delights guests and grows revenue.

QR codes have become a strategic lever for tourist attractions seeking to overcome long-standing challenges around untracked engagement, missed conversion opportunities, and siloed data. By transforming both physical and digital touchpoints into actionable, measurable journeys, attractions can surface valuable demand signals, adapt in real time to visitor interests, and foster deeper, more sustainable relationships. The approach is eco-friendly, cost efficient, and designed for modern travelers who expect mobile-first convenience.

A holistic, insight-driven QR strategy powered by platforms like Sona QR and Sona.com gives teams the tools to generate, manage, measure, and attribute every scan. Start by selecting one or two high-impact use cases, deploy dynamic codes with clear CTAs, and connect scan data to your analytics and CRM. Start creating QR codes for free.

Conclusion

QR codes have transformed the tourist attractions industry from static information points into dynamic, interactive engagement channels. Whether it’s enhancing visitor acquisition, enriching on-site experiences, or providing personalized content, QR codes replace traditional brochures and signage with instant, mobile-friendly interactions that capture real-time data to optimize every touchpoint for maximum visitor satisfaction and increased revenue.

Imagine knowing exactly which exhibits or offers captivate your audience—and instantly updating your campaigns without costly reprints. With Sona QR, you can create dynamic, trackable QR codes in seconds, monitor visitor behavior, and connect every scan directly to your business goals. No missed opportunities, just smarter, more impactful visitor engagement.

Start for free with Sona QR today and turn every scan into a memorable experience and a measurable conversion.

FAQ

What are the benefits of using QR codes at tourist attractions?

QR codes enhance visitor engagement by connecting physical experiences to digital content, enabling instant access to guides, bookings, feedback, and multilingual information while providing measurable data for operators.

How can tourist attractions increase visitor conversions using QR codes?

Attractions can increase conversions by replacing static materials with interactive QR experiences, setting clear goals for each code, placing codes accessibly with clear calls to action, and using dynamic tracking to optimize engagement.

What types of QR code formats work best for different use cases in tourist attractions?

Common QR code formats include web links for mobile pages, vCards for contact sharing, SMS or email triggers for communication, Wi-Fi access codes, app downloads or AR overlays for immersive experiences, and dynamic forms for feedback collection.

Where should QR codes be placed within a tourist attraction to maximize engagement?

High-impact placements include entry gates, exhibit labels, queue lines, food courts, and gift shops where visitors have time and intent to scan, turning moments of curiosity into measurable actions.

How do QR codes help build high-value audiences for retargeting campaigns?

QR codes capture intent data by location and content scanned, allowing segmentation of visitors based on behavior and interests, which can be synced with CRM and ad platforms to deliver personalized follow-ups and increase conversions.

What are some common challenges when deploying QR codes in tourist attractions and how can they be avoided?

Challenges include mismatched content to context and lack of staff promotion; they can be avoided by ensuring relevant, fast-loading destinations, personalizing experiences, regularly updating content, and training staff to encourage scanning.

How do QR codes enhance the visitor experience at tourist attractions?

QR codes provide quick and easy access to interactive guides, multilingual content, AR storytelling, instant booking, and feedback submission, enriching the visitor journey and reducing friction.

What role does tracking and analytics play in QR code campaigns for tourist attractions?

Tracking captures where, when, and how visitors engage, linking scans to outcomes such as bookings or reviews, enabling real-time optimization, improved attribution, and data-driven marketing decisions.

How can QR codes support sustainability efforts at tourist attractions?

By replacing printed brochures and maps with dynamic digital content accessed via QR codes, attractions reduce paper waste, printing costs, and translation overhead, supporting eco-friendly practices.

What are some unique experiences that QR codes can offer at tourist attractions?

QR codes can trigger AR overlays, 3D reconstructions, audio tours, live route updates, scavenger hunts, and social sharing challenges that provide immersive and interactive visitor experiences.