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THE sQR TEAM
August 31, 2025

How to Use QR Codes in Ventilation System Cleaning Services to Enable Access

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QR codes have become essential tools in bridging offline engagement with online action. For ventilation system cleaning services, missed high-value prospects and untracked leads are common issues, especially when paper-based processes or disjointed technologies leave decision makers anonymous. QR codes now provide a seamless way to ensure every touchpoint, from building signage to event brochures, is both scannable and measurable.

Ventilation system cleaning is rapidly moving toward data-driven marketing and greater transparency. Deploying dynamic QR codes is crucial for overcoming the limitations of traditional workflows. Imagine a facilities manager scanning a QR code on a maintenance report to instantly request a compliance document or schedule an inspection: no missed forms, no delays, just real-time engagement. For industry-specific tactics, explore HVAC marketing strategies.

This guide details how QR code strategies address persistent challenges like missed opportunities, anonymous leads, and inefficient workflows, transforming operational processes into scalable, engaging digital journeys that drive conversions and build lasting client relationships.

How to Achieve Lead Generation and Efficiency in Ventilation System Cleaning Services Using QR Codes: A Step-by-Step Guide

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Many ventilation system cleaning teams still rely on analog processes that make it difficult to capture demand. Printed brochures without forms, business cards that get misplaced, and paper sign-up sheets that are never digitized all create friction. QR codes eliminate the gap between interest and action by converting every physical asset into a measurable entry point that accelerates bookings and enriches your CRM with real data. Start creating QR codes for free.

By standardizing QR usage across marketing and operations, you can centralize attribution, shorten the time from inquiry to appointment, and give prospects a clear next step. This is not just about convenience. QR-enabled workflows create a reliable system for capturing intent, qualifying prospects, and triggering follow-ups before interest fades. For campaign inspiration, see air duct marketing ideas.

Here is how to address common field marketing and operations challenges:

  • Replace analog capture: Swap paper sign-up sheets and manual call-backs with dynamic QR codes that open pre-filled forms, so lead data is captured instantly and accurately.
  • Turn field presence into funnels: Place QR codes on technician uniforms, service vehicles, and equipment tags so every real-world impression becomes a scannable engagement point.
  • Define success metrics: Track scan-to-lead conversion, scan-to-booked appointment rate, and time-to-first-response to clarify what is working and where to improve.
  • Use compelling CTAs: Pair QR codes with benefit-driven language like “Scan for a Free Air Quality Inspection” or “Scan to Access Your Cleaning Log” to set clear expectations.
  • Adopt centralized analytics: Use a platform like Sona QR to manage codes, monitor performance across channels, and trigger automated follow-up in your CRM.
  • Modernize recurring workflows: Add QR codes to maintenance stickers and post-cleaning certificates so customers can schedule the next visit or download compliance documents in seconds.
  • Test in context: Validate scannability in mechanical rooms, parking lots, and lobbies to ensure contrast, size, and placement work in real conditions.

By moving to QR-enabled workflows, operators ensure every opportunity is captured and actionable. Over time, the data you collect will reveal which placements, messages, and audiences generate the most revenue, allowing you to invest with confidence and retire underperforming tactics.

Why Do QR Codes Matter for Ventilation System Cleaning Services?

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Ventilation system cleaning firms operate in a physical environment where early-stage engagements happen offline. A facilities director notices your vehicle in the lot or glances at a compliance poster in the mechanical room, then intends to follow up later but never does. Traditional outreach channels struggle to connect that offline moment with a digital next step, leaving leads untracked and slow to convert.

QR codes solve this by providing a one-scan path to the right action. Instead of hoping someone types a URL or saves a phone number, you reduce steps and remove excuses. You also make your offline materials dynamic, so updates can be made without reprinting and analytics can be tracked in real time.

QR codes help by:

  • Closing the offline-to-online gap: Add codes to flyers, service tags, and site signage to convert spontaneous interest into booked appointments, document downloads, or quote requests.
  • Meeting expectations for speed: Provide instant access to booking calendars, inspection reports, or safety documentation without app downloads or account creation.
  • Delivering dynamic content: Update destinations as services, pricing, and certifications change. Dynamic QR codes from Sona QR let you edit links after printing to keep messaging fresh.
  • Enabling full-funnel visibility: Track which assets drive engagement and conversion. Analytics reveal what to scale, sunset, or A/B test for incremental improvement.
  • Reducing costs and waste: One printed code can power multiple campaigns over its lifetime. You can redirect the same code to seasonal promotions or updated forms without reprinting.

These capabilities are especially useful on appointment cards, building lobby posters, post-service invoices, and mechanical room placards. The result is a consistent, measurable way to usher prospects from awareness to decision, while collecting the data you need to prove ROI.

Common QR Code Formats for Ventilation System Cleaning Services Use Cases

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Ventilation system cleaning services have diverse touchpoints that require different actions. The right QR code format depends on what you want the scanner to do and where they are when they do it. In mechanical rooms, scanners likely need access to logs and certificates. In lobbies or loading docks, they may want scheduling or contact options. At trade shows, they will want instant contact saving and demos.

Choosing the appropriate format increases completion rates. Start by mapping the desired action, then pick a code type that reduces steps. Dynamic codes are ideal for most use cases because they allow content updates without reprinting. Static codes can work for evergreen assets or compliance documents that rarely change.

  • Web links: Direct scanners to landing pages for scheduling, compliance documentation, maintenance logs, case studies, or service pages tailored to building types.
  • vCards: Allow property managers and facility directors to save your sales or service contact details directly from a handout, brochure, or booth display. See ideas for vCards.
  • Forms: Open quote requests, site assessment intake, or satisfaction surveys with pre-filled fields to reduce friction and accelerate lead qualification.
  • Instructional videos: Provide brief how-to content, safety walkthroughs, or post-cleaning care instructions for staff and tenants who need clarity on best practices.
  • SMS or email: Trigger pre-filled messages like “I would like to schedule a duct inspection at [address]” to streamline initial outreach from busy facilities teams. Explore QR for SMS.
  • Wi-Fi access: Give field teams temporary access credentials on site, which is helpful for cloud-based reporting tools or accessing digital documentation in real time.
  • App downloads: If you offer a client portal or inspection viewer app, auto-route scanners to the App Store or Play Store based on device.

With Sona QR, you can generate all of these formats, switch destinations on the fly, and manage every code from a single dashboard. This flexibility keeps your printed assets relevant and high performing throughout the year.

Where to Find Growth Opportunities

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Growth often hides in overlooked physical moments. QR codes turn those moments into measurable funnels by putting a clear, scannable call to action where interest already exists. Start with the places your brand, team, or deliverables are already present, then add a QR-enabled next step that aligns with the surrounding context.

Prioritize placements that occur near decision points, such as when a property manager reviews a maintenance report or when a building engineer checks equipment status. These are high-intent micro-moments where the right prompt can convert attention into action.

  • Invoices and reports: Convert invoices into portals for credit card payment, feedback submission, or service plan upgrades. Add “Scan to Pay or Schedule Your Next Cleaning” to reduce delays.
  • Vehicle wraps and uniforms: Treat your fleet and field staff as mobile billboards. Include a large QR code with a city-specific CTA like “Scan for a Building Ventilation Audit.” Learn how QR works on vehicle wraps.
  • Mailers and brochures: Turn print into performance by linking to local landing pages that feature relevant certifications, case studies, and booking calendars.
  • Facility signage: Place codes on mechanical room doors, lobbies, and service ladders that link to cleaning schedules, emergency contacts, or compliance documents.
  • Events and trade shows: Capture leads by tagging QR codes by session, booth area, or handout. Segment follow-up by interest, job title, or building type based on scan behavior.

A strategic omnichannel approach makes every offline moment both trackable and actionable. Once you see which environments and messages produce the best scans, you can expand placements and standardize design patterns that consistently convert.

Use Cases for QR Codes in Ventilation System Cleaning Services

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Effective QR deployment maps real-world interactions to the next best digital action. The most successful use cases minimize effort for the scanner while unlocking instant value, such as documentation access, scheduling, or support. Start with foundational placements, then layer in more advanced workflows that tie into your CRM and marketing automation.

When lead signals are not promptly captured, interest fades. QR codes solve this by making every handoff instant and error-free. They also reduce administrative workload for your team by moving data entry, scheduling, and document distribution into automated flows.

  • Post-service verification: Embed QR codes in completion certificates and service tags so clients can access cleaning logs, before-and-after photos, and compliance documents instantly. This reduces back-and-forth and builds trust with auditors.
  • Instant quote requests: Add QR codes to flyers, direct mail, and job site signage that open a pre-filled form for building details and preferred service windows. Use branching logic to route high-priority leads to the right team.
  • Maintenance reminders: Place durable QR placards near air handlers, RTUs, or duct access doors prompting “Scan to Schedule Your Quarterly Cleaning.” Tie scans to site IDs for accurate records.
  • Emergency response: Equip after-hours signage with a QR code that triages urgent requests. Scanners choose from options like “Odor complaint” or “Visible debris,” triggering an on-call workflow.
  • Technician referrals: Give technicians business cards or sleeve patches with QR codes that link to a personal booking page. Reward closed-loop referrals tracked by code ID.
  • Tenant communications: Post QR codes in common areas that explain what the service involves, how it improves air quality, and how to request additional cleaning with a single tap.
  • Payment and approvals: Add QR codes to estimates so clients can approve scope or pay deposits digitally. Shorten turnaround and reduce friction in procurement-heavy environments.

Each of these placements increases capture rates, enhances transparency, and enables data-driven nurturing and upselling. Over time, the scan data shows which building types, roles, and messages convert best, informing everything from sales scripts to media spend.

How to Build High-Value Audiences for Retargeting with QR Code Campaigns

Every scan is a data point that can refine targeting and personalization. By deploying unique QR codes at different stages of the buyer journey, you automatically segment your audience by intent and context. This lets you tailor follow-up with precision, rather than sending broad, generic messages that underperform. For ad activation frameworks, see Sona’s Playbook intent-driven retargeting.

For ventilation system cleaning services, segmentation often aligns with roles and responsibilities. Facilities directors typically respond to compliance content, property managers care about tenant satisfaction and cost predictability, and building engineers prioritize maintenance efficiency. QR code tagging helps you recognize these patterns quickly and act on them. To understand the signals behind this, read Sona’s blog on intent data.

  • Create journey-specific codes: Use distinct QR codes for awareness assets like brochures, consideration assets like case studies, and conversion assets like pricing sheets or booking forms. Each scan maps to a funnel stage for targeted nurture.
  • Tag by action and content: Differentiate scans for “Request an Inspection,” “Download Compliance Docs,” and “View Before-and-After Gallery.” Tags become audience segments in your CRM and ad platforms.
  • Segment by location and timing: Track where and when a scan occurs. A scan in a mechanical room during business hours signals staff involvement, while an evening scan from home may indicate a decision maker doing research.
  • Sync with your CRM and ads: Feed segments into HubSpot, Salesforce, or Meta to trigger email drips, sales alerts, and custom audiences. Sona QR automates these syncs so you skip manual uploads.
  • Align with role-based needs: Build distinct workflows for facility managers, property managers, and building engineers. Personalize messaging to highlight compliance, cost control, or operational efficiency respectively.

With Sona QR, each code becomes a smart entry point to your funnel. You will retarget based on real behavior instead of assumptions, which improves relevance and lifts conversion rates across channels.

Integrating QR Codes into Your Multi-Channel Marketing Mix

QR codes act as connective tissue across offline and digital channels, turning previously untracked moments into measurable campaigns. The key is to embed codes where your audience already interacts with your brand and to route scanners to context-appropriate destinations. When done well, QR codes do not just boost engagement. They improve data quality and accelerate revenue by orchestrating a cohesive buyer journey. For operational execution ideas, review janitorial work management.

In ventilation system cleaning, consistency matters. Use a shared template for QR design, CTAs, and landing pages, then manage everything from a centralized platform. This creates a reliable, repeatable process that sales, marketing, and operations can rally around.

  • Brochures and print collateral: Add QR codes to capability statements, one-pagers for building managers, and equipment-specific sheets. Drive scanners to booking pages, certifications, or photo galleries that match the brochure topic.
  • Social media and UGC campaigns: Promote QR-enabled giveaways at events or on branded merchandise. Encourage scanners to submit IAQ questions or before-and-after photos for educational content and social proof.
  • Direct mail to facilities teams: Include a QR code linked to a local landing page with regional case studies, insurance details, and a calendar to request site assessments. Track scans to inform future targeting.
  • Digital signage and video loops: Display QR codes on screens in property management offices or at trade show booths. Let viewers scan to download a compliance checklist or register for a demonstration. Explore QR on digital signage.
  • Conferences, trade shows, and events: Add QR codes to booth signage, handouts, and session slides. Tag each code by placement to learn which formats draw the best leads and which topics drive the most interest.

QR codes are the offline onramp to your digital marketing engine. With Sona QR, you can manage all codes in one place, monitor performance by channel, and sync scan data to your CRM and ad platforms. This unifies brand storytelling, measurement, and follow-up across every touchpoint.

Step-by-Step QR Campaign Execution Checklist

Executing a QR campaign is straightforward once you align the use case, design, deployment, and measurement. The goal is to reduce friction for the scanner while giving your team the visibility needed to iterate and improve. You do not need to overhaul your entire process at once. Start with one high-impact workflow, prove the lift, then expand.

Below is a practical checklist tailored for ventilation system cleaning services. Use it to launch your first campaign or to evaluate and improve existing deployments. Each step includes pro tips and examples you can adapt for your market.

Step 1: Choose Your Use Case

Identify the business outcome you want to drive and where analog friction is highest. Common goals include increasing quote requests, accelerating approvals, or simplifying access to compliance documentation. Select one workflow and define what a successful outcome looks like.

  • Define a clear goal: For example, “Increase inspection bookings from mechanical-room signage by 25 percent in 90 days.”
  • Align to a real-world moment: Map the code to a physical touchpoint where interest peaks, such as at the end of a service visit or on the cover of a maintenance report.
  • Specify your audience: Clarify whether you are targeting facility managers, property managers, or building engineers, since that will shape your message and destination.

Step 2: Pick a QR Code Type

Select a code type based on the action you want. Dynamic codes are recommended for most campaigns because they allow destination changes and provide analytics. Static codes suit evergreen content and non-critical assets.

  • Choose dynamic for flexibility: Dynamic codes from Sona QR let you edit destinations, add UTMs, and track performance without reprinting.
  • Use static for fixed assets: Consider static for permanent compliance posters that link to a document that is unlikely to change.
  • Match format to action: Use web link codes for booking pages, form codes for quote requests, and vCards for trade show handouts.

Step 3: Design and Test

Design for visibility, clarity, and speed. Scanners should understand what they get, why it matters, and how to act within seconds. Validate scannability in the environment where the code will live, not just in the office.

  • Brand the code and frame: Add your logo and brand colors and include a clear frame or caption such as “Scan to Book” to set expectations.
  • Write a benefit-driven CTA: Use specific copy like “Scan to Download Your Cleaning Certificate” instead of vague prompts.
  • Test in real conditions: Check contrast, size, and glare in mechanical rooms, parking lots, and lobbies using multiple devices and angles.

Step 4: Deploy Across High-Impact Channels

Place codes where you are already seeing attention or where drop-off frequently occurs. Start with a pilot in two or three channels, then scale based on results.

  • Prioritize high-intent placements: Invoices, maintenance reports, mechanical-room signage, and post-service tags typically perform well.
  • Match placement to behavior: Use larger codes for drive-by vehicle wraps and smaller, durable labels for equipment tags.
  • Localize where helpful: Route scans to regional pages with relevant service areas, certifications, and case studies to increase relevance.

Step 5: Track and Optimize

Measurement is what converts QR from a novelty into a performance channel. Monitor scans in real time, learn which assets drive qualified leads, and iterate fast.

  • Instrument your codes: Use Sona QR to track scans by time, location, device, and source asset. Add UTM parameters to destinations for analytics alignment.
  • Follow the funnel: Measure scan-to-lead, scan-to-booked appointment, approval times, and revenue attributed to each code.
  • A/B test continuously: Experiment with CTA phrasing, landing page layouts, and placements. Retire weak performers and scale winners.

Tracking and Analytics: From Scan to Revenue

Attribution is a persistent challenge in field services. You know a brochure was handed out or a vehicle was seen, but you rarely know whether that moment led to a conversation, a proposal, or a booked cleaning. QR codes change that by making every offline moment traceable and by feeding those signals into your marketing and sales systems.

Knowing someone scanned is helpful, but the real value comes from understanding what happened next. Did the scan result in a form fill, a consultation, or an approval? Sona QR captures the scan. Sona.com connects that scan to pipeline and revenue through identity resolution and multi-touch attribution, so you can invest confidently and optimize spend. Learn how with account identification.

Single vs Multi-Touch Attribution Models offers a useful framework for interpreting QR-driven journeys across channels.

  • Track every scan: Capture timestamp, device type, location, and source asset. This reveals when and where interest spikes.
  • Measure engagement by channel: Compare scans from invoices, vehicles, events, and signage to identify your highest-yield placements.
  • Respond in real time: Trigger alerts and workflows when high-intent scans occur. Route urgent requests to on-call teams automatically.
  • Sync with your CRM: Enrich HubSpot, Salesforce, and other systems with scan activity to personalize follow-up and enable lead scoring.
  • Attribute revenue with Sona.com: Link anonymous scans to known contacts, connect QR interactions to website visits and emails, and credit revenue to the channels that influenced the deal.
  • Unify buying stages: Use Sona’s Buyer Journeys to map scans to subsequent actions like content views, form submissions, and approvals. Identify drop-off points and fix them.

A disciplined approach to analytics enables data-driven growth. Set benchmarks for scan volume per asset, scan-to-lead conversion, and scan-to-booked rate. Review performance weekly during pilot phases and monthly at scale. Over time, your QR program evolves from experimental to essential.

Tips to Expand QR Success in Ventilation System Cleaning Services

Sustained success comes from consistent deployment, tight integration with your systems, and a culture of fast follow-up. QR codes work best when the value to the scanner is clear and the next step is effortless. Keep refining both the physical placement and the digital experience to lift conversion.

As your program grows, look for creative placements that align with your operations. The most effective ideas often come from technicians and account managers who see, firsthand, where clients pause and ask for help. Turn those moments into QR-enabled micro-experiences.

  • Assign unique codes per asset: Differentiate by placement like invoice, vehicle, or mechanical-room poster so you can measure what works and prioritize spend.
  • Add UTM parameters to every destination: Attribute traffic by source, medium, and campaign for clean reporting in analytics tools.
  • Trigger automated follow-up: Start SMS or email sequences the moment a scan occurs. Send a booking link, a checklist, or a case study tailored to the use case.
  • Educate staff and customers: Train technicians to point out QR benefits during service visits. Add a brief caption near each code that sets clear expectations for the outcome.

Creative deployment examples include adding QR codes to filter replacement bags that link to a quick video on safe disposal and best practices, or placing a QR on estimates that allows instant approval and deposit payment. Each of these turns an operational step into a conversion opportunity.

Final Thoughts

QR codes are more than just shortcuts. They are a strategy for turning every physical surface into a digital entry point and every moment of interest into measurable action. In ventilation system cleaning, this translates to faster bookings, simpler compliance, and better client experiences. The result is a connected journey that moves prospects from awareness to decision with less friction and more data. For additional measurement context, compare models in First-Touch vs Last-Touch Attribution Models.

Here is what a mature QR program delivers:

  • Instant engagement: Flyers, vehicles, invoices, and site signage become interactive portals to booking, documentation, and support.
  • Connected experiences: Scanners land on tailored pages that match their context and stage, improving conversion rates and satisfaction.
  • Actionable data: Every scan becomes a growth signal you can analyze, optimize, and attribute to revenue.

With Sona QR, you can generate, manage, and measure your codes in one place, then connect real-world engagement to pipeline and revenue through Sona.com. Start small with one high-impact use case, learn quickly, and scale what works. In a sector where speed, transparency, and compliance drive growth, QR codes offer a high-reward pathway to operational excellence.

Conclusion

QR codes have revolutionized ventilation system cleaning services by transforming routine maintenance into seamless, interactive experiences that enhance operational efficiency and customer trust. Whether it’s streamlining access to service records, facilitating real-time updates on cleaning schedules, or providing customers with instant verification of completed work, QR codes replace cumbersome paperwork with fast, mobile-friendly solutions that drive transparency and accountability.

Imagine technicians instantly accessing detailed ventilation histories on-site, while customers effortlessly verify service quality—all tracked and optimized through Sona QR’s dynamic, trackable codes. With instant campaign updates and comprehensive scan analytics, you can optimize workflows, improve customer satisfaction, and grow your business with precision. Start for free with Sona QR today and unlock the full potential of QR technology to elevate every ventilation cleaning interaction into a trusted, revenue-driving experience.

FAQ

What are the benefits of cleaning a ventilation system?

Cleaning a ventilation system improves air quality, ensures compliance with safety standards, enhances operational efficiency, reduces odors and debris, and builds trust with clients through transparent documentation.

How often should a ventilation system be cleaned?

Ventilation systems should be cleaned regularly, often on a quarterly basis or as recommended, with maintenance reminders facilitated by QR codes placed near equipment to prompt scheduling.

What are the signs that my ventilation system needs cleaning?

Signs include odors, visible debris, decreased air quality, or when maintenance reports and compliance documents indicate it is time for service.

How do I choose a reliable ventilation system cleaning service?

Choose a service that offers transparent documentation, real-time engagement through digital tools like QR codes, and proven ability to capture and follow up on service requests efficiently.

What are the steps involved in cleaning a ventilation system?

Steps include scheduling an inspection, accessing maintenance logs and compliance documents often facilitated through QR code scans, performing cleaning, issuing post-service verification with cleaning logs, and scheduling recurring maintenance.

How can QR codes improve ventilation system cleaning services?

QR codes bridge offline and online interactions by enabling instant access to booking, compliance documents, service logs, and quote requests, while capturing leads and streamlining workflows.

Where should QR codes be placed to maximize engagement for ventilation system cleaning?

Place QR codes on invoices, vehicle wraps, technician uniforms, mechanical room signage, maintenance reports, post-service certificates, brochures, and trade show materials near decision points.

What types of QR code formats are useful in ventilation system cleaning services?

Useful formats include dynamic web links for scheduling, vCards for contact sharing, forms for quote requests, instructional videos, SMS or email triggers, Wi-Fi access codes, and app download links.

How often should ventilation system cleaning teams update their QR code content?

Teams should update dynamic QR code content regularly to reflect changing services, pricing, certifications, and campaigns without reprinting materials.

How do I track the effectiveness of QR code campaigns in ventilation system cleaning services?

Use centralized analytics platforms like Sona QR to monitor scan volume, scan-to-lead conversion, scan-to-booked appointment rates, and revenue attribution while integrating data with CRM systems.

What are the best practices for designing QR codes for ventilation system cleaning services?

Design codes with clear branding, benefit-driven calls to action, test scannability in real environments, ensure proper size and contrast, and use dynamic codes for flexibility.

How can QR codes help with compliance and documentation in ventilation system cleaning?

QR codes embedded in service certificates and maintenance tags provide instant access to cleaning logs, compliance documents, and safety reports, reducing delays and building trust.

What role do QR codes play in lead generation for ventilation system cleaning services?

QR codes convert physical interactions into measurable digital leads by opening pre-filled forms, enabling instant quote requests, and segmenting prospects by intent and context.

How can ventilation system cleaning services use QR codes to improve customer communication?

By posting QR codes in common areas and on materials that explain services, air quality benefits, and allow easy service requests, enhancing tenant and client engagement.

What is a recommended approach to launching a QR code campaign for ventilation system cleaning services?

Start by selecting a high-impact use case, choose the appropriate QR code type, design and test for real-world conditions, deploy across key channels, and track performance to optimize results.

Ready to put these strategies into action?

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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