Would you like to establish stronger connections with consumers that are loyal to your brand? By incorporating QR codes into your offline media, you’ll have the opportunity to collect first-party data and build consumer engagement with your brand.
Make it effortless for consumers to access product information, usage instructions, and authentication details with a simple scan. Sona QR codes on packaging, labels, and in-store displays provide instant access to nutritional information, sustainability practices, and exclusive content.
Create QR Code
Improve consumer satisfaction by enabling easy registration, warranty activation, and troubleshooting assistance. Reduce support calls and enhance brand loyalty through accessible digital resources.
Create QR Code
Integrate Sona QR codes into your product ecosystem—packaging, advertisements, and point-of-sale materials—to capture first-party data, track product engagement, and implement personalized marketing campaigns. Transform every product interaction into valuable consumer intelligence and sales opportunities.
Create QR Code
Maximize your brand's impact.
Add your logo, colors, and custom designs to match your brand. Ensure a cohesive look across all touchpoints and print materials with artist-designed, white-labeled codes.
Drive location-based connections.
Deliver location-specific content—like product details, promotions, or service offers—when customers scan a QR code on-site or at events, providing a relevant and personalized experience.
Turn scans into sales.
Connect QR code scans, forms, and landing pages to your CRM to capture leads, track interactions, and turn moments like store visits or product demonstrations into real business opportunities.
QR codes on product packaging should be positioned in easily visible areas with sufficient size (minimum 1 inch square) and strong contrast against the background color. Place codes on flat surfaces rather than edges or seams, ensure they're not obstructed by product contents or packaging folds, and include a brief call-to-action explaining the value of scanning—whether accessing product information, authentication, or exclusive content.
QR codes provide powerful anti-counterfeiting protection by linking consumers to authentication verification systems that confirm product legitimacy. Sona QR codes can include unique identifiers, batch tracking information, and security features that allow consumers to verify authenticity instantly, report suspicious products, and access legitimate purchase channels—protecting both consumer safety and brand integrity.
Brands using QR codes on packaging can collect valuable first-party data including geographic scan locations, purchase-to-scan timeframes, engagement duration, and content interaction patterns. This data helps identify regional product popularity, understand consumption behaviors, measure promotion effectiveness, and build consumer profiles for targeted marketing—all while maintaining consumer privacy and preference controls.
QR codes significantly improve the post-purchase experience by connecting consumers to detailed usage instructions, complementary product recommendations, warranty registration, and customer support resources. Brands can use Sona QR codes to provide recipe ideas for food products, styling suggestions for apparel, setup videos for electronics, or troubleshooting guides—adding value beyond the physical product itself.
No, one major advantage of Sona QR codes is their dynamic content capability, allowing brands to update destinations without changing physical packaging. This enables seasonal content refreshes, promotional updates, product recall information when necessary, and continuous improvement of consumer resources—extending packaging relevance while ensuring consumers always access current information regardless of when the product was manufactured.
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