IndustriesFeaturesFAQs
QR Codes for The Retail Industry

Drive Sales & Customer Engagement

Retailers can maximize in-store and online sales by leveraging Sona QR codes to offer immersive shopping experiences and first-party data collection.

Retail

Bridge Offline & Online Shopping

Allow customers to scan Sona QR codes on product tags to access detailed information, reviews, and online purchasing options, increasing conversions. Sona QR codes can also power virtual try-ons, enabling customers to visualize products before purchase, enhancing the shopping experience.

Create QR Code

Personalize Shopping & Rewards

Offer personalized promotions and discounts through Sona QR-linked loyalty programs, boosting customer satisfaction and repeat purchases. Shoppers can scan Sona QR codes to receive tailored recommendations based on past purchases, creating a more engaging and rewarding experience.

Create QR Code

Track Customer Insights & Optimize Marketing

Analyze Sona QR code scans to understand customer preferences, improve inventory management, and refine marketing strategies. Retailers can also integrate Sona QR codes into digital receipts, allowing customers to access exclusive post-purchase offers and product care instructions.

Create QR Code

Key Features

Branded QR Codes

Maximize your brand's impact.
Add your logo, colors, and custom designs to match your brand. Ensure a cohesive look across all touchpoints and print materials with artist-designed, white-labeled codes.

Dynamic Codes & Destinations

Drive location-based connections.
Deliver location-specific content—like product details, promotions, or service offers—when customers scan a QR code on-site or at events, providing a relevant and personalized experience.

CRM Collection

Turn scans into sales.
Connect QR code scans, forms, and landing pages to your CRM to capture leads, track interactions, and turn moments like store visits or product demonstrations into real business opportunities.

FAQs about QR codes in the retail industry

What's the best placement for QR codes in retail stores?

For optimal scanning in retail environments, Sona QR codes should be placed at eye level on shelves, product displays, and end caps—typically 4-5 feet from the ground. Make codes at least 1.5 inches wide for close-range scanning with clear instructions like "Scan for product details" or "Scan for exclusive offers." In high-traffic areas like checkout counters or store entrances, larger codes (3-4 inches) with bold call-to-actions drive better engagement and ensure easy scanning even during busy shopping periods.

How can QR codes enhance the fitting room experience?

Sona QR codes transform fitting rooms into interactive shopping hubs. By placing QR codes inside fitting rooms, customers can scan to request different sizes or colors without redressing, view complementary items to complete their outfit, or access styling tips for the garments they're trying on. This technology reduces fitting room abandonment, increases average transaction value through accessory suggestions, and provides valuable data on which items are frequently tried but not purchased.

Can QR codes help prevent retail theft?

Yes, Sona QR codes can be integrated into loss prevention strategies. When embedded in product tags and packaging with unique identifiers, QR codes enable item verification at checkout to confirm product authenticity and proper payment. For high-value merchandise, QR codes can link to ownership registration systems, making resale of stolen items more difficult. Additionally, QR-enabled digital receipts simplify the return process while reducing receipt fraud.

How do QR codes improve inventory management for retailers?

Sona QR codes streamline inventory processes by enabling real-time stock tracking. Store associates can scan product QR codes to check inventory levels across locations, verify pricing, or initiate restock requests without dedicated scanning equipment. For customers, QR codes on shelf displays can show accurate stock availability, alternative store locations with the item, or options for home delivery—creating a seamless omnichannel experience while providing retailers with valuable data on product interest versus conversion.

What customer insights can retailers gain from QR code analytics?

Sona QR codes provide retailers with rich first-party data including product interaction frequency, in-store browsing patterns, peak engagement times, and conversion rates from physical to digital touchpoints. This information helps optimize store layouts, staffing schedules, and product placement. When integrated with loyalty programs, QR analytics reveal which customers engage with which products, enabling personalized marketing and targeted promotions based on demonstrated interest rather than assumptions.

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