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THE sQR TEAM
August 25, 2025

How to Use QR Codes in Luggage Carrier Suppliers to Drive conversions

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QR codes have become a strategic powerhouse for bridging offline engagement with online action, especially for luggage carrier suppliers. They provide a seamless and highly effective way to boost conversions, streamline customer experiences, and connect each physical touchpoint to actionable digital destinations. The industry still struggles with challenges such as anonymous high-value prospects who interact with products but never make it into the CRM, resulting in untapped revenue opportunities and incomplete revenue attribution.

The luggage carrier supplier landscape is evolving as travelers, retailers, and manufacturers demand more than durability. Buyers expect smart, sustainable, and customizable features. Adding QR codes to luggage tags, carriers, inserts, and packaging enables instant registration, real-time tracking, enhanced product authentication, and interactive customer support. These capabilities raise value for both distributors and end users, while giving suppliers real-time visibility into engagement that was previously invisible.

By integrating QR codes throughout the customer journey, luggage carrier suppliers boost operational efficiency and deliver data-rich experiences that keep customers engaged and loyal. These touchpoints allow for timely outreach and prevent missed upsell or cross-sell opportunities. They also help overcome persistent pains around attribution, conversion, and measurable value in this industry.

How to Achieve More Conversions in Luggage Carrier Suppliers Using QR Codes: A Step-By-Step Guide

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QR codes bridge the gap between physical touchpoints and digital outcomes, making it easier for luggage carrier suppliers to capture demand and convert offline interactions into measurable leads and sales. When high-value prospects interact with a luggage carrier on a retail floor, scan packaging, or handle a sample at a trade show but do not fill out a form, their interest is often lost. Marketing and sales teams remain unaware of silent demand, and pipeline creation lags.

To address this, suppliers should replace untracked analog processes with QR-powered experiences that reduce friction and capture data at the source. Consider the old approach of printed brochures, manual warranty cards, or handwritten trade show sign-up sheets. These materials get lost, returned late, or never submitted. A QR-driven process routes interest instantly to digital destinations where it can be tracked, segmented, nurtured, and attributed.

Key tactics include:

  • Replace paper workflows: Swap printed brochures, warranty cards, and manual sign-up forms with QR-powered registrations, quote requests, and feedback portals. This minimizes friction, speeds form completion, and ensures every interaction becomes a contact you can nurture.
  • Create scannable luggage tags: Use custom luggage tags that link travelers to personalized profiles, tracking portals, and exclusive warranties. This turns anonymous interactions into traceable engagement that can feed your CRM.
  • Streamline event engagement: Use a single scan to handle trade show check-ins via event badges, sample requests, and catalog downloads. Attendees get instant access to materials, and you capture accurate, time-stamped leads.
  • Gate high-value content: Offer product comparison guides, care instructions, and compatibility charts behind a scan-to-form experience that opens after a scan. This keeps the user journey helpful while capturing intent.

With dedicated QR platforms like Sona QR’s product overview, modern suppliers automate code creation, update destinations after print, and collect granular data for every scan. Each interaction helps you identify high-fit accounts, prioritize outreach, and secure critical lead information. And yes, Sona QR is built to support every step of this transformation.

Why Do QR Codes Matter For Luggage Carrier Suppliers

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Luggage carrier suppliers face increasing demand for personalization, security, and speed from both B2B buyers like retailers and distributors, and B2C buyers like travelers. Suppliers often struggle to see who engages with their products before a formal purchase or registration. Catalog readers, showroom visitors, and event attendees create anonymous traffic that goes unpursued, and valuable opportunities are lost.

QR codes address several gaps that are common in this vertical. They transform passive materials like swing tags, hangtags, inserts, and invoices into interactive experiences, creating a direct link to digital actions. Instead of asking a shopper to search for a brand website, a scan takes them straight to pages that convert. At scale, this reduces leakage between interest and action, while adding attribution to typically opaque channels.

QR codes address critical challenges such as:

  • Eliminating registration friction: Enable instant onboarding and warranty activation without paper or app downloads. This captures essential customer data during the unboxing moment.
  • Personalizing tags and support: Allow luggage manufacturers and suppliers to personalize products with scannable codes and labels for real-time tracking, care instructions, and support flows customized by SKU or batch.
  • Dynamic content updates: Update destination URLs after production to respond quickly to market feedback and regulations without reprinting tags or packaging.
  • Trackability and insights: Capture analytics like scan counts, time, approximate location, and device type. These insights reveal where offline assets are performing.
  • Cost-efficient deployment: Lower deployment costs compared to custom electronics while supporting sustainability by replacing printed manuals and redundant packaging inserts.

By placing QR codes on tags, packaging, retail signage, invoices, and shipping labels, suppliers unlock verifiable insights and create compliance-friendly traceability. These touches help teams attribute real revenue to offline channels that were previously immeasurable.

Common QR Code Formats For Luggage Carrier Supplier Use Cases

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QR codes provide flexibility for the wide range of luggage carrier applications. For this industry, certain formats align particularly well with buyer behavior at retail, during travel, and in after-sale support. Selecting the right format reduces friction and ensures each scan drives a purposeful next step.

Top formats include:

  • Web links: Drive scanners to landing pages for product details, support portals, registration forms, or live chat. This transforms each scan into a potential lead and fills gaps where form submissions usually fail.
  • vCards: Enable retailers, distributors, and service centers to instantly save supplier or rep contact details with share contact info tactics. This is ideal on trade show badges, business cards, and booth signage.
  • SMS or email: Pre-fill a support request, claim submission, or warranty activation message. Travelers can quickly report a lost item or initiate a repair request without typing long details; QR for SMS makes this fast.
  • Wi-Fi access: Provide instant access to in-store Wi-Fi for demo stations or showroom devices. Use this at retail partner locations to facilitate interactive displays without staff intervention.
  • App downloads: Guide customers to your brand app that offers travel tips, registration, tracking, or AR demos of product features. Auto-detect device type and route to the correct store.

Dynamic QR codes provide agility and are highly recommended for campaigns and product packaging. They allow you to change destinations in real time, run A/B tests on CTAs, and route scans based on geography or time of day. With Sona QR, you can generate, manage, and update all of these formats in one place while maintaining consistent branding and analytics.

Where To Find Growth Opportunities

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Growth depends on identifying and acting on buying signals at every physical and digital touchpoint. Many luggage carrier suppliers miss prospects who interact with products at trade shows, retail displays, or during travel because there is no clear path from offline interest to digital action. QR codes bridge these gaps by adding measurable conversion opportunities where people already engage with your brand.

Prioritize high-intent surfaces that can generate immediate outcomes like registrations, quote requests, or content downloads. Focus on visibility, scannability, and context. Keep CTAs clear and benefit oriented so the scanner knows exactly what they will get. Tie each placement to a funnel stage and route scans to the most relevant destination.

High-impact placements include:

  • Custom luggage tags: Let travelers scan to register ownership, activate warranties, or link to a lost-and-found profile. Each scan supplies data that supports retargeting, product usage insights, and service prioritization. Consider branded options like company luggage tags.
  • Product packaging: Link to care instructions, sustainability details, and compatibility matrices. This turns packaging into a content hub that can re-engage owners and capture first-party data. For industrial integration, see QR/barcode packaging.
  • Retail point-of-sale: Drive loyalty sign-ups, product reviews, and instant feedback at the counter. Follow up with educational content and accessories that complement the purchase.
  • Trade show kits: Let prospects request catalogs, view dealer pricing, or book a sales demo with a scan. Tag codes by event and booth location to measure which environments convert best.
  • Direct mail and catalogs: Guide offline recipients to quote requests, influencer videos, and digital lookbooks. This connects Direct mail to measurable online goals and reduces guesswork in print attribution.

Optimized QR placements fuel continuous lead capture, helping you connect analog spend to digital outcomes. Over time, you will build a more complete picture of customer engagement across channels and justify budget with data.

Use Cases For QR Codes In Luggage Carrier Suppliers

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QR codes unlock practical value across the lifecycle from consideration to ownership and support. Choose use cases that align to specific moments when buyers need information or assistance. Then place codes where they can be discovered naturally.

Representative use cases:

  • Product registration tags: Place a QR code on each luggage piece or hangtag so buyers can register instantly. Outcome: Faster warranty activation, richer first-party data, and a direct line for support.
  • Real-time tracking and recovery: Use scannable tags that connect to a traveler’s owner profile or a brand-hosted lost-and-found page. Outcome: Fewer lost-item claims, better customer satisfaction, and clear signals of ongoing product engagement.
  • Sustainability and compliance: Link packaging to materials data, recycling guidance, certifications, and repairability information. Outcome: Greater trust and transparency for retail partners and end users.
  • Retail education and AR demos: Add shelf talker codes that open short videos or augmented reality previews of capacity and features. Outcome: Higher in-aisle conversion and reduced burden on sales associates.
  • B2B reorder portal: Include QR codes on invoices and shipping labels that route buyers directly to a reorder form for popular SKUs. Outcome: Streamlined reorders and increased lifetime value.
  • Support triage: Print a QR inside the suitcase or manual to open a troubleshooting wizard. Outcome: Shorter time to resolution and lower call volume as customers self-serve first.

These applications reduce friction at critical moments while surfacing data that helps close gaps in the customer journey. Over time, the same codes enable proactive outreach such as accessory recommendations and service reminders tied to ownership milestones.

How to Build High-Value Audiences For Retargeting With QR Code Campaigns

Every scan from a luggage tag, display, or product insert is a chance to understand and respond to buyer intent. Many suppliers find that scan events stay anonymous because they are not tied to forms or CRM integrations. A disciplined QR strategy transforms these moments into structured audience signals that activate your email, SMS, and media channels.

Start by aligning codes to journey stages and by segmenting scanners based on context. Treat a scan on a product registration tag differently from a scan on a trade show poster. Create behavioral cohorts so your messages reflect the exact problem the buyer is trying to solve. Then sync segments to your CRM and ad platforms to trigger personalized follow-ups. Use Sona’s retargeting playbook to plan audiences that reflect real intent.

Core steps to build high-value audiences:

  • Create unique QR codes per journey stage: Use distinct codes for awareness displays at airports and malls, consideration on shelf talkers and brochures, and conversion on pricing sheets and coupons. Each scan feeds a segment aligned to funnel stage.
  • Tag by use case and intent: Label codes for actions such as checking dimensions, comparing materials, registering products, or requesting a dealer quote. These tags help you personalize nurturing and prioritize sales outreach.
  • Capture context automatically: Store scan location, channel, and timing to infer purchase window and urgency. For example, a post-purchase scan at home should trigger onboarding, while an in-store scan should trigger quick comparisons and promos.
  • Sync to CRM and ad platforms: Feed enriched scan data into HubSpot, Salesforce, or Meta Ads to build custom audiences, start email sequences, and alert reps about high-fit accounts.

For this industry, segment by role as well. Distinguish retail buyers, corporate procurement teams, and individual travelers. Treat retailer scans as sales enablement leads and traveler scans as post-sale growth opportunities. With Sona QR, each code becomes a smart entry point that builds these segments based on real behavior, not assumptions.

Integrating QR Codes Into Your Multi-Channel Marketing Mix

QR codes are more than convenient links. They are connectors that unify offline and digital marketing, enabling real-time engagement and richer data collection across every channel that luggage carrier suppliers use. The key is to make QR the default bridge from any physical impression to an intentional digital outcome, then centralize analytics so you can see what is working.

Begin by mapping your channels and materials. Identify where prospects encounter your brand without an obvious path to act, such as catalog pages, endcaps, or conference displays. Add codes with clear CTAs and destinations that fit the moment. Then use a platform like Sona QR to monitor scans by placement and route data to your CRM for attribution and retargeting.

Examples tailored to luggage carrier suppliers:

  • Brochures and print collateral: Add QR codes to product catalogs, spec sheets, and buyer guides. Route scans to landing pages with capacity checkers, comparison tools, or dealer locators. Each scan reveals which content resonates. See brochures for inspiration.
  • Social media and UGC campaigns: Print QR codes on event signage and packaging inserts to invite travelers to share photos and reviews. Encourage submissions with contests or extended warranties. Build retargeting lists from participants via social media.
  • Direct mail: Make mail measurable by including QR codes on lookbooks and postcard promos that link to personalized offers or pre-filled quote forms. Track which segments and geographies respond with direct mail.
  • TV, digital signage, and video ads: Place scannable codes in in-store videos, airport ads, and showroom monitors. Let viewers scan to compare models, explore capacity, or claim a limited-time accessory discount. See digital signage placements for easy scanning.
  • Conferences, trade shows, and events: Add QR codes to booth signage, demo stations, and swag. Tag each asset so you can compare performance by session, day, and traffic pattern with banners.

QR codes serve as the offline onramp to your digital marketing engine. They also unlock a new layer of data collection across channels that were once difficult to measure. With a centralized platform like Sona QR, you can manage all your codes, monitor performance, and sync scan data with your CRM and ad platforms.

Step-By-Step QR Campaign Execution Checklist

A structured approach helps teams move from idea to measurable impact quickly. Use this checklist to plan, launch, and optimize QR campaigns that drive conversions for luggage carrier suppliers.

Step 1: Choose Your Use Case

Clarify the single most important outcome you want from the campaign. Popular goals in this vertical include warranty activation at unboxing, retailer reorder initiation from invoices, trade show demo bookings, and sustainability engagement from packaging. A focused use case ensures that your QR destination, form fields, and CTA align to the moment of interest.

  • Define a clear outcome: Decide if you are optimizing for registrations, quotes, demos, or support. If your current bottleneck is post-purchase data capture, prioritize registration and onboarding.
  • Map the buyer journey: Identify where the scan will occur and what the person expects. Set expectations in your CTA so scanners know what they will get immediately after scanning.

Step 2: Pick a QR Code Type

Choose between static and dynamic codes based on how much flexibility and tracking you need. For assets that will not change, a static code may be sufficient. For campaigns and packaging that will evolve, dynamic codes are best because they allow routing updates and richer analytics.

  • Static code for fixed content: Use for timeless assets like a permanent care guide PDF or a customer service phone number.
  • Dynamic code for campaigns and tracking: Use for editable links, A/B testing, time-based promotions, and detailed analytics. If you want data, retargeting, and future flexibility, choose dynamic.

Step 3: Design and Test the Code

The best QR code is the one that gets scanned. Design decisions influence scannability and conversion. Make codes large enough, contrast high, and placement intuitive. Add a visual frame and a CTA that promises value. Before full production, test across environments and devices.

  • Brand your codes: Add your logo, brand colors, and a clean frame that signals scannability. Keep color contrast strong for reliable scans.
  • Make the CTA explicit: Place a benefit-driven CTA near the code, such as Scan to register and unlock 12 months of extended coverage. Clear expectations boost scan rates.
  • Test in context: Check scans on multiple devices, at various distances and angles, and in realistic lighting. Validate that the destination loads quickly and is mobile friendly.

Step 4: Deploy Across High-Impact Channels

Place codes where engagement is already happening but attribution is weak. The goal is to capture intent and speed the next step. Use a deployment plan that spans the journey and consider batch-level codes to measure performance by SKU, retailer, or event.

  • Prioritize high-intent surfaces: Tags, packaging, in-store displays, manuals, invoices, and shipping labels. Consider traveler touchpoints like airport retail and hotel gift shops.
  • Match destination to context: A retail shelf code should open comparisons or reviews, while an invoice code should open a pre-filled reorder form.
  • Instrument for learnings: Use different codes for each placement so you can analyze which channels and messages convert.

Step 5: Track and Optimize

Launch is the starting line. Review scan and conversion data weekly, identify friction, and iterate. Tie each code to business outcomes, not just scan counts. Over time, you will learn which CTAs, placements, and offers perform best for your audience.

  • Monitor key metrics: Track scans by time, device, and placement, plus conversion rates, form completion, and revenue influenced.
  • Run experiments: A/B test landing pages, CTAs, and code designs. Try variant CTAs like Scan to compare versus Scan to save 10 percent and watch which drives more completions.
  • Connect to systems: Use Sona QR to pipe data into your CRM and marketing tools for closed-loop measurement and automated follow-up.

Modern QR platforms connect scan data with marketing and CRM systems. This streamlines campaign measurement and optimization so you can scale what works and retire what does not.

Tracking and Analytics: From Scan To Revenue

Luggage carrier suppliers require robust attribution to link QR code activity with revenue. Tracking scans is useful, but without connecting those scans to form fills, sales conversations, or repeat orders, you cannot prove business impact. Traditional print and event tactics often stop at distribution volume, leaving you blind to outcomes. QR codes, paired with the right analytics stack, provide the missing visibility.

The goal is to unify real-world engagement with your digital pipeline. That means tagging codes by asset and channel, capturing contextual metadata, and synchronizing everything with your CRM. With that foundation, you can segment by buyer type, prioritize hot accounts, and demonstrate how offline engagement contributes to pipeline and closed revenue.

With Sona QR and Sona, an AI-powered marketing platform that turns first-party data into revenue, you can:

  • Track every scan: Capture time, device, location, and campaign source for each scan event in a consolidated dashboard.
  • Measure engagement by channel and context: Compare performance by placement, event, or media type to learn where to invest.
  • Respond in real time: Optimize campaigns while they are running using live performance data such as scan rate, bounce rate, and conversion.
  • Sync with your CRM: Automatically enrich leads and contacts in HubSpot, Salesforce, and other tools with scan activity, form data, and campaign tags.
  • Attribute revenue: Use Sona.com to connect previously anonymous scans to known buyers through account identification and multi-touch attribution. Understand how QR engagement contributes to opportunity creation and closed-won deals.
  • Unify fragmented touchpoints: Link QR scans with website visits, ad clicks, email engagement, and CRM activity using Sona’s Buyer Journeys. Build a complete picture from first touch to purchase readiness.

The result is a closed-loop view of your offline impressions and their contribution to revenue. This lets you scale QR programs confidently, allocate budget based on ROI, and continuously improve channel performance.

Tips To Expand QR Success In Luggage Carrier Suppliers

Teams that get the most from QR codes follow a few practical habits. They instrument every placement for measurement, design with the user’s context in mind, and integrate scan activity into marketing systems for timely follow-up. They also educate staff and customers to set expectations and drive adoption.

Choose tips aligned to your most common media and buyer journey. For luggage carrier suppliers, that typically includes retail displays, packaging, trade show assets, and post-purchase inserts. Emphasize speed, clarity, and a valuable payoff for scanning.

Recommended best practices:

  • Use unique codes per asset: Assign a different code to each SKU, insert, shelf talker, or ad unit so you can track performance precisely and avoid mixing signals.
  • Add UTM parameters everywhere: Include campaign, source, and medium in your QR destinations for accurate attribution across analytics tools.
  • Trigger automated follow-up: Start SMS or email flows after each scan. For example, a scan on a registration tag triggers a welcome series that introduces accessories and care tips.
  • Educate staff and buyers: Train retail associates to reference the QR benefits, and print clear CTAs. For example, Scan to compare sizes in 30 seconds or Scan to track lost luggage instantly.
  • Get creative with placement: Include a small QR on the inner lining that opens a repair wizard, and place a QR on premium luggage badges that unlocks extended warranties and VIP travel content.

A creative example that works well: add QR codes to limited-edition luggage certificates of authenticity. Scanning confirms the product, unlocks exclusive content, and enrolls the buyer in a loyalty path that highlights accessories and future releases.

Final Thoughts

QR codes are transforming luggage carrier suppliers by turning every product, tag, and marketing asset into an interactive gateway. They solve challenges like missing prospects, untracked offline engagement, and slow follow-up by creating instant pathways to action. Each scan bridges offline and online experiences, producing actionable insights that help you capture more opportunities and optimize strategy.

In a rapidly changing marketplace, suppliers who adopt QR code solutions gain a clear advantage. They enable smarter engagement, faster follow-up, and stronger data-driven growth across channels. With Sona QR tracking every touchpoint and Sona.com connecting scans to revenue, you can prove impact, scale winning tactics, and sustain competitive advantage. If you are ready to start, Start creating QR codes for free.

Conclusion

QR codes have transformed the luggage carrier suppliers industry from static product displays into interactive, data-driven conversion engines. Whether it’s attracting new buyers, enhancing the customer journey, or providing instant access to product details and promotions, QR codes replace guesswork with real-time insights that turn every label, tag, or brochure into a powerful sales tool. Imagine knowing exactly which product tags or marketing materials spark the most interest—and acting on that knowledge immediately.

With Sona QR, you can effortlessly create dynamic, trackable QR codes that update campaigns without the need to reprint materials, connect scans directly to sales data, and optimize your customer acquisition strategies. No more missed opportunities—just smarter, measurable growth tailored to the unique needs of luggage carrier suppliers. Start for free with Sona QR today and turn every scan into a meaningful connection, lead, or closed deal.

FAQ

What are the benefits of using QR code luggage tags for luggage carrier suppliers?

QR code luggage tags enable instant registration, real-time tracking, enhanced product authentication, interactive customer support, and provide valuable data insights that improve customer engagement, loyalty, and operational efficiency.

How can QR codes help luggage carrier suppliers increase conversions and capture leads?

QR codes replace analog processes with digital touchpoints that reduce friction, capture customer data instantly, track engagement, and enable timely outreach, turning offline interactions into measurable leads and sales.

What types of materials are commonly used for luggage tags with QR codes?

While the article does not specify exact materials, luggage tags typically include durable, customizable materials that support QR code printing and withstand travel conditions, often including hangtags, inserts, and packaging components.

How can luggage carrier suppliers customize their luggage tags with QR codes?

Suppliers can personalize QR codes on luggage tags by linking them to owner profiles, warranty activation, real-time tracking, care instructions, and support flows customized by SKU or batch, enhancing user experience and data collection.

What different ways can QR codes enhance the travel and luggage experience?

QR codes enhance travel by enabling instant product registration, lost-and-found recovery, accessing care and sustainability information, providing AR demos at retail, streamlining reorder processes, and offering self-service support options.

How do QR codes improve tracking and analytics for luggage carrier suppliers?

QR codes capture detailed scan data such as time, location, device type, and campaign source, which can be synced with CRM systems to link offline engagement to revenue and provide a closed-loop view of marketing effectiveness.

What are the common QR code formats used in the luggage carrier industry?

Common formats include web links to product pages or support, vCards for contact sharing, SMS or email for support requests, Wi-Fi access for retail demos, and app download links, with dynamic codes offering real-time updates and analytics.

What steps should luggage carrier suppliers take to implement successful QR code campaigns?

Suppliers should define clear campaign outcomes, choose between static or dynamic QR codes, design and test codes for scannability, deploy them across high-impact channels, and continuously track and optimize performance.

How can luggage carrier suppliers use QR codes to build high-value audiences for retargeting?

By assigning unique QR codes per journey stage and use case, capturing scan context, segmenting users by intent and role, and syncing data with CRM and advertising platforms, suppliers can create targeted retargeting campaigns based on real buyer behavior.

What best practices increase the success of QR code usage in luggage carrier supply marketing?

Best practices include using unique codes per asset, adding UTM parameters for attribution, triggering automated follow-ups, educating staff and customers on QR benefits, and creatively placing codes for maximum engagement and value.

How do QR codes help solve challenges faced by luggage carrier suppliers in customer engagement?

QR codes transform passive physical assets into interactive digital gateways, reducing registration friction, improving personalization, enabling dynamic content updates, and capturing previously anonymous offline engagement for better follow-up and revenue attribution.

Where should luggage carrier suppliers place QR codes to maximize impact?

High-impact placements include custom luggage tags, product packaging, retail point-of-sale displays, trade show kits, direct mail, and shipping labels to capture intent and enable seamless digital engagement.

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What Our Clients Say

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter
Josh Carter
Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Hooman Radfar
Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Alan Braverman
Founder and CEO, Textline

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