How to Use QR Codes in Naval Supply Stores to Enable Access

The naval supply store industry supports maritime operations by providing essential equipment, technology, and services that keep fleets mission ready. Traditionally, these stores have relied on physical catalogs, printed order forms, and manual inventory tracking, which introduces inefficiencies, makes it easy to lose track of high-value prospects, and limits data visibility during critical procurement decisions.

QR codes are transforming how naval supply stores manage everything from marine equipment inventory to customer engagement. With a single scan, personnel and customers can access product details, reorder forms, service request portals, and real-time support, streamlining operations without complex onboarding or app installs. This direct access also addresses the industry-wide challenge of anonymous or untracked procurement activity, ensuring vital information is captured and enabling stores to act on engagement data.

This guide explores how naval supply stores use QR codes to modernize operations, resolve common pain points such as missed segmentation or wasted spend, and integrate seamlessly across inventory, marketing, and logistics workflows with real-world scenarios.

How to Achieve Digital Optimization in Naval Supply Stores Using QR Codes: A Step-by-Step Guide

Naval supply decision-makers often struggle to track which products or services attract the most interest because legacy systems make it difficult to connect physical inventory with digital demand signals. Procurement teams and counter staff move fast, yet paperwork, phone tag, and outdated catalogs slow the process and obscure intent: who is looking at what, when, and why. This lack of visibility leads to missed follow-ups, unfulfilled orders, and incomplete data for critical procurement and asset decisions.

QR codes bridge the gap by linking every physical touchpoint to a digital destination with analytics attached. Labels on shelving units can link to live specs and NATO Stock Number records, asset tags can open service histories and reorder forms, and shipment stickers can connect recipients to setup guides or parts diagrams. The result is a smarter, faster operation where every interaction becomes a data point that can be tracked, measured, and acted on.

• Digitize product info at the shelf: Replace outdated product sheets, catalogs, and order pads with QR-enabled labels on shelves and equipment. One scan gives instant access to up-to-date specifications, MIL-SPEC compliance notes, NSN cross-references, and recommended accessories. This reduces manual entry errors and captures engagement data for every scan, helping stores see which assets draw the most attention and which buyers are most active. Explore label best practices in stickers and labels.
• Automate supply requests and check-ins: Use QR codes to initiate stock requests, maintenance tickets, and inventory check-ins directly from the bin or pallet. Scans can trigger pre-filled forms, ensuring equipment updates hit the system immediately. This reduces paper trails, removes duplicate data entry, and prevents reliance on incomplete logs.
• Connect shipments to support: Place QR codes on outgoing shipments and asset tags to link end users or maintenance crews with documentation, install videos, reordering, or technical support. This turns post-delivery engagement into measurable signals and reduces missed upsell or cross-sell opportunities that normally go unseen once goods leave the warehouse.
• Instrument the lifecycle with analytics: Measure every stage of the customer and equipment lifecycle with scan data. Track interest by product family, account, or location; analyze order frequency; and identify early warning signs of churn or downtime risk. When scan activity feeds back into centralized dashboards and CRM systems, forecasting and inventory planning improve dramatically.

Modern platforms such as Sona QR let you manage every QR deployment from a single source of truth. You can update destinations dynamically without reprinting, enforce permissions, and sync scan events to your CRM. Operators can move from disconnected, inconsistent processes to an environment where every customer or crew interaction is captured and actionable. Start creating QR codes for free.

Why Do QR Codes Matter for Naval Supply Stores?

Naval supply stores operate in a high-stakes environment where minor lapses in visibility or communication can lead to procurement bottlenecks, compliance issues, or wasted spend. Buyers and crew members often engage across offline materials and in-person interactions without leaving a digital footprint. Store teams are left guessing which products resonate, which accounts need follow-up, and where to allocate inventory. QR codes solve this by turning every physical touchpoint into a digital entry point, making each prospect, customer, or operator visible and reachable.

The value shows up in daily workflows. A scan on a bin label can trigger a restock request before a stockout. Dockside signage can capture visiting vessels that need rapid provisioning. Technicians can access updated manuals and part compatibility in seconds rather than hunting for paperwork. The net effect is a faster, more accurate supply chain with clear attribution and measurable results.

• Offline to online gaps: Packaging, shelf tags, counter signage, and field forms often fail to translate into digital actions. A QR code makes ordering or requesting support one scan away, bridging silos between catalogs, in-person visits, and online portals. Scanners can go directly to mobile-optimized pages tailored to their context, which reduces friction and drop-off.
• Need for speed and simplicity: Crew and procurement staff rarely have time for manual data entry or phone calls. A scan accelerates the task at hand: reordering a consumable, logging a repair ticket, or checking a warranty. This speed helps teams allocate time to high-value work rather than administrative overhead.
• Dynamic content flexibility: Paper-based materials lag behind real-time inventory, pricing, and compliance updates. Dynamic QR codes let you update destinations instantly, so bins, brochures, and manuals remain current without reprinting. This reduces the risk of acting on obsolete specs or missing new supply sources.
• Trackability: Every scan creates a data trail that includes time, device, and location. Stores can see which products attract attention and which segments engage, then trigger relevant follow-ups. Instead of generic analytics that lack context, QR engagement gives precise insights usable by sales, operations, and marketing.
• Cost efficiency: QR deployments are economical, quick to roll out, and scalable across surfaces and channels. By connecting each step of the supply journey to measurable results, operators can prove ROI through faster cycle times, higher conversion rates, and reduced waste.

Common QR Code Formats for Naval Supply Store Use Cases

Not all QR codes serve the same purpose. Choosing the right format ensures your scan point delivers the correct action and the desired data. In naval supply environments, where speed and accuracy are critical, the selection of QR type can make or break adoption.

Static QR codes are suitable for simple, unchanging destinations; dynamic QR codes are preferred for anything that may need an update or tracking. Dynamic formats allow you to change links without reprinting and to collect detailed analytics, which is ideal for high-velocity parts, complex installs, or controlled-access documentation.

• Web links: Direct scanners to product pages, NSN listings, MIL-SPEC documentation, parts diagrams, or order portals. Web links are ideal for shelf labels, equipment racks, and outbound packaging where the goal is to get the user into a digital experience fast.
• vCards: Provide one-tap access to a sales rep, technical specialist, or customer success contact. vCards work well on business cards, service counter signage, and trade show collateral where speed to contact matters.
• Forms: Trigger pre-filled service requests, return merchandise authorizations, incident reports, or field inspection checklists. Forms are essential for maintenance workflows and inventory audits where structured capture is needed. See how to set up QR code forms.
• Wi-Fi access: Let technicians and visiting crews join secure networks without typing credentials. This is valuable in training rooms, service bays, or on-site demo areas where connectivity enables digital instruction or diagnostics.
• SMS or email: Pre-populate a message for quick reorder, quote requests, or issue escalation. This is useful for teams who prefer communications routed through standard channels and want an auditable trail. Use QR codes for SMS to speed up responses.

Dynamic QR codes are increasingly critical in naval supply contexts. They enable permissions based on rank or role, support authentication for sensitive documentation, and supply analytics that turn every scan into an insight. With Sona QR, you can manage all formats in one place while maintaining security and compliance.

Where to Find Growth Opportunities

Growth hides in the moments when interest arises but action stalls: a crew member cannot find the right part number, a ship’s agent needs a last-minute provision, or an engineer wants to confirm compatibility. QR codes placed at these critical moments convert attention into action and uncover new revenue opportunities.

Think in terms of high-intent touchpoints and bottlenecks. Where do customers have questions you can answer instantly? Where do handoffs fail or paperwork goes missing? Those are prime locations for QR codes that accelerate conversion and surface valuable data.

• Equipment rooms: Label racks, bins, and tool cribs with QR codes that link to live inventory levels, reorder options, and compatibility charts. Audits become faster, counts become more reliable, and stockouts are reduced through automated restock triggers.
• Outbound shipments: Add QR codes to packing slips and crates that point to digital manifests, install guides, and warranty registration. Recipients can report issues immediately or order adjacent parts, unlocking cross-sell and improving first-time-right installs.
• Service counters: Place QR codes that launch warranty checks, queue management, and quick issue reporting. Customers get faster service and staff reduce repetitive data entry, shortening wait times and improving throughput.
• Trade events and conferences: Put QR codes on booth displays, badges, and leave-behinds to capture contact details and product interests in seconds. This prevents lost leads, enriches profiles with intent data, and accelerates post-show follow-up.
• Direct mail and print advertising: Integrate QR codes into catalogs, flyers, and dockside posters. Drive traffic to curated landing pages and quote forms while measuring response by vessel type, region, or campaign.

Use Cases for QR Codes in Naval Supply Stores

The most effective QR deployments align with real workflows and customer needs. When you embed scans into routine actions, you reduce friction, capture data, and guide users toward outcomes that matter.

Start with core moments: product discovery, ordering, and support. Then extend to compliance and asset tracking. Each use case should tie to a measurable outcome, such as a reduction in turnaround time or an increase in repeat orders.

• Inventory asset tags: Affix QR codes to high-value or high-velocity items that open a product profile with NSN, specs, stock level, and reorder options. Outcome: fewer lost items, faster checkouts, and a measurable lift in reorders due to streamlined access to purchase paths.
• Digital equipment catalogs: Replace static binders with QR-enabled spec sheets that always reflect current pricing, availability, and compliance notes. Outcome: fewer quoting errors, shorter sales cycles, and improved buyer confidence through up-to-date information.
• Service request fast lane: Let customers and crew submit warranty claims, replacement requests, and issue reports via a scan that launches a pre-filled form. Outcome: reduced time to resolution and higher satisfaction because the right data is captured on first submission. Get started with Google Forms QR.

How to Build High-Value Audiences for Retargeting With QR Code Campaigns

Each QR scan is a micro-conversion that reveals a user’s intent and context. By deploying unique codes across touchpoints and destinations, you can automatically segment audiences and power precise follow-ups that resonate with where the user is in the buying journey. For tactics, see Sona’s Playbook titled Intent-Driven Retargeting: Driving High-Impact Campaigns with First-Party Intent Signals.

In naval supply, distinctions matter. A fleet procurement officer browsing bridge electronics has different needs from a deck crew member looking for safety gear. A visiting vessel scanning dockside signage sends a different signal than a maintenance tech scanning a spare part in a workshop. Capture these nuances with structured tagging and CRM integration.

• Create unique codes for each journey stage: Use distinct QR codes for awareness (dockside signage and event displays), consideration (product brochures and shelf labels), and conversion (pricing sheets and checkout counters). Each scan builds a segment tied to funnel stage for targeted follow-up.
• Tag audiences based on use case: Assign codes to actions like equipment discovery, restock requests, service submissions, and warranty activation. Map these tags to profiles such as fleet buyers, ship agents, maintenance contractors, and crew to deliver tailored content and offers.
• Track location, channel, and timing: Segment scans by where and when they occur: in-store vs. on-dock, weekday vs. weekend, during exercises vs. in-port. These signals inform outreach cadences, prioritize sales alerts, and align inventory to actual demand windows.
• Feed segments into CRM and ad platforms: Sync scan data automatically to HubSpot, Salesforce, and ad platforms to trigger email nurtures, SMS alerts, and custom audiences. Modern tools such as Sona QR can update lists in real time as engagement changes, preventing action on stale data. For CRM alignment, see Sona’s blog post titled Integrate Sona with HubSpot CRM—Unify Data to Supercharge Your Demand Generation.

Integrating QR Codes Into Your Multi-Channel Marketing Mix

QR codes unify online and offline efforts so that every touchpoint invites action and every action is measurable. For naval supply stores, this means linking catalogs, signage, and shipments to digital experiences that convert interest into orders and support requests into data-rich workflows.

A coordinated approach improves consistency and conversion. Your brand message remains aligned across print, in-person, and digital channels while scan data reveals which assets and audiences perform best. Use these insights to refine creative, optimize placements, and forecast inventory with greater confidence.

• Brochures and print collateral: Add QR codes to product sheets, price lists, and catalogs to drive scanners to detailed landing pages, configurators, or quote forms. Track which documents and product families generate the most engagement by account or region. Explore ideas for brochures.
• Social media and UGC campaigns: Incorporate QR codes into on-base signage, training materials, and giveaways to encourage content sharing or feedback. Scans provide a path to submit photos from installs or reviews from crew members, expanding reach and trust.
• Direct mail: Make mail measurable by including personalized QR codes that link to curated bundles or replenishment offers for specific vessels or departments. Each scan ties performance to a known list and speeds up reorders.
• Digital signage and video displays: Use screens at service counters and training rooms to launch how-to videos or live chat via QR scans. Viewers can act immediately without typing URLs, improving engagement rates. See use cases for digital signage.
• Conferences, trade shows, and events: Place QR codes on booth backdrops, gear demos, and take-home kits. Tag scans by event and session to segment leads and tailor follow-up emails to interests shown on-site. For collateral inspiration, check out marketing flyers.

Each scan offers insight for optimizing spend and channel mix. A centralized platform like Sona QR lets you monitor performance across campaigns and sync engagement with your CRM so the next touch is timely and relevant.

Step-by-Step QR Campaign Execution Checklist

Naval supply managers often note that failed digital pilots result from poorly scoped objectives or untested deployment in complex field environments. A structured approach keeps the focus on tangible outcomes, ensures stakeholder alignment, and reduces surprises during rollout. Use the following steps to plan, launch, and scale QR campaigns with confidence.

Strong governance is as important as creative execution. Assign owners for each phase, define success metrics in advance, and run controlled pilots in a single location or product line before scaling across the store network. This helps you validate scannability under real maritime conditions, gather feedback from crews, and refine workflows before full deployment.

Step 1: Choose Your Use Case

Select the moment you want to improve and the metric you want to move. Common naval supply goals include reducing manual paperwork at supply checkout, speeding warranty resolution, capturing dockside demand, or collecting feedback on service turnaround times. Tie the use case to a specific outcome such as reducing average time to submit a maintenance ticket by 40 percent or increasing repeat orders of consumables by 20 percent.

• Define objectives: Clarify whether the scan should educate, convert, or support. For example, an equipment shelf label might educate with specs, while a counter QR should convert to a quote request.
• Identify stakeholders: Loop in operations, IT, and sales to ensure the destination page, routing, and analytics meet process requirements.

Step 2: Pick a QR Code Type

Choose dynamic codes when you need tracking, segmentation, or the flexibility to change destinations without reprinting. Static codes are suitable for fixed, non-critical destinations such as a general homepage or a permanent how-to PDF.

• Dynamic for data and agility: Use dynamic codes for restock alerts, incident reporting, event lead capture, and all placements requiring analytics and future edits.
• Static for simplicity: Consider static codes for evergreen resources with no need for attribution or change control, like a basic safety manual.

Step 3: Design and Test the Code

Design each code with clear brand cues and an explicit call to action. A frame with concise copy such as Scan to reorder filters or Scan for install guide increases scan rates. Ensure the destination is mobile friendly, fast, and specific to the user’s context.

• Brand and CTA: Add your logo, brand colors, and a benefit-led CTA near the code. Avoid clutter and ensure adequate quiet zone around the QR for reliable scanning.
• Field testing: Test in realistic conditions: low light in an engine room, glare on a dock, shaky hands on a rolling deck. Try multiple devices and angles. Validate that forms auto-populate known fields to save time.

Step 4: Deploy Across High-Impact Channels

Start with placements that address the highest pain points and yield the clearest value. Prioritize supply counters, shipment tags, product catalogs, dockside signage, and event materials. Roll out in phases, learn from scan data, and expand to additional product families and locations as wins accumulate.

• Match placement to behavior: Put reordering QR codes on bins and invoices, and support codes on equipment and crates. Place event QR codes at eye level where traffic flows.
• Train teams: Brief counter staff and field reps to demonstrate scanning and explain the benefit. Adoption rises when users understand what they get by scanning.

Step 5: Track and Optimize

Instrument your campaign with analytics from day one. Use dashboards to monitor scan activity by time, location, device, and asset. Identify drop-off points and optimize content, CTAs, or placements. Share learnings across teams to spread what works.

• Measure what matters: Track scan-to-form conversion, form completion time, reorder rate, and time to resolution for support requests. Benchmark by channel and placement.
• Iterate quickly: A/B test landing pages, offer types, and frame copy. Use scan insights to update inventory priorities and forecast demand more accurately.

Tracking and Analytics: From Scan to Revenue

A key challenge for naval supply stores has been connecting in-store or field activity to specific revenue outcomes. Traditional tools excel at reporting web visits or email clicks but struggle to attribute results to offline interactions. QR-based tracking closes this gap by turning real-world engagement into structured digital signals that can be followed from first scan to closed order.

Effective tracking hinges on two pillars: capturing granular scan data and integrating that data into systems of record. With Sona QR and Sona, an AI-powered marketing platform that turns first-party data into revenue through automated attribution, data activation, and workflow orchestration, you can gather the who, what, where, and when of every scan, then map those events to opportunities, quotes, and orders in your CRM. This makes it possible to forecast demand by product family, allocate inventory by route or base, and calculate ROI by campaign. For strategy, see Sona’s blog post titled The Essential Guide to Offline Attribution: Maximizing ROI Through Offline Channels.

• Track every scan: Capture time, device, location, campaign source, and destination. Enrich with metadata such as product SKU or NSN, event name, or store location.
• Measure engagement by channel and context: Compare scans from dockside signage versus service counters, or catalogs versus shipment labels. Identify high-performing placements and audiences.
• Respond in real time: Trigger alerts when a high-value account scans a pricing page, or when a critical spare part is accessed repeatedly. Route tasks to sales or service accordingly.
• Sync with your CRM: Push scan events to HubSpot or Salesforce, automatically creating or updating contacts, companies, and deals. Use workflows for nurture, lead scoring, and task assignment.
• Attribute revenue: Connect anonymous scans to known buyers through identity resolution and multi-touch attribution. Understand how QR engagement contributes to pipeline and revenue, not just top-of-funnel interest.
• Unify fragmented touchpoints: Link QR scans with website visits, email opens, and ad clicks to build complete buyer journeys. Inform retargeting and account-based strategies with real behavior data.

Tips to Expand QR Success in Naval Supply Stores

Scaling QR success requires repeatable practices, consistent messaging, and tight integration with your tech stack. Start with a few high-impact use cases, then expand to additional departments, locations, and channels as you validate results. Maintain a playbook so that each new deployment benefits from past learning.

Operational realities must guide decisions. Codes should be scannable under rough conditions, destinations must load quickly on low connectivity, and privacy and access control should be addressed up front for sensitive materials. The following tips accelerate adoption and improve ROI.

• Use unique QR codes for each asset and campaign: Differentiate by placement such as shelf label, crate tag, invoice, or brochure so you can see what works. This supports granular optimization and precise attribution.
• Add UTM parameters to every destination: Tag by source, medium, and campaign to analyze performance in web analytics and ad platforms. This allows clear comparisons across locations and creative.
• Trigger automated follow-ups after each scan: Connect QR activity to SMS, email, or ad retargeting. For example, send a restock reminder 7 days after a consumable scan or alert a rep when a high-value account scans a pricing sheet.
• Educate staff and customers on why to scan: A QR code only works when users know the benefit. Train counter teams to point out codes and explain outcomes such as faster service, live availability, or exclusive pricing.

Creative deployments drive engagement. Consider QR codes on provisioning receipts that open a 3-question satisfaction survey, or on invoices that let customers schedule auto-replenishment for filters and lubricants with one tap.

Real-World Examples and Creative Inspiration for Naval Supply Stores

QR code programs thrive when they solve a real problem and fit seamlessly into daily routines. The most effective examples turn friction points into moments of clarity, speed, and measurable action. Use the following ideas as inspiration for your own pilots and rollouts.

Start small with one product family or location, then scale based on outcomes. Establish baselines for cycle times and conversion rates so you can quantify improvements when QR-enabled flows go live.

• Case study: Maintenance downtime reduction: A naval supply store found that paperwork delayed high-value maintenance requests. By placing QR codes on technical equipment and in repair bays, crews accessed service logs, exploded parts diagrams, and ticket forms instantly. Result: a 35 percent reduction in time to open a service ticket and measurable decreases in equipment downtime.
• Dockside demand capture: QR codes on pier signage directed visiting vessels to a mobile order form for provisioning essentials and safety gear bundles. This pre-arrival workflow captured orders that would have been missed or delayed, lifting dockside same-day revenue by 18 percent during peak season.
• Receipt-driven feedback loops: Provisioning receipts included QR codes linking to a one-minute survey. Responses informed stock decisions on high-turn items like PPE, adhesives, and batteries, reducing stockouts by 22 percent and improving customer satisfaction scores.
• Referral engine across fleets: Promotions featured QR codes tied to referral incentives. Crews shared codes between sister vessels and allied fleets, unlocking cross-fleet orders. The program delivered a 12 percent month-over-month growth in net-new accounts with minimal additional spend.

Expert Tips and Common Pitfalls

Expert execution starts with clarity and ends with iteration. Set objectives that matter, place codes where intent is high, and ensure every scan leads to a fast, relevant experience. Then keep improving based on what the data tells you. Avoid the pitfalls that derail adoption and sap momentum.

Operational settings for naval supply are not forgiving. Lighting shifts, surfaces get scratched, and connectivity can be spotty. Plan for these realities in design and testing. A few practical moves make a big difference in real-world performance.

• Prioritize practical placement and visibility: Codes hidden on the underside of bins, printed too small, or placed where glare is constant will not be scanned. Use durable labels, protective laminates, and anti-glare finishes. Place at eye level or at hand touchpoints.
• Make purpose and privacy clear: Tell users exactly what they get when scanning: Scan to reorder or Scan for specs. For gated content or sensitive manuals, add a brief note indicating that authentication is required and that data will be used to improve service.
• Design for conditions and test continuously: Maritime environments vary. Test scannability in low light, with protective gloves, and on vibrating surfaces. Rotate codes or duplicate them on multiple sides of a crate to improve accessibility.

QR codes empower naval supply stores to bridge the gap between traditional supply chains and the demands of a digitally enabled maritime industry. By removing barriers to information access and ensuring every scan yields actionable data, supply leaders can better predict, serve, and grow their customer base. The payoff is clearer inventory visibility, faster cycle times, higher conversion rates, and a better customer experience for crews and procurement stakeholders.

With Sona QR and Sona.com, operators gain a full-stack approach to QR strategy: generation and management of dynamic codes, real-time analytics, CRM synchronization, and revenue attribution. This combination surfaces opportunities that analog processes miss and enables continuous optimization across operations, marketing, and customer service.

Embracing QR-driven workflows is a proactive strategy for overcoming the persistent challenges that prevent naval supply stores from reaching their full potential. As industry needs evolve, integrating QR best practices ensures these critical supply partners stay agile, resilient, and aligned with the success of every fleet and maritime mission they support.

Conclusion

QR codes have transformed naval supply stores from traditional checkout points into interactive, efficient access hubs. Whether it’s streamlining inventory management, enhancing crew access to critical supplies, or enabling faster, contactless transactions, QR codes replace cumbersome manual processes with instant, mobile-friendly actions that capture real-time data to optimize operational efficiency. Imagine knowing exactly which supplies are most in demand and being able to replenish stock proactively before shortages occur.

With Sona QR, you can create dynamic, trackable QR codes in seconds, update campaigns and access protocols without the need for reprinting, and connect every scan directly to inventory systems and supply chain analytics. No wasted effort, no missed opportunities—just smarter, more responsive naval supply operations. Start for free with Sona QR today and transform every scan into streamlined access, improved logistics, and mission-ready readiness.

FAQ

What are the benefits of using QR codes in the marine industry?

QR codes streamline operations by providing instant access to product details, reorder forms, and support portals, improve inventory visibility, capture engagement data, reduce manual errors, and enhance customer service without complex onboarding.

How can QR codes improve inventory management for naval supply stores?

QR codes link physical assets to digital records such as live specs, stock levels, and reorder options, automate supply requests and check-ins, reduce paperwork and duplicate entries, and provide real-time analytics to prevent stockouts and optimize inventory planning.

How do QR codes enhance customer service in the marine industry?

They enable quick access to warranty checks, service requests, technical support, and product manuals, reduce wait times by automating data capture, and create measurable engagement that helps stores respond promptly to customer needs.

What are some innovative ways naval supply stores use QR codes?

Stores use QR codes on shelf labels, equipment asset tags, outbound shipments, dockside signage, service counters, trade show materials, and direct mail to digitize product info, automate maintenance tickets, capture dockside demand, collect feedback, and segment audiences for targeted marketing.

How can QR codes help increase traffic to a digital business in the marine industry?

By placing QR codes on print collateral, social media, direct mail, digital signage, and events, naval supply stores drive users to mobile-optimized landing pages, quote forms, and content, capturing scan data that enables personalized follow-ups and retargeting campaigns.

What are the different types of marine equipment that can be tracked with QR codes?

High-value or high-velocity assets such as tools, safety gear, consumables, technical equipment, and inventory bins can be tracked with QR codes linking to product profiles, service histories, reorder options, and compliance information.